insights success the 10 most high tech it services companies.compressed
TRANSCRIPT
Sudheer Naireresource Infotech
Ramesh Agarwal - Leads
Way for Mentoring
Enterprising Start-ups
Anu BiswasPrakat Solutions, Inc.
Ramesh AgarwalAgarwal Packers & Movers Ltd.
June 2016www.insightssuccess.in
The way of business solutions
What we see today in IT Services in India
Innovative Industry-Specic ERP
System For Indian Industries
Sophisticated & Cost-effective Multi-dimensional
IT Solutions & Services
Tech9 Labs:
Is Your IT Ready For
The Digital Age?
Enterprise Concern
2016 Technology Industry Outlook
In Brief
Advantages Of
Big Data Analytics
For Business Segments
Tech N Trends
Technology Updates
Enterprise Concern Is Your IT
Ready For The Digital Age?
In Brief2016 Technology Industry Outlook
Tech N TrendsAdvantages Of
Big Data Analytics
For Business Segments
Technology Updates The IoT Security
ChallengeThe IoT Security
ChallengeAmit Jain
MD, CEO & Founder
Sophisticated & Cost-effective Multi-dimensional
IT Solutions & Services
Tech9 Labs:
Safe is a
Wonderful Feeling
+44 131 475 7200www.indigovision.com
Keeping your
transactingCritical Applications
+44 (0)1784 211 100 [email protected] @AttendaUK follow us on Linkedin www.attenda.com
Business CriticalIT
We do what we’ve always done…Create Peace of Mind for our Clients
n today’s global economy, maintaining a competitive advantage Imeans businesses must be agile enough to adapt to fluctuating
market conditions; also they should be able to reduce costs
while increasing productivity; and finally, they should have access to
cost-effective, highly skilled resources. Nowadays, more and more
organizations are looking to outsource business services, which
allow them to focus on their organization's core competencies and
research, and enable them to meet the growing complexities of doing
business.
With over four decades of business experience, organizations are
seeking external expertise for numerous systems, business processes,
from building maintenance to legal services, seeking expert
consulting and outsourcing are now proven business strategies. In
the IT community, these services are becoming more prevalent with
time. While a cost reduction may be the initial motivating
phenomenon in investing in these services, it is a whole of business
approach that will enlighten long-term aspects of difference for an
organization.
There are few areas which can reap real business benefits with well-
planned execution and application. The complexities of managing
and supporting the infrastructure and systems, combined with the
cultural nuances, demands a sophisticated delivery and support
strategy - one that flexible enough to accommodate changing
business needs.
In order to gain maximum business value from these IT services, it is
imperative that there is a common understanding, which is among
the industry leaders, about the changes these services are going to
bring about by business processes supported by that provider.Service providers rely on a service or solution's high availability and
continuity, and expect fast and successful resolution of the new
requirements. They expect their consultants, who they have trained
and know their system well, to stay forever. They also expect control
of the total cost of ownership. These expectations can be a challenge,
especially in the face of current trends and developments in the IT
environment. Utilizing the efficient services can be perceived as
essentially less risky, but with proper planning, risks can be assessed
in order to derive real business benefits to every organization.
Increasing
Exigency of
IT Solution
Providers
Editorial
Prasad Wadodkar
Editor-in-Chief Pooja M. Bansal
Rashmi BorkarCo-designer
Art & Design Director Alex Noel
Business Development Manager Abhijeet
Database Management Sharad
Technology Consultant Vishal More
Circulation Manager Swapnil
Research Analyst David
Business Development Executive
Ketan,Savitri, Pooja,
Karishma, Mary
Co-Editors
Charlie Gupta
,6
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June, 2016
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12
CONTENTS
06
36
22
26
Is Your IT
Ready For
The Digital Age?
