BACKUPTO LEAD

2 Introduction

4 Shifting Sands: Data Protection’s Transformational Role

7 Transformation Will Happen: You Need a Plan

12 It’s All About the Applications

20 Go Virtual or Go Home

25 Archiving Matters Too

30 What’s Next?

INSIDE

INTRODUCTION

IT TRANSFORMATION: WHY BACKUP MATTERS

When it comes to IT transformation, backup plays a key role. Backup has become a game changer that can enable both critical data protection as well as business agility.

Backup strategies need to evolve because of a rapidly changing data protection landscape. Massive data growth, together with a shift to virtualization and the cloud, are reshaping how organizations think about protecting their information assets.

IT now faces intense business pressure to build an IT infrastructure that scales to unknown demand levels and provides reliable service levels under fluctuating business conditions. As organizations move more data and appli-cations into virtual environments, the demands on managing and protecting data centers are escalating.

To meet the requirements of key business initiatives, the challenge for IT is to deliver new levels of data protection throughout the organization—and in different ways.

Many organizations still rely on costly legacy backup methods. But traditional backup and recovery architectures cannot keep pace with business objectives and changing business demands. And the traditional approach—where everything is managed by a backup application under complete control of the backup team—is no longer practical.

Today, users want greater visibility into and control over their data protection. And they can now choose from many new options integrated directly into their apps, hypervisors and storage platforms. Application, hyper-visor and storage vendors are building tools that have transformed the industry, and vendors such as Oracle and VMware have built backup directly into their products.

Users are also demanding data protection as a service. If IT is not able to deliver it, application, virtualization and storage teams will simply go their own way.

The result is an ad hoc approach to backup—and the creation of an accidental architecture. As an alternative to traditional backup, users are now implementing a variety of unconnected data protection tools with no central oversight. An accidental architecture increases cost, complexity and risk.

The solution to data growth, infrastructure shift and the accidental architecture is EMC’s Protection Storage Archi-tecture. This transformational architecture will eliminate backup silos, consolidate data protection and, impor-tantly, provide the scale and flexibility businesses need to grow and drive service-oriented models. The flexibility of EMC’s Protection Storage Architecture allows customers to transform at their own pace by attacking their most pressing pain points first and then expanding as their businesses evolve.

Flip through this e-book to learn about today’s key data protection challenges, how to combat accidental architec-tures and to learn why the right backup strategy can transform your IT infrastructure. Get the latest market trends, advice for protecting your applications and virtual environments, and the information you need to know about archiving your data.

This e-book describes EMC’s Protection Storage Architecture and details why EMC backup has become the solution of choice for Microsoft, Oracle, SAP and VMware environments. Find out how to apply EMC solutions to improve application protection, particularly in virtual environments, and how, when coupled with EMC primary storage, these innovative solutions can accelerate your IT transformation.

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INTRODUCTION

Data protection is fundamental to IT transformation, says Michael Wilke, Senior Director, Backup Recovery Systems Marketing. This e-book will show you why EMC has become the world’s #1 data protection company.

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EMC BACKUP RECOVERY SYSTEMS

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SHIFTING SANDS: DATA PROTECTION’S TRANSFORMATIONAL ROLE

The IT landscape is in the midst of transformation. From virtualization and application consolidation to cloud computing to Big Data to mobile computing to BYOD, IT is rapidly changing. Done right, IT has the power to reshape the face of your business. Done wrong, IT can stymie growth and limit the very opportunities your business is looking to create.

Data protection is an integral part of this transformation. Yes, how your organization does data protection is more important than in any point in history. In fact, data protection has the power to accelerate or slow your business. That’s why your infrastructure is critical.

Traditional backup approaches can’t meet the challenges of enormous data growth and application performance, and they can’t support services-oriented business models. And these limitations are a problem. Organizations are concerned about the readiness of their IT infrastruc-tures to withstand and recover quickly from disruptive incidents as well as about their IT’s ability to move forward aggressively. And without Trusted IT, your organization will spend too much time fighting fires and too little time driving business.

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SHIFTING SANDS: DATA PROTECTION’S TRANSFORMATIONAL ROLE

Lead Backup and Archive Transformation

Listen to Stephen Manley, CTO of EMC Backup Recovery Systems division, discuss a new approach to address broken backup, data silos, and declining data access with innovative backup and archive solutions from EMC.

