information session€¦ · media famils. redevelop website and add an online booking facility...
TRANSCRIPT
INFORMATION SESSIONAdelaide Hills
Thank you to our Information Session partners:
WHAT WE’LL COVER• Why enter & benefits of entering• What’s involved & submission overview• Judging process• Changes for 2020• How to enter & nominee support• Hear from an award winner!
WHY ENTER THE TOURISM AWARDS?
Business review & development tool
Receive feedback from judges
• Feedback from Site Verification Visit judge.• A different group of 3 judges independently review written submission.
Receive publicity and exposure
Collaboration with SATC• Paid campaign used in
feed across Facebook and Instagram.
Collaboration with SATCBlog post on southaustralia.com• https://southaustralia.com/travel
-blog/sa-tourism-award-winners
SA LIFE | INDAILY Online Articles
• Full page in TiCSA’sThe View magazine listing State winners each year.
Article from Mount Barker Courier
Media Statistics – SATA 2019 Electronic direct mailouts• eDMs sent - 10• Views - 3,900+
Total media coverage• 52 stories
InDaily statistics• Story clicks - 1,574+• Page views - 5,067+
TiCSA website• Page views - 900+
Social media• Reach - 52,000+• Engagement - 7,000+
Video• Views – 161+
Be recognised as an outstanding tourism business
Receive Finalist logo
Automatically go into the running to win the RAA Voters’ Choice Award…
…voted by the public! Over 9000 votes in 2019
MEDALSThe top three highest scoring submissions (over 75%) will be awarded a medal.
Winners automatically represent South Australia at the Qantas Australian Tourism Awards
2019 SATA HOF Winner for Category 17. Caravan and Holiday Parks: BIG4 Hahndorf Resort & Category 10. Business Event Venues: Adelaide Hills Convention Centre
Attend Reception for Winners and Medallists at Government House
Be shown on National consumer website Trust the Tick
Introducing: Andy Glen & Bill NehmyPrevious Judges of the South Australian Tourism Awards
WHATS INVOLVED?• Choose the category/categories you would like to enter • Over 25 categories to choose from -listed online• Read the category descriptor and questions – on TiCSA website• Familiarise yourself with the ‘Rules for Entry’• Cost - $190 members, $290 non-members
WHAT’S INVOLVED?
10,000 Words95 points
25 Supporting
Images
Site Verification
VisitFeedback provided
Online Review
5 points
IMAGES CAN BE…
Maps
…but they must support the response provided in the text and images should also be captioned.
Infographics Graphs
Photos Collages Screenshots
IF IN DOUBT – USE A TABLE!Tables are a great way to communicate information succinctly and clearly. Words in tables are included in the overall word count
Target market Strategies OutcomesAdelaide, Melbourne, Sydney couples aged 40+
Target key travel writers for media famils.Redevelop website and add an online booking facilityIncrease social media activity to engage with previous clients and attract new ones.
Hosted 6 famils in 17/18, including journos from SA Life Magazine, The Australian and The Age, valued at $50,000 (AEV)23% bookings online in 17/18.Website page views up by 20% in 17/18.Facebook friends up by 30% to 1200, engagement rate increased by 10%.
United Kingdom (FIT) Nurture relationships with key ITOs and wholesalersAttend UK Corroboree Trade ShowAttend ATE
Product contracted with 3 additional ITOs.Tours featured in 5 UK wholesale brochures.UK visitor numbers increased by 8% compared to previous year.
KEY SUBMISSION SECTIONS
Introduction
20 points
Business Development
20 points
Marketing
15 points
Customer Experience
20 points
Responsible Tourism
20 points
Online Review
5 points
Q1 INTRODUCTION• Please provide an overview of the
business’s tourism products, experiences and services including the nature and history of the business.
How does the business demonstrate tourism excellence? (20 points)
Q2 BUSINESS DEVELOPMENT
• During the qualifying period, what have you implemented or improved in your business? (20 points)
Q3 MARKETING• Describe the marketing strategies used to
differentiate your tourism business and attract your target markets during the qualifying period.