Enterprise Concern
Advantages Of Big Data Analytics For Business Segments
Tech N Trends
The IoT Security ChallengeTechnology Updates
2016 Technology
Industry Outlook
In Brief
What we see today in IT Services in India One view of the IT Entrepreneurship in India today
32
38
Innovative Industry-Specific ERPSystem For Indian Industries
CXO Standpoint
CXO Standpoint
Cover Sto
ry
42
Ramesh Agarwal - LeadsWay for Mentoring Enterprising Start-ups
Interview with Insights Success
18
40
28
34
20
Tudip Technologies: Redefining Industry
Standards by Providing High-Value Software Services
Atlanta:
Proven Solutions for
Business Efficiency
Amazech:
Seasoned Software
Solutions and Sagacious
Consulting Services
Xylo Technologies
that Help Execute Your
Projects Easier
Evisipro:
Vision that Fuels Innovation
24
30
Kedia Infotech: Discover The Potential of
APPS & Mobile Technology with eTranWallet
ITChamps: In the Forefront of Rendering SAP Services and Solutions
dvancement in IT industry is profoundly impacting the Abusiness models, competitive forces, customer behaviors
and regulatory environments. The ability to exploit the
speed of business change has therefore become a key competitive
advantage. The question we want to explore is whether the
traditional Enterprise IT in the financial services industry is ready
for the digital age; and if not, what needs to change.
“The speed of current technological breakthroughs has no
historical precedent, and the pace is exponential rather than linear,”
says Klaus Schwab, the Founder and Executive Chairman of the
World Economic Forum (WEF).
Since its inception over last few decades, the traditional Enterprise
IT has been functioning as a project organization to deliver change,
where IT projects serve as the primary currency of interactions
between business and IT. They facilitate distribution of funding,
organization of work and deployment of change. Behind the multi-
decade success of the project organization paradigm lie two
important factors: First, these organizations mastered an assembly
line like sequential methodology, also known as waterfall, to
efficiently deliver large-scale business change. Second, they relied
on a mature, battle-tested management theory, called the program
and project management, for successful execution of the waterfall
methodology.
Initially, business changes were delivered through annual releases
of enterprise-wide functionality on monolithic systems, e.g.,
finance, account management, and policy administration. As
business models transformed from monolithic enterprises to
decentralized businesses, then to Internet companies, and most
recently, to digital organizations, the need for
implementing rapid business change has accelerated.
The traditional Enterprise IT responded by releasing
smaller units of change more frequently. However,
todays exponential increase in speed of change
brought the project organization paradigm to its limit,
as step-size of change can't be further scaled for a
faster pace.
The struggles of the project organization paradigm
allowed another management paradigm -- the product
mindset -- to flourish. In contrast to the project
organizations, the product mindset does not require an
elaborate and well-defined target outcome, for work
to start. Instead, interim changes are expected and
welcomed. This is achieved by replacing projects with
products as the primary currency of business and IT
interactions. Products differ from projects in two
fundamental ways: they require a persistent operating
structure, and they intend to serve multiple customers;
and hence, promote long-term sharing.
Furthermore, the product mindset relies on an
iterative methodology, a.k.a. agile, based on the lean-
manufacturing principles to deliver change in smaller
step sizes, fast, reliably and efficiently. A weekly
systems release for update legacy data, such as rate
tables per state, is no match for a digital Enterprise IT,
who successfully runs scaled agile programs with a
productive mindset. There are four key characteristics
of the next generation Enterprise IT organization:
06 | JUNE 2016 |
Is Your IT Ready For The Digital Age?
Is Your IT Ready For The Digital Age?
Enterprise Concern
interdependencies between business and IT, project and product,
new and legacy, development and operations.
Mastery in Executing Enabling Capabilities
Business capability model, API architecture, cloud computing,
devops, agile portfolio and program management are a few
prerequisite capabilities that traditional Enterprise IT organizations
need to invest in.
