PRENTED BY:BEAUTY SINHA(08)CHAITNYA ATTULURI(09)CHANCHAL SADH(10)SUMIT SINHA()

NATIONAL INSTITUTE OF FASHION TECHNOLOGY,HYDERABAD

E-COMMERCE PRESENTATION

E-commerce•Electronic commerce, commonly known as e-commerce, is the buying and selling of product or service over electronic systems such as the Internet and other computer networks.• Modern e-commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.•E- commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.

 

Objective of the presentation

The overall presentation is divided into two part.

Part 1: •Study of a website inkfruit.com•Compares the traditional way of shopping to online shopping for B2C model.

Part 2:•Implementation of e-commerce in an industry or improve the existing e-commerce website. •Implementation of a business idea for a new e-commerce

Part 1:Business to consumer model

“inkfruit.com”

Introduction

•The website selected for the study is “inkfruit.com”.

•The project model basically shows a comparative study between the procedure of purchasing any product on-line &buying it directly from the store.

•Includes all statistical measures and transactions that are included in the process.

Inkfruit.com: Fashion Co-creation in India

•The founder and CEO of inkfruit.Com is Mr. Kashyap dalal

•Launched in early December 2007.

•Inkfruit is Asia's largest co-creation brand for people to submit, discover and buy amazing designs created by artists from around the world.

•The selected designs then get to us through T-shirts ,Sling bags ,Flip flops, laptop skins, Etc.

•Headquarter is located in Mumbai ,India

•Today Inkfruit has grown into a team of 75 with revenues of two million dollars and growing.

Business model

•Inkfruit.com has developed a co-creation model similar to threadless.com , but within the specific dynamics of the Indian market with its rising middle class looking for affordable brands and design.

•The business model of inkfruit.com focuses on getting their ‘designs’ right.

•Inkfruit currently holds ‘Always on’ designs contests for the designer community

•Designers and freelancers can submit their designs which are open in general voting

•Inkfruit is famous for collection and unique designs and their incredible customer services’

•Designs that get maximum votes in 90days, are selected for production and retail sales.

•The designers get prize money and recognition as creators of the designs , and perhaps the satisfaction of watching their design being worn by people

Products

Example : Girls product range

Effort and usability

•The experience of effortlessness is a fundamental goal of successful site design and a key pillar of a successful user experience

•Inkfruit at the first look the website is designed in very sleek and effective way,

• Inkfruit has implemented following parameters really well into their website

Effective navigation Uncluttered page designs that directs users

attention Clear starting and pathways

• Users know where they are at all times and they are able to see where to go and how to get there supported by structure that is easy to understand and promotes essential online shopping tasks.

User registration

•The first thing that was a interesting was the ease with which users can register with the website in a single click by leveraging Facebook's information.

•At the sign up we were given 100 credits we can redeem while shopping at inkfruit where 1credit=1 rupee.

Key product characterstics.

•Inkfruit product are the highest quality , 100%super combed cotton with bio-wash.

• They use high quality water base non pvc,thyliod free and eco-friendly ink for screen printing and transfer printing depending on the design.

• There is size chart which helps a new user to know the appropriate size for them

Power and usefulness

•The lure of an ecommerce site lies in the innate value of the product or service offered ,as well as by the power of choice aver a wide selection of available products , sometimes at best prices.

•While placing the order ,delivery of welcome mail and customer care number is insured by them

•Facility of replacing the product by just filling a small form which comes with the product if customer is unsatisfied

Faceted navigation • An increasingly used navigation feature of web 2.0 interactions ,

• Allows the shopper to narrow product results down by whatever characteristics are meaningful at the time .

• A user can select black dresses , or dressses under rs. 500 , or dresses from a particular maker .

• Can take this at any time and in any order .

Persuasion (responding to values-calls to action)

• Successful persuasion models – the kind customers like and want are those that empower the user by supporting his/her goals.

• If a site tries to sell user too much at the wrong time, it will prevent customers from buying .Conversely not trying hard enough to sell the user anything results in poor conversation .

• Inkfruit excels by balancing the overall persuation by fewer but compiling call to actions .

• As a user buys merchandise inkfruit does several important things extends the “shopping experience “by cross selling an array of related products.

• Continues building trust by prominently displaying the support number .

• Builds confidence by calculating a total with tax and confirming a secure link keeps the user on task with an

unmistakable call to action “check out now “ .

Buying experience

• Smooth and requires no more than 3 clicks for a transaction to be complete .

• We can choose between the sizes available, quantity , and payment options .

• Also gives size details for each merchandise in buying page.

Billing steps

• Clicking on “Buying Button “ > Filling Address (Requires only first time ) > selecting mode of purchase > confirm .

• Option to buy via “cash on delivery “ or through online payment .

• systems are secured by Norton and powered by HDFC bank .

• They accept Mastercard , Visa and Maestro based credit / debit cards .

Customer service • Dedicated customer support wherein they entertain queries

from us through toll free number from 8 am to 10 pm as well as

simple online form .

