What kind of system and which approach solves my multichannel publishing challenge? Which

approach fulfils the requirements to get my message across and to communicate my products

to the intended target group? What kind of system optimises my processes and provides the

long-term flexibility, which today is required?

These are key questions many companies address when they consider their options to

approach their customers in today’s Web 3.0. New methods of communication have to be

implemented and Publishing 3.0 is the answer to meet all requirements.

In today’s paradigm shift from Publishing 2.0 to Publishing 3.0, companies should set the

right course at an early stage.

Information and contents have to be up-to-the-minute and enable multiple, effective and

consistent use for various channels.

This is required by increasingly shorter product lifecycles, new trends im Web 3.0, statutory

regulations, common sense and customers in increasingly global markets who are becoming

more and more demanding – not only in the B2C sector.

Minimising process times, increasing publishing competencies and reducing costs at the same time are no longer in contradiction to a PIM system.

Product Information Management

-Product information has a direct impact on improving product quality-A correct and consistent product description is always part of the product.

In today’s global economies, quality and competence in product communication are extremely important to be suc-

cessful and to stand out from global competition and discounters. Extra cost for brand-name products compared to

cheap merchandise, unique features and product qualities can be optimally argued for and justified by comprehensive

product information.

Stand out from the crowd of providers, as the target groups have become increasingly more demanding. Your custo-

mers inform themselves through a wide range of channels and expect to be provided with the same comprehensive

facts everywhere.

-Up-to-date and straight forward product communication-To appeal to customers and to secure market shares in a fast moving, competitive world of international trade,

management and organization is a great challenge for companies whatever their size. Even though on the one hand,

communication and information technologies create transparency, they also create a higher level of complexity on

the other.

There is still a wide range of eBusiness standards applied to the exchange of information, and only too often existing

IT structures are not suitable to effectively manage and easily exchange all product information.

However, central product information is the key requirement for making consistent, up-to-date and multilingual

material available in various publication channels. Hence, underlying Product Information Management (PIM) as part

of the corporate strategy is a basic requirement for targeted operating and communicating at international level.

Therefore, a PIM system is by definition the right choice.

-More communication at reduced costs-The sustainable and effective acceleration of all eCommerce and multichannel publishing processes, accompanied by a

simultaneous reduction of cost and effort, is only made possible by a PIM system.

Management and publishing processes without PIM system do not only cost a lot of time and effort, they are also

highly vulnerable to errors. Different market portfolios in various language versions hugely increase effort and sour-

ces of error. Apart from that, it is mandatory that national and sometimes also regional legal requirements as well as

copyrights and other intellectual property protection - in particular in respect of product liability - are met. Errors in

product communication can quickly turn out to be very expensive.

Less communication is probably one strategy to save costs - however, whether this, in view of today’s competition, is

a clever strategy, is questionable.

Professional Product Information Management ensures that you are always a step ahead of the competition; commu-

nicate with infuniq® and provide your customers with updated and timely information

Product Information Management

Successive upgradable and modular PIM system for small and medium-sized companies

The infuniq® PIM-Suite

infuniq®pure - the PIM system with many application options-infuniq®pure is the highly granular and easy to use basis system with integrated user administration and functions for

updating, managing and structuring central product information. infuniq®pure can be expanded with the following system

modules:

infuniq®print - PIM-supported catalogue production with InDesign®-With infuniq®print, product portfolios in the PIM system can be easily compiled for catalogue production.

Based on a bi-directional connection to the InDesign®, you can automatically produce comprehensive catalogues and creative

print products with continuously updated PIM data.

infuniq®edit - The editorial component for online coordination-infuniq®edit is the link between PIM system and publishing processes and supports the editorial processes for advertising

publications.

infuniq®flow - Coordinate product data management in the team-infuniq®flow expands user administration with workflow functions. Monitor processing statuses, create follow-up tasks or use

the software component for quality assurance purposes.

infuniq®class - compiling and managing e-catalogues-infuniq®class enables generating and managing classification systems to publish product information. Create relations and

connections between classifications in the PIM system.

infuniq®web - The online catalogue engine with NoSQL database technology-infuniq®web is independent web application and infuniq® component at the same time. infuniq®web is based on NoSQL

database technology and guarantees the high-performance display of market and country specific portfolios on internet or

intranet. infuniq®web is available individually; however, it can also be connected with other current PIM systems.

infuniq®commerce - The eCommerce expansion for infuniq®web-infuniq®commerce expands the functionalities of infuniq®web with tailor-made online shop functionalities.

This system component turns online catalogues into fully fledged eCommerce shops. Relevant integration by our system

partners enables the display of price, customer and stock level information from existing ERP systems.

