Highlights from the Inman Connect Conference

Roger Boutilier, EO, NSAR

Conference HighlightsHome buyin

g trend

s• How the

home shopping process is evolving.

Adaptin

g to

the future

• The next generation of REALTORS®

Application

s for RE

ALTORS® • Apps of

interest• Tips for

change

Lifestyle Data

Lifestyle data is vital in making homebuying decisions.

Providing and interpreting this data makes the REALTOR® vital.

Evolution of home buyers

Homebuyers use to drive by prospective homes and neighborhoods.

Now they use the Internet

to search for “lifestyle data.”

81% of consumers use the Internet tohunt for a home

The next generation of buyers

Last year, 63% of buyers in the US were under 44

Today, the average age of a buyer is 30

The next generation of REALTORS®

Younger agents want:

More than just a job

A positive corporate culture

Friends, not just associates

A virtual and face-to-facecommunity

Practicing real estate today

• Everything is in REAL time• Multi-tasking is a must• Everything is on demand• It’s the ego generation

The future tools

• Apps for smart phones• Private information is shared

knowledge• Cloud-based platforms

Tips on tools and apps

The best apps are the ones you use regularly.

Test it first!

Consider:1) How will it affect consumer experience?2) Is this a time saver, or time waster?3) Will this increase my ROI?

Other considerations

• Cloud-based software – Is it ISO certified?• Is data properly stored in more than one

place?• Are firewall and security up to standard?• Who has access?• Gmail – safe or unsafe?

More Tips

Follow up after a sale – this increases buyer and seller experiences in a

positive way.

Reviews are growing – 3 out of 5 consumers use reviews as part of the

research before a major purchase.

Applications that help

Check out NSAR’s Reviews on Apps for REALTORS® that were promoted at the

conference. Reviews are included in the email.

Thank you.