Also, you might be already familiar with terms such as Bimodal IT,
Two-Speed IT, Multi-Speed IT, Right-Speed IT, which are
proposed by leading consultancies and IT analyst firms to describe
their perspectives of the new generation of the Enterprise IT in the
digital age. They all point out the vital role of the new IT in
exploiting the speed of change as a competitive advantage, but vary
about what it means to an existing Enterprise IT organization.
Moreover, the art and science of managing the Enterprise IT in the
digital age are getting more sophisticated. This should be music to
the ears of all business savvy technology executives.
Mastery in Product Mindset
Technology products and services serve as the
primary currency of business and IT interactions.
Product managers own product roadmaps, and they
are accountable for maximizing the value throughout
the product lifecycle.
Mastery in Scaled Agile Program Execution
Business is engaged. The portfolio, program and agile
team constructs are in place to deliver large-scale
business change using the agile methodology.
Customer commitments, financial commitments, and
team productivity are rigorously managed; continuous
improvement is engraved into the culture.
Mastery in Co-Mixing Competing Management
Paradigms
Waterfall is not dead, and agile is not a silver bullet.
The business capability, information and application
architectures guide how to exploit the strengths of
both paradigms. IT operating models streamline
07 | JUNE 2016 |
Enterprise Concern
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Tech9 Labs: Sophisticated & Cost-effective
Multi-dimensional IT
Solutions & Services
he disruptive evolution of technologies has compelled High Tech companies to reimagine and Tre-analyze the way they do business. High Tech companies across the globe are continually developing digital services and solutions that are enabling the digital transformation. Now a
days, it is imperative for a High Tech organizations to not only create products and solutions that enable the digital revolution but also apply these forces to expand their services, simplify their operations, redefine their business models and serve their clients better.
However, analytics is reorienting the world we do businesses in and becoming a better, more informed, and more connected place. The solution providers who set and raise the industry-standards know how to collect, protect, and manipulate valuable corporate data assets securely, cost-effectively, and efficiently.
Resourceful and smart solutions endow companies to best align operating expenses with revenue and protect their cash flow and operating profits. Additionally, it affects organizational structure, ability to derive optimum output from daily operations, and employee engagement and motivating employees and their business partners.
Tech9 Labs, a venture operating from the heart of India, New Delhi, is an enhanced collaboration to deeply cater to infrastructural solutions, its deliveries and services to directly address customer pain areas through sophisticated and cost effective multi-dimensional solutions. The prudent team at Tech9 Labs offers customized storage solutions with a consulting approach, focused on advanced technologies to heterogeneous verticals. This team of seasoned professionals with dexterity and aptness, with in-depth domain expertise, consults enterprises to assess, architect, deploy and manage multi-vendor solutions of IBM, EMC, Cisco, VMware, NetApp, Veeam, Commvault, Microsoft, Oracle to name major ones. Tech9 Labs is one of exiguous IBM partners in India who enjoys to be certified as
Cover Story
Amit JainMD, CEO & Founder
Cover Story
“IBM Storage & IBM Power Servers Speciality Partners” and has been conferred with “Client Value Innovation Awards” for 2015 & 2016 consecutively.
Tech9 Labs specializations include Enterprise Servers & Storage Solutions, Infrastructure Consolidation, Virtualization across Servers, Desktops, Network and Storage, Business Continuity, Data Backup Strategy & Cloud Platforms. Tech9 Labs pursues the process of strategizing, planning, designing, deploying, operating and reviewing to embed new IT system and support interoperability in the long run.
Bodacious Leadership at Tech9 LabsMr Amit Jain, MD, CEO & Founder of Tech9 Labs, holds a Post Graduation in Business Management. Amit commenced his expedition in the IT way back in 1997 after completing his Commerce Graduation, which transpired to be a great decision even without having a background of IT. While working with Delhi based organizations, he completed his Post Graduation in Marketing and joined IBM India in 2004.
