Innova

Welcome to the new era of smart care & styling

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When you’ve got something to shout

about, you want to tell the whole world.

That’s just how we feel about Innova’s

gorgeous compact portfolio of care

and styling products.

Care Free

In Care you’ll find clean white packs with

strong label colours that make the whole

collection instantly recognizable and easy

to navigate with blue for Moisture, green

for Repair, deep pink for Color and grey

for Specialist.

While our straightforward instructions on

each one explain the benefits clearly and

simply, without ever getting too technical.

Style set

In Styling you’ll find the smart taupe packs

split into 3 sub-ranges according to their

application with orange for Texture,

turquoise for Setting and purple for Finish

So, getting your hands on the right bottle in

the fast paced environment of your salon

has never been easier.

S STRAIGHTFORWARD

PRODUCT PORTFOLIO

M MUST-HAVE

INNOVATIONS

A AFFORDABILITY AND

VALUE FOR MONEY

R RADICALLY CLEAR

DESIGN & SHELF APPEAL

T TARGETED TO THE

NEEDS OF THE

INDEPENDENT

HAIRDRESSER

Smartness goes into everything we do and

this is exactly what you’ll find in our new

compact products range.

Every innovative new formula is made using a

laboratory load of ingenious new ingredients

including liquid keratin and precious gemstone

extract. Plus there are brand new heroes, too.

And they’re all available at prices typical of

our distinctive value for money.

The desirable designs offer ease of use with

real shelf-appeal.

Everything is specially developed to meet

the exact requirements of the independent

hairdresser.

INNOVA

Keeping your hair in the

perfect colour, condition,

shape and shine cannot be

left to mere chance. Instead,

trust Indola to take care of

every aspect of beautiful

hair.

Our Essential Care portfolio

offers a complete range of

indispensable products to

meet all haircare needs so

you can offer all your clients

the smarter choice.

Innova Color

With advanced UV-filters and precious

gemstone extract to reflect light and

enhance radiance, our new range has been

specially created to preserve colour

intensity and condition. Protects hair from

sun damage, restores elasticity and

maintains brilliance even after 30 washes.

Essentialranges

Silver Shampoo 300 & 1500 ml

Cools and brightens white, grey or blonde

hair as it cleans. This colour purifying

shampoo is formulated with a specialist

caring agent and neutralises brassy yellows

whilst repairing hair structure.

Shampoo 300 & 1500 ml

Brightens coloured hair as it cleans.

This shampoo is enriched with precious

gemstone extract and a protective UV-filter

to help shield the hair from fading and

structural damage whilst preserving up to

90% colour intensity, even after 30 washes.

Conditioner 250 & 1500 ml

Lengthens the life of color while amino

acids penetrate deep into the hair shaft for

repair, protection and healthy shine.

Leave-In / Rinse-Off Treatment 150 ml

Brightens coloured hair as it revives. This

deep treatment is enriched with precious

gemstone extract and a protective UV-filter .

Bi-Phase Conditioner 250 ml

This conditioner is fortified with natural

apricot kernel oil and a protective UV-filter.

It revives colour, intensifies shine and

detangles whilst preserving up to 90%

colour intensity, even after 30 washes.

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Innova Repair

Long-term damage won’t repair itself, so

tackle each strand from the roots with

Innova Repair shampoos, conditioners,

leave-in treatments and repair capsules.

Keratin treats the cuticle, fibre and matrix of

each strand, boosting strength to promote

deep, lasting shine.

Instant Keratin Filler leave-in 250 ml

This deeply luxurious treatment is enriched

with hydrolysed keratin and works in

3-dimensions to actively and intensively

repair each strand for instantly silky, smooth

and tangle-free hair.

Shampoo 300 & 1500 ml

Revives the natural beauty of damaged hair

as it cleans. This shampoo is formulated

with hydrolysed keratin and works in

3-dimensions to actively repair the cuticle,

fibre and matrix of each strand for shiny,

strong, healthier looking hair.

Conditioner 250 & 1500 ml

Revives the natural beauty of damaged hair

as it cares. This conditioner is formulated

with hydrolysed keratin and works in

3-dimensions to actively repair the cuticle,

fibre and matrix of each strand for smooth,

tangle-free and strong hair.

