innovation
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Innovation. Benjamin Schultz Kelley School of Business [email protected]. Think Outside the Box. = Think Inside the Box. Innovation. Objective: Enable you to create ideas, projects, and proposals that truly stand out . Innovation. - PowerPoint PPT PresentationTRANSCRIPT
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=THINK INSIDE THE BOX
Think Outside the Box
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Innovation
• Objective: Enable you to create ideas, projects, and
proposals that truly stand out.
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Innovation
• The ability to be innovative will help make your project or proposal stand
out, but also it will give you a permanent edge in any undertaking.
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Innovation and Creativity
• Innovation and Invention
• Invention = New• Innovation = ties ideas to consumer
experience and results in increased customer value
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Invention
• What ideas or products can you think of that were inventions?
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Printing Press - 1439
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iPhone: 2007Not New:Cell phonesPortable media playersPortable camerasVideo recordingCellular networksGPS
Multi-touch screen:Mitsubishi DiamondTouch (2001)
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Nothing is New. Everything is Recycled • Coffee:• 1800s: age of commodities – whole
beans• 1900-1950: age of goods – ground
coffee• 1960-1980: age of services – cup of
joe• 1990s: age of experiences – lattes• Now: age of authenticity – whole
beans
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Mastery and Artestry
• Mastery: a master in your field
• Artistry: the ability to periodically step back and consider the larger picture. What business are we really in, and what will customers and clients need in the future?
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Steve JobsDidn’t invent computersDidn’t invent portable computersDidn’t invent cell phonesDidn’t invent MP3 players
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Peter McColough• former Xerox CEO• A Master, but…• Not an Artist
• Xerox (PARC)developed: • The mouse, laser printer, LAN etc.• Co. failed to take advantage of inventions• Short-sighted managers at PARC unwilling
to take chances• Company managed on quarterly basis
looking primarily at bottom line• Engineers left to create start-ups
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Johannes Gutenberg• Mastery and Artistry Skills:
• Artist: created movable type machine
• Not a Master: sued by business partner and died broke and unrecognized.
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Innovation and Invention• Consider:
• How is innovation different from creativity?
• What is an invention?• Are all inventions innovations?
• Dubai Moving Skyscraper: http://www.youtube.com/watch?v=woseJrFmcSM
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Innovation: Definitions (?)
• The ability to see relationships where others have not
• The process begins with figuring out a better way of doing something and ends with something new and useful.
• The process can take a few seconds or a few years.
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Innovation and Creativity• Creativity:
• deviant from the norm• pertinent to the task at hand
• Innovation: • a practical application of creative efforts
designed to satisfy a need
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Innovation is:• a habit; it applies to everything you do.• a process; the process can be learned.• the ability to make connections,
especially among disparate entities.• not an absolute – operates on a scale• in business, it’s a team sport.• Nature vs. Nurture
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The Innovation Quiz• What famous product was considered a
failure and abandoned - but became a success when one of the engineers took some discarded samples home, only to find that his teenage daughters used the product for setting their hair?
• a) styling gelb) Scotch tapec) Post-It notes
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The Innovation Quiz• What famous product was considered a
failure and abandoned - but became a success when one of the engineers took some discarded samples home, only to find that his teenage daughters used the product for setting their hair?
• a) styling gelb) Scotch tapec) Post-It notes
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The Innovation Quiz• What famous inventor threw a paint-filled
sponge at the wall and then looked to see what shapes he could find in the splatters of paint, then thought about connections between the image he saw and the problem he was working on?
• a) Alexander Graham Bellb) George Washington Carverc) Leonardo da Vinci
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The Innovation Quiz• What famous inventor threw a paint-filled
sponge at the wall and then looked to see what shapes he could find in the splatters of paint, then thinking about connections between the image he saw and the problem he was working on?
• a) Alexander Graham Bellb) George Washington Carverc) Leonardo da Vinci
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The Innovation Quiz• What famous inventor was standing by a
well when he saw a stone hit the water at the same time a bell rang. Watching the circular ripples in the water while at the same time listening to the ringing of the bell, he realized that sound travels in waves.
