innovate or die - elidjen

8/3/2019 Innovate or Die - ELIDJEN

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Innovate or DieDipresentasikan dalam

Kapita SelektaBinus University

2011


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DID YOU KNOW?
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The Fast Will Beat The Slow

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Rupert Murdoch, Chairman and CEO, News Corporation
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UBINUS VISION 20/20

A world-class university

in continuous pursuit ofinnovation andenterprise

Key Words What do we mean by?

World-class

Graduates of UBINUS will be accepted in the globalmarket and environmentthrough the highest levelof education excellence encompassing teaching,learning and applied research

Knowledgeinstitution

A university characterized by the utilization ofevolving

knowledge to create economic value through its

distinctive competences

Innovation

The economically successful introduction andapplication of new and existing scientific knowledgeand teaching-learning process for practical purposesin order to create superior stakeholder value

Enterprise

Innovative business practices relating to an individual

or organization's capability to drive positivechan es in the lobal market and environment


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What is Innovation?

The use of new ideas or current thinking applied in

fundamentally different ways that result in

significant change and economically successful.

IBM Research

Source: 10 Lessons of Innovation. Experience from the Field. Idris Moote. A Presentation at GlobalInnovation Forum March 2007.

BMW (South Africa) Defining Innovation
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Innovation is More than Invention

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Source:Innovation Frameworks Survey and Synthesis of Current Innovation ApproachesLeading Edge Forum Technology Grant. Sponsored by the CSC Catalystsm Program and the

Leading Edge Forum. Pascal Gambardella. April 2, 2006


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Innovation is More thanInvention (2)

Innovation isnt the same as invention.

Innovation is a societal, not atechnological, phenomenon, one that

arises from the intersection of inventionand insight.

Sam Palmisano, Chairman & CEO, IBM


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Innovation isthe Key for Success

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Innovation is notabsolutely necessary,

but then neitheris survival.Andrew Papageorge


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Nine Dots Problem

Draw nine spots, as in figure.

Nowwithout lifting your pen from thepaper, draw four straight lines

which

go through all the dots.

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The reason why you may nothavebeen able to solve the

problem is thatunconsciously your mind

imposed aframework around the nine

circles.You have to go beyond that

invisiblebox. From this problem, which


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Creativity




Edward de Bono

"Creativity involves breaking out ofestablished patterns in order to look at

things in a different way."


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Three Components of Creativity

Amabile argues that creativity is a function of three

components: expertise, creative thinking skills, &motivation.

Creativity

Expertise

Creative-

Thinkingskills

Motivation

Expertise: knowledge-Technical, proceduraland intelectual

Creative thinkingskills:How flexible andImaginativelypeopleapproach problems

Motivation: intrinsic

Is more effective than extrinsic


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Barriers to Creativity

Why dont we think creatively more often?

What are the barriers that get in our way?

Barrier that get in our way

Time

Why change?Usually dont need to be creative

Habit

Routine

Havent been taught to be creative

What are some other barriers that get in our

way?


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Ford Model T Car:the mindset of Henry Ford

Henry Fords model T remained unchanged for years while General

Motors (Chevrolet) was making changes often using new technology.

Henry Ford said: Well give the customer any color he wants as long as

it is black. It was a statement by a man who had been on top so long he

thought nothing could dislodge him from that position. He did not

perceive the effects that the changing environment would have on

customers wants and needs, and in particular on their requirements in

terms of the motor car. Increasing consumer affluence, which

developed as the American economy grew in the early part of the

twentieth century, meant that people had more disposable income and

hence more capacity to exercise choice. General Motors recognized

this, but Ford did not. In the late 1920s Ford nearly went out of

business as a result of this myopic approach. General Motors

(Chevrolet) took over as number one in the USA, and Ford did not

catch up until the late 1980s.

Identify the blocks to creative thinking in this case?

What action do you think Mr. Ford should take?


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Barriers to Creativity (2)

Mental blocks are reasons (attitudes) why we dont think

something different.

10 Mental Locks

The Right Answer

Thats Not Logical

Follow the Rules

Be Practical

Avoid Ambiguity

To Err Is Wrong

Play Is Frivolous

Thats Not My AreaDont Be Foolish

Im Not Creative

Source: CPS: The Key Things to Keep in Mind, By Roger von Oech

If you're notfailing every

now andagain, it's asign you'renot doing

anything veryinnovative.-Woody Allen

TheCommedian

and FilmDirector


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Wright Brothers


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Lion Air Mendobrak Pakem IndustriPenerbangan

Lion Air, meskapai penerbangan milik Rusdi Kirana yang mengandalkankonsep low cost carrier(LCC) berhasil mendobrak pakem industri

penerbangan nasional.

Tiket murah menjadi tren baru. Maskapai domestik diajak berlomba adu irit.

Salah satu rahasia suksesnya adalah berani melawan arus.

