inside the social media triangle
DESCRIPTION
Presented 9/17/2010 to the Kansas Chapter of the Public Relations Society of AmericaTRANSCRIPT
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Inside the social media triangle
David Kamerer, PhD, APRSchool of CommunicationLoyola University Chicago
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social
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89/2430
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New uses:News reader
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Make your Facebook page work harder:
•FBML•Branding•Analytics
•http://www.ignitesocialmedia.com/top-50-branded-facebook-fans-august-2010-fan-growth-slows/
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Facebook trends:Facebook everywhere (social plugins)
Mobile access
Privacy pushback
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2. Real time
(latency)(information float)
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Your early warning system:
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Time as a variable:
Google TrendsGoogle Realtime
Google Instant Search
http://www.google.com/realtime
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2. Real time
(latency)(information float)
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3. Location
Here come the handsets
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Mobile trends:
Rise of AndroidFragmented marketplace
Coupons on handset
Mobile to IRLMobile to transactions
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Work to do:
•Mobile strategy for web•Listen in/kick tires•GOGO strategy
•Don’t worry, be Appy
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Work to do:
•Mobile strategy for web•Listen in/kick tires•GOGO strategy•Apps ‘n maps
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From the desktop:Google:www.google.com/local/add/businessCenter Yahoo:http://listings.local.yahoo.com/basic.php Bing:https://ssl.bing.com/listings/BusinessSearch.aspx
Create/publish/share:
Location information • maps • “extended phone book”
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Check-in gamesYour role:
Establish your placesMonitor reputation
Possible promotions/games for engagementTransactions?
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Augmented Reality
Communication flow: to the handsetNew variable: presence
Layar
http://www.youtube.com/watch?v=b64_16K2e08
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Looking forward
The “splinternet”HTML5
4G/prevalent WiFiTablets
Multi-touchVideo
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The attention crash“We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.”
- Steve Rubel, Edelman Digital
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Technological determinism
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Thank you
www.davidkamerer.com
@davidkamerer