Mobile@GooglePast | Present | Future

Creative Executions

RRSMobile.com Video Page

User picks video – video player launches

and plays video.

Over 45,000 Video Views

360 View & Color Chooser

User picks color – vehicle rotates and changes

color. User can download wallpaper in that color.

Over 44,000 Color ChoicesMore than 7,400 Custom Wallpaper Downloads

Gallery & Wallpapers

User taps image below to choose wallpaper image.

Over 128,000 Gallery Views

Almost 23,000Wallpaper Downloads

Retailer Locator

User enters zip to find closest

retailer.

Over 3,400 Dealer Lookups

Retail Locator - Map

Brochure Request

User enters email address to get pdf brochure emailed to their

desktop.

Over 480 Brochure Requests

Schedule a Test Drive - Click to Call

1106 Total calls

415 over 30 sec

247 over 45 sec

75 over 60

24 over 120

11 over 5 mins

4 over 10 mins

Click to Call Detail

Invite a Friend

User enters a friends phone

number to send them and SMS with

a link back to rrsmobile.com

Period                                                         4/2 ‐ 4/10 4/11 ‐ 4/17 4/18 ‐ 4/24 4/25 ‐ 5/01 5/02 ‐ 5/08 5/09 ‐ 5/15 5/16 ‐ 5/20 5/21 ‐ 6/02 Total

Send to Friend 198 215 232 160 183 234 78 ‐ 1300

Over 1,100 Send to FriendMessages Sent

Executive Summary

AdMob Media27,030,393 Impressions

25,030,541 Text1,999,852 Banners4.07% Banner CTR

154,476 Clicks

Less than $3 eCPMLess than US$0.50 – Per Mobile Visitor

Client has agreed to commit US$1.6M on AdMob for 2009!!

(Info is Public)

Attention:

Results...

9

Results….

1 Over 29% of user watched the full :30s TVC

2 Over 20% of users interacted with the Action

Buttons that were customized below the TVC

3 On average, spent over 40 seconds within the ad

unit watching the TVC and interacting with the Action Buttons

Thank You