Amit has always been ardent about technology which kept him in the forefront to penetrate into various profiles & positions within organizations he worked for & his last stint with IBM India, including Enterprise Sales, Solution Architect, Platform/Product Management and Business Leadership profiles for Enterprise Storage & Infrastructural Solutions. His involvement as International Instructor and Trainer besides his regular profiles with IBM Asia Pacific regions has provided him deep breakthroughs to complex IT Infrastructure Solution and exposure to International Markets.
Having a decent and settled life with IBM, Amit decided to swim against waves and started his own venture, Tech9 Labs in April, 2011, with an aspiration of building one of the most respected, recognized and fast growing Industry IT Solution Integration and Services Company.
“Our optimized solutions enable enterprises not only to manage their IT landscape effectively, but also forecast future roadmap in relation to their business growth,” asserts Amit.
Tech9 Labs’ solutions enable companies to gain tremendous flexibility and they can change and adapt effortlessly as situations evolve which allow companies to make a shift in their culture and their processes so that, they have access to
the environment & data sources as the need arises. Thriving on customer satisfaction, Tech9 Labs is providing IT Infrastructure Solutions and Services, and proffer distinctive & effective technology solutions. “We tackle critical compute & storage issues for large and small companies, in practically every industry, with everything from strategy formulation, architecture to implementation,” Amit adds diligently.
“We know that every successful business depends on its IT infrastructure to serve its customers and outpace its competition,” Amit propounds. With a client-centric approach and methodology approximation, Tech9 Labs’ team is bringing the splendour to their clients by designing and implementing technologies geared to their specific and inevitable necessities of now and for the future. From conception to completion, Tech9 Labs unifies the client’s IT infrastructure, protects it and demonstrates superlative and unparalleled business’ performance.
Tech9 Labs allows enterprises to administer and manage business assets effectively, also to forecast future roadmap in relation to their business growth. Tech9 Labs’ team works
Our approach is always to
design the best-in-class
solutions with the optimal
resources so that clients can
achieve outstanding results
owing to our integration techniques
“
“Cover Story
by managing their infrastructure as per defined SLAs.
Tech9 Labs’ Core ValuesCustomer, Tech9 Labs put customers at premier and foremost priority in everything they do. They take decisions, considering
Cover Story
synchronically with the clients by mapping competitive landscape and delivering customized solutions to provide reckoned TCO & ROI.
Tech9Labs adjoins value to their client’s business and they get exactly what they pay for. The company offers superior features, quality and reliability with affordable costs.
Tech9labs’ Intelligibility-oriented ApproachFrom understanding the business environment to managing the IT Infrastructure, Tech9 Labs engrosses in a systematic fashion to ensure the responses are turnaround within stipulated time frame while delivering and maximizing customer value.
Started with understanding business requirements, which is the initializing step of their consortium, to understand their environment, pain points and business requirement. They extract IT infrastructure details and deploy tools to examin environment within customer premises.Evaluating concern areas, a second step to adopt a consultative approach for a clear understanding of the business strategies, challenges and needs.
Planning and designing solutions is the tertiary aspect, but the most important aspect of their expertise is to plan and design the optimal vendor independent solution for customer’s specific requirements. In this phase, their involvement clearly distinguishes their expertise & experience. Tech9 Labs possesses the crystal-clear focus while planning and designing the optimal solution to derive lowest TCO, maximum ROI and meet SLAs.
Proposing solutions, the fourth one, their mastery and experience of designing complex solutions are well articulated in the simplest fashion and their strategic alliances further ensure the right product mix with concrete commercials.
Fifth aspect is providing implementation, Tech9 Labs partners with their customers to schedule, prepare and deploy solutions with ease. This aspect is more focused and all due care is taken while deploying the solution as per best practices.
Finally, the top gear, Managing and supporting, Tech9 Labs’ team removes the burden from their client’s staff, improves productivity and optimizes system performance
the customer as the nucleus of the business. Challenging Spirit, they strive for excellence in everything they do and in the quality of solutions & services they provide relentlessly. They work hard to achieve as per the commitment & achieve results faster than their competitors and they never give up.
