With SAP BI and HANA

Kurt Bilafer, Regional Vice President – Analytics, SAP Asia-Pacific Japan

SAPinsider, 3 September 2013

Innovating to Real-Time Business

POWERED BY:

This session uses Pigeonhole Live for interactive Q&A.

Go to http://phlive.at. Enter passcode:

SGY2VG

What does it take to run better?

“The key is changing from an internal to a customer focus: move beyond measuring ourselves only against internal metrics …. start measuring ourselves against customer-focused metrics”

The real-time customer

Lenovo

2006

Reporting System

2009 EDW Platform

End-to-end Business Analysis & corporate

reporting platform

Now with HANA

20X fastertime to insight

US$30bn

27,000 staff in 70 countries

Data mart linking >100 tables

Performance slow & usage low

Manage customers in a timeframe that influences satisfaction

Manage supply in a timeframe that optimizes consumption

Time to Insight

DATA

ANALYZE

FAST PROCESS

VISUALIZE

CORE SYSTEMS: BASIS OF TRUTH

OTHER SOURCES: ENRICH & DISCOVER

ASK THE RIGHT QUESTION

PREDICT

CHANGE THE FUTURE

HANA

EMPOWER RESPONSIVENESS

LUMIRA

EMPOWER UTILIZATION

Nomura Research Institute

Traffic data from 12,000 taxis in Japan

360 million data records

1 second search time (before HANA: several minutes)

Real-time traffic routing:

• Reduced energy & vehicle costs

• Reduced transit times improves productivity

• Social & environmental benefits

• More money for taxi drivers

1. Field sales force to time-pressured physicians

• Drill down capability from 12 minutes to 15

seconds

2. Search unstructured customer feedback data for

complaint handling

• Up to 16,000 characters per record

• Filter comments to complaints – action for

customer service and for FDA

US$16bn

46,000 employees

Innovating the real-time business with SAP BusinessObjects BI and SAP HANA

Steve Mutch

Manager, BI Centre of Excellence

Shell International

Ask a question:

http://phlive.at. Enter passcode: SGY2VG

Innovating the real-time business with SAP BusinessObjects BI and SAP HANA

Manik Narayan Saha

CIO SAP Asia-Pacific-Japan

Ask a question:

http://phlive.at. Enter passcode: SGY2VG

Thank You!