Insight Tools

There are lots of online insight toolsSome tools track our sites & some tools track all sites

Tracks our sites(site centric)

Tracks all sites(user centric)

Insight Tools | Our sitesWe use Omniture to track our sites

Tracks our sites(site centric)

Insight Tools | All sitesWe use ComScore & Hitwise to track all sites

Tracks all sites(user centric)

Tracks our sites(site centric)

Insight ToolsThis is the Newsquest Digital world

Tracks all sites(user centric)

Tracks our sites(site centric)

Insight Tools | OmnitureRecords our website traffic & helps us understand our audience

Key metrics are monitored to helps us understand our audience

Growing audience & revenue are our key goals

Omniture tags on all our website pages enable us to track how people use our sites

Insight Tools | comScoreUses data collected from a panel of people with installed software on their computers

Findings are extrapolated to represent the UK population

Rank our network & websites against our competition

60,000 people in the UK let comScore monitor their behaviour online

Insight Tools | Experian HitwiseUses data collected directly from Internet Service Provider (ISP) networks

Visitor trends & website market share is calculated

ISP data is collected & analysed to provide a range of industry standard metrics

Rank our network & websites against our competition

Different Tool Different NumberDifferent insight tools will give you different numbers, compare within the same tool

Newsquest Digital has 11.3 million unique users

Newsquest Digital has 5.2 million unique users

Different Tool Different NumberDifferent insight tools will give you different numbers, compare within the same tool

Newsquest Digital has 11.3 million unique users Omniture Jan 2013

Newsquest Digital has 5.2 million unique users comScore Jan 2013

Different Tool Different NumberDifferent insight tools will give you different numbers, compare within the same tool

Newsquest Digital has 11.3 million unique users Omniture Jan 2013 Measures devices

Newsquest Digital has 5.2 million unique users comScore Jan 2013 Measures users

Summary

Records our website traffic & helps us understand our audience.

Collects data from a panel of people with installed software on their computers and extrapolates findings to represent the digital world.

Collects data directly from Internet Service Provider (ISP) networks and extrapolates findings to represent the digital world.