• Exchange policy to return goods within 15 days

• Shipping is free

• We can tack the orders too .

• Order delivered in 4-5 working days

• Packaging is done in hard covered packages which is aesthetically pleasing .

Traditional Vs

Online Shopping

Example

1. Who can buy – how soon do you need it ?

Online- needs a credit card, Pay Pal account ,checking account , or some sort of online financing option. Wait for it to arrive through the mail.

Retail – the easiest place to purchase products if we have the money .All we need is a way to get there , and means to take your item home.

Advantage – retail

2. Product selection – availability

Online- every make and model is at our finger tips without having to

drive miles to find it. We can read product reviews , user opinions ,and

manufacturer specs with minimal exertion. Drawback – cannot test the product beforehand. Retail – limited to only products at local level .Can test the product before buying it, depending on store size ,

selection may be limited , but availability is almost always certain . Advantage - online .

3. Base prize

Online – generally , sites like Inkfruit features lower prices because they don’t

have the overhead of renting a pad in a strip mall , high electric bills and staff of sales people. There are even websites that offer “percent off” discounts if we enter a code after meeting a minimum purchase requirement of, which could even save more money .

Retail –in order to compete with retail purchasing , retail outlets are slashing prices all around. Paired with a coupon or special ‘ in store ‘ discount , prices might get as low as some online sellers . They even resell returned items for lower prices. advantage- online.

4. Taxes and shipping/ delivery

Online – depending on where we live and what stores we buy through , we might not have to pay a sales tax . Some stores

don’t or provide free coupons for shipping while some do charge , which might drive the final cost of the product up.

Retail – we will pay our local sales taxes at a retail outlet , and there won’t be any shipping charges.

Advantage – tie

5 . Customer service/ warranty – returns , exchanges , repairs.

Online User opinion must be read before buying . At times customer’s are charged restocking fees , have to pay for shipping if sending the item to be fixed through warranty or have to buy with a ‘no return’ clause in the sale. Customer service is sometimes hard to contact , and there is usually no store front to voice a grievance in person .

Retail – With a receipt , modern retail outlets are easy to deal with when returning ,

exchanging, and using the warranty .

Advantage – retail.

6. Security

Online – most online retailers use some sort of 128- bit encryption ,and are as secure as banking sites. Sure there’s a risk ,but no more than buying in a store . Reader user opinions , check their security liscense, and you will be fine .

Retail – what’s written for online security goes for retail security .

Advantage – tie .

Conclusion about the two ways of shopping.

• Buy online if you are looking for the best possible deal.

• Even with shipping charges , most online prices are lower .

• While retail can’t compete across the board with prices , it has the advantage in customer service.

• If meeting the sales person , feeling a sense of

community , and security knowing you can walk into the store at anytime are important – buy at a retail outlet.

Part:2 Implementation of e-commerce in an industry & Implementation of a business idea for a new e- commerce

Laundry Industry

• India has a huge unorganized sector which needs to be professionally handled.

• Wardrobe is growing at around 20% every month.

• The market size of fabric cleaning which includes detergents, powders, pre-post wash, soap cakes is Rs.12,118 crore & 2,877,587 tonnes respectively.

Need

• Largely untapped by Organized players.

• Laundry is a necessary evil.

• This is an industry, which has been least hit by the downturn and promises a brighter future for the dry cleaning and laundry sector in India.

Entry Of Organized Players

• Wardrobe, which came to India in 2008 with an initial investment of 150 cr.

• Pressto, came to India in early 2008 and since then there has been no looking back.

• White Tiger, came into existence in India almost a decade ago, has set its international standards with much determination and perseverance and has since then demonstrated its entrepreneurial spirits by achieving significant results in this industry.

Our concept :- Online laundry

• We propose setting up of an ecommerce website for such organized players.

• Online laundry is largely undervalued and unrecognized in India.

• The basic idea is to make online booking as easy as possible.

Proposed Site Functionalities

Requirements for Implementation

Process flow

Strengths• Online booking/tele-booking.• Doorstep Pick up and delivery.• Tracking facility.• Customer feedback system.• Capitalizing on customers trust developed

on offline service.

Weaknesses

• Incompetent software personnel.• Failure in keeping time.• Information flow problems.

Opportunities• Spread of Broadband• More scope in metros• Working class people busier than ever.• Less dependency on dealing with individuals.• Less disposable income for middle class meaning less

apparel buys.

Threats• Learning curve• Lack of early adopters.• Low internet literacy among working middle

class.• Lack of trust for online laundry among Indian

users.

Conclusion

• India has a huge unorganized sector which needs to be professionally handled. The way markets have developed in the US has not happened in India. However, India is going to grow in this business and there is a need for organised players to provide world-class services and educate the unorganized sector.

• Connectivity and brand building is crucial for us to be a success story in India.

Bibliography

• http://www.inkfruit.com/

• http://en.wikipedia.org/wiki/Electronic_commerce

• http://en.wikipedia.org/wiki/Magentohttp://ezinearticles.com/?Traditional-Vs-Online-Shopping&id=1897281