Bahkan per tanggal 30 April 2007, setiap bulannya Lion Air menambah 1

pesawat baru Boing 737-900ER dengan kapasitas 213 seats yang dikirim

langsung dari pabrik Boing di Amerika.


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Tirto Utomo yang VisionerBanyak pakar pemasaran yang berpendapat bahwaair mineral dalam botol yang kemudian dikenal

sebagai air mineral dengan merek Aqua tidak akan

laku dijual. Alasannya, orang disuruh minum air putih

gratis saja enggan, apalagi kalau disuruh membayar

mahal.

Tirto Utomo yakin, pada saatnya nanti kesadaran

akan perlunya air minum yang jernih dan sehat akan

timbul dan tumbuh semakin kuat, seiring dengan

tambah parahnya polusi dan makin rusaknya

lingkungan. Keyakinan itu timbul dari inspirasi yang

didapat pada saat dia bekerja di sebuah perusahaan

minyak. Ia melihat bahwa banyak expatriate hanya mau minum air

kalau air itu adalah air yang berada dalam kemasan dan bermerk.


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Tirto Utomo yang Visioner (2)

Semua orang tahu, Aqua telah menjadi market leader, menjadi

tambang keuntungan yang tak kunjung habis, sehingga banyak

meminjam istilah Paulus Winarto pengusaha latah yang

mengikuti jejaknya. Namun, mungkin saja dia juga memiliki

keyakinan bahwa:

Being the firstyou get so manyprivileges and

advantages.

Inovasi tutup baru untukmenjaga kebaikan alam

M lli P Kid FACE


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Mellisa Poe - Kids FACE

In the summer of 1989, an episode of the television show

"Highway to Heaven" disturbed Melissa Poe in Nashville, Tenn.The 9-year-old saw an angel played by Michael Landon take the

viewer 25 years into the future and show what the earth would

look like if no solutions to environmental problems were found.

The earth was dead, there were no trees, children were dying of

cancer.

Landon spoke at the end of the television show, saying it was not

too late to change this bleak future. "It showed the world that

was my future, and it was a world I couldn't survive in," said Poe.

Trish Poe could see that her daughter was upset and encouragedher to deal with those feelings by taking action.

M lli P Kid FACE (2)


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Mellisa Poe - Kids FACE (2)

After watching the "Highway to Heaven" episode, Poe

wrote a letter to then-President George Bush, telling him

how concerned she was and asking him to help. The

president seemed an ideal choice to spread the word about

saving the environment.

The president eventually did reply, Poe said. Several

months later, the White House sent a form letter that told

her to stay in school and not do drugs. There was no

mention of the environment. "At first it made me angry, but

then it just made me want to do something more," she said.



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Poe was recycling, planting trees, talking to friends and

writing letters to newspapers and politicians -- "just anything

to get involved," she said. She recruited six friends to form

Kids F.A.C.E. at Percy Priest Elementary School.

She called billboard companies and convinced them to

donate advertising space. By April of 1990, she had 250

billboards with her letter to Bush posted across the United

States. With the billboards, local news coverage of her

activities and an appearance on the "Today Show," Poe

began to receive letters from other children asking whatthey could do.



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Poe suggested to them that they start their own Kids

F.A.C.E. club at school. The result is that Poe's club has

grown from her six friends to 300,000 members in 20

countries. The organization's newsletter, Kids F.A.C.E.

Illustrated, goes out to over 3 million people.

Poe herself will continue to be on the board, but in October

1997, she stepped down as president, handing the reins

over to Rachel Jones and Ashley Craw, both 15. Poe said

she is too old to lead the organization. "There's a lot ofclubs out there that say they're run by kids, but that's not

exactly true," she said.



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"Sometimes people think they can't do much,

because

they're only one person," Poe said. "But we needthat

one person. When you think in terms of total worldpopulation, one in a million becomes a big number.

One in a million can make a difference.

- Mellisa Poe

Pemikiran Di Luar
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Pemikiran Di LuarBatasan Konvensional

Konsumen bersedia membayar dengan harga lebih

mahal untuk memperoleh produk-produk yang biaya

produksinya jauh lebih rendah. Ingat, murah bukan

jaminan untuk laris.

Seorang guru besar pemasaran dari Amerika dalam

suatu konferensi tahunan di New Orland mengatakan,

Price has nothing to do with cost. Harga

jual tidak ada sangkut pautnya dengan harga pokok,

dengan ongkos produksi barang atau jasa.

Starbucks Premium Consumer


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Starbucks Premium ConsumerExperience




Mike Lazaridis


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Mike Lazaridis Penemu BlackBerry

Mike Lazaridis (48 tahun) adalah seorang pengusaha

sukses. Pada saat ini, oleh media cetak dan internet, ia

dianggap sebagai salah satu orang paling penting dan

berpengaruh bagi masyarakat dunia. Alasannya: ia penemu

BlackBerry. Bersama dengan berbagai situs jaringan sosial,

BlackBerry mampu mengubah pola/kebiasaan komunikasi

masyarakat dunia.