Successive upgradable and modular PIM system for small and medium-sized companies

The infuniq® PIM-Suite

- infuniq®pure -infuniq®pure optimises processes and provides the long-term flexibility, which to-

day is required. The basis system infuniq®pure provides you with all options to pool

a wide range of product information as well as master data, catalogue data, price

lists and files such as PDF, technical drawings, product images or videos in a single

information system in a media neutral manner and to manage these effectively.

-Process optimised workflows and permanent data availability-Based on this central data source, not only all aspects of data management

processes are significantly simplified, but the subsequent publishing workflows

are structured and optimised. Whilst some data can already be updated within the

workflow, other data can already be published. If any product information contains

errors, it can be corrected simultaneously in all publications in a minimum of time.

This saves time, protects against unwanted costs and effectively supports compli-

ance aspects.

-Platform-independent and open for integration-infuniq®pure is platform-independent and browser-based and can be operated

independently of a location via modern web browser. It runs as native Java applica-

tion on PC, Mac and Linux, and supports any relational database.

The PIM system is installed with a MySQL database as standard.

infuniq®pure works as integrator of distributed data sources, amalgamates impor-

tant product information and provides efficient options to refine information. Based

on bi-directional communication of infuniq®pure with surrounding systems it is

possible to carry out updates and corrections in all areas without losing data.

The open interface architecture enables direct bi-directional communication bet-

ween infuniq®pure and the professional DTP tool Adobe InDesign®, any Enterprise

Content Management systems such as OpenText or FirstSpirit , Enterprise Resource

Management systems, Translation Memory systems or Digital Asset Management

systems such as Celum.

-Intelligent functions to make work easier-The integrated table configurator enables the preparation of even complicated pivot

tables for a later edition directly in infuniq®pure.

This does not require any interconnected, proprietary template generators for the

production of DTP documents. This in turn enables the simple creation of templates

without restriction and time consuming programming. Extensive search functions

guarantee the identification of information and the location of datasets and con-

nections. Hence, all information will be transparent at any time.

By connecting your enterprise resource for example, you can significantly optimise

the immense effort of creating a new article in an ERP system by infuniq®pure.

The simplified management of a shadow range and long-tail products in a PIM

system is particularly efficient for retailers. Inheritance functionalities, duplicate

management, options for mass data maintenance and high-granular attribute and

characteristics management, which can flexibly set up and maintain yourself, also

contribute to precise information and optimised processes.

The acceptance of each employee in workflow significantly contributes to the

success of an information system. Therefore, workflow participants are able to

freely configure their own work environment in infuniq®pure. To enable everyone

to concentrate on her or his field of activity, functions that are not required can

be deactivated. In addition, it is also possible to prevent unauthorised access to

relevant program components.

-infuniq® flexibly supports your corporate strategy-From a strategic point of view, PIM definitely becomes a necessity when the aim is

promote the support of data exchange standards or to implement an international

expansion strategy. Effective information consolidation and publishing processes

based on it make PIM a key success factor for your company.

-infuniq® is the right basis for multichannel publishing-A modular designed and flexible Product Information Management system such as

infuniq®pure and an intelligently structured and consolidated data basis enable the

implementation of multichannel publishing requirements quickly and easy.

Having integrated infuniq®pure, you increasingly become a publishing professional

and the most important requirement has already been met:

“Central, unified, consolidated and media-neutral data storage as the flexible basis

for all future publishing channels while at the same time using cost reduction and

Increased efficiency potentials through effective process optimisation.”

The basis system for the central management of product information.

The PIM system infuniq®pure

infuniq®pureoffers- Central and branch-

independent management of all product information

- Free definition of attribute and validations

- Inheritance of values, languages and attribute

- Multiple choice und Mass data maintenance

- Alternative mass data maintenance with Excel

- Maintenance and management, local and web-based through rich, thin, web client

- Platform-independent able to run on PC, Mac, Linux

- Comprehensive user and group management

- Allocation of rights up to the level of individual attributes

- Standard export in XML format

- Standard import function

- Integrated table configurator for easy preparation of the publication

- Versioning/Logging /Historization

- integrated media pool to ma-nage documents, images, audio and video assets in a wide range of formats

- integrated translation management with parallel text display

- Connectivity option of Translation Memory systems

- Option to import master data from enterprise resources

- Open standardised interface for future expansions

The classification management via system expansion infuniq®class enables management and

integration of branch-specific classifications.

Extracting user and group administration in infuniq®.

Authorisation for each group or user can be set up to the level of attributes.