EMC Backup Game Day Special Edition — Stephen Manley

EMC Backup Recovery Systems CTO Stephen Manley discusses the waves of change impacting the evolution of backup and data protection.

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SHIFTING SANDS: DATA PROTECTION’S TRANSFORMATIONAL ROLE

Listen to Stephen Manley, CTO of EMC Backup Recovery Systems division, discuss a new approach to address broken backup, data silos, and declining data access with innovative backup and archive solutions from EMC.

VIEW THE COMPLETE INFOGRAPHIC ONLINE

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TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN

Are you ready to change the way your business does data protection? Leading IT teams don’t think of data protection in traditional terms, and that’s no accident. They think and act like service providers, and in doing so transform backup and archive operations from mere cost centers to business enablers. But to achieve this transformation, first you need to be sure you’re building your IT future on the right data protection foundation: a Protection Storage Architecture.

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TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN

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VIEW THE COMPLETE INFOGRAPHIC ONLINE

TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN

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EMC Backup Game Day Special Edition — Eric Herzog and Stephen Manley

EMC’s Eric Herzog and Stephen Manley talk about the power of integrated primary storage and data protection.

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TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN

READ THE FULL GUIDE

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TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN

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READ THE FULL HANDOUT

IT’S ALL ABOUT THE APPLICATIONS

Applications are the lifeblood of your business. They keep your business running, help differentiate your company in the market and help drive your revenue. In today’s “Big Data, cloud computing, mobile and ITaaS” world, accelerating performance, improving application reliability and lowering application-related costs is what it’s all about. These demands are driving innovations in primary storage to handle the next generation of applications and mixed workloads. They’re also driving transformational changes in data protection, including a new level of application integration. We’ll show you how the integration of primary and protection storage can create a very powerful advantage.

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IT’S ALL ABOUT THE APPLICATIONS

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IT’S ALL ABOUT THE APPLICATIONS

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IT’S ALL ABOUT THE APPLICATIONS

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IT’S ALL ABOUT THE APPLICATIONS

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IT’S ALL ABOUT THE APPLICATIONS

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IT’S ALL ABOUT THE APPLICATIONS

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IT’S ALL ABOUT THE APPLICATIONS

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GO VIRTUAL OR GO HOME

Virtualization has been one of the biggest enablers to IT trans-formation we have seen to date, and it is still the first step on the journey to the cloud. However, IT administrators can encounter new challenges as their virtual environments grow, and backup and recovery is one of them. While virtualization optimizes the use of physical server resources, traditional backup can actually introduce inefficiency, complexity and cost, which can stall virtualization projects and slow your IT transformation efforts. As with business applications, a new level of integration is needed between your virtual and data protection environments so you can accelerate performance, cost savings and transformation.

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GO VIRTUAL OR GO HOME

EMC DATA PROTECTION SUITE PLUS EMC DATA COMAIN SYSTEMS.

Smarter backup, recovery, and archive so you can t rust your future. EMC Data Protection Suite includes Avamar, NetWorker, SourceOne, and Data Protection Advisor. For more information, visit www.emc.com/backup-and-recovery/data-protection-suite/index.htm.

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GO VIRTUAL OR GO HOME

READ THE FULL ANALYSIS

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Learn about the strength of backup with EMC VSPEX and lead your IT transformation. By choosing EMC VSPEX with integrated EMC backup, you’ll be able to accelerate your virtualization deployment.

GO VIRTUAL OR GO HOME

EMC BACKUP FOR VSPEX

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GO VIRTUAL OR GO HOME

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ARCHIVING MATTERS TOO

Archiving is an important part of data protection; unfortunately, it’s often treated as a stepchild. Organizations that consolidate backup and archive can improve performance, productivity and costs savings. However, one-size-fits-all archiving solutions often fall short. A Protection Storage Architecture integrates best-of-breed archive software and protection storage for a true end-to-end archive solution. Now you can achieve the best of both worlds.

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ARCHIVING MATTERS TOO

READ THE FULL WHITE PAPER

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ARCHIVING MATTERS TOO

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ARCHIVING MATTERS TOO

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ARCHIVING MATTERS TOO

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WHAT’S NEXT?

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