Umur 12 tahun, Lazaridis mendapat penghargaan Windsor

Public Library karena telah melahap semua buku ilmu

pengetahuan di perpustakaan itu.

Mike Lazaridis


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Mike Lazaridis Penemu BlackBerry (2)

Tahun 1979, Lazaridis memutuskan kuliah di Universitas

Waterloo jurusan Electrical Engineering bidang ilmu

komputer. Saat menjadi mahasiswa, dia mendapat kontrak

500.000 dollar dari General Motors (GM) untuk

membangun display kontrol jaringan komputer. Dari dana

kontrak dengan GM itu, ditambah pinjaman 15.000 dollardari orangtuanya, Lazaridis yang masih mahasiswa

mendirikan perusahaan bernama Research in Motion

(RIM). Dia keluar dari universitas dua bulan sebelum lulus.

RIM bergerak di bidang teknologi barcode untuk film.

Lambat laun, RIM merambah ke wireless dan tahun 1999

memperkenalkan BlackBerry.

Mike Lazaridis


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Mike Lazaridis Penemu BlackBerry (2)

Hal yang patut kita tiru, biarpun sudah

sukses, Lazaridis tetap rendah hati dan

tidak cepat puas. Ia tetap banyak

belajar dan selalu melakukan riset.

Maka tidak heran, ia tidak "hanya

menjadi seorang ahli teknologi. Dia

juga menguasai manajemen,

pemasaran, dan strategi invasiproduk ke penjuru dunia!

Golden Rules


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Golden Rulesof Creative Thinking

1. Start small trying to discover new ways to becreative, but start.

2. Give yourself permission to abandon the old,obsolete ways of doing things and explore newways.

3. It is not possible to change the way we think abouteverything. Target specific areas in which to trycreative thinking techniques.

4. Understand that creative thinking requires time,

but it is worth it!5. Remember that creative thinking is both hard work

and fun.

Golden Rules


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Golden Rulesof Creative Thinking (2)

6. Focus on what you can reasonably do. Trying to do toomany things at once compromises the effort and maytake away from the results.

7. Practice creative thinking for today as well as tomorrow.

8. Include other people in the creative thinking processwith you. Collaboration fosters creative thinking.

9. Include new and different in your creative thinkingprocess as well as better and more.

10. Keep innovating.

10 Questions


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10 QuestionsTo Encourage Ideas

1. What if?

2. How can we improve?

3. How will the Optimist Member and/or the community benefit?

4. Are we forgetting anything?

5. Whats the next step?

6. What can we do better?

7. What do you think about?

8. What should we add?

9. What should we eliminate?

10. What other ideas do you have...?

The Six Myths of Creativity


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The Six Myths of Creativity

In an interview with Fast Company , Teresa Amabile busted

six cherished myths about creativity.

1. Creativity Comes From Creative Types

2. Money Is a Creativity Motivator

3. Time Pressure Fuels Creativity

4. Fear Forces Breakthroughs5. Competition Beats Collaboration

6. A Streamlined Organization Is a Creative Organization

Very creative people are often thought to be highly intelligent. While this is

occasionally true, evidence shows that the connection between intelligence andcreativity is not straightforward. Sternberg and OHara (1999) found people withlow IQs are not likely to be exceptionally creative but above 120, there is nocorrelation between traditional intelligence and creativity. They even suggest thatindividuals with very high IQs may be rewarded so much for their analyticalthinking that they do not reach their creative potential.Sternberg, R. J. and OHara, L. (1999). Creativity and intelligence (251-272). In R. J.Sternberg, Creativity handbook, (pp. 251-272). New York: Cambridge University

Press.

Tom Peter
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The best wayto have a good ideais to have a lot of ideas.Linus Pauling (two Nobel

Prizes Winner )

Prioritas


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Prioritas

Kehidupan yang bermakna tidak dibangun di atas banyaknya

kegiatan tetapi soal membuat urutan yang benar, menyusun

skala prioritas berdasarkan prinsip-prinsip dan nilai-nilai luhur

yang diyakini seseorang.

Visi-misi hidup (pribadi atau organisasi) haruslah menjadi

acuan utama dari rancangan aktivitas setiap tahunnya, setiap

bulannya, setiap minggunya. Sebab tanpa visi-misi yang

jelas, sejumlah kesibukan adalah aktivitas tanpa makna yang

berujung pada kelelahan dan ketertekanan minus sukacita.

Sebaliknya, tanpa agenda kegiatan, rumusan visi-misi yang

agung mulia hanya menjadi khayalan semata.


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Terima kasih atas perhatiannya.Semoga Bermanfaat

innovate or die - elidjen

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