The newDynamicsfor yourcommunications

InBetween Dynamic Publishing –

communicating faster, more productive publishing,

reducing costs.

One solution.Universal.

application.

Partially automatedcatalogues

Fully automatedprice lists

Creatively designed brochures + flyers

Company product development and innovation cycles, which are constantlygrowing shorter, require a corresponding increase in the speed of communication. In addition, the growing internationalisation of business is leading to a correspon-ding increase in the number of language versions of publications. The results are obvious: dramatically increased efforts in terms of time and cost for developing and maintaining communications.

One thing is clear: The more easily and quickly you can prepare and update local or international communications for your products, the more quickly you will send your message to the market and to your customers. Whereby in turn, you exploit new turnover potential. If this preparation can now be extensively automated and accomplished, as it were by pressing a button, in various media and formats, your publication costs will also drop noticeably.

How would it be, if you could print 1,000 page publications at the pushof a button – and that in complex layouts and in an infinite number of languages? The solution is InBetween Dynamic Publishing.

The market leading InBetween complete solution allows you to create thecomplete range of print publications automatically including web based handling and editing of DTP documents:

k Fully automated price listsk Partially automated cataloguesk Creatively designed brochures and flyers

Companies with the most varied requirements profit from InBetween’senormous flexibility:

k Industrial companies with complex publishing processes (a mixture of forms from creative to highly automated)k Mail order/wholesale companies with highly customised communications (personalised promotions, catalogues)k Franchise companies with a high degree of standardised communications (cross selling)k Corporations with global publishing processes based on existing systems (ERP, MDM, PLM)k PIM/MDM manufacturers for the integration of a high end Dynamic Publishing software component into their own solutionsk MAM/DAM software manufacturers for integrating and complementing their own solutions with publishing componentsk Print/editorial systems for integration of template based automation componentsk Media service providers with a high level of technical know-how, who wish to provide their customers with Dynamic Publishing solutions as a service concept

InBetween Dynamic Publishing. Speed is decisive.

One solution. Universal application.

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Maintenance of theCorporate Design

Decentralised handling

Reduction in layouting work

Preparation of thepublications within deadlines

Production ofcomprehensive catalogues

Customer campaigns in“catalogue quality” by integrating

your CRM data

Optimising thecentral database

Universal applicationby the use of multi-formats

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You wish to bring your customers up to speed as quickly as possible and provide them with customised offers. InBetween permits automated and flexible produc-tion of high quality structured advertising media such as product catalogues or price lists. And that at a significantly reduced effort in terms of time and costs.

For smooth implementation, InBetween fulfills all requirements resulting fromthe development of such communication media:

k Maintenance of the Corporate Design Design even the most varied of publications globally while consistentlymaintaining the Corporate Design guidelines.

k Decentralised handlingEdit, translate and finalise your documents by means of a layout view in theweb browser. This allows work to be done on the documents at various locations.

k Reduction in layouting workReduce manual layouting work by a high degree of automation.

k Preparation of the publications within deadlinesEnsure meeting even tight production deadlines by automating many handling steps and cutting out a multitude of manual tasks. Regardless whether theybe new developments or updates.

k Production of comprehensive cataloguesProfit from the combination of fully automated and creative areas, with whichthe automatic preparation of the most comprehensive and complex publications is considerably simplified:

• Dynamic (flow) areas, e.g. for accessories or spares are typeset fully automatically, even including complex tables• By integrating creative catalogue elements, such as introduction texts and chapter stoppers, high quality products requiring explanations are presented in a prestigious manner

k Customer campaigns in “catalogue quality” by integrating your CRM dataUse your CRM data for targeted communications campaigns and for strategiccustomer binding by means of target group specific customised publicationversions such as offers, price lists, catalogues and brochures. k Optimising the central databaseEnsure a consistent data quality by the permanent coupling of DTP/editorialsystems and available PIM/MDM systems.

k Universal application by the use of multi-formatsUse InBetween for flexible data output in various formats such as PDF, Wordand HTML files. Use them to generate the most varied of publications from one database for print, web or CD/DVD.

With InBetween,you have it all!

