inmobi mediakit asia july2011

8/6/2019 InMobi MediaKit Asia July2011

1/10

World's LargestIndependent

Mobile Ad Network

MEDIA KIT: ASIA

www.inmobi.com

July 2011


2/10

www.inmobi.comwww.inmobi.com ADVERTISER MEDIA KIT

The Mobile Revolution

Consumers have spoken and the mobile revolution is finally here. New devices, a wealth of mobile content incombination with high speed data networks have created an inflection point, where the promise of mobile

advertising is now a reality. InMobi is at the forefront proving advertisers global reach at massive scale.

$20 Billion?

Thats right, mobile advertising is expected to reach $20 Billion in just the next three years. Why? Advertisers seethe opportunity to reach an estimated 1.6 Billion consumers globally with highly targeted, impactful, andmeasurable creative that will perform for brands with unprecedented scale.

Enter InMobi: What Makes Us Different?

InMobi is the worlds largest independent mobile advertising network. We differentiate ourselves versuscompetition in three ways:

Consumer Mobile Facts: The Future

Consumer Mobile Facts: The Present

Over 5 Billion mobile phone owners [2]will access the Internet monthly by 2015,2.75 Billion (43%) [1]with better than 3G technology.

90% of these consumers will be outside the U.S. [2]

10 Billion mobile phones will be sold this decade compared to only1 Billion computers [1].

- Lightening Fast Ad Serving On A Global Scale.We serve 36 Billion impressions monthly reaching over 314 Million consumers in 165countries around the world.

- Mobile Customer Discovery.We combine your media expertise with our mobile ad serving technology to maintaintargeted reach at scale via our real-time self-learning network.

- Advertiser Analytics.We help advertisers maximize ROI with control, transparency, and data rich insights thatinclude the option to optimize ad serving in real-time based on post-click activity.

There are 5.1 Billion mobile subscribers in the world today, compared to 2.0billion Internet users, 1.0 billion telephone lines, 600 million TV subscriptions and513 million newspaper subscriptions.

The Mobile Opportunity

Source: 1. eMarketer Q1 2010 2. comScore Media Metrix Q1 2010

Source: RBC Capital Markets, March 2011


3/10


The InMobi Story

Publishers & AdvertisersPublishers & Advertisers

Our Story: Weve Seen the Present

Since our inception in the Asia-Pacific region in 2007, InMobi has grown to become the worlds largestmobile ad network serving over 400 Billion ads to date. We built our product in parts of the world where the

mobile phone is not just a screen, its the only screen. After launching in the US and Europe in early 2010,InMobi has more than quadrupled its global network from 7.5 Billion to 36 Billion impressions monthly. Backedby Kleiner Perkins Caufield & Byers (KPCB) and Sherpalo Ventures, InMobis founders hail from global technol-ogy leaders such as Google, Amazon, Yahoo!, Akamai, Trilogy, Virgin Mobile, and AT&T.

InMobi Facts :

Reach:

Availability:

Impressions:

Offices:

Investors:

Advertisers:

Publishers:

Employees:

314 Million consumers on 6 continents

165 countries around the world

36 Billion impressions monthly

San Francisco, New York, London, Singapore, Tokyo, Bangalore, Sydney, Nairobi, Johannesburg

Kleiner Perkins and Sherpalo Ventures

2,000+

10,000+

300+


4/10


Media Details

Consumer Targeting Options

Scale & Reach

Countries Indonesia, Thailand, India, Malaysia, Singapore, Japan

Airtel, IndoSat,Telkomsel, SingTel

Nokia N95, Nokia E72, Motorola L7, Blackberry Curve

Carriers

Handsets

Entertainment, Search, News & Sports, Downloads, Community, LifestyleCategories

Age, GenderDemographics

OS Platforms and Handset FeaturesTechnical

Total

India

Indonesia

Japan

Vietnam

2.7 Billion

800 Million

19.4 Billion

9.0 Billion

4.2 Billion

616 Million

1.6 Billion

34.8%

11.9%

214 Million 19.0%

119 Million 83.0%

143 Million

28 Million

19.0%

35 Million 22.0%

18.9%

11.6%

11.0%

97.8%

5.8%

Thailand 294 Million74 Million 11.8% 33.9%

Australia 341 Million36.7% 80.0%

Malaysia 235 Million 41.3%

Philippines 92 Million 249 Million28.3%

8.0 Million 28.2%

35.1%

Singapore 101 Million 83.8%

Hong Kong 11 Million 155 Million57.4% 66.8%

Targeting Type Examples

With billions of impressions reaching millions of consumers in almost every region around the globe, weprovide unprecedented reach at significant scale. Our technology platform also enables sophisticatedtargeting with a multitude of options including demographic targeting, targeting at the handset level,targeting by country, state or region, and targeting by category.