Each user is able to set up his or her own work environment incl. GUI language.

infuniq® is platform-independent and able to run on Mac and PC.

Product pool in infuniq® with intuitive, multilingual and adjustable user interface. Each user

can adjust his own interface in accordance with his rights.

The efficient publishing module for creative, semi or fully automated catalogue production.

infuniq®print for the print channel

- infuniq®print -On the one hand, infuniq®print consists of various function expansions for

infuniq®pure and of the plug-in for InDesign® on the other.

Function expansions enable to define product compilations directly in the PIM

system, which then serve as data source for catalogue production. Page and other

templates created in Adobe InDesign® can be stored in the PIM system. In addition,

an interface for has been designed for the priint:comet InDesign® plug-in used to

enable a bi-directional connection to the PIM system. The Adobe InDesign® plug-in

priint:comet of our long-term partner Werk II is the first choice for data based

publishing with Adobe InDesign®.

-Bi-directional connection to Adobe InDesign®-The combination of infuniq®pure and infuniq®print creates new options. Thanks to

the bi-directional connection to Adobe InDesign® , you are able to store and retrie-

ve layout changes and any templates you prepared in the central im PIM system at

any time in order to achieve central data storage also for templates.

If required, product information can also be changed directly in Adobe InDesign®

(via SOAP). The product information editing function can of course be deactivated,

for example if the person responsible for DTP is not permitted to make changes to

product information.

-Creative and automated print products-The professional DTP program Adobe InDesign® provides you with all creative

options you need to produce your product catalogue or your brochure, applying

your corporate design, in an expert manner.

In contrast to proprietary template generators, this also has the advantage that

you can easily change any designs or simply create templates without any program-

ming effort and scripting.

You can create PIM-supported print products with focus on design, design sequen-

tial and semi-automated brochures and catalogues, and generate fully-automated

catalogues, spare parts lists or price lists.

There is no need to confine yourself to individual application purposes when choo-

sing a system - everything is possible and there is no limit to your creativity.

-Creating a catalogue in a fraction of the time normally required-Creating a catalogue starts with gathering data. Ideally, departments would provide

the technical editor with new or updated information. However, practice shows a

different reality.

Either existing catalogues are time and again checked whether they are still up

to date or they are adjusted on the basis of laboriously organised information or,

equally laborious, the editor receives various Excel lists, drawings, images, price

information, marketing texts and more from different departments and in different

formats. Both methods are extremely vulnerable to errors and require a lot of time

and effort.

Product information errors are often carried forward over several print publica-

tions, and there are many time consuming media breaks. Work on a catalogue can

only begin once all information has been gathered, followed by correction loops,

acceptances, translations, editing, checks. At worst, information is outdated by the

time a catalogue has been produced - or the competition has caught up with you.

This process not only requires huge resources and time, its error rate is also high.

And you have to start all over again if a new catalogue is required.

Avoid this unnecessary waste of time with infuniq®print and infuniq®pure and

process information in a team parallel. Generate “on demand” up to date and multi-

lingual information for your catalogue - and all other communication channels.

- infuniq®edit -infuniq®edit is another optional expansion level for infuniq®print in form of an

online editorial component. The module enables the user-friendly creation of adver-

tising documents. It provides cross-platform support for editorial processes during

the creation of advertising publications.

infuniq®edit provides detailed page planning and processing for publications. The

publication is divided in page sections (single or double spread). Each page consists

of 1 to n templates, which in turn group a number of elements.

The format of a prototype resp. a whole page is defined by raster, sample pages

and templates, which have been created in advance in Adobe InDesign® by

infuniq®print and the plug-in priint:comet.

infuniq®printoffers- Definition of catalogues

(Catalogue management)

- Simple creation and manage-ment of print templates

- bi-directional connection to Adobe InDesign®

- Native Integration of product information

- Automated generation of comprehensive sequentially constructed catalogues

- Optional creative and PIM sup-ported print products, semi-automated print products or fully automated print products

- Highest level of creative freedom

- Change management and controllable editing option of product information directly in Adobe InDesign®

infuniq®editoffers- Web-based corrections of texts

with preview

- Direct and bi-directional connection to the central PIM system

- Direct access to media pool (PIM) for free image placement by Drag & Drop

- Role and authorisation-based pages and element processing (embedded in infuniq®flow)

- Page planning/sheet planning with preview and zoom function

- Definition of workflows and work processes for the editorial process

- Markings and notes can be freely positioned

infuniq®print expansion in infuniq®pure with saved raster templates,

all Templates and the chapters of print compilation (left).

Finished price lists on the example of duka. Thanks to infuniq®, Pivot tables were able

to show complicated mass-customizing price compilations.