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EverythingThe integration of your Dynamic Publishing solution will affect such companyareas as marketing, IT and project management as well as creative resourcessuch as agencies and DTP professionals – each with varying requirements.However, the advantages of Dynamic Publishing become particularly noticeable when all requirements have been fulfilled.Convince yourself of how InBetween Dynamic Publishing also offersthe optimum solution for your specific requirements.

“Database based automated working should increase our publication speed!”

IT manager

“Free creative working with current customer dataprovided centrally by the server!”

Agencies andDTP professionals

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Everything

“I need a solution for every requirement with a maximum investment protection!”

“Free creative working with current customer dataprovided centrally by the server!”

Project manager

“For worldwide publications consistent brand management must be assured!”

Marketing manager

for everyone.

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For agencies, graphic artists and DTP professionals there is one essentialpriority: On no account may creativity be limited by the software. Discover here what additional demands must be taken into account and how InBetween offers the appropriate solution to any challenge.

> No limitations on creativityUnique creative communications with the maximum effect must be created for customers, e.g. creative catalogues, brochures, advertisements, posters and pre-sentations. Any system, which limits the scope for ideas, is out of the question.

> Using your own layout programmeDesigners work most effectively when they can use their own usual layoutprogrammes (QuarkXPress®/Adobe InDesign®) – without having to familiarise themselves with new programmes.

> Easy access to dataAccess to data from all central data sources should preferably be provided directly via a plug-in in the DTP programme. In this way for example, product information, prices and customer data can be used without loss of time. This simple access should also be possible from the home office and from every location worldwide.

> Fast updatingUpdating desired content should be possible simply and easily fromcentrally maintained data.

> Easy change of languagesFor international publications, it must be ensured that a change of languages between the publications can be easily effected.

> Maintenance of the Corporate DesignAuthority and control over the maintenance of the Corporate Design guidelines must be possible, even in cases of decentralised preparation of publications.

> Graphically supported preparation of layout samples and templatesIn order to optimise working processes as well as to ensure reusability and auto-mation, samples and templates should be as simple and comfortable to prepare as possible.

“Free creative working with current customer data provided centrally by the server!”

Demands onDynamic Publishingfrom agencies andDTP professionals

Ga

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The InBetween DTP-Clients for QuarkXPress® and Adobe InDesign® offer you comprehensive support in working creatively within the DTP system. Simply enter templates into the InBetween Server via the direct internet link by drag&drop onto the DTP page. The dynamic typesetting is accomplished within the layoutprogramme using the InBetween Master Pages and Templates.

k Simple reusability of the sets of rules Using the original InBetween templates ensures you the optimum functioning of all automation sets of rules generated by InBetween within the DTP environment.

k Flexible updating of documentsProvide completed documents with current data manually by DTP. As required, simply update individual components separately, such as texts, technical data, images or prices.

k Secure version comparison via Job-ListUse the synchronising mechanism to keep an overview of all open working and updating tasks at all times. This mechanism will calculate all differences between document and data source and will summarise them in a clear Job-List.

k Accessing levelsAccess levels/layers in QuarkXPress® and InDesign® directly. Lay objects suchas images and texts on different levels, for example to simplify the black film sub-stitution when printing several languages together

k Multi page layoutsAlso, design templates over several pages. In this way, for example, you canrealise layouts for simple double pages, fold out pages or concertina brochures.

k Importing stylesImport available styles from QuarkXPress® and InDesign®automatically toInBetween. Use these, for example, to produce publications in PDF, Wordor HTML formats.

k Bidirectional data flowExport the content of current documents either via the DTP-Client or via aserver function for use in the data source. In doing so, different information willbe exported, such as

• Updated content of the document (for a re-import)• The list of data content used (to provide evidence of use) • Information on frame overflows (for marking and correction in the data source)

Re-import is via a single interface, regardless of whether the export was server based, from the DTP-Client or (in future) via web editing.

The solution: InBetween DTP-Clients for QuarkXpress® and Adobe InDesign®

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You are an IT manager? Then surely the scalability of the server architectureor data access to existing PIM/MDM systems is your priority. Find out what other challenges play a role and how InBetween overcomes these.

> Use of PIM/MDMThe use of a data management system with precise data export for a rules based creation of layout should be ensured.