Rinse-Off Treatment 200 & 1000 ml

Revives the natural beauty of damaged hair

as it rebuilds. It works in 3-dimensions to

actively and intensively repair the cuticle,

fibre and matrix of each strand and to help

prevent future damage.

Capsules 30 x 1 ml

Reduce breakage and improve the hair’s

elasticity while smoothing the surface of

every strand and adding healthy shine.

Split Ends 75 ml

Repairs split ends and restores a silky

smooth feel. This treatment is enriched

with hydrolysed keratin and works in

3-dimensions to actively seal, fortify and

protect hair ends whilst preventing

breakage.

INNOVA — CARE

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Innova Specialists

Hairloss, Dandruff? We’ve come up with

smart solutions to keep your scalps

healthier and your hair shiny and strong.

Innova Specialists are packed with the key

ingredients you need to help combat

stressed scalps and limp hair, every time.

Cleansing Shampoo 300 ml

Refreshes hair and scalp as it deeply cleans.

This invigorating shampoo is formulated

with stimulating natural peppermint oil and

lifts away product buildup and excess oil

Dandruff Shampoo 300 ml

Sweeps away flakes as it gently cleans. This

specialist shampoo is formulated with zinc

pyrithione and prevents irritating dandruff

for beautiful hair and a healthier scalp from

the very first wash.

Hairgrowth Shampoo 300 ml

Reduces hairloss* after 6 weeks and

increases hair density after 24 weeks, then

follow regime with Tonic. Exclusively

professional.

Hairgrowth Tonic 100 ml

Reduces hairloss* after 6 weeks and

increases hair density after 24 weeks.

Trichotherapy Cosmetics’ energising

formula stimulates hair growth, bringing

the proportion of active hair roots to a

near normal level of 80% after 24 weeks

of application.

* non-pathological hairloss

INNOVA — CARE

Innova Hydrate

Thirsty hair is miserable – and it shows.

Our new Hydrate shampoos, conditioners

and treatments are infused with natural

ingredients such as rejuvenating bamboo

milk to restore the natural moisture balance

and help you rediscover your hair’s

strength, shine and bounce.

Shampoo 300 ml

This hydrating shampoo is formulated with

essential bamboo milk and restores the

natural moisture balance of each hair so it’s

noticeably shiny and strong, with a healthy

look and feel.

Bi-Phase Conditioner 250 ml

This hydrating bi-phase conditioner is

formulated with essential bamboo extract

and works deep down restoring natural

moisture levels and leaving hair super soft,

silky smooth and easy to manage.

Lightweight Treatment 200 ml

Quenches thirsty, dry hair as it treats.

This hydrating treatment is formulated with

essential bamboo milk and works deep

down restoring the hair’s moisture level

leaving it instantly soft, shiny and strong,

without weighing it down. Also suitable

for curly hair.

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Innova Setting

Set doesn’t mean stiff. With mousses to

help thicken and volumise, creams for

bounce and shine and sprays to deeply

protect, our fabulous new setting range

gives lasting hold with natural movement.

For best results use on hair that’s still wet.

Our Essential Styling

portfolio inspires and

delivers in a comprehensive

collection of cutting-edge

products.

Harnessing the styling power

of the very latest

technologies, each one

delivers long-lasting results.

So, now the only limit is

your imagination.

Volume & Restructure Spray 300 ml

Turn up the volume and make amends!

This multi-action spray is designed to

volumise, restructure, hydrate and to help

protect from heat damage, for hair that’s

visibly boosted and cared for.

Thermal Protector 300 ml

Take out protection! When you want to

style with irons or tongs, depend on this

liquid defence mechanism designed to help

protect, hydrate, soften and shine when

styling up to 220°C.

Strong Mousse 300 ml

Think big and strong! This high

performance mousse is designed to max

your volume and to help protect from heat

damage so you stay in control of your style.

Hairthickening Elixier 150 ml

Demand more! When you want to give fine

or limp hair more volume and lift, this

indispensable fluid is designed to visibly

thicken and add a beautiful

shiny finish.

Curl Cream 150 ml

Let’s twist! When you want thicker curls to

be more obedient, get them into shape

with this rich hydrating cream designed to

care and style as it controls frizz, boosts

bounce and intensifies shine.

Curl Bounce Fluid 100 ml

On the rebound! When you want to give

fine delicate curls a little encouragement.

This multi-tasking fluid is designed to

enhance vitality, improve shape and add

natural shine.

