information management on mobile steroids
DESCRIPTION
A discussion of how mobile will transform information management strategies in our organizations.TRANSCRIPT
Informa(on Management on Mobile Steroids
John Mancini President, AIIM @jmancini77 DigitalLandfill.org
Or, why mobile changes everything…
1. The world as we have known it is changing.
The Chessboard Fable
We are reaching the 2nd half of “Moore’s Chessboard,” drama(cally changing what informa(on means to our organiza(ons and how it must be
managed.
2. From Systems of Record to Systems of Engagement .
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
Source = hUp://www.mbaonline.com/a-‐day-‐in-‐the-‐internet/
aiim.org/futurehistory
Era
Years
Typical thing
managed
Best known company
Content mgmt focus
Mainframe
1960-‐1975
A batch trans
IBM
Microfilm
Mini
1975-‐1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-‐2001
A document
Microsoa
Document Mgmt
Internet
2001-‐2009
A web page
Content Mgmt
Social and Cloud
2010-‐2015
An interac(on
Social Business Systems
Systems of Record
Systems of Engagement
Considera*on Systems of Record Systems of Engagement
Focus Transac(ons Interac(ons
Governance Command & Control Collabora(on
Core Elements Facts & Commitments Ideas & Nuances
Value Single Source of Truth Discovery & Dialog
Standard Accurate & Complete Immediate & Accessible
Content Authored Communal
Primary Record Type Documents Conversa(ons
Searchability Easy Hard
Usability User is trained User “knows”
Accessibility Regulated & Contained Ad Hoc & Open
Reten(on Permanent Transient
Policy Focus Security (Protect Assets) Privacy (Protect Users)
3. The Cri(cal Role of Mobility.
vs.
Which is someone more likely to have, a toothbrush or a cell phone?
The Opportunity. • Mobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world). – Only 835M out of 5.6 billion devices are smartphones.
• q4:10 -‐ smartphones + tablets > notebooks + desktops [Mary Meeker]. – 119M tablets will be shipped in 2012 [Gartner].
• Mobile is the only access point for 1/3 of Internet users. – q2:10 -‐ Windows opera(ng systems < 50% of Internet enabled devices.
The Opportunity.
• Mobile revolu(onizing commerce [Mary Meeker]. – Loca(on-‐based services – Transparent pricing – Discounted offers – Immediate gra(fica(on
• Social reinforcing drive to mobile – Facebook – 200M mobile users; 2X more ac(ve than laptop users
“It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen…Revolu(on doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors.”
-‐-‐Clay Shirky
hUp://www.flickr.com/photos/6argoo3a/6253592631
Mobility is the Steroid Driving Engagement
35% use laptop less aaer gezng an iPad [Forrester].
The Reality. • >75% of orgs have no mobile processes [AIIM]. • Median % of processes that COULD be mobile that
ACTUALLY ARE = 2.5% [AIIM]. • 1/3 or orgs have not op(mized their web sites for mobile
[AIIM]. • 37% of orgs have no mobile access to their ECM systems
[AIIM]. • 45% say business content stored in four or more
different places [GigaOM survey of 306 execs]. • 50% use personal document and collabora(on tools
monthly without IT’s knowledge [GigaOM survey].
4. A simple but elegant example.
Mobile Driven Engagement
Thank You!
5. We need T-‐shaped people to manage the SoLoMo revolu(on.
hUp://www.flickr.com/photos/mxmstryo/4033816209
Informa(on, not plumbing.
The emerging informa(on professional
• The vast majority of organiza6ons see the need to manage informa6on as an enterprise resource rather than in separate "silos," departments or systems, but they don't know how to begin to address the challenge, as it is so large...
• Professional roles focused on informa6on management will be different to that of established IT roles.
• An "informa6on professional" will not be one type of role or skill set, but will in fact have a number of specializa6ons.
• There will be a 50% increase in demand for informa6on professionals by 2015. – Deb Logan and Regina Casonata, Gartner
Who are these people?
Inform
a(on
Professio
nals
Risk/Liability Focus
IT Legal professional
Records Manager
Digital Archivist
Value Focus
Business Process Owners
Business Analyst
Knowledge Manager
Informa(on/Data Scien(st
Governance Focus Ent Informa(on Manager
Info/Data Stewards
Ent Informa(on Architect
Social Focus Informa(on Curators
Community Managers
Most roles from Deb Logan and Regina Casonata, Gartner
AIIM.org/cer(fica(on
White paper here – hUp://pages2.aiim.org/CIPWebPage_InfoProWP.html Free prac*ce exam/assessment -‐-‐ hUp://www.AIIM.org/CIP-‐prac(ce-‐exam
AIIM.org/training
We need T-‐Shaped Professionals BROAD DEEP
Thanks! Want my e-‐book? 1. Commit to the cloud. 2. Mobilize everything. 3. Make the business
social. 4. Digi(ze anything that
moves. 5. Prepare for
informa(on management on a massive scale.
Get a copy here -‐ hUps://www.box.com/s/af208eef6dc5a12c1b5f