> Large range of communicationsThe solution should allow a multitude of publication forms: from offers to brochures and price lists through to customised catalogues.

> Automated productionA significant speed advantage must be provided over traditional productionmethods by the automated creation of publications at the touch of a button.

> Comfortable production of samplesIt must be possible to create samples and templates in a logical and extendable manner. While the basic design can be provided by an external service provider, later handling and further development by internal employees must be assured.

> Reusability of the templatesIt should be possible to take over existing specimens as basic templates and use them for subsequent editions – with considerable time and cost advantages.

> Flexible ScalabilityIn order to ensure the publication of larger volumes of individual publications in the shortest possible time (e.g. for 1:1 marketing measures), it should be possible to scale the solution flexibly according to changing requirements.

“Database based automated working should increase our publication speed!”

Demands onDynamic Publishing

from IT managers

br

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k Connecting link between data and layoutConnect InBetween flexibly to several data sources and produce a varietyof layout formats from them.

k A high degree of automation is possibleProfit from the highest possible degree of automation, even for the productionof a wide range of publications. For this purpose, use dynamic tables and anintelligent set of rules for optimising layouts.

k Copying templates and the preview functionEnter template variations by simply taking over an existing specimen using the copy function. Changes to the basic template are passed on to the other varia-tions in a cascading manner. Just as simply, generate a layout preview for a single frame or for the whole template at a click of the mouse. And that, without having to produce a full edition.

k Full format neutralityWhere no especially high demands are made with regard to an exact typography, (e.g. offers, employee magazines etc.) with InBetween you will profit from full format neutrality in all output forms.

k Comfortable template creationCreate standardised dynamic templates, without scripting and with complete documentation. Determine all settings and layouts intuitively and graphically visualised.

k Undo functionCancel changes to the template at any time using the undo function.

k Batch generationUsing batch generation, create a whole set of publications in the background –a call to the server is all that is required. The name of the file will be composed on the basis of the rules. Use it, for example, for providing data sheets and white papers overnight according to product or customised publications on the basisof CRM and ERP databases.

k URL generating serviceUse the URL generating server for the on demand generation of a preview ora document by means of a simple URL interface. In this way, ensure that allsystems used always have the most up to date data available in the mostup to date layout.

k Scalable server architectureSpeed up the production of publications by the flexibly scalable the production server, which can be adapted to your particular demands.

The solution: InBetween Project Editorand server based rendering engine

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As a marketing manager, you set your priorities with regard to the maintenanceof the Corporate Design – without wishing to sacrifice creative individual commu-nication methods. Here, you will get to know about a multitude of other matters and what answers InBetween has ready for them.

> Maintenance of the Corporate Design The existing Corporate Design guidelines should be taken into accountin uniform layout specimens, which are provided and released worldwide.

> Decentralised preparation of publicationsDecentralised page planning (e.g. for topic brochures) as well as their fillingwith specific content (e.g. customised offers) must be available.

> Taking individual wishes into accountIt should be possible to allocate products, images and texts within a specified framework to a publication manually in order, for example, to reflect the individual wishes of the national companies.

> Media and format neutralityIt should be possible to serve all established media and formats equally wellfrom one data source: print, web, CD/DVD, Office applications.

> Mixing data sourcesProviding different data pools and flexibly combining different data(required for brochures/flyers) must be possible.

> Simple updatingAll content of all publications should always be at the most current status.

> Web-to-print solutionIt should ideally be possible to edit DTP documents via the web browser andto output them directly as PDF for printing (PDF/X-3).

“For worldwide publications consistent brand management must be assured!”

