insights from the class of 2022 fall survey
TRANSCRIPT
Today’s Presenters
Will Patch
Senior Enrollment Insights Leader, Higher Ed
Niche
Jeremy Tiers
Senior Director of Admissions Services
Tudor Collegiate Strategies (TCS)
Today’s Discussion
Add questions in the console (usually loads on the right side of your screen)
The recording will be posted on the Enrollment Insights Blog and you’ll receive a link that includes the recording and podcast version of our panel.
Survey Overview > 12,000 responses> Open August 20 - September 20
Survey Overview
> 15% African American/Black> <1% American Indian/Alaska Native> 15% Asian
> 2% Asian-Other> 1% Bangladeshi> 4% Chinese> 1% Filipino> 3% Indian> 1% Korean> 1% Pakistani> 2% Vietnamese
> 40% Caucasian/White> 15% Hispanic/Latinx> 1% Middle Eastern/North African> 12% Multiracial> <1% Native Hawaiian/Pacific Islander> 1% Do not know> 2% Chose not to respond
Survey Overview> 83% attended a public high school> 12% attended a private high school> 1% were homeschooled> 3% were international students
Survey Overview
> 33% were first-generation students
> 12% from households < $25,000> 16% from households $25-49,999> 15% from households $50-79,999> 16% from households $80-130,000> 12% from households > $130,000> 27% do not know
Survey Overview
> 1% have not started actively researching (<1% last year)
> 8% just started actively researching (11% last year)
> 24% have been researching, but haven’t started applying
> 35% have narrowed their list, but not started applying (36% last year)
> 28% have started applying (42% last year)
> 5% have submitted all of their applications they plan to (11% last year)
Last year’s survey was run one month later, meaning timelines aren’t a perfect
comparison.
Insight
63% of students say that personalized and relevant outreach from their admissions counselor influences their decision to
visit or apply to that school
Insight
14% of students said a college's name recognition and brand was very important when deciding where to apply
Insight
Only 4% of students said they have no fears or worries about the college search process, half of last fall’s 8%
Biggest Fears and Anxieties
> 36% - Not being able to afford the college I want> 24% - Making the wrong decision> 20% - Grades or test scores preventing me from being accepted> 7% - Fear of being emotionally/socially prepared> 5% - Fear of moving away from home and fitting in> 3% - Other> 1% - Safety> 4% - No fears (This was 8% last year)
Insight
If a student is unable to visit any campuses only 23% say they will delay making a decision.
Insight
Students most want weekend virtual events that last 20-40 minutes and provide plenty of engagement opportunities, such
as a Q&A or AMA.
Insight
Fine and performing arts again outpace athletics in importance - 66% want arts and cultural experiences, 46% want a strong
athletics fan experience, 36% want a student athlete experience.
Insight
75% of students are eliminating colleges based on the total published cost.
Submit Questions in Your Chat Window
Submitted Questions
Are informational webinars effective way to communicate with prospective students? How can we
make virtual visits and virtual info sessions as engaging as possible?
Is there a way to quantify the value difference between a virtual tour vs. in-person tour? Is it worth the money for
a small 2-year college?
How do these students say the prefer being contacted (phone, text, email, etc.) when the institution is
initiating contact?
What is the future of in person recruitment travel? Is this important to high school students?
Q&ASubmit your questions in the console.
We will follow up with an email tomorrow with a link to the recording,
podcast version, and resources.
Will Patch
Twitter: @will_patch
EI Twitter: @Niche_Insights
LinkedIn: Niche.com
Jeremy Tiers
Twitter: @CoachTiers
LinkedIn: jeremytiers
Next Webinar
November 181:00 Eastern
5 Ways to Engage Parents in College Search: Results
From the 2021 Niche Survey