WYNYARD QUARTER

INNOVATION PRECINCTTHE PLACE

WHERE BUSINESS IDEAS GROW

CONTENTS:01 WE ARE NATURAL IDEAS PEOPLE

02 COMMERCIALISING OUR IDEAS

03 WYNYARD QUARTER INNOVATION PRECINCT

04 THE WYNYARD QUARTER ENVIRONMENT

05 THE INGREDIENTS

06 A WORLD-CLASS DEVELOPMENT

07 LIKE-MINDED INNOVATION PRECINCTS

08 SUPPORTERS

09 KEY FACTS

WYNYARD QUARTER INNOVATION PRECINCT

AUCKLAND’S HIGH-TECH INNOVATION CLUSTER.CREATING SUSTAINABLE WEALTH FROM GREAT IDEAS.

THE FOCUS, SUPPORT AND INVESTMENT TO PROPEL LOCAL COMPANIES ONTO THE WORLD STAGE.

Urban Lane, Pakenham St

01:

NEW ZEALANDERS ARE AN INGENIOUS PEOPLE. WE HAVE A STRONG HERITAGE OF DEVELOPING GREAT IDEAS BORNE OUT OF PRACTICAL NECESSITY, OR INSPIRED BRILLIANCE, OR SIMPLY AN INSTINCT OF WHAT MIGHT WORK.

WE ARE NATURAL IDEAS PEOPLE.

Vesper Marine is a leading

manufacturer of innovative marine

safety products and has recently

been awarded the highly-coveted

2012 Professional Mariner Samuel

Plimsoll Award for Innovation. Honouring important

contributions to safety by individuals and organisations

in the maritime industry, the award recognises Vesper

Marine’s Virtual AIS Beacon for significantly improving

the wellbeing of mariners by increasing safety and

efficiency levels in the industry.

Les Mills International is

the creator of global group

fitness programmes, including

BODYPUMP™ (weights based). From its base in

downtown Auckland, this global fitness brand

exports patented group exercise classes to gyms,

fitness centres and health clubs around the world.

Attendance at classes exceeds three million

workouts per week, held across 80 countries

in more than 14,000 licensed clubs.

LANZATECH ENERGY MADVESPER MARINE LES MILLS INTERNATIONALEnergy Mad designs, manufactures

and sells energy efficient lighting.

Its vision: make lives better by saving

enough electricity to power Europe.

Each Energy Mad Ecobulb saves

consumers up to $240 over its life and boasts a

lifespan 15 times that of a traditional incandescent

bulb. Energy Mad employs 14 people, with a small but

focused international business team of five. Three years

ago, offshore sales accounted for just two per cent of

their revenue. Today, international sales make up 93

percent of their total revenue.

True innovation is about both the origination and adoption of ideas for a

valuable purpose – to improve the quality of life, to better satisfy demand,

to create wealth and to produce new possibilities and standards of quality.

Ideas need to deliver in order to count as innovation.

The romantic belief that New Zealanders can solve any problem with

a piece of ‘number 8 fencing wire’ and a bit of time in the shed has bred

an earthy ‘can-do’ pragmatism into our culture.

While New Zealanders seem to have the knack for cracking big ideas,

there is still room for improvement when it comes to developing those

ideas into sustainable, profitable and game-changing business successes.

LanzaTech is challenging the

industrial world’s definition of

waste, showing that unwanted

gases from sources including

steel mills, oil refineries and coal-fired power stations

can be used as a resource for fuel and chemical

production. The company already has partnership

agreements across a variety of sectors and has partnered

with seven Global Fortune 500 companies. Their goal is to

become a billion dollar company within seven years, with

a fully sustainable economically and socially beneficial

process that will enable energy security for the world.

NEW ZEALAND NEEDS A CREATIVE GATEWAY TO THE WORLD

OUR FUTURE DEPENDS ON COMMERCIALISING OUR IDEAS.

02:

“...we must act aggressively if knowledge-based industries are not to be pulled across the Tasman. Hence the importance of Auckland being very public, loud and credible in promoting itself as a knowledge-based city. Hence the importance of the Wynyard Quarter of celebrating our institutions, of promoting technology clusters, of the city being active rather than passive.”

THE WORLD ECONOMIC FORUM HAS IDENTIFIED INNOVATION AND BUSINESS SOPHISTICATION AS THE MOST IMPORTANT INCOME DRIVERS OF ADVANCED ECONOMIES. To become great innovators we need people and

companies who can not only come up with fantastic

ideas, but also commercialise them into successful,

sustainable businesses that employ skilled people,

attract customers from around the world, earn export

revenue and create wealth for the country.

