Inside Innovation Workshop at IE

How  might  we  …?  

The Challenge!

User  &  Customer  

Interviewing with Empathy!

Quotes  &  defining  words   Thoughts  &  Beliefs  

Ac:ons  &  Behaviors   Feelings  &  Emo:ons  

Take a stand!

Ideating!

Brainstorming Principles

•  Defer Judgement •  Encourage Wild Ideas •  Build on the ideas of others •  Stay focused on topic •  Be Visual •  One conversation at a time •  Go for quantity!

Prototyping!  

•  IE  Business  School  •  IDEO,  Frog  Design,  Con:nuum  

•  dschool.stanford.edu  •  rotmandesignworks.ca  

•  Impact  Hub  

•  HCD  Connect  •  The  art  of  innova:on,  Tom  Kelley  

•  Change  by  design,  Tim  Brown  

Where  can  you  learn  more?  

Inside Innovation Workshop at IE

max.oliva@impacthub.net @maxoliva36