innovative business and pricing models - john tinsley (iconic translation machines)
TRANSCRIPT
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Innovative Business and Pricing Models: for MT
TAUS Industry Leaders Forum. 6-7th June 2014, Dublin
John TinsleyCEO & Co-Founder
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Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
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Language
Not all languages are created equal
French German Turkish Finnish
Spanish Chinese Korean Hungarian
Portuguese Japanese Thai Basque
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Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
![Page 5: Innovative Business and Pricing Models - John Tinsley (Iconic Translation Machines)](https://reader031.vdocument.in/reader031/viewer/2022030316/587262711a28ab31498b5085/html5/thumbnails/5.jpg)
Training Data
Corpora. Dictionaries. Terminology.
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Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
![Page 7: Innovative Business and Pricing Models - John Tinsley (Iconic Translation Machines)](https://reader031.vdocument.in/reader031/viewer/2022030316/587262711a28ab31498b5085/html5/thumbnails/7.jpg)
MT experience
Little experience A lot of experience
Har
d
“Easy”
LSP/vendor
experience with MT
Ease of
adoption
The more experience the LSP has
with onboarding/training vendors,
and the more experience the vendor
has with MT, the more feasible the
adoption of MT will be
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Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
![Page 9: Innovative Business and Pricing Models - John Tinsley (Iconic Translation Machines)](https://reader031.vdocument.in/reader031/viewer/2022030316/587262711a28ab31498b5085/html5/thumbnails/9.jpg)
The worst business model for
MT is accepting projects that
are destined to fail before they
ever get started.
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Software with a Service
“Do-it-for-me” is the new “Do-it-yourself”