Demands onDynamic Publishing from

marketing managers

Jx

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k Access for decentralised participantsUsing InBetween WEBCLIENT, allow all decentralised participants such as trading partners or sales employees to prepare publications independently via the web browser.

k Comfortable preparation of publicationsPrepare periodic publications (topic brochures, innovation flyers, campaigns etc.) in a particularly comfortable manner. Complement these with prestructured“master publications” such as, for example, an eight page specimen for newproduct flyers with customised content.

k Complete integration of decentralised processing a uniform mannerKeep track of all editing, correction and release processes using InBetweenWeb Editor on a uniform user interface with worldwide access.

k Processes, which can be individually adaptedOffer different processes according to local competence and desired levelsof freedom: from the simplest selection of appropriate content to the structured amendment of the styles used through to free creation in the web.

k Mixed level of automation As required, vary the automation levels in the page sections – from 100 %(fully automated) to 0 % (static pages).

k Integration with the DTP processTransfer the preparation of individual pages or whole documents to a DTPprofessional via the DTP process, if the web based preparation facilities arenot sufficient to your needs.

k Format neutralityProfit from InBetween as a neutral format publication system. Simply output your publications in the media formats you require – from print (PDF, InDesign®, QuarkXPress®) to web (HTML) right through to Office applications (RTF, Microsoft Word and PowerPoint).

k Simultaneously linking several data sourcesBy means of plug-ins, mix additional data sources into the existing data source (for catalogues and price lists, usually the PIM/MDM system). This particularly makes sense for brochures and flyers, for which image databases or editorial data from CMS systems play a role. Also include ERP and CRM data for target group specific publications.

k Bidirectional data flowUse the InBetween Web Editor or the DTP-Clients for bidirectional exchangeof document content (see page 9).

The solution: InBetween Web Editor

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Do you carry the overall responsibility for your Dynamic Publishing project?Then you certainly attach a high priority to the maximum protection of your invest-ments, production increases and cost reductions. Read here how InBetween also offers the solution for a multitude of additional demands and wishes.

> Sustainable solution with the highest investment protection Permanent continuous development and sustainability of the solution shouldbe assured – for the maximum protection of investments.

> ScalabilityIt should be possible to increase performance individually and adjust itto the demands of the project.

> FlexibilityFlexible preparation of fully automated documents through to creative DTPshould be possible within a single solution.

> Cost reduction A significant time and cost saving and a rapid return on investment (ROI) should be realised, especially in print productions, as compared to traditional publication processes.

> Universal solution For all demands of Dynamic Publishing only a single overall solution should be integrated instead of many small partial solutions in order to reduce the imple-mentation and familiarisation effort.

> Complete project administrationThe solution should permit the separation of different clients and simplechanging between projects. The correct data sources, templates script typesor image paths should be set automatically.

“I need a solution for every requirement with a maximum investment protection!”

Demands onDynamic Publishing from

project managers

sU

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k One system for all publicationsEvery output medium makes different demands on the processes supported, e.g.

• Fully automatically typeset price lists • Creative layout and manual finishing for product catalogues• Preparation of advertising media via a decentralised editorial process• The use of formatted texts for information and training material

With InBetween, you ensure that all of your publication forms are preparedusing only one tool.

k Neutral format publishingInBetween is a neutral format publication system. Use and produce a template, which was designed in InBetween, without fundamental adjustments in all output formats. You can take the special features of any medium into account individual-ly at any time.

k Preview of resultsYou do not have your own DTP department? No problem. Simply work together with your agency. Using InBetween, prepare a preview of the catalogue as a PDF or Microsoft Word file in your own offices and check the accuracy and comple-teness of the data. Your agency will arrange for output in special DTP formatson the basis of your data export.

k Integration into company systemsUsing InBetween, generate price lists and data sheets directly from yourERP system as well as press releases from your CMS or portal. InBetween can be integrated as a server into any application for a previewof all systems.

k Single source publishingUsing InBetween, link almost all company data sources directly: from traditional print media to data sheets in PDF, operating instructions in Microsoft PowerPoint through to customised individual offers in Microsoft Word. With InBetween,transform your data world automatically into concrete publications.

k Flexible processing of DTP documentsWith InBetween, process your DTP documents both directly in the DTP system as well as via the web front-end. Thus DTP specialists as well as, to a certain extent, employees inexperienced in DTP can process your layouts to a limited extent. A significant contribution to higher productivity in your publication processes.

k Brand managementWith InBetween, in contrast to traditional web to print and brand management solutions based on central data sources, ensure layout compliance as well as data consistency.

The solution: InBetween product family,the all in one solution

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InBetween permits the realisation of all demands fromall project participants in a flexible overall solution.

