#CMC16

Content Marketing Conference 2016

INSIDER TIPS: HOW TO GET YOUR CONTENT INTO MASHABLE, TECHCRUNCH,

FORBES, & MORE

@JoshSteimle

Josh Steimle

CEO, MWI Author, 200+ articles in Forbes, Fast Company, Mashable, TechCrunch, and more.

#CMC16

What’s Your Problem?

@JoshSteimle

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Why Do You Want PR?

@JoshSteimle

#CMC16@JoshSteimle

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Get Clients

@JoshSteimle

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Help Clients

@JoshSteimle

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Sell Stuff

@JoshSteimle

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Get a Book Deal

@JoshSteimle

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Get Paid to Speak

@JoshSteimle

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Increase Influence

@JoshSteimle

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Change the World

@JoshSteimle

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Ego

@JoshSteimle

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What if you could get all this without PR?

@JoshSteimle

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No Control

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Blog

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How to create a blog post your customers will crave.

In 30 minutes.

#CMC16@JoshSteimle

#CMC16@JoshSteimle

How to create a blog post your customers will crave.

In 30 minutes. In 10 minutes.

#CMC16@JoshSteimle

Answer Questions

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Turn Customer Support Emails Into Blog Posts

“ “#CMC16

Talk to your customers. - Jay Baer

@JoshSteimle

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Stalk Quora

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The Most Fundamental Question You Have to

Answer

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“ “#CMC16

But that content is on Forbes, of course it does

well. What do I do? - You

@JoshSteimle

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Create graphics that increase the sharability of

your content.

#CMC16@JoshSteimle

Create graphics that increase the shareability of

your content.

#CMC16@JoshSteimle

Create graphics that increase the share-ability of

your content.

#CMC16@JoshSteimle

BuzzFeed Community

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How to pitch journalists the right way.

#CMC16@JoshSteimle

1. Outlet

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1. Outlet 2. Writer

“ “#CMC16

But wait, how do I find these writers to pitch?

- You

@JoshSteimle

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#CMC16@JoshSteimle

How to pitch journalists the wrong way.

#CMC16@JoshSteimle

The Shotgun Pitch

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The “Special” Pitch

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The “I’m Awesome” Pitch

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The “Revolutionary” Pitch

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The “Disruptive” Pitch

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The “Innovative” Pitch

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The “Uber of…” Pitch

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The Begging Pitch

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How to pitch journalists the right way.

#CMC16@JoshSteimle

The Friend Pitch

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The Friend of a Friend Pitch

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The Cold Pitch

“ “#CMC16

It’s not me, it’s you. - You

@JoshSteimle

#CMC16@JoshSteimle

4 Tips For Cold Pitches

#CMC16@JoshSteimle

1. Know the writer

#CMC16@JoshSteimle

What does the writer want?

#CMC16@JoshSteimle

What does the editor want?

#CMC16@JoshSteimle

What does the outlet want?

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How can you discover what a writer wants?

#CMC16@JoshSteimle

Stalk Study his every move and read what he

publishes.

#CMC16@JoshSteimle

Ask

#CMC16@JoshSteimle

#CMC16@JoshSteimle

#CMC16@JoshSteimle

2. Personalize

#CMC16@JoshSteimle

Hi Josh,

I've been following your writing for awhile and thought you'd be interested in this story. Forbes would be our ideal outlet for this piece. Let me know what you think!

Thanks!

#CMC16@JoshSteimle

Hi Josh,

I've been following your writing for awhile and thought you'd be interested in this story. Forbes would be our ideal outlet for this piece. Let me know what you think!

Thanks!

#CMC16@JoshSteimle

3. Offer Something

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Sources

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Data

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Infographics

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Don’t Offer Help Writing

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Offer the Whole Article

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Offer the Whole Article w/ Data, Sources, and

Infographic

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#CMC16@JoshSteimle

Hi John, we've connected on LinkedIn and Twitter and I've followed your writing for a while now and I'd like to pitch you on publishing an article in Inc that includes quotes I got from 13 SEO experts including Matt McGee, Rand Fishkin, Wil Reynolds, and Aleyda Solis.

#CMC16@JoshSteimle

Hi John, we've connected on LinkedIn and Twitter and I've followed your writing for a while now and I'd like to pitch you on publishing an article in Inc that includes quotes I got from 13 SEO experts including Matt McGee, Rand Fishkin, Wil Reynolds, and Aleyda Solis.

#CMC16@JoshSteimle

#CMC16@JoshSteimle

4. Keep it Brief

#CMC16@JoshSteimle

Bonus Tip: Keep Trying

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#CMC16

THANKS!JoshSteimle.com

@JoshSteimle

@JoshSteimle