• a) Sir Isaac Newtonb) Leonardo da Vincic) Marconi
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The Innovation Quiz• What famous inventor was standing by a
well when he saw a stone hit the water at the same time a bell rang. Watching the circular ripples in the water while at the same time listening to the ringing of the bell, he realized that sound travels in waves.
• a) Sir Isaac Newtonb) Leonardo da Vincic) Marconi
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The Innovation Quiz• Who solved a famous problem by
imagining he was travelling on a beam of light?
• a) Thomas Edisonb) Albert Einsteinc) Benjamin Franklin
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The Innovation Quiz• Who solved a famous problem by
imagining he was travelling on a beam of light?
• a) Thomas Edisonb) Albert Einsteinc) Benjamin Franklin
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How Can YOU Become More Innovative?
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Becoming More Innovative
• The process of innovation
• How the brain works
• The application of the process
• Develop an Innovative Attitude
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The Process of Innovation• Preparation• Idea Formation• Incubation• Illumination• Evaluation
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How the Brain Works• Left Brain:• uses logic• facts rule• words and
language• order/pattern
perception• reality based• forms strategies• practical• safe
• Right Brain:• uses feelings• big picture
orientation• symbols and
images• philosophy &
religion• appreciates• spatial perception• fantasy based• impetuous• risk taking
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Right Brain – Left Brain
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The Color Test
http://www.fireworkspop.com/colortest.htm
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Right Brain – Left Brain
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Application of the Process
• You can’t just DO it (at least not right away).
• You must impose a structure on the process.
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Application of the Process • Practice the three Cs: Clothes, Color,
Count
• When getting dressed, look at the colors you are putting on. Quickly list as many alternative color names as you can.
• e.g: brown: warm brown, rust, young oak, toast, burnt sienna, burnt earth, squirrel, evening orange, café au lait, sun-kissed mahogany, rolling-in-the-mud Old Yeller.
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Application of the Process • Use other people as sounding blocks:
• e.g: At a group gathering, start a progressive story about anything. A wacky group somewhere else in the country or world who is also just gathering.
• Each person adds a few sentences to the story.
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Application of the Process • Play the TV/movie game
• Study a character, and write down a dozen or so ways that he or she reminds you of yourself.
• Then, during the commercials, figure out a link between one of the traits and the product being advertised. Pick a different one for each commercial break.
• e.g: needs to go on a diet, is humorous, is a college grad, drives a red car…
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Learn from the Innovators• Combine your personal and
professional lives:• Be a Poet
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Haikus and Limericks
• Haiku:• 3 lines: 5, 7, 5
• Limerick:• 5 lines: 8 or 9, 6 or 7, 8 or 9
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Haikus• Global climate change• Deal with inconvenient truths• Create Green Jobs now.
• Three point one four one• Five nine two six five three five• Eight nine seven nine
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Limericks• ‘Tis a favorite project of mine• A new value of pi to assign.• I would fix it at three• For it’s simpler, you see• Than 3 point 14159
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Limericks
• At the stadium students gather to cheer• They get louder when the end is near• The papers all report• That it’s such a great sport• But I think most just come for the beer.
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Learn from the Innovators• Combine your personal and
professional lives:• Be a Poet• Be a Thief• Throw a Fit• Daydream• Push the Limits• Draw/Paint a Picture
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Develop an Attitude for Innovation
• Learn to deal with failure
• Learn from discarded ideas
• Learn how to be silly
• Convince yourself that you are creative
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Failure• Failure is a learning tool
• Don’t fear being silly or being different
• Careful ideas aren’t the best ones
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Let’s Try It!• Take out a sheet of paper.
• List as many ways as you can that you think you can become more innovative.
• Turn to a person sitting next to you and share your ideas.
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Brainstorming• Turn it into a routine
• daydream, draw, visualize, doodle…• Do it while exercising, bathing, walking• The subconscious is full of ideas• e.g: play Imagine with your idea or
product:• imagine if it spoke to you• imagine if it was a toy• imagine if it was a cartoon character
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Brainstorming• Think visually
• Draw a picture
• Create a Mindmap
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Mindmapping
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• Draw a Mindmap for a degree in
Dietetics from IU
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Questions?