innovative communications and outreach strategies...rethinking communications major programs require...
TRANSCRIPT
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Innovative Communications and Outreach Strategies
Scott Higley, Director of Strategic Communications, GDOTJennifer Schultz, Director of Communications, HNTB
#GTS2019
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Rethinking Communications
Major programs require major communications
Proliferation of technology changing communications dynamic
Need for transparency and inclusiveness
Heightened collaboration
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The Headlines
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Communications Strategies
Robust, proactive, and research-based
communications and outreach strategies
Leveraging digital and social media
Developing and utilizing program/project champions
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Proactive Outreach to Date
Over 200 meetings in the past 2 years with:• HOAs• Cities• Counties • Rotary clubs• Community Improvement Districts• Schools
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Public Meetings
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Receiving Public Comments Through SCOUT
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Public PerceptionFocus groups conducted in early 2019
• Understand intent of the lanes and acknowledge the lanes help alleviate some congestion
• Users find them essential and appreciate convenience• Non-users felt the cost to use doesn’t justify the time saved• Most are happy to have the choice• Majority do not like or understand dynamic pricing
“Yeah, well if there's a wreck, and you see brake lights all the way backed up. I mean, I'm not thinking about four dollars because that's a cup of coffee at Starbucks. So yeah, that'll save me pulling my hair out on the way to work… Let’s face it. We throw away $4 bucks in a heartbeat.”“
“But here it's like the price is fluctuating. I don't know how much I'm gonna be paying. It's confusing. That doesn't really register with me. I don't have a standard flat rate to go somewhere at any time. And then I don't feel comfortable with that.”
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MMIP Magazine
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Developing Champions
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Mitigating Opposition