injecting multimedia into your business journalism class - reynolds week 2011
TRANSCRIPT
By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, [email protected]
Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of Multimedia. Multimedia Resources.
Explanation:How to short a stock.
Depth. Reinforcement. Break routine:
Humor Variety
Spark debate. Improve learning outcomes.
http://www.youtube.com/watch?v=D2QlitH4nYY
Perception Attention Selection Organization Integration
Photo Courtesy of Wikipedia
Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003
Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost.
Long term memory – stores accumulated knowledge. This is where learned information is stored.
Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
Text – Difficult, more effort.
Video, images – Easy, less effort.
Ask:What message?Who is my audience? What desired outcome?
Organization still key
Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
94% have cell phones. 88% use phone to text. “Always on” – 8 in 10 sleep with
their phone next to their pillow. 56% generate own entertainment. 58% create personal content online. 75% use social networking sites. 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
WSJ.com – Discussion. Cable news – Discussion. Blogs / Discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
Always discuss daily news
Lecture for 15-20 minutes. Follow up with a video. Videos change the pace.
Offer depth, greater detail.Offer new insights into the topic. Prompt discussion.
Help focus students on news, and post material
You TubeClips are short Easy to play or download
http://www.youtube.com/watch?v=wkygXc9IM5U
Many different search engines: www.youtube.comwww.vodpod.comhttp://www.videosurf.com/http://www.truveo.com/http://www.metacafe.com/http://video.filestube.com/http://www.dogpile.com/
Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of
their portfolio.
Basic accounting taught by examining how to run a lemonade stand
Allows you to download and save videos from the Web.
Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded
Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://vodpod.com/search/browse?
q=hudsucker+Proxy Economic Meltdown: http://www.youtube.com/watch?
v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://vodpod.com/watch/2895982-frontline-
secret-history-of-the-credit-card?u=mtatge&c=bizreporting
For complete listing see: http://vodpod.com/mtatge/bizreporting