Team-work, they work cohesively with their colleagues & assemble a team on trust, respect, understanding & mutual co-operation. Everyone’s contribution is equally important for their success.
Frank & Fair Organization, they are honest, sincere, open minded, fair & transparent in their dealings. As Mr. Covey says “Most people do not listen with the intent to understand; they listen with the intent to reply.” With an intention to understand, crew Tech9 Labs listens actively to others and participate in healthy & frank discussions to achieve the organizational goals.
Achieving Agility and ManagementIn the integration and virtualization sphere, Tech9 Labs’ core focus is on Server Consolidation & VIrtulization, Storage Consolidation & Virtualization, Data management techniques to ensure DR & BCP, Backup & Archival Strategy, Application Aware Snapshots & Clones, Real-time Data Compression, De-duplication, Network-Attached Storage (NAS) and Storage-Area Networks (SANs), and address regulatory compliance concerns.
Comprehending the present-day need of Storage Solutions is the most elevated element in the industry, as the devices are not just capacity holders but potentially much beyond. It translates the application and infrastructure architecture, decides the framework and data management strategies.
Tech9 Labs’ professionals know the right ways to brainstorm, and questions to be asked in order to get efficacious information to understand the client's requirements and their business goals. They analyse thoroughly the sizing based on the applications, servers, network, capacity needs, performance, efficiency, data flow within & out of system, disk options, tiering for optimal usage & performance, and security in order to help their clients develop a solution that best meets their clients business agility and management.
Architect And Deploy End-To-End InfrastructureERP has been measured as a valuable resource which provides various capabilities to the companies and treating as a
competitive source of advantage. However, the successful adoption of ERP will bring the revolutionary changes to the firms. With the dynamics involved in such solutions, an effective infrastructure with most agility, reliability, availability and service-ability become extremity.
With the rise in Real Estate cost, higher management cost & issues with discrete infrastructure, organizations are looking for condensed infrastructures to deliver “more with less” and with the rise of multimedia, social media, and the “Internet of Things,” there is a tremendous emphasis on scrutinizing through all the data to decide what drives business and what actions to take.
These solutions are incredible repositories of effective compute having dynamic resource movements and data management with effective performance, which combined further with machine-to-machine interaction fueling a new motion of predictive analytics, services that enable technology to ensure that the needed outcome get in the right place at the right time. Tech9 Labs provide the solution that will able to meet the business needs, processes, regulations, and requirements, as they evolve over time. With Tech9 Labs solutions, their clients can discover potential problems more quickly and accurately, analyze them more deeply, discover what’s truly driving them, and identify solutions before they create bottlenecks.
Tech9 Labs’ consults architect and deploys end-to-end infrastructure through its certified and experienced resources for various technologies in the area of UNIX, Linux Computes, Unified Storage Solutions across a range of direct-attach, virtualized and SAN environments, Backup Strategy formulations & deployments, Platform Migrations, online Data Migrations, and foresees themselves as one of the existing market experts with a promising future for Software Defined Solutions towards Network & Storage and preparing themselves for meeting up with the forthcoming challenges.
Cover Story
There is a colossal rise in the number of IT services, many of which are focused on a particular type of solution, while the remaining is testing ground for multiple domains. As a matter of fact, regardless of how big the consumer market is, and how the number of potential customers, the real present and future is in the enterprise market. This is where all the big resource consumers are residing and so this should be one of the main target markets for any IT service provider.
The enterprises prefer to team up with reputed, yet agile, prompt and out-of-the-box thinkers. The need to find solutions and security concerns that the enterprises have has created a suitable picture for firms that follow ethical practices of providing solutions. Still, service providers will have to find ways to make their services secure with cost and time efficiency. This can enables their clients to focus on bigger challenges they have to face.
The potential benefits of services can be achieved by selecting the right provider-one that can demonstrate the ability to provide skills, processes and resources that exceeds your in-house capabilities. You can consider these criteria which can help you make an informed decision: Deep skills and experience, Proactive and Technology-based approach, Alignment with Industry best practices, consistent processes, knowledge management and service transparency, strong relation-building skillsets, financial stability, market reputation, and finally, technology foresight.
