innovation talk
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A talk on innovation with slides and sound. Videos cannot be embedded but can be viewed via the YouTube links on the slides.TRANSCRIPT
A Talk on InnovationFor researchers and marketersin the Pharmaceutical IndustrySeptember 8, 2011
By Roy Langmaidwww.langmaidpractice.com
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Part One –
The Origins of Innovation
2
You
ARE Innovation!
3
“ to a very real degree the seat of our motivations, the unconscious, has the job of keeping us safe.
Routines, repetition & automatic behaviour are its tools!”
Why Doesn’t it
Feel like that?
4
MergeSeparate
We live in
creative tension
5
PlayLeisure
Discovery, adventure
following impulses without
inhibition
ComfortRetreat
Repair
Recover
Preparatory learning
6
We Kick Off with a life that’s about
Comfort & Play
Which becomes more complex
As we grow upPower
Competition for agencyAccess to scarce resources
Move up Status gradient!
Procreation(Re)production, self duplication
-including ideas, values
& legacy
PlayLeisure
Discovery, adventure
following impulses without
inhibition
ComfortRetreat
Repair
Recover
Preparatory learning
Progression (adult)
Regression (child) 7
“ these are cultural tools that existed before we were born. Failure to master them is disabling”
To innovate -
these are the forces we must work with
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Part Two – how?Innovation projects & teams
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Golden Rule 1
See Reality
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What Next?There are four steps in the creative process
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See Reality Express your vision
Own them both
Create from there..
How willing are we to see Reality?
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“ in the history of medicine, there are many examples where the vast majority of physicians did something that turned out to be wrong. The best example is bloodletting, which was the most common medical practice from the first century A.D. until the 19th Century.”
Two Challenges to Current Reality
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“ how attached are you to the idea of ‘magic bullets’?”
“ what if it were not an imbalance in brain chemistry that caused mental illness?”
Golden Rule 2
Create your Primary Task!
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“ your task might be big or small, near or far. If it is a simple development, regular brainstorming can help.
If it is a new vision or breakthrough – creating something that is not possible now – a different approach is needed”
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Brainstorming Virtues & Vices
Virtues
1.Quick
2.Easy
3.Cheap
4.Apparently creative…
5.Produces lots of ‘ideas’
6.Nobody ever got fired for it!
Vices
1.Predictable
2.Norm bound/groupthink
3.Production blocking
4.Social loafing
5.Verbal not visceral/emotional/action
6.Excessively reasonable!
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But what if you dare…to dream?
Link to the video here:
http://www.youtube.com/watch?v=XJy4J1nIzZY
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Creating a
BreakthroughMaking something possible that isn’t possible now
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“ we have found that trying to be extraordinary inside ordinary activities simply doesn’t cut it!
Everything we do/we are is subject to the Persistence & Penetration of Culture
Inside culture, words and actions become inseparable.”“
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“ to create a breakthrough product, service or vision – you need to start by creating a Micro-Culture.
A place where the norms don’t apply!”
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How do you create a
Micro-Culture?
Settings Activities/processesRelationships
Where? How?Who?
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Create Space! (elements of a micro culture)
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Create Space! this is what space looks like
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Create Space! (elements of a micro culture)
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1. Invitation 2 Creating relationships
3. Creating safety
4. Putting the past behind us
5. Creating the future - activities
6. Completion creating a structure for fulfilment
Creating a
micro-culture - steps
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Elements of micro-culture Invitation
Come and help us invent the future of flying.”“
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Name the possibility
Let people know what is expected
Make it as personal as possible
Give examples of the style of work
Be clear that refusal carries no cost
Ingredients of a Powerful Invitation
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Elements of micro-culture Creatingrelationships
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ProfessionalTransaction based agenda – impersonal and emotion free. Competence and qualification are issues. People hide messy feelings
and reactions and repress them in others “let’s keep this professional.”
PublicPopularity and belonging agenda – social face, the one thatwins within desired circle – tends to be about fun, entertainment,
attraction. Light relationship, nothing “heavy”.
PersonalHuman agenda – anything deemed to be important common human experience, shared emotions, likes and
dislikes,matters of importance are exchanged. Dialogue can switch quickly from Public to Personal if safe.
PrivateSecrets attached to bigger emotions - anger, sadness, envy, fear that are not deemed suitable for
public showing. These are usually hidden in pro orsemi-pro exchanges
The 4 primary levels ofrelationships
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“ you need to create relationships that will allow the personal, even private into the innovation space. It is here that our biggest ideas live – often unspoken.
It is also in these realms that
blocks occur. Removing
these lets creativity flow.”
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Elements of micro-culture Creatingsafety
No cutting off other people’s heads to make yourself look taller!”“
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Elements of micro-culture Putting the PastBehind Us
Telling our stories and noticing the past in the future.”“
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Putting the past behind us
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Elements of micro-culture Creatingthe future
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The magic of creation resides in interrupting the routine, the normal: in creating a culture where the usual does not apply.
Here we get to ‘do ourselves differently’ and that leads to new possibilities!
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“ we call this process:
Abnorming!”
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and here are some examples:
Tantrum
Link to the video here:
http://www.youtube.com/watch?v=PeKSczI3-GE
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Blindfold Game
Link to video here:
http://www.youtube.com/watch?v=0Xwn9r9e5nU
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Imagibuilding
Link to video here:
http://www.youtube.com/watch?v=Od9STXjwHrU
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Golden Rule 3
The source of Breakthroughs is unreasonable requests!
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Art-from-within
Tantrum
Two chair work
Gossip Game Yes But,Yes And
ImprovisationSpirit Walk
Creative Visualisation
Social DreamingTherapyMake a Gang
Role play,Role Reversal
Look how far we’ve come!
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1. Everyone has creative potential
2. Change environments and activities, not individuals
Facilitating
creativity
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1. Everyone has creative potential
2. Change environments and activities, not individuals
3. Create surplus energy
Facilitating
creativity
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1. Everyone has creative potential
2. Change environments and activities, not individuals
3. Create surplus energy
4. Build thereceiver
Facilitating
creativity
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Some like to structure creativity into categories to better understand the styles of work:How do you know what exercise to use & when? Here is a simple structure to help
you choose
451 2 3 4
Structuring creativity
Part ThreeMaking it happen
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Invitation Creatingrelation-ships
Creating safety
Putting the past behind us
Creating the future - activities
Completion/creating a structure for fulfilment
Creating a
micro-culture - steps
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““There is no sin punished more implacably by nature than the sin of resistance to change”
the first resistance to change is to say it's not necessary.”
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Practice enrolling your sponsors
from the beginning
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Elements of micro-culture Completion
Creating a structure for fulfilment.Building the receiver”“
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Part FourResults
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The Arrivals Lounge
Link to Video Here:
http://www.youtube.com/watch?v=E5sQmdY2M50
5 The source of breakthroughs is unreasonable requests. Practice ‘abnorming’!
1 See reality & allow yourself to get excited!
2 Create your Primary Task
3 Choose your method – people will resist giving adequate time to innovation - insist!
4 Create a Micro-culture. Diversity helps!
6 There are a series of key preparatory steps: invitation, creating relationships, creating safety, putting the past behind you – before you get to activities.
7 Activities are creative exercises facilitated by people who maintain a level playing field, include everyone & acknowledge participation. No exceptions.
9 Expect resistance – it’s a sign that you’ve got something new. Work with it!
8 You need to enroll your sponsor/client before, during and after the live work
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54
Roy Langmaid
Nicky Forsythe
MacAndrews
Don’t do this on your own!!! 55
Thank you!
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For more, see:
www.langmaidpractice.com