Gains in innovation happen by design rather than

by accident.

Innovation clusters create a competitive advantage

for our companies. They provide an eco-system for

growth that effectively brings together the right sort

of talent for collaboration, investment in research and

development, marketing flair, government support,

legal advice, local services and efficient access

to market scale.

In the independent Powering Innovation report prepared for the Ministry of Science and Innovation (2011) several factors were identified that can help lift the level and quality of innovation in New Zealand

through strategies that include a cluster approach.

• Innovationworksbestwithinanintegrated

eco-system, whereas innovation in New Zealand

is currently too fragmented.

• Afocusisneededtoencourageandattract

research and development investment both

locally and from offshore.

• Thereisaneedtocreatebetterlinksbetween

government and the private sector as well as

academic and commercial partnerships.

• Weneedtofindwaystofosterastrongerculture

of research, development and innovation in

New Zealand, so that it becomes more deeply

ingrained in how we do business.

THE TIME IS RIGHT FOR THIS KIND OF DEVELOPMENT.

PROFESSOR SIR PETER GLUCKMAN, CHIEF ADVISOR TO THE PRIME MINISTER

In a 2007 review of innovation policy in

New Zealand the OECD commented:

“Two decades of economic reform have laid the

foundations for entrepreneurship and innovation.

Product markets work well, the labour market is

flexible and the economy is open. Public research

organisations are world-class in many areas,

notably in agriculture and health.”

OECD’s Science, Technology and Industry Directorate.

New Zealand - OECD Review of Innovation Policy, (2007)

Business & Financial Services

A U C K L A N D

Tertiary Cluster (Universities etc)

Wynyard ICT Cluster

Tamaki Innovation Precinct (advanced materials)

Health Technology Hub

Food and Beverage ‘food bowl’

Film Hub

Marine Innovation Cluster

This is an opportunity for Auckland, New Zealand to

invest both public and private resources in innovation

clusters that help our companies become high-tech

success stories both locally and internationally.

03:The proposed Wynyard Quarter Innovation Precinct (WQIP)

is a purpose-built innovation cluster that will position

Auckland as a centre for high-tech business, research

and development in the Asia-Pacific region.

It will bring together in one place the focus, resources,

connections and opportunities to launch high-tech

business success on the global stage.

It will provide budding entrepreneurs the ideal incubator

environment in which to start-up, with flexible stylish

workspaces and close proximity to business, financial

and legal advice.

It is a place where like-minded and complementary

high-tech companies can work alongside one another,

collaborate and create new possibilities.

WYNYARD QUARTER INNOVATION PRECINCT.

It will be the centre that attracts smart high-tech talent

from within New Zealand and the wider world.

It will become a destination for international customers

looking for smart companies to work with.

It is where venture capitalists will look for partners with

whom to grow and create wealth from research and

development and business investment.

It provides local and central government focus for

their support for innovation and growing business

sophistication.

And looking to the future, the Wynyard Quarter

Innovation Precinct will be an exciting and inspirational

place for young students imagining a life in science or

technology. Or perhaps making their mark as

New Zealand’s next high-tech star.

IT IS A PLACE WHERE LIKE-MINDED AND COMPLEMENTARY HIGH-TECH COMPANIES CAN WORK ALONGSIDE ONE ANOTHER, COLLABORATE AND CREATE NEW POSSIBILITIES.

Corner of Halsey and Pakenham St

Water St, towards Viaduct Basin

VIADUCT HARBOUR

CBD

QUEENS WHARF

WYNYARD QUARTER

WYNYARD WHARF

WESTHAVEN MARINA

04: THE WYNYARD QUARTER ENVIRONMENT IS PERFECT.

WYNYARD QUARTER IS THE IDEAL LOCATION FOR THE INNOVATION CLUSTER.Situated in between the Auckland CBD and the majestic

Waitemata Harbour, Wynyard Quarter is an exciting

new multi-purpose development.

It blends the traditional character and energy of

Auckland’s marine and fishing industry with newly

created spaces for more commerce, events, restaurants

and bars, high-class hotel accommodation and

sophisticated apartment living.

Within close proximity are fabulous facilities for

recreation and taking-in Auckland’s beautiful views.

Whether it is a run along the waterfront with the dog,

flying a kite with the children in Victoria Park, sailing

out of Westhaven, enjoying fresh seafood from a North

Wharf restaurant, or a short walk to the downtown

shopping area, this is a great place to be.

Wynyard Quarter is a special place that people will

find inviting to work, live, play or simply spend time in.

It has all the ingredients to fire the imagination and

foster the collaborative spirit required to energise an

innovation cluster.