INNOVA — STYLING

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Innova Texture

For flexible hold with texture and shine our

multi-tasking waxes, glues, gels and gums

will style, mould and work your hair,

whatever your style. And if you fancy a

change, simply rework your look and you’re

good to go, day to night.

Bounce Jelly 150 ml

Never lose shape! When you want

unbeatable style resistance, this innovative

jelly delivers strong hold with ultimate

bounce memory, so your look always

springs back into shape.

Matt Gum 150 ml

Go wild! When you want to push the style

boundaries this smart gum is a must-have

as it delivers amazing texture for wild and

messy styles with an edgy, matt finish.

Ultra Strong Gel 250 ml

Hold it right there! When you want extra

hold with zero residue, this super smart gel

is designed to go the distance for extra

strong hold and a glossy finish.

Polishing Pomade 100 ml

Polish up your act! When you want a sleek

look with gentle control, this alcohol-free

pomade is designed to deliver it all with

lasting shine, creative control and

a classy finish.

Volumising Powder 40 ml

This powerful styling powder is designed

for mega volume, loads of lift and a

remouldable finish.

Shaping Soufflé 75 ml

This soufflé is designed to define short

styles with a spiky texture, giving you an

edgy finish and strong hold.

Fibre Gum 150 ml

Show more fibre! When you want a

textured look with loads of hold this gum’s

maxi fibres are designed so you can have it

all with a natural shine.

Glue 150 ml

Stick to it! When you‘re after extreme hold

for radical styles, this specialist glue just

won‘t let go, so you have full style support

until the next shampoo, without flaking.

INNOVA — STYLING

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Innova Finish

Who cares how you start if you don’t get in

a good finish? That’s why we’ve created

some of the smartest sprays, serums and

lacquers in our Finish range to fix, hold,

define and polish any look.

Gel Spray 300 ml

Fix it up! When you want the freedom to

create or firmly fix your look, this super

smart styler delivers must-have hold for

inspired mavericks in the quick drying

format of a spray.

Shine Spray 300 ml

Shine on! When you want to add a

healthy-looking, gloss finish to any style,

this ultra-fine, feather-light spray is cleverly

designed to deliver an intense shine

without residues.

Strong Spray 300 & 500 ml

Hold on! When you want ultra firm hold

that will last even in humid weather, this

essential finishing spray is designed to keep

your style just the way you want it.

Strong Lacquer 500 ml

Get a grip! When you want the ultimate

style control this fast-drying, micro-fine

lacquer is ingeniously designed to give

long-lasting shape that can be brushed

out easily.

Strong Non-Aerosol Spray 300 ml

Show of strength! When you want firm yet

natural looking hold, even in humid

weather, this fine pump spray is expertly

designed to give lasting style without

residues.

Smooth Serum 150 ml

Keep it tame! When you want an ultra

sleek, beautifully shiny finish, this invaluable

polishing serum is designed to ease frizz

and improve manageability with long-

lasting gloss.

INNOVA — STYLING

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New Innova Keratin Straight packs a caring punch with an exclusive Keratin-Polymer Complex in 5 revolutionary products. Each works to seal individual strands with protective protein to banish frizz, turn up shine and ensure nonstop cashmere softness.

For irresistible results, offer your clients the professional Keratin Straight Blow

Dry service – and guarantee a divinely smooth look for up to 48 hours straight*.

*When used as a system application with Keratin Straight Shampoo, Conditioner/Treatment, Balm & Oil.

LET’S GET THIS STRAIGHT

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New Innova Keratin Straight

Hair naturally consists of 95% Keratin.

Damaged and frizzy hair loses this Keratin.

The new Innova Keratin Straight products

with caring Keratin Polymer Complex coat

each hair with a protective layer to repair

damage, improve elasticity and strengthen

each strand. The result is a perfectly sealed

cuticle with mirror-like shine, vitality and a

super straight look.

New Innova Keratin Straight

is the latest innovation from

our development team

designed to deliver an ultra

sleek, super glossy, deeply

soft, frizz-free smooth look

for up to 48 hours straight *.

We give it to you straight...

Treatment 200 & 500 ml

This intensive treatment formulated with a

caring Keratin-Polymer Complex creates a

smooth protective layer around each hair to

intensely repair and eliminate frizz for

longer to give you a straighter hair for up to

48 hours*. Work through towel-dried hair

and leave for one minute for a quick result,

or 5-10 minutes for a full experience, before

rinsing thoroughly. Exclusively professional.