By demonstrating the ability to provide skills, processes and resources, service providers can continually grow in the enterprise market. However, strong analytical skills mixed with technology and business foresight is going to a differentiating factor.
Insights Success magazine has crowned this magazine with service providers providing solutions in ERP, Cloud, End-to-End IT services, Business Solutions, Application and Project/Product Development, and so on.
Also, Insights Success magazine has covered and presents you ‘The 10 Most High-Tech IT Services Companies’, after shortlisting a long list of services and solutions providers, showcasing for you 10 most high-tech IT services companies, that will best meet to your current and future business needs with long-term relationships.
High-Tech Companies Enriching The IT Industry Through High
Performance Services
Management BriefCompany Name
Accion Labs www.accionlabs.com
Accion Labs is a Pittsburgh headquartered global technology firm specializing in working with technology firms and IT
organizations in the emerging technologies such as Web 2.0, SaaS, Cloud, Open-source, BI/DW, Mobility, Automation,
DevOps and Big Data.
Kinesh DoshiFounder & CEO
Amazech Solutions www.amazech.com
Shanthi Rajaram President & CEO
Amazech Solutions is a team of passionate professionals who provide services in the areas of Application Development,
Maintenance & Support, QA, Project/Program Management, Architecting, etc.
Atlanta offers services in Software Development, Product Development and Research, Project Development (Services)
and Multimedia solutions.
Atlanta IT Solutions www.atlanta-it.com
Mr. Abdul Rasheed Managing Director
Evisipro Solutions Pvt. Ltd. www.evisipro.com
Yogesh Arjun GhorpadeFounder &
Managing Director
Evisipro provides end to end solutions, customizations, testing &
validations, processes & operations applications/automations, mobile
applications, enterprise mobile solutions, UI/UX expertise, web
applications e-commerce applications, CAD/CAE/CAM services as
the principal business activities.
Tech9 Labs is a customer-driven, hybrid IT services company offering IT Infrastructure Solutions and Services, and provide distinctive & effective technology solutions, representing to a
wide variety of industries.
Vivek KediaCOO
Kedia Infotech Limited is an IT services and business solutions organization that delivers real results to global business, a
formal part of the Kedia Group ensuring a level of certainty to match the deliveries through its unique Global Network
Delivery Model.
Sonata is a global software services company focused on helping clients make an impact on business and drive value
through their IT investments.
Tudip Technologies is competent in Web Applications Development,
Mobile Applications both native & cross platforms, Quality Assurance
(Testing-manual & automated), Customized ERP & CRM
Implementation and maintenance, Development Operations,
Consulting across domains, Cloud Computing, and Big Data.
Xylo is a technology-based solutions provider company, offering comprehensive, cost-effective Healthcare, IT, Managed Services, and Technology services primarily.
Integrated Tech9 Labs Pvt. Ltd.
www.tech9labs.in
Amit JainMD, CEO & Founder
ITChamps Software Pvt. Ltd.
www.itchamps.com
Rajesh KutnikarCEO
ITChamps are a leader in rendering SAP services and solutions to small and medium sized enterprise.
Kedia Infotech www.kediainfo.com
Sonata Software sonata-software.com
P. Srikar Reddy MD & CEO
Tudip Technologies Pvt. Ltd.
www.tudip.com
Dipti AgrawalCEO & Co-FoundeTushar Apshankar
CTO & Co-Founder
Xylo Technologies, Inc. www.xylotechnologies.com
Dharani RamamoorthyCEO & Founder
Today, global markets and increasing service complexity put higher pressure on IT
industry in terms of efficiency, cost reduction, and productivity. Competent and seasoned consulting has become crucial to achieve this.