Based in Auckland, the Wynyard Quarter Innovation

Precinct will also enjoy the advantages and promise of

being in New Zealand’s most international and fastest

growing city.

Auckland is New Zealand’s largest population

and economic centre, with more people of most

backgrounds and skills, more business activity, more

educational institutions and more diversity of cultures

than any other city in the country.

Whether it is linking with the rest of New Zealand,

or the world, Auckland is our best-connected city for

transport, communications and commercial networks.

Auckland is also New Zealand’s best-resourced centre

for finance, events, accommodation and entertainment.

The Wynyard Quarter Innovation Precinct will become

a shining light in Auckland’s future achievements.

THE INGREDIENTS FOR A SUCCESSFUL INNOVATION CLUSTER.

05: IN ITS BUSINESS CASE FOR THE PRECINCT, INTERNATIONAL CONSULTANTS PRICEWATERHOUSECOOPERS (PWC) HAVE ESTIMATED ESTABLISHMENT COSTS AND RETURNS YIELDING A SIGNIFICANT COST/BENEFIT RATIO.The priority will be to focus on high value sectors like ICT

and digital media e.g. software and/or music publishing,

telecommunication services and computer system design.

This sector accounts for 1 in 30 New Zealand jobs and

1 in 10 dollars of Auckland’s economy, representing a

low risk investment due to their modest infrastructure

requirements.

The benefits that are likely to come from such an

investment will include:

• A showcase for science and innovation for Auckland-

based companies, products and capabilities to wider

domestic and international audiences.

• The creation of more than 2700 new jobs, 200 of which

are new to Auckland, will be based in the cluster.

• Improving the overall qualifications of the workforce

by attracting and retaining highly skilled ICT and

Digital Media professionals.

• The WQIP cluster will help overcome the lack of capital

and critical mass that hampers high-tech development.

THE ECONOMIST INTELLIGENCE UNIT 2011 REVIEW OF INTERNATIONAL BEST PRACTICE, “FOSTERING INNOVATION-LED CLUSTERS”, DESCRIBED SEVEN FUNDAMENTAL PRINCIPLES THAT LEAD TO SUCCESSFUL INNOVATION CLUSTERS.

1. A Government/private sector blend of investment

is best – this creates both scale and the efficiency

of market forces.

2. Collaboration between firms is crucial – clusters

are ultimately about people working together to

transform ideas into business opportunities.

3. Talent is a very important factor – attracting top

talent into the cluster is vital.

4. Governments need to promote a culture of innovation

and entrepreneurship – this encourages creativity

and risk-taking.

5. Clusters work best when they are focused on a

specific sector, rather than too much unconnected

breadth across sectors.

6. Governments can help create the right environment

– supportive policies for things like taxation,

immigration and intellectual property are crucial.

7. You do not need a large domestic market if you think

globally from the outset.

INVESTING IN INNOVATION CLUSTERS HAS PROVED TO BE SUCCESSFUL INTERNATIONALLY IN COUNTRIES SUCH AS SINGAPORE, DENMARK, NORWAY, USA, UK AND SOUTH KOREA. =

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THREE SUCCESS FACTORS ARE REQUIRED IN ORDER TO ACCELERATE INNOVATION AND BUSINESS GROWTH. The right tenant mix and structure –

attract high profile anchor tenants and a

strong tertiary and/or research presence and

an incubator that can help entrepreneurs

start their businesses up with advice,

support, intellectual property, legal advice,

office space and access to venture capital.

Access – capital to a critical mass of skilled

people, communication technology and

flexible workspaces.

Governance and support – co-ordinated

strategy and active management.

Cooper Union Building, New York (Morphosis) www.archinnovations.com

DR Concert Hall, Copenhagen (Jean Nouvel) www.blogspot.com

Yellow Building, London (AHMM) www.ahmm.co.uk

A WORLD-CLASS DEVELOPMENT.

06:

THE WYNYARD QUARTER INNOVATION PRECINCT IS AN ASSET THAT ALL AUCKLANDERS, INDEED ALL NEW ZEALANDERS, WILL BE ABLE TO TAKE PRIDE IN. IT PROMISES TO STAND ALONGSIDE SOME OF THE WORLD’S BEST INNOVATION CLUSTERS IN QUALITY.

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EUSLEADING CITIES ARE NOW INCLUDING

INNOVATION AS PART OF THEIR AGENDA TO ATTRACT TALENTED PEOPLE AND BUILD ECONOMIC SUCCESS. A new type of development is emerging in the

most forward thinking districts of the world.