* When used as a system application with Keratin Straight Shampoo, Conditioner Treatment, Balm & Oil.

Shampoo 300 & 500 ml

This smoothing shampoo formulated with a

caring Keratin-Polymer Complex creates a

smooth protective layer around each hair as

it cleans, to eliminate frizz and to give you

straighter hair for up to 48 hours*. Use daily.

Exclusively professional.

Conditioner 250 ml

This taming conditioner formulated with a

caring Keratin-Polymer Complex creates a

smooth protective layer around each hair to

eliminate frizz for longer to give you

straighter hair for up to 48 hours*. Work

into towel-dried hair, leave-in for 2 minutes

and rinse thoroughly. Exclusively

professional.

Balm 150 ml

Use on wet hair and work through before

blow-drying.

Oil 100 ml

After blow-drying work this light oil into hair

avoiding roots. Flammable

INNOVA KERATIN STRAIGHT

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Innova Glamour

New Innova Glamour Range gives hair

gloss, shine and shimmer – in other words

the ultimate red carpet treatment. Enriched

with three precious oils, Argan, Marula and

Olive, the range works by restructuring dry

and dull hair deeply from within. This in turn

seals split ends and gives the outer layer of

hair a smooth, mirror-like shine.

Innova Age Expertise

New Innova Age Expertise - intensive

care for mature fine and fragile hair.

This specialist formula is enriched with an

ultra high concentration of antioxidants to

help protect against damage, while

repairing and strengthening each strand.

Hair is visibly rejuvenated with revived shine

plus a renewed healthy look and feel.

Because creativity never

stands still, neither do we. At

Indola we think smart and

regularly introduce new

sub-ranges to help you

capture key trends and

target new customers.

InnovaTarget ranges

Shampoo 300 ml

Cleanses and helps to protect against free

radicals. Rebuilds each strand’s structure

from within, thereby working against the

signs of ageing. For invigorated, healthy

and shiny looking hair.

Conditioner 250 ml

Helps to protect against free radicals.

Strengthens and rebuilds each strand’s

structure from within, thereby working

against the signs of ageing. Helps

disentangling the hair and smoothes

the hair surface. For vitalized, healthy

and shiny looking hair.

Treatment 200 ml

Helps to protect against free radicals.

Leaves the hair smoothed and tangle free.

For rejuvenated, healthy and shiny

looking hair.

Shampoo 300 ml

Cleanses & nourishes the hair. Restructures

its surface, for seducing smoothness and a

mirror-like shine. Up to 85% reduction of

split ends. Leaves the hair tangibly soft,

silky & shiny.

Hairmask 200 ml

Restructures dry and dull hair from within.

Gives the outer layer instant smoothness

and mirror-like shine. Reduces split ends by

up to 95%. Leaves the hair strong,

brilliantly & shiny.

Sparkling Ends 50 ml

Provides seducing smoothness & mirror-like

shine. Protects the hair against breakage.

Reduces split ends by up to 100%. Leaves

the ends sealed, smoothed & glossy

Precious Oil 75 ml

Feather-light oil elixir suitable for all hair

types, including fine hair. Targets damage

and reduces split ends by up to 90%.

Lifeless hair is instantly transformed

becoming soft, smooth and strong

with a brilliant mirror-like shine.

Shine & Hold Spray 300 ml

The lightweight non-sticky formula delivers

a mirror-like shine that doesn’t overburden

hair. Helps to protect against UV-rays.

Provides a medium strong hold.

TARGET RANGES

FULL OF WONDER

IMAGINE ONE PRODUCT THAT COULD DO THE JOB OF 10…

1. INSTANT SHINE

2. DETANGLES

3. NOURISHES

4. BOOSTS VITALITY

5. COLOUR PROTECTION

6. FIGHTS FRIZZ

7. REDUCES SPLIT-ENDS

8. EASY BLOW-DRY

9. MOISTURISES

10. FEATHER-LIGHT FORMULA

With 10 nonstop, must-have instant hair benefi ts, Innova’s new

smart Wonder Treatment is the only product you will ever need

for every hair type. Simply shake, spray and leave-in and discover

what our wonder can do....