Rest of Asia 2.1 Billion

119 Million

38 Million

39 Million

12 Million

10 Million

6 Million

4 Million

7 Million

0.5 Million

0.5 Million

-

10 Million52.1%1.2 Billion 34.9%

Total MobileSubscribers

Consumers Reached(Millions)

Total AdImpressions

% MobileWeb Users

Media Details By Region % SmartPhone

Total Region* InMobi Network

Creative Formats and Details

Full Screen Ads

Expandables Ads

Scrolling Ads

SMART FORMATS

120x20 Banner

168x28 Banner

216x36 Banner

FEATURE FORMATS

Click to Landing Page

Click to Video Play

Click to Lead

CALLS TO ACTION

Touch To Engage Ads

Rotating Ads Ads

Video Ads

300x50 Banner

40 Character

Text Up to10KB file size

Click to Download

Click to Call

Click to Text

*Source: Informa WCIS Q1 2011


5/10


Competitive Advantage

Committed to Data

We get it. Youre a mobile believer. So how doyou convert others at your company? We have

the answer - Data. InMobi is committed toinsights and analytics that help illustrate the ROIin mobile advertising from branding toengagement to conversion.

Analytics for Advertisers

Our analytics service helps measure the perfor-mance and return on investment for your mobile

advertising campaign. We do this by trackingpost-click campaign objectives you define. We thentrack your campaign against these goals andtarget ad inventory based on the data to improveROI.

Daily dashboards to track performance. Transparency and control to optimize it.

Massive ReachThe InMobi platform delivers massive reach on aglobal scale. We reach 314 Million consumersin over 165 countries around the globe.

Mobile Customer DiscoveryThrough the careful data analysis of user behaviorInMobi helps marketers uncover new customerssegments and grow your business.

78 MILLION

CONSUMERS

12 MILLION

CONSUMERS

30 MILLION

CONSUMERS

7 MILLION

CONSUMERS

119 MILLION

CONSUMERS

66 MILLION

CONSUMERS


6/10


Case Studies: Reebok

Reebok HexRide Puts the Fun Back intoRunning with InMobi

The Challenge

Reebok invented HexRide cushioning

technology to create a cushioned,

lightweight ride for runners. Using a

pattern of hexagonal recessescontaining sealed air pockets, the

shoe shields the wearer's body from

the impact of the pavement. As a

result, the HexRide shoe makes

running a smoother and more

delightful experience for runners.

With the aim of highlighting this

new level of fun made possible by

HexRide, Reebok chose the InMobi

mobile ad network.

The Solution

To generate as much buzz as

possible around the launch of

HexRide, especially among younger

buyers, an interactive game wasdeveloped and made available for

download. Highlighting the idea of

making HexRide "your move," the

game positioned the shoe as a

personal statement, while

re-creating the excitement that all

runners feel at making it to the finish

line.

The Results

The interactive game was

particularly effective in making a

connection between the brand and

the thrill of athletic competition.Over a third of users who clicked

through the banner ads downloaded

the game, and quite a few also took

advantage of the Invite a Friend

feature through SMS. For Reebok,

what InMobi delivered went above

and beyond industry benchmarks.

ClientReebok

TargetRunners, both novice andexperienced

SolutionInteractive game downloads

ObjectiveBuild buzz for launch ofHexRide shoe

PlatformFeature phones

Results32.6% of users downloadedinteractive game


7/10


Case Studies: Yamaha

Yamaha FZ-16 Roars Ahead with InMobi

The Challenge

Building motorcycles that suit every

type of rider has been a hallmark of

Yamaha Motor since the company's

founding. The muscular, sportyFZ-16 model was designed to

appeal to mid-range buyers for

whom a bike is as much a lifestyle

accessory as essential

transportation. To make sure the

FZ-16 image campaign reached

young men, Yamaha chose the

InMobi mobile network.