Founded in 2007, Amazech Solutions strives to deliver results that leverage the latest technologies. This IT consulting and services company develops specialized products, offers comprehensive solutions for web and mobile space and provides functional consultants to their clients on a turnkey basis. Additionally, Amazech also delivers “Cloud”-based and “Software as a Service”-based services to clients on a subscription model.
Headquartered in Frisco, Texas, Amazech provides offshore services through their Bangalore office - Amazech Systems Pvt. Ltd.
The Leadership that Believes in GivingShanthi was humbly raised in a middle class family in India. After graduating from the University of Kerala, Shanthi worked as a civil engineer in the construction field for a few years. She later moved on to computer science in 1996. After graduation, she post graduated in Marketing Management, which was followed by Executive MBA, from Cox School of business, Southern Methodist University, Dallas, TX. After being hands on technology
person, she decided to start her own company 2007. As a result, Amazech Solutions was founded in Frisco, TX in 2007.
Solutions/Products from Amazech:Onsked - An easy to use online scheduling tool that enables small to mid-sized businesses to function smoothly and efficiently with an organized schedule in place.
WebDiSC - Cloud or Software-as-a-Service based solution. WebDiSC, a distribution channel management software provides an online platform for the manufacturers to connect with their
channel partners. The software allows paperless management of supply chain and securely shares sales, stock, and market intelligence information.
Rightraq - A cloud based software with web and mobile front (iOS and Android) built using Microsoft platform (.NET and SQL). The software is customizable depending on the client’s needs, regardless of the industry. It integrates with third party systems like Skype, Google maps, YouTube, drop box, and other third party systems to automatically create projects on need basis and recurring basis for verticals such as construction, health care, pharmaceutical, retail and others.
OptiHR - An integrated resource tracking solution to track and maintain all details of the requirements, candidates, vendors, clients, and payables. OptiHR integrates directly with various job boards and with Twitter, LinkedIn and other social media to promote and attract talent.
Solutions that are Efficient and Affordable As a consulting company, Amazech develops specialized products, offers comprehensive solutions for web and mobile space and provides functional consultants to their clients on a turn-key basis. It also provides services to businesses of various sizes and industry verticals needing solutions that automate and optimize their operations
Amazech:
Seasoned Software Solutions
and Sagacious Consulting Services
“Our customer-
centric
approach
comes from
understanding
that the clients
need more than
technology
professionals”
18| JUNE 2016 |
while enabling them to shift to fast changing newer technology and paradigms.
For their relentless efforts, Amazech has been nominated as best in the Web and Mobile application development in North Texas region by Corporate America - Boardroom Elite, and is also named one of the top 20 Fastest growing firms in US by an Indian by Silicon India - 2016.
Shanthi has been awarded in Dallas Business Journal in 2015 as Women in Technology honorees, she was also featured in WCEO Magazine in their 2015 Annual edition. Furthermore, she is featured in Enterprising Women - Class of 2016.
Trailblazing to a Radiant FutureAt Amazech, they have established a strategy that addressed growth and innovation simultaneously while keeping the cash flow healthy. The
company’s success can also be attributed to their approach and ability to quickly analyze the data and develop a solution that is efficient and affordable. As the velocity of change in business and technology continues to increase, Amazech will transition away from market pressures and focus on innovating efficient solutions and services that will open new frontiers in the advancement of business.
19 | JUNE 2016 |
Shanthi Rajaram
President & CEO
Shanthi Rajaram, President & CEO, with around 25 years under her belt, Shanthi comes with extensive experience in product development and has played a variety of roles including Subject Matter Expert (SME), Project Management Specialist, Release Management Professional, Tech Lead, and Programmer Analyst. She is also a part of Women President’s Organization, National Association of Women Business Owners, DFW - Alliance of Technology and Women, Enterprise Working Professional Women Organization, Tech Titan’s Innovation Tri-Chair, and National Association of Professional Women.
