A short presentation on BI visual analysis.

A short presentation on BI visual analysis.

byPaul Hansford, MS

Senior ConsultantSimplesoft Solutions, Inc.8/23/2013 – TechnologyFirst BI SIG

Source: www.infovis-wiki.net

Today’s Agenda• Introduction• Terms to think about• Types of visualization/levels of maturity• 13 Don’t’s and some do’s• Resources• Discussion

Data Rich, Information Poor (D.R.I.P.)

Get The Information In Front Of The Right Group

Business ProblemsChallenges• Saving time from manual report building processes

to near real-time dashboards (business intelligence)• Saving labor (IT) from manual report building to

dashboards• Moving from data collection to insights (analyze)• Moving from insights to decisions (decide)• Moving from decisions to actions (act)

Bottom line: Insight deficit, trustworthy data, time delays, decision-making, and speed in taking action.So, how do we build dashboards to enable the above?

BI Data Cycles

Collect

Analyze

Decide

Act

Collect

Analyze

Decide

ActRevie

w Collaborate

Collaborate

Workflow

Collaborate

BI Data Cycles

LOB System

Tech

nolo

gy

Sta

ckDashboards

Interactivefiltering

Improved DecisionOutcome

LOB and BI PlatformYou are here!Information Visualization

Business Advantages

• Optimize business processes• Greater visibility into the business• Identify potential training

opportunities• Enable better decision-making• Measure and record performance,

KPI’s and SLA’s

What other outcomes are we looking for?

Better decisions by individuals, teams and

org

Effective execution

of key process

Risk avoidance

Improved governance

and transparencyIntelligent

resource deployment

and utilization

More agile strategy

execution

MEASURABLE RESULTS

Bottom line: More value

How BI Technology Can Help

Get more work done with fewer resources in the office, at home, or on the road.

Improve Business Insight

Reduce Costs and Risks

Gain better insight into business drivers to make more informed decisions about improving competitive position.

Find customers more cost-effectively, close deals faster, and gain better insight into customer preferences to improve customer service, satisfaction, and loyalty.

Reduce cost and complexity by deploying high-value, easy-to-manage technology products.

Top Priorities

Save Time and Get Organized

Find and Retain Customers

Levels of Maturity

Source: http://www.fractalanalytics.com/industry-practices/data-driven-decisions.html

Levels of Maturity

Visualization/Dashboard terms

Purpose of Dashboard“A dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.”

- Visual information- Achieve objectives- Single screen- Quickly monitored

Source: Intelligent Enterprise, March 2004, “Dashboard Confusion.” , Stephen Few

“a picture is worth a thousand words”

Visualization/Dashboard termsto lookup example, Define: KPI

• Visualization• Glyph icon• Dashboards• KPI• Scorecard• Metrics• Chart junk• SLA• Gauge• Filter• UX• ERSI• BAM• EPM

Homework assignments!

Types of Visualization

Role• Strategic• Tactical (Analytical)• Operational

Types of Data• Quantitative• Non-quantitative

Can you give me some quick examples?

Do’s and Don’t’s

Thirteen Don’ts from author Stephen Few• Exceeding the boundaries of a single screen• Supplying inadequate context for the data• Displaying excessive detail or precision• Choosing inappropriate display media• Introducing meaningless variety• Using poorly designed display media• Encoding quantitative data inaccurately

Don’t’s• Arranging the data poorly• Highlighting important data ineffectively or not at

all• Cluttering the display with useless decoration• Misusing or overusing color• Designing an unattractive visual display

Do’s• Consider your audience• Simplify, simplify, simplify!• Use MAD model (Monitor, Analyze, Drill-down)

principles

Few ResourcesBooks:• Information Dashboard Design, Stephen Few (other books as well)• Performance Dashboards, Wayne Eckerson• Effective Dashboard Design, Gail La Grouw• Beautiful Evidence, Edward R. Tufte• Information Visualization: Perception for Design, Colin Ware• Business Dashboards: A Visual Catalog for Design and Deployment,

Nils H. Rasmussen, Manish BansalAny books by Tom Davenport or Vivek Ranadive

Websites:www.perceptualedge.comwww.infovis-wiki.nethttp://practicalanalytics.wordpress.comhttp://www.ciodashboard.com/cio-guides/cio-dashboard-guide/http://www.edwardtufte.com/tufte/index

More ResourcesMagazines:Analytics-magazine.com, INFORMSIBMDATmag.com, IBM Data magazineTeradatamagazine.com, Teradata magazine online

Certifications:CAP (Certified Analytics Professional)TDWI’s CBIP (Certified Business Intelligence Professional)Numerous vendor certifications

Discussion

ExamplesGood, the bad, and the uglyhttp://www.perceptualedge.com/examples.php

Information Visualization in Motionhttp://www.gapminder.org/

Thanks All!

Thank

You!