Their common goal: to attract groups of innovative

workers. To foster these cities’ creative ecosystems,

careful consideration has gone into planning

flexible housing options to fit the lifestyle needs

of this workforce. Public infrastructure and

programming improves networking opportunities

and promotes co-working spaces.

Not wanting to reinvent the wheel, Auckland has

studied these leading cities where this is already

underway. We have looked for the common threads

and qualities that make a place attractive to talented

people with ideas, new businesses on a growth path

and research organisations.

The factors that drive innovation and economic

growth are unique to each neighbourhood.

However, we have seen what works from these

ground-breaking examples.

In each place, the quality offering of a work/life

balance draws people in and invites others to come

and see what is going on in the innovation districts.

And in each place there is a hub where people can

go to accelerate the growth of ideas.

WYNYARD QUARTER INNOVATION PRECINCT Auckland, New Zealand

22@BARCELONA Barcelona, Spain

PEARL DISTRICT Portland, Oregon, USA

HACKNEY CENTRAL London, UK

STRIP DISTRICT Pittburgh, Pennsylvania

University of CALGARY WEST Calgary, Canada

HAFENCITY Hamburg, Germany

Uni COPENHAGEN (BRIC) Copenhagen, Denmark

SEAPORT INNOVATION DISTRICT Boston, USA

BRISBANE ECOSCIENCES Brisbane, Australia

CORNELL UNIVERSITY, NYC New York, USA

DUBLIN DIGITAL HUB Dublin, Ireland

HELSINKI Helsinki, Finland

ONE NORTH Singapore

COMMUNITECH Ontario, Canada

22@BARCELONABARCELONA

The Communitech Hub brings entrepreneurs, multi-national companies and academic institutions together under a 30,000ft² state-of-the-art roof. Its mission is to build global digital media companies — it pursues that goal by mentoring tenant startups, splicing innovation into enterprise partners, sowing the seeds of strategic partnerships and helping big digital media ideas secure funding.

22@Barcelona www.22@Barcelona.com

Media TIC is a 14,000m2 business incubator in a wider innovation district whose functions include technology research, knowledge transfer, making connections between companies, showrooms for new ICT technology, a training centre and outreach programmes.

Special attention has been paid to the ground floor, where communal services and communication spaces enhance the connection to the district.

Although larger in scale than Wynyard Central, the Barcelona district is an exemplar of how innovation initiatives can be integrated with broader urban renewal objectives and the image, identity and appeal of a city as a whole. The Barcelona project includes the development of new city streets, open spaces, residential intensification and key public buildings with a focus on high quality design and architecture. Particular emphasis is placed on the coexistence of innovative and dynamic companies with established and local ones to provide a rich and productive urban fabric.

KEY POINTS:Part of a larger urban renewal programme and city-wide business strategy

Mixed-use strategy

Integrated into surrounding urban context

High quality architecture and design

Programmes that support and champion business development

COMMUNITECHONTARIO

Communitech is an exemplar of how an innovation precinct can foster and develop business, investment and employment through its leading community and social programmes. Communitech runs a range of programmes and events which connect professionals, to share ideas and strengthen companies as well as championing innovation at regional and national levels. The project is located within a former tannery warehouse and demonstrates how the adaptive re-use of character buildings can provide flexible work spaces that support creative activity and a sense of community.

KEY POINTS:Exemplar incubator and hub

Links with research institutions/university

Community and social programmes

Promotion of innovative businesses

Adaptive re-use of existing buildings

NUCLEUS NUCLEUS

07A: LIKE-MINDED INNOVATION PRECINCTS.

Aerial Photo www.panoramio.com

Communitech, Ontario www.mfxpartners.com

22@Barcelona www.pemb.cat

Communitech, Ontario www.techtriangle.com

Communitech, Ontario www.newsnationalpost.com

Communitech, Ontario www.communitech.ca

07B: LIKE-MINDED INNOVATION PRECINCTS.

A $5 million, 9,000ft2 innovation centre which is both a business incubator and venue for science and tech companies. It will be administered, programmed and booked by the same people who run the Cambridge Innovation Centre in Kendall Square Boston. It is not an office-incubator space as Cambridge Innovation Centre is, but a venue for local technology businesses to hold entrepreneur-investor meetings and social/business gatherings and forums.

SEAPORT SQUAREBOSTON

HAFENCITY HAMBURG

Boston’s Seaport Square Innovation District is similar in scale and location to Wynyard Central and a key part of a broader urban renewal project. The District includes mixed-use redevelopment which integrates retail, residential and complimentary commercial uses with incubator and work spaces purpose-built for innovation. The project also establishes a new public realm and waterfront destination for the city. Citizen participation and engagement is encouraged through an ‘urban lab’ which will test new technologies and urban strategies that reinforce community and place.