The efficient structuring of the processes is ensuredby the following strategies:

InBetween –the process oriented overall solution for

all rules bases publication processes.

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As the specialist team, your Dynamic Publi-shing team prepares samples using the In-Between project editor and thus prepares an efficient use of data.

The product manager maintain the data ba-sis in central systems. InBetween’s preview function and office integration increase effi-ciency and productivity of daily work.

Set up specific batch processes or flexible on-demand generation as a server service for providing third party systems with prege-nerated data sheets or tables.

Prepare documents for the daily work of project managers as loose leaf collections directly from the database (media neutral) in PDF or Office formats.

Decentralise frequently recurring tasks via the Web-

Client (publishing portal) and plug-ins for the DTP systems, InDesign and QuarkXpress,

to a familiar, intuitiveenvironment.

Realise unusual special tasks centrally and therefore

particularly efficiently and reusably via the high perfor-

mance Project Editor.For this purpose, employ

teams of specialists or exter-nal service partners.

Customised processes for specific publications

Process support and task sharing across various areas

Separating centralised from decentralised processes

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Your editors and catalogue managers com-pile the content of publications based on available data sources and process them via the web interface. The publications can be based on centrally allocated master pu-blications, which determine a certain page sequence as standard.

In the DTP system, DTP professionals and graphic artists work on the fine layout and the creatively designed pages and thereby profit from the preparation of samples and data maintenance.

Compile publications, which are often pre-pared according to the same pattern, via a self service approach by marketing (brochures, flyers, magalogues – i.e. catalogues which have the character of magazines) or by sales (customised offers, catalogues or sales fol-ders). For these, the format created can be freely chosen.

Prepare publications whose high issue num-bers justify a manual finishing process and a creative page layout via a central DTP pro-cess. In contrast, realise adhoc prepared creative publications decentrally and manu-ally by a DTP plug-in.

Prepare more comprehen-sive and less frequently realised publications with project character centrally and worldwide for the vari-ous regions.

Prepare regularly issued publications initially and then produce them decentrally by means of a self service approach customised to the target group or the individual customer groups

Separation of centralisedand decentralisedpublications

k Speeding up communicationsInform your customers more quickly and currently than ever before. In this way, ensure that you generate real turnover more quickly from your product innova-tions. And thereby secure competitive advantages over your competitors.

k Reducing the effort in time and costProduce structured advertising media such as product catalogues or price lists fully automatically and flexibly, thanks to rules based typesetting. Reduce your costs by up to 80% in the press area by a free selection of automation. In addi-tion, minimise correction work by direct transfers of data.

k Higher productivityProduce all publications based on structured data essentially automatically or partially automatically with manual finishing. Thereby, increase your productivity and ensure the greatest currency and consistency of sensitive data such asprices, order numbers and product descriptions. Avoid unnecessary corrections and even shortly before printing, automatically update all data.

k High degree of distributionInBetween is also used by many agencies and media service providers as the standard for Dynamic Publishing. This ensures that, even using external service providers, you can carry out the further processing of your in a uniform workflow process.

k Rapid return on investment (ROI)As your allround solution for Dynamic Publishing, InBetween pays off in a very short time. After setting up the project and training your employees, you willadjust to the speed of the new processes and will increase the automation level step by step. Experience for yourself how you profit increasingly more from the automatic processes and how your investments quickly pay for themselves.

k Standard software with regular updatesInBetween is a real standard software. A maintenance contract ensures that you receive extended and improved software versions early and are always working with the best possible software. New features and issue dates are advised on a regular basis so that you can co-ordinate your release planning accordingly.

k International service network With your investment in InBetween Dynamic Publishing, you also secure access to an international network of trained InBetween service partners. Simply choose the partner most suited to your requirements – without dependence on individual specialists. You will certainly receive competent support at all times in the integra-tion of your particular InBetween solution as well as rapid support on site in case of problems.

This is how you profit fromInBetween Dynamic Publishing

i

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Higherproductivity

Reducing the effortin time and cost

Speeding upcommunications

Internationalservice network

Standard softwarewith regular updates

Rapid returnon investment (ROI)

High degreeof distribution

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For over ten years, InBetween has been the synonym for high performanceDatabase and Dynamic Publishing. With each improved version, InBetween sets new standards in the automated production of catalogues, brochures, data sheets and the widest variety of other publications.

Leading major and medium sized industrial and trading companies such as agencies throughout the world profit daily from the high performance, flexibility and scalability of the overall solution.

The figures speak for themselves: With over 500 installations up to 2008 and more than 1,500 catalogues produced annually, InBetween is the undisputed market and technology leader.

With a core team of twelve developers and a professional project management, the InBetween product family as a standard product is being rigorously deve-loped further. Due to the regular updates, you profit as quickly as possiblefrom new and improved features.

Comprehensive partner programmes provide you with a free choice amongsta growing number of competent, intensively trained service partners.

The multilingual hotline together with international sales guarantee you reliable service worldwide. In addition, our experts will support you through every phase of your Dynamic Publishing project – from the initial analysis of your current situa-tion to the integration and right through to the training of your employees.

InBetween –the standard for Dynamic Publishing

Professional services for successful projects

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efficient.flexible.scalable.complete.

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Satisfied customers aboutInBetween Dynamic Publishing

“With myview systems and its products, we were able to achieve the process improvements and economic targets, which we had expected by introducing a media neutral product database, within the shortest possible time. With myview Xmedia and InBetween, we now have an innovative IT environment, which will also enable us to meet the future challenges of global product communications with decentralised responsibilities quickly and effectively.” Peter Kaiser, Marketing Manager, PFISTERER Kontaktsysteme GmbH & Co.KG

“InBetween is convincing in its flexible data import from third party systems and the variety of further processing possibilities for page structuring. InBetween will certainly become a permanent feature in our future database publishing projects.Erden Oguz, IT-Services, media office GmbH

“Anyone who wishes to publish professionally has a premium class professional tool available in InBetween. When we saw what InBetween can already achieve,we quickly rejected all considerations concerning our own development.With InBetween, we are significantly superior to all PIM suppliers with their own solutions. Nor does the customer need to compromise in the matter of integration – due to the interface functions, we can treat InBetween just as if it were ourown company development.”Dipl.-Ing. Thorsten Frank, Managing Director myview systems GmbH

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“By means of the combination of the PIM system, Heiler Product Manager, with the InBetween publishing solution we not only implement the short term project aims of catalogue and price list automation efficiently but consider ourselves well equipped for meeting the challenges of the future – from sales folders in Power-Point to target group specific brochures and offers through to the 1:1 customi-sation of our publications. In this, InBeween’s high capacity for integration plays a central role. Here, both the preview of the result in print as well as the seamless generation of target group specific catalogues directly from the PIM system is possible. In addition, we have the opportunity to integrate additional data such as customer data from our CRM system or editorial data from a future CMS system directly. Thus the ideal solution for us is the combination of the established PIM system, Heiler Product Manager, with the specialised InBetween publishing solution.”Andreas Holzschuh, PIM-Project Manager, Leuze electronic GmbH + Co.KG

“Olympus Imaging Europa uses InBetween for the rules based publicationof a variety of print media from the central PIM system – from catalogues to brochures through to comprehensive data sheets. After a short familiarisation and training, we were successfully able to make changes to the ordered InBetween start-up project ourselves, thanks to thegraphic user interface. With increasing experience and the help of the compre-hensive documentation, projects are now being conceived and implemented completely independently. The hotline provides us with appropriate answersto occasional questions and problems. Not only in this way does InBetween help us to save costs. With InBetween we have become more independent of agencies and were thus able to increase the realisation speed of new publication projects very significantly.”Dr. Martin Liehr, Manager Marketing Database Services,OLYMPUS IMAGING EUROPA GMBH

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InBetween Deutschland GmbHFriedrichstraße 39D-70174 Stuttgart

Telefon: +49 711 72 23 32-0Telefax: +49 711 72 23 32-29E-Mail: info@inbetween.deInternet: www.inbetween.de

InBetween Holding AGDammstraße 19CH-6300 Zug

Telefon: +41 41 723 23 23Telefax: +41 41 723 23 00E-Mail: info@inbetween.comInternet: www.inbetween.com