Shanthi is happily married to Prasad Thottekatil and is appreciative of the partnership they share. While the duo is both from a technology background, their professional areas are vastly different. Despite the dissimilarity, however, they are well matched because the couple acts as the ideal foil to one another. When discussing the dynamics in their marriage Shanthi said, “I enjoy an equal partnership with Prasad in every way - be it discussing business or raising our family. He is unconditionally supportive and highly encouraging.”The couple has two children. Maansi, daughter, who is 10 years old and Nikhil, son, who just turned 7 years old.
Improving business efficiency is a
perennial concern for any company
that hopes to achieve “Best-in-
class” operations. Businesses that
successfully improve efficiency stand to
reduce operating costs while improving
the effectiveness and profitability of
their operations. They also gain time to
devote to strategic planning. While
many companies employ siloed
applications and manual business
processes, best-in-class companies are
more likely to explore ERP technology
fully.
Atlanta IT Solutions, with this
competency, was founded in 2002, is
one of the leading software companies
in Kerala, situated at the hillside town
Malappuram.
Methodically Effective Services
The main service Atlanta is providing is
the software, viz. atACC, released 10
years ago as a simple accounting and
inventory software, which has now
become a full-fledged ERP package, fit
for a lot of business segments like
traders from small pan shops to hyper-
markets, restaurants, hospitals,
manufacturing units, cargo companies,
etc.
Apart from accounting and inventory
management, the solution that Atlanta is
providing is atACC as a software which
can be used by more than ten different
business domains as it is having these
modules, Customer Relations
Management, Healthcare
Management, Restaurant
Management, Service Management,
Production, Pay Roll Management,
Logistic Management, Warehouse
Management, and Pharmacy
Management.
Atlanta has always tried to cope up with
the latest IT trends and tried to utilize
the latest programming tools available
which will make the coding easy and
make the software with a compelling
GUI that is designed keeping ease of
accessibility of the end user.
The Approach of Atlanta
Atlanta’s main focus has always been
on developing a channel network
globally in which Atlanta has made
great success in making strong channel
network in around 25 countries in
Africa, Middle East, and the Far East
etc. As they are mainly promoting the
software through these established
channel network, they ensure that all the
associates who promote atACC have
thorough knowledge in all areas of the
software so that they can take care of
their customers from the installation
onwards and provide to them needed
support. Even though the software is
sold through the Associates, Atlanta
interacts directly with the customers
outside India and ensures they are
happily using the software without any
Atlanta:
Proven Solutions for
Business Efficiency
“Our quality of
the software,
effective
communication
and immediate
support help us
to stay ahead
in the
competition”
20 | JUNE 2016 |
complaints. In case, a customer is not
happy with the support provided by the
Associate, they provide online support
and as a result, all the customers of
atACC are using it satisfactorily for a
long time.
If the direct customers whom Atlanta is
selling in the nearby areas of their home
town Malappuram, after communicating
about the pricing, warranty and the
details available in the software, etc.
and ensuring that it will meet the
customer’s requirement; then only
Atlanta sells the product to any
customer. Once the customer purchases
atACC, Atlanta ensures that they are
happily using the software for long.
Accordingly, around 500 customers in
Kerala and various parts of the country
are using the software for many years-
some of them for a period of 10 years.
Atlanta - The Days Ahead
The quality of the software, proper
communication, and prompt support are
some of the main reasons which made
them to sustain. Their future plan
includes the release of the world-class,
cost-effective ERP package targeting
major companies and release of the
world’s best accounting software.
In future, Atlanta will go for expanding
their channel network internationally as
it is risk-free and they will try to locate
at least 50 channel partners and keep on
making the product up to date with new
features and adding new modules so
that the package can be targeted to more
business domains.
Mr. Abdul Rasheed, Managing
Director of Atlanta IT solutions, is a
man with an extensive business
experience in different areas and who
follow very ethical and transparent
business policy.
Words of Wisdom
While sharing his insight for young
entrepreneurs, Mr. Abdul says, “Even
though IT is having its own