KEY POINTS:Similar in scale

Mixed-use strategy

Waterfront location

Synergies with business, educational and cultural institutions

A ‘destination’ in its own right

Urban Lab and Incubator

HafenCity covers an area of 157 hectares, making it one of the most prominent inner-city waterfront development projects in the world. Based on a new concept for urban living, it will increase the size of Hamburg City by 40 percent (Hamburg has a population of approx. 1.78 million, the Hamburg Metropolitan Region 4.3 million). Between the historic Speicherstadt Warehouse District and the River Elbe, a new city with a cosmopolitan mix of homes, service businesses, culture, leisure, tourism and commerce is emerging. HafenCity is already rated as the model project for international waterfront and ‘new downtown’ development.

KEY POINTS:Similar in scale

Mixed-use strategy

Waterfront location

High quality architecture and design

Synergies with business, educational and cultural institutions

A ‘destination’ in its own right

KNOWLEDGE QUARTER NUCLEUS

HafenCity’s new Knowledge Quarter is a similar scale to Wynyard Central and shares a high profile waterfront location and truly mixed-use approach. This project places particular importance on high quality urban design, architectural and sustainable design standards which provide an exemplar. HafenCity’s innovation strategy has established synergies with adjacent commercial activities, cultural institutions and Hamburg University to ensure it is both a dynamic working environment and a vibrant and accessible ‘destination’.

HafenCity Masterplan www.hafencity.com

Seaport Square www.boston-discovery-guide.com

Seaport Square www.greylee.net

Seaport Square www.smartplanet.com

Seaport Square www.bginvestors.com

HafenCity www.indesignlive.com

HafenCity www.webloghamburg.wordpress.com

HafenCity www.chinadaily.com.cn

THE IDEA OF WYNYARD QUARTER INNOVATION PRECINCT IS ALREADY GAINING SUPPORT FROM SOME OF NEW ZEALAND’S MOST GROUNDBREAKING COMPANIES.

Based in Auckland, Oktobor Animation is New Zealand’s largest

CG animation studio and currently provides full service CG production

for Nickelodeon on the Emmy Award-winning Penguins of Madagascar

series, the new Kung Fu Panda: Legend of Awesomeness film and

the soon to be released comedy Robot and Monster. Oktobor Animation

considers itself to be just one of a number of key players in New Zealand’s

hi-tech eco-system and welcomes the opportunity to work closely with

innovative and similarly-minded companies.

Nextspace provides powerful 3D tools to allow cities to visualise their

assets and operations as if they were viewing them in the real world.

From this, they can easily interpret proposed development and policy

changes and offer more robust consultation. Nextspace uses its Visual

City technology platform to capture data from multiple sources and

display the information as a dynamic 3D model. This helps cities make

decisions based on visual evidence and encourages interaction and

participation. The most popular applications of Visual City are used for

city planning and operations, public consultation, transport simulations

and modernising utilities.

09: KEY FACTS. WHAT IS THE PRECINCT? It is an innovation cluster of companies backed by government and private sector organisations that will help

local companies turn high-tech ideas into commercial success internationally.

WHY DO WE NEED IT? Innovation and business sophistication are the keys to New Zealand’s international competitiveness and

future prosperity.

WHERE WILL IT BE? In the Wynyard Quarter development in Auckland.

HOW WILL IT WORK? It will bring together and support all of the players and resources required to turn smart ideas into high-tech

business success stories – e.g. entrepreneurs, science, capital, flexible workspaces, legal and finance advice.

WHO IS BEHIND IT? It is the strategic vision of central and local government, Auckland Council and the Ministry of Business,

Innovation and Employment. It is central to Auckland’s plans for a strong economy.

HOW MUCH WILL IT COST? Auckland Council backs this proposal with $17m over 10 years, and another $10m for refurbished character buildings.

WHAT VALUE WILL IT BRING? The benefits will be in jobs, GDP and exports, in faster growth and better survival rates for new business, attracting

and employing highly-skilled professionals and stimulating the creation of high-tech business.

WHAT SORT OF COMPANIES? It will focus on ICT and Digital Media companies.

WHAT WILL IT MEAN FOR AUCKLAND? It will put Auckland on the map as a cluster of like-minded business in the Asia-Pacific region, thereby

attracting investment, collaboration and skilled migration.

WHEN WILL IT HAPPEN? Early development of this project has already begun and will continue to evolve with the next stage commencing 2013.

08: SUPPORTERS.

WYNYARD QUARTER

INNOVATION PRECINCT

CONTACT Suzanne McKinnon

suzanne.mckinnon@aucklandnz.com