Adobe InDesign® view and active Plug-in range for automated

catalogue production; publication compilation and tables from infuniq®pure.

Sample page raster and sample templates, which were created in InDesign®

These templates can be saved in infuniq®pure central.

The efficient publishing module for creative, semi or fully automated catalogue production.

infuniq®print for the print channel

- infuniq®web -The online catalogue engine displays your products and documents professionally

on the internet. infuniq®web is both another expansion option within the

infuniq®-Suite and an individually available web application to use other PIM

systems as a data source.

Hence, infuniq®web, independent of the respective conditions, provides you with

the advantages of effective and user-friendly online product communication.

-Latest database technology in the new infuniq®web Version V.4-The module release infuniq®web v4.0 is based on the latest NoSQL database tech-

nology (not only SQL), which is also used by the major global search engines, social

networks and online market places.

Even though relational databases are safely transmitted, they nevertheless suffer,

in case of data-intensive applications - such as indexations and frequent write and

read access - , from technically-related performance deficits. The database model

SQL is better suited when the focus is placed on high transaction security and large

batch actions.

NoSQL is far better equipped to deal with a large number of write and read re-

quests. A feature, which is particularly welcome on the web.

Transaction and failure protection in case of a high level of access is guaranteed by

redundancy.

Data is processed in an extremely agile manner and without the limitations of a

relational database model. With this kind of database, easy scalability is also a

significant advantage over SQL data base models.

Overall, the infuniq®web catalogue engine lets you display a vast number of pro-

duct information in various portfolios and in different languages for a wide range

of online catalogues - both efficiently and failure-proof.

-Define portfolios for target group and country specific Markets-Are you and our products represented in various markets all over the world? You

operate several websites with product information for different target groups?

Market und country specific product information in a localised online shop or mar-

ket place must be offered in different languages to address users in their respective

languages. However, this alone is not sufficient. Even though multilingual product

presentations are important, they do not automatically meet all requirements of the

international market.

Products and product variations, which are not offered in different countries and

markets, must also be considered. If relevant portfolios were not compiled, choo-

sing the German language in an online shop located in the US would be accompa-

nied by German product configurations, even though these product variations are

not available in the US.

Increased support, mispurchases and returns, general customer confusion and disil-

lusioned online customers no longer willing to take the risk would be the expensive

consequence.

Apart from that, a market specific portfolio facilitates the integration of relevant

languages. Hence, the product range, adjusted to country specific environment

variables, will be compiled in the languages required - both market specific and

tailor made for individual target groups. Market access becomes significantly easier

and safer.

-Seamless ECMS integration -A special feature of infuniq®web is also the way catalogue contents interact with

Content Management systems. This was already implemented with ECM systems such

as OpenText and FirstSpirit.

Whilst some prefer using CM systems to manage extensive product information,

infuniq® takes a more flexible and - in our opinion - a more sustainable path.

As in particular flexible and fine-grained information management of mass data and

the possibility of multichannel publishing based on it can be best implemented by

a PIM system.

That is why static HTML contents from the respective ECMS are combined with dyna-

mic product information from infuniq®pure via the catalogue engine infuniq®web.

infuniq®web assumes the display of all product information, whilst online editors

use the familiar ECM system.

- infuniq®commerce -You plan or operate an online-Shop? infuniq®commerce will assist you.

infuniq®commerce expands your web catalogues by tailor-made shop functionali-

ties for your eBusiness. Based on the relevant integration by our system partners,

price and stock level information or customer data from your existing ERP system,

for example, can be used and displayed directly.

infuniq®commerce is only available in combination with infuniq®web; it enables

the display of personalised prices, provides order histories, cross-selling recommen-

dations and the integration of payment gateways for your web catalogues.

High-performance web catalogues through NoSQL database technology and market specific eBusiness through the optional infuniq®commerce.

infuniq®web - the web engine

infuniq®weboffers- Publication of catalogues

defined in infuniq®pure on the internet

- Seamless catalogue integration in ECM systems

- Dialogue-based Faceted search

- High-performance web-tech-nology and NoSQL database technology

- Stable, even if confronted with high access figures and compre-hensive product information

- High scalability

- High Failure protection

- Definition of markets

- Differentiated multilingual portfolios

- Informative and clearly structu-red administration

infuniq®commerceoffers- Expansion/Development of web

catalogues with eCommerce functions

- Display of customer, price and stock level information

- Display of personalised prices

- Cross-selling recommendations

- Integration of payment gateways

- Shopping basket/order history/ order status management

- Calculation of delivery charges and discounts

“Can’t find it; doesn’t exist”: with infuniq®web, consistent product information from the

central PIM will also be communicated online.

infuniq®web guarantees high-performance product

display even if comprehensive contents are involved.

