USE CASE

Mobile Services for Zoo Visitors

AT A GLANCE • 2D/3D terrain maps • navigation within the zoo grounds, thematic tours • geo-/time-based triggering of media content & event notes

infsoft GmbH Ingolstädter Str. 13 85098 GroßmehringGermany

ContactPhone +49 8407 939 680 0 Fax +49 8407 939 680 12 contact@infsoft.com www.infsoft.com

Imprint© infsoft GmbH 2019. This content is protected by copyright. All rights to content and design are with infsoft GmbH. You may not copy, republish, modify or transfer this work without prior written and agreed consent of infsoft. Our content is regularly edited and carefully checked. However, we do not accept any liability with respect to the correctness, completeness and current status of the information offered here. All mandatory legal details can be found under: www.infsoft.com/company/contact

PROBLEM DEFINITION Zoos are usually very extensive and confusing areas. In spite of signs, it is often difficult for visitors to find their way around without prob-lems. Also, in many cases, the information on the animals is not prepared for specific target groups or is poorly accessible, e.g. when there is a large crowd of visitors at an enclosure.

SOLUTIONA zoo app shows a map of all animals and at-tractions. The user can select an animal enclo-sure, other POIs (gastronomy, sanitary facili-ties, car parks, etc.) or an event as a navigation destination and is guided from current location to destination using easy-to-follow directions. Thematic tours of the zoo can also be select-ed, e.g. a children‘s tour, Savannah tour, etc. Upcoming events (e.g. animal shows, feedings) can be highlighted using push notifications. Here, it is also possible to start a navigation to the event location.

For each animal species, detailed information can be retrieved. When a visitor approaches an enclosure, various media content on the ani-mal is suggested, e.g. text, video or audio. This way, the information can be made available in an illustrative form and appropriate to the tar-get audience (e.g. for children, for specialists). Interactive contents such as games or quizzes are also possible.

TECHNICAL IMPLEMENTATIONThe technology works seamlessly indoors and outdoors. Bluetooth Low Energy (BLE) beacons are installed indoors and GPS-based position-ing is used outdoors. For positioning, the user’s mobile device receives GPS or Bluetooth sig-nals, which are interpreted by an app installed on the device. The determined location of the user can be used for turn-by-turn navigation to a specific POI or an event location.

When a visitor approaches an animal enclosure and thus enters a virtual area („geofence“), the zoo app automatically triggers context-related content suggestions such as text, audio or vid-eo files. Different time- or location-based trig-gers and resulting push messages can be de-fined using the web-based infsoft Automation Engine.

The captured position data can optionally be transferred to the infsoft LocAware platform® and made available for infsoft Analytics, en-abling easy evaluation of visitor behavior.