04/08/2023 1

How to Make Money With iOS AppsThrough Mobile Advertising

Gregory KennedyDirector, Global Marketing

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We’re a Mobile Ad Network

• 36 Billion Monthly impressions• Live in 125 countries

• 313 M Consumers reached• Backed by Kleiner Perkins

San Francisco

London

Nairobi

Tokyo

Singapore

Bangalore

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A Selection of Partners

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iOS Goes Mainstream

Saturation point reached (500K+ Apps in iTunes)

Large Players Entering Market (Sega)

Now Hard to Gain Traction

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iPad The New Opportunity

• iPad and Tablets are creating new markets• Mobile eco-system is still emerging• Top apps are worth millions of dollars

Needham’s Charlie Wolf, raised his 2011 iPad sales forecast to 30 million.

Total iOS installed base 160 Million.

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Revenue Models: Overview

There are only four ways to make money

Each has strengths and weaknessesSome models are more appropriate than others

Paid Downloads Sponsorship

Advertising In App Purchase

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Examples

Revenue Models: Paid Download

• Strength: Works best with gaming and utilities• Weakness: Promotion is difficult

Tiny Wings

Fruit Ninja

Angry Birds

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Revenue Models: Sponsorship

• Strength: Great for niche apps• Weakness: Not scalable

The Onion

Examples

Red Bull

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Examples

Revenue Models: In App Purchase

• Strength: Requires loyal repeat usage• Weakness: Difficult to achieve app loyalty

Ebay

Groupon

Tap Zoo

Farmville

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Revenue Models: Advertising

• Strength: Can drive more revenue than paid• Weakness: Requires large installed base

Photobucket

Shotgun

Examples

Moco Space

Words WithFriends

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App Monetization Matrix

Gaming Specialty Community Utility

Paid Download X X

Advertising X X X

Sponsor X

In App Purchase X X

Recommended models by category

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Ad Monetization in North America

• iOS eCPMs are double what they are on Android

*Data from the InMobi Network

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Ad Monetization in Europe

• iOS eCPMs are triple what they are on Android

*Data from the InMobi Network

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eCPM Index: Android vs. iOS

Africa   149

APAC   113

E. Europe   451

North America 213

W. Europe   319

< eCPMs Almost 5X Better

You Control These Inputs

Earn Money as a Publisher

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MarketRate

Ad Impressions 10M 10,000,000

Fill Rate 80% 0.80Ads Displayed 8M 8,000,000

CTR (Click Through Rate) 1.0% 0.01Total Clicks 80,000

CPC (Cost Per Click) USD $0.10Total Earnings USD $8,000.00

eCPM 1.00

InMobi’s Economic Toolkit

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Download it from our blog: www.inmobi.com/inmobiblog

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Questions and Answers

Contact Me:Gregory Kennedy

gregory.kennedy@inmobi.com

www.twitter.com/inmobi

www.facebook.com/inmobi