For infuniq®web, comprehensive product display up to the smallest detail

is not a problem, even if access figures are exceptionally high.

In case of Wilo, the high-performance wildcard search function

immediately displays the required information on the web.

High-performance web catalogues through NoSQL database technology and market specific eBusiness through the optional infuniq®commerce.

- infuniq®flow -The system expansion for cross-corporate, cross-division and structured workflow

per web browser. Using infuniq®flow, you will find everything you always wanted to

know about certain products clearly displayed in one system.

Monitor processing statuses, set follow-up tasks or use the software component for

quality assurance.

Work processes do not only become transparent for participants, but also controlla-

ble. Determine your own specific workflow scenarios and clear in accordance with

defined hierarchy systems, e.g. product data.

A cross-division workflow, which involves external members of staff, enables paral-

lel cooperation, minimises misunderstanding and information search already during

product data maintenance.

Making sure that everyone moves in the right direction.

- infuniq®class -This infuniq® system module enables you to create and produce electronic cata-

logues in conventional classification formats for electronic catalogue exchange.

You can import supplier data in various formats and use it for your catalogues,

brochures and all other media.

By processing and mapping different formats with infuniq®class, you significantly

reduce costs and maintenance efforts.

As a manufacturer, you enable the easy exchange of your product information for

market portals or wholesalers. For reasons of process optimisation, many retailers

increasingly prefer electronic catalogue exchange for data transfer.

Discover and secure new sales potential without cost and effort exceeding benefit

and optimise your current data exchange with infuniq®class.

These two system expansions for infuniq®pure ensure a controlled workflow or the simple exchange of e-Catalogues

A big “little extra” for your PIM

infuniq systems relies on strong partnerships and many years of experience

infuniq systems and partners

- Our mission: faster with infuniq® -Historically, infuniq systems GmbH was established in 2007, as a spin-off of the

IT service provider communicode. communicode had already started to develop a

Product Information Management system way back in 2003 - today’s infuniq®.

Since then, communicode has been an integration partner of infuniq systems

GmbH, followed by other system and integration partners with many years of

specialised know-how.

infuniq systems has set itself the target to assist small and medium-sized compa-

nies by providing them with an efficient and reasonably priced PIM system that

enables easy product data management and cross-media output options .

-communicode GmbH & Co. KGTailor-made IT solutions for your company.

communicode connects people and technologies at all levels

for successful eBusiness solutions.

From advice on process optimisation and project coordination up to the imple-

mentation of tailor-made solutions based on infuniq PIM-Suite, together with our

professional partners and our combined know-how, we provide every aspect you

need for your PIM & Publishing:

-mm-BIT Business & Internet Technologie GmbH Based on standard products (business solutions),

OpenSource software and individual solutions, mm-BIT

efficiently realises corporate IT infrastructures.

-Günter Muhly Grafik, Marketing- und Werbeberatung GmbHIn its role as a communication specialist, Muhly network

their print and online communication, and ensure a higher

level of success by reducing your process cost and effort at

the same time.

-Werk II Medien- & Informationsgesellschaft mbHThe pioneers of data based publishing.

Over 150 customers worldwide use “priint comet” to

produce high-quality catalogues and marketing documents

supported by databases.

-encoway GmbHSales and engineering processes of providers of a wide

range of complex products as well as individual software

solutions are the speciality of encoway GmbH.

View of infuniq®class with configured classifikation formats.

Startscreen of the system extention infuniq®flow with task overview for a logged in user.

infuniq®flowoffers- Control of work processes

- Definition of complex workflow scenarios

- Role-specific allocation of tasks

- Overview of tasks and processing status

infuniq®classoffers- Administration and

creation of classification

systems

- Integration of industrial and

individual catalogue exchange

formats

- Mapping and developing

relations and connections

between classification systems at

class, characteristic, and value

level

A big “little extra” for your PIM

infuniq systems relies on strong partnerships and many years of experience

infuniq systems and partners

infuniq systems GmbH Rellinghauser Str. 332 D-45136 Essen phone: +49 (0) 201 523674-100 fax: +49 (0) 201 523674-110 www.infuniq.cominfuniq systems GmbH Rellinghauser Str. 332 D-45136 Essen phone: +49 (0) 201 523674-100 fax: +49 (0) 201 523674-110 www.infuniq.com

- Contact --

e-mail:

support@infuniq.com

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+ 49 (0) 201 523674 - 100

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