innovate or die: trends in sustainable event management
DESCRIPTION
Updated presentation on key trends in sustainability within meetings industry. looks at ISO20121, APEX and GRI standards. Looks at business case and how sustainability can improve resultsTRANSCRIPT
From Green Meetings to Sustainability
Using sustainability to increase business
results and accelerate changeGuy Bigwood
Trusted advisors toGOVERNMENTS
ASSOCIATIONS
DESTINATIONS (CVBs)
CONVENTION CENTERS
CERTIFICATIONSTANDARDS
Past-President GMIC
Group Sustainability
Director
Our mission
Inspire, educate and support leaders of all levels and disciplines
who will manifest the
transformation of the global meetings industry towards
sustainability
4
Introduction to MCI
Thought leaders in sustainability
Guy BigwoodGroup Sustainability Director
Largest Global Event and Association Management Company
47 Offices
$400 Million turnover
Organiser of over
events annually
Innovate or Die - Agenda
Using sustainability to increase business results a nd accelerate change
SmartBiz
Macro-Trends
Industry Trends
Standards
Case Studies
Why am I hereSustainability is one of the defining issues of our time
In case you missed it!
97% of Greenland melted in July
July 8th – 40% July 12th – 97%
Source: N
asa
Global Change
� Climate Change…
8
0.8º increase since 1948
3mm annual sea rise
ASustainable
Future
Current Reality
The big squueze …
Source:The Natural Step
Sustainable Supply
Sustainable Demand
We are the second most wasteful industry.
287chemical substances
in a new born babies blood
9-août-12 13
INNOVATION!
RISKS!
OPPORTUNITY
14
Sustainability – Green Economy ..$5.7 TrillionLow carbon and environmental services and productsmarket in 2015 (18% growth in 4 years)
17
Triple bottom line
Its not about doing this less bad.
It`s about doing things BETTER.
It ´́́́s about INNOVATION.
SUSTAINABILITY
19
ENHANCE REPUTATION
DRIVE EFFICIENCY &
PRODUCTIVITY
IMPROVE PARTICIPANT EXPERIENCE
ACCELERATE INNOVATION
BETTERSMARTEREVENTS
Business Case - Sustainability
But are the clients asking?
Do clients care?
50% of the 1,100 industry professionals surveyed confirmed that they now give precedence to green suppliers - MPI
75% say its important or very important whenchoosing a new supplier – MCI
Trend: Increasing Client Demand
• Does your company have a Corporate Social Responsibility policy?
• Does your company have aperson in charge ofsustainability ?
• Does your company publish aCSR report? What are youremissions?
• Please describe yourcompany’s process forimplementing CSR standardsin its supply chain ?
Examples from RFPs at MCI
AT MCI ALL VENUES AND
DESTINATIONS ARE ASSESSED
FOR SUSTAINABILITY AND
SAFETY
International Agencies – steppingup
Asian Destinations Sustainability Index
25
Source: MCI Stakeholder Survey
80% SAY THAT CSR WILL BECOME A MORE SIGNIFICANT PURCHASING CRITERIA - MPI
Asian Rise
27
58% of meeting suppliers stated that CSR and environmental issues were extremely-to-somewhat influential on their eventsThe China and Asia Meetings Industry Research Report 2011
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WHAT ABOUT YOUR STAFF?
Source: MCI Stakeholder Survey
• Do they care?
EMPLOYEES: LISTENING TO YOUR TEAM
99% of employees say that its important that MCI is
concerned and accountable for social and environmental impacts
Source: MCI Stakeholder Survey
MOTIVATING YOUR TEAM
79% OF EMPLOYEES SAY THEY FEEL MORE ENGAGED TO WORK FOR MCI DUE TO THE CSR PROGRAM
Source: MCI Stakeholder Survey
International Standardsand Guidelines
32
Launch 3 industry developedstandards
APEX/ASTM
ISO20121
GRI
• Performance standard withchecklists
• Released March
• SustainabilityManagement System
• Release June
• Guidelines for eventreporting
• Released Feb
APEX/ASTM
• APEX/ASTM Environmentally Sustainable Event Standards• Developed by the Convention Industry Council in conjunction
with the Green Meeting Industry Council (GMIC), ASTM International and the US Environmental Protection Agency (EPA)
• Performance-based standard provides a comprehensive checklist to measure and manage environmental sustainability within meetings and events
• Not yet certifiable• Costs 4400THB to buy standards
35
APEX/ASTM
APEX-ASTM STANDARD FOR
ENVIRONMENTALLYSUSTAINABLE
MEETINGS
1. Staff Management Policy
2. Communications
3. Waste Management
4. Energy
5. Air Quality
6. Water
7. Procurement
8. Community Partners
APEX/ASTM
ISO20121
37
Who can use the standard• Event organizers• Venues• Destinations• Organizations and/or individuals in the supply chain
What are the key characteristics of ISO 20121• Designed to be applied to any type of event• Incorporates a balanced approach to social,
environmental and economic sustainability• Can be used by event owners, event organizers and
event suppliers
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ISO20121: Where did it come fromSustainable
Development Events Industry
Management Systems
ISO 20121
Social Progress
Economic Prosperity
Environmental Quality
38
ISO14001ISO26000BS8901
Developing an ISO20121 system
Leadership
OperationalIntegration
Strategy
StakeholderEngagement
Governance
Simplified
CASE STUDY
• 100 meetings• 3 locations• 15000 participants• First event certified to ISO20121
• See videos www.sustainableeventsdenmark.org
ISO20121
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Who developed it?• Developed with assistance from over 30 countries and
thousands of event and standards professionals
Is it certifiable?• Yes, eligible for 3rd party certification
Who is using it• Certified: London 2012 Olympics, Coca Cola, EU Presidency
How much does it cost?• 4750THB to buy standard• Certification ranges from ??
• Guidelines: How to report
• Indicator and Technical Protocols: What to report
• Specific Event Sector Guidance
GRI Sustainability Reporting
Framework
Covers the following key issues for the event secto r� Economic impacts of
events
� Environmental impacts by attendees
� Knowledge transfer
� Legacy
� Sourcing
� Commissions and gifting
� Site selection and bidding process
� Participant and attendee management
� Food and Beverage
� Accessibility
� Inclusivity
� External partners
GRI EOSS
GRI Event Organizers Reports • Reporters
– Reed Elsevier– Vancouver 2010– COP15– London 2012– EU Presidency– MPI
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Increasing trend - destinations
46
Increasing Trend - Venues
Using standards to increase ROI
Leadership
OperationalIntegration
Strategy
StakeholderEngagement
Governance
Copenhagen Sustainable MeetingsProtocol developed byMCI
49
Triple bottom line
STANDARDS STANDARDS STANDARDS STANDARDS –––– MAKE LIFE MAKE LIFE MAKE LIFE MAKE LIFE
SIMPLERSIMPLERSIMPLERSIMPLER
Using ISO20121 - SmarterBusiness• Clarity of purpose and strategy resulting in a more
energised and aligned workforce• More integrated management and joined up thinking
resulting in improved efficiencies and stronger teamwork• Simpler, clearer and more effective systems and
processes
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ENHANCE REPUTATION
DRIVE EFFICIENCY &
PRODUCTIVITY
IMPROVE PARTICIPANT EXPERIENCE
ACCELERATE INNOVATION
BETTERSMARTEREVENTS
Positioning Sustainability
DON’T REINVENT THE
WHEEL !
SUCCESS = COLLABORATION