The Solution

Mobile banner ads played an

important role in building interest

among likely buyers as well as

enhancing brand awareness. Userswho clicked through banner ads

came to a video landing page

where they could see the full-length

TV commercial. Those who had

already purchased the bike could

also share their reviews via video.

Wallpapers featuring different

views of the bike, on the road and

in the showroom, were also

available for download.

The Results

For Yamaha, InMobi took the

company's word-of-mouth outreach

efforts to a new level. Not only did

nearly 10% of the users who clickedthrough the banner ads download

the TV commercial, but almost 7%

went on to locate a store. With

mobile advertising poised to become

the key differentiator in building

brand recall among this target

demographic, InMobi is already

ahead of the curve.

ClientYamaha TargetYoung males in the market fora new motorcycle

SolutionVideo sharing and wallpaperdownloads

ObjectiveBranding and drive purchase intent


ResultsPeak CTR of 6.6%


8/10


Case Studies: Sony Ericsson

Sony Ericsson Drives Buzz for Xperia with InMobi

Your Details

Email Address

Password

Conrm Password

The Challenge

One of Sony's flagship offerings in

the smartphone arena, the Xperia

X1 was also the company's firstWindows Mobile device. With its

slick design, touch screen, slide-out

keyboard and full array of media

options, it was the perfect choice for

consumers who wanted both work

and entertainment capabilities on a

high-end phone. Sony selected

InMobi to build word-of-mouth

publicity through mobile networks

ahead of the phone's launch date.

The Solution

A campaign that was developed

highlighting the phone's lightweight

design, sleek good looks,personalization options, as well as

features like a camera for still film

or video and a multi-format music

player. Users who viewed the

mobile video showcasing the phone

could forward it on to their friends,

along with their pre-order forms.

Colorful wallpapers featuring the

phone's breakthrough features were

also available for download.

The Results

For Sony Ericsson, the power of

InMobi's mobile network was

immediately apparent in the interestand excitement that materialized

around the Xperia X1 launch.

Almost 85% of pre-orders were sent

to buyers' friends. When that figure

was put alongside the number of

wallpaper downloads and shared

videos, it became clear that InMobi

is pioneering innovative new best

practices in word-of-mouth

marketing.

ClientSony Ericsson

TargetAffluent smartphone buyers

SolutionApp and wallpaper downloads,video sharing

ObjectiveDrive pre-orders for newphone model


Results84.5% of pre-orders sentto buyers' friends


9/10


Case Studies: Closeup

Close Up Increases CTR by 45% AfterOptimization With InMobi

Submit us your best pick-up line

to enter our Hook Up challenge

Enter our Peppermint

Splash Hook Up

contest by submit-

ting to us your best

pick up lines. You and

your partner will get

a chance to win a

Blackberry, if youre

selected as having

the most creative

pick up line.

The Challenge

Close Up is a popular Unilever

brand of toothpaste and is the

number one or two toothpaste

brand in over 50 different global

markets. Unilver brand managers in

saw a unique opportunity to

leverage the power of InMobis

mobile advertising network to reach

the youth demographic.

The Solution

As part of their new Hook Up

promotional campaign Close Up

selected InMobi for it's sophisticated

handset targeting. Display ads

drove users to a WAP landing page

where consumers could enter a

Blackberry phone sweepstakes and

share their Hook Up stories

through a Close Up Facebook

page.

The Results

InMobi clearly demonstrated their

ability to drive strong results. We

saw a 45% increase in CTR, peaking

at 0.2% after campaign

optimization. said Unilever

marketing manager. InMobi also

allowed us to easily combine mobile

ads with our social media

campaign, a truly winning

combination.

ClientClose Up

TargetYoung Men and Women

SolutionDisplay Ads and Sweepstakes

ObjectiveBuild Awareness

PlatformSmartphones and Feature Phones

Results45% Increase in CTR


10/10


Working with us.IT'S EASY. We offer full service support and 24/7 self service tools.

Contact us for more details:

[email protected] or www.twitter.com/inmobi

Contact Us

inmobi mediakit asia july2011

Documents