1. 1. Innovation & Change in Social Media Yall Connect June 12, 2015 Kary Delaria @KaryD
2. 2. innovationevolution @KaryD #yallconnect
3. 3. @KaryD #yallconnect
4. 4. A process of continuous change from a lower, simpler or worse to a higher, more complex, better state. The act or process of introducing new ideas, devices, or methods. @KaryD #yallconnect
5. 5. When it comes to innovation, think small. @KaryD #yallconnect 1
6. 6. VIDEO @KaryD #yallconnect
7. 7. Video: the darling du jour @KaryD #yallconnect
8. 8. #LikeAGirl @KaryD #yallconnect
9. 9. https://vine.co/v/OJFEaOLQxWJ Reynolds Wrap & Bat Dad @KaryD
10. 10. Jameson: Long Live The Shot @KaryD #yallconnect
11. 11. Experimenting with Periscope
12. 12. Visual matters, resonates, and increases reach and engagement. @KaryD #yallconnect 2
13. 13. SOCIAL ADVERTISING @KaryD #yallconnect
14. 14. Facebook Custom Audiences @KaryD #yallconnect
15. 15. Cross-Platform Storytelling Image via Stuart Weitzman @KaryD #yallconnect
16. 16. Old School Meets New @KaryD #yallconnect
17. 17. How can you use pay-to-play to reach and engage? @KaryD #yallconnect 3
18. 18. SOCIAL SELLING @KaryD #yallconnect
19. 19. My product, my way. @KaryD #yallconnect
20. 20. Tweet to buy. @KaryD #yallconnect
21. 21. Socializing your point of purchase makes it easy for customers to talk about their purchase.@KaryD #yallconnect 4
22. 22. SOCIAL MEDIA TOOLS @KaryD #yallconnect
23. 23. Social Publishing & Monitoring @KaryD #yallconnect
24. 24. Social Listening via Geolocation @KaryD #yallconnect
25. 25. Social Listening via Geolocation @KaryD #yallconnect
26. 26. Automation @KaryD
27. 27. The right tools provide information & opportunity for more purposeful engagement.@KaryD #yallconnect 5
28. 28. 1. Think small. 2. Be visual with video. 3. Use p2p to your advantage. 4. Socialize the point of purchase. 5. Use the right tools for the job. @KaryD #yallconnect
29. 29. Thank you. @KaryD Kary.Delaria@AllianzLife.com Slideshare.Net/KaryD