Why were these strategies chosen and what was the result? (15 points)
Q4 CUSTOMER EXPERIENCE
• How does your business provide quality visitor experiences and demonstrate inclusive practices? (20 points)
Q5 RESPONSIBLE TOURISM• How has your business considered
and progressed its environmental, social, economic and ethical responsibilities during the qualifying period? (20 points)
JUDGING• Conducted by a panel of industry professionals• Selected for their knowledge and experience, and for willingness to
commit time to the Awards process• Judges are volunteers and commit many hours to the process• Assessment through submission (100 points) and site visit verification• Each submission assessed independently by a team of three judges
Andy & Bill:JUDGES ARE LOOKING FOR…• Submissions that follow the guidelines (pay close attention to the
questions and associated tips)
• Innovation and strategic approaches• Demonstrated flair, passion and enthusiasm for the business
and tourism
Remember - the winner is not necessarily the business with the most profit or highest visitor numbers.
• Well managed and financially sound businesses• Clearly stated and measurable goals with clear outcomes
TIPS FOR SUCCESS• Demonstrate using examples and case studies wherever relevant
• Remember the qualifying period (1st July 2019 – 30th June 2020)
• Include relevant supporting images• Use testimonials from a range of sources throughout – e.g.
customers, staff, suppliers, partners• Use statistics, facts, figures and comparison from previous years
throughout your submission
MORE TIPS FOR SUCCESS• Start early – nominate now and start, don’t leave it to the last minute!
• If you have entered in the past – closely review the judges feedback
• Create a timeline for your entry, and stick to it!• Make the most of the nominee support available• Follow the entrant guidebook
• Engage all staff in the process
CHANGES FOR 20201. Reduction in Word Count- Maximum of 10,000 words & total of 5 questions.
2. Category Name Changes• ‘Specialised Tourism Services’ renamed ‘Tourism Retail & Hire Services’ • ‘Destination Marketing’ renamed ‘Tourism Marketing & Campaigns’• ‘Standard Accommodation’ renamed ‘3 - 3.5 Star Accommodation’• ‘Deluxe Accommodation’ renamed ‘4 - 4.5 Deluxe Star Accommodation’• ‘Luxury Accommodation’ renamed ‘5 Star Luxury Accommodation’
CHANGES FOR 20203. Updated Question Sets• Aboriginal and Torres Strait Islander Tourism• Cultural Tourism• Tourism Marketing & Campaigns• Ecotourism• Festivals and Events (inc. Major)• Major Festivals and Events• New Tourism Business
CHANGES FOR 20204. Online Review• Worth 5%
Judge will review digital presence i.e:• Website• Social media channels• Google listing and other external listing sources
5. Site Verification VisitsJudge assess customer experience, verify and provide feedback to submission judges/entrant.
HOW TO ENTERExpression of Interest: Open now, register hereNominations Open: Monday 16th MarchNominations Close: Monday 15th JuneSubmissions Due: Tuesday 18th August
Access the Online Portal and Nominee’s Kit as soon as payment has been received.
Nominations and Submissions are submitted online via:https://online.qualitytourismaustralia.com/
If you’re not accredited:• ‘Business
Standards’ question set - complete by 29th of July.
Once complete, become Officially QTAB Accredited (free for TiCSA Members)
Quality Tourism Framework
Accommodation Categories (except Unique Accom.):If your business is not Star Rated:
• ‘Accommodation Standards’ pre-assessment questions give you an un-official star rating.
Quality Tourism Framework
What’s next?Join as a TiCSA Member- Save $100 on your nomination fee- Save on Gala Dinner Tickets ($45 per ticket)Already a member?- Become QTAB Accredited!Already QTAB Accredited?- Register for ReviewPro – free!Are you an accommodation provider?- Sign up for Star Ratings (only $200 + GST per annum for TiCSA members)
ReviewPro• All online reviews about
your business from 175 websites into a ‘one stop shop’
• Generate reports/analytics for your submission.
• Valued at over $1000 –complimentary to all Star Rated and Accredited TiCSA members.
NOMINEE SUPPORT• How to Enter Workshop – Tuesday 30th June
at Flinders University, Victoria Square
• Draft Submission Review – Due Wednesday 22nd July
• Nominee’s Kit Online – Open to all nominees
• Ask the Experts Session – Monday July 13th
• View a Winning Submission – June to August
Access Category Questions & Criteria and start your submission today!
Steve Pearce BIG4 Hahndorf Resort & Adelaide Hills Convention Centre2019 SATA HOF Winner of Caravan and Holiday Parks: BIG4 Hahndorf Resort & Business Event Venues: Adelaide Hills Convention Centre
THANK YOU TO OUR INFORMATION SESSION PARTNERS