ingenico presentation - safeshops café march 3rd - het anker brewery
TRANSCRIPT
2
How to boost your conversion rates.
1. Introducing ePayments
2. Some trends in 2015
3. Tips&tricks to boost your conversion
Safeshops Café 03/02/2016
4
We create new possibilities
Safeshops Café 03/02/2016
We connect merchants with customers, enabling businesses everywhere to go further,
beyond today’s boundaries, transforming the world into a truly global marketplace.
We connect merchants and consumers
enabling businesses everywhere to go further beyond today’s boundaries
creating the future of global commerce.
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Some trends in 2015.
Sources: Comeos http://www.comeos.be/files/docs/COMEOS_E-commerce-2015.pdf
… of the Belgian population has made an
online payment in 2015.
… buys online because it saves time.
… of the Belgian population prefer to buy on a
Belgian webshop.
64%
42%
45%
Safeshops Café 03/02/2016
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Online shopping hours.
Sources: E-commerce report Ingenico Epayment 2015.
64%
42%
45%
• Belgians tend to shop
during week days, due to
lack of time.
• More than 50% of the
volume is being
generated during
working hours
Safeshops Café 03/02/2016
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Foreign consumers buying on Belgian sites.
Sources: E-commerce report Ingenico Epayment 2015.
11.1%
6.3%
5.0%
Safeshops Café 03/02/2016
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Why do people drop their purchase?
Delivery costs.
Preferred payment method missing
Lack of information
on t&c
Unsafe feeling of website
Sources: B2C Europe : http://b2ceurope.eu/news/mini-guide-lost-sales-at-checkout/
40%
20%
11%
12%
17%
Others
Safeshops Café 03/02/2016
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Tips and tricks to boost your conversion.
Safeshops Café 03/02/2016
1 Inform your
customers about
the payment
process.
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Inform your customers about the payment process.
Explain the payment process.
Introduce One Page Checkout with the different steps. In that way your
customers can see where they are in the payment process.
Show the payment method icons, so your customers can identify them
even before the order.
Safeshops Café 03/02/2016
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Tips and tricks to boost your conversion.
Safeshops Café 03/02/2016
2 Consider from which
countries/regions
your customers will
come.
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Adapt your payment page and website to the
consumers you which to approach.
Safeshops Café 03/02/2016
32.3%
26.1%
20.3%
7.2%
4.4%
3.5% 2.9%
2.3% 1.0%
VISA
Mastercard
BCMC
Bank paybuttons
Amex
Paypal
iDeal
Maestro
Other
Use of Belgium Payment methods in 2015.
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Tips and tricks to boost your conversion.
Safeshops Café 03/02/2016
3 Make clear terms
& conditions.
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Clear terms & conditions.
Safeshops Café 03/02/2016
Make sure the return right is cleary mentionned as stated by law.
Make sure they find the conditions easely. (footer of your website)
Have clear contact details so your customer knows where they are
buying.
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Tips and tricks to boost your conversion.
Safeshops Café 03/02/2016
4 Adapt your
payment page with
your look&feel.
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Look & Feel.
Safeshops Café 03/02/2016
Adapt your look & feel so your customer has the feeling he is always on
your website.
Put your logo on the payment page.
Add the colors of your website on the payment page.
Create the sale look&feel.
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Add the ‘Payment Secured by …’ button to increase
the safety feeling of your customers.
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Mobile Payment trends in 2015.
Safeshops Café 03/02/2016
Tablet 6.6%
Smartphone 8.2%
8.2%
12.8%
3.9%
11.8%
6.4% 6.6%
23.9%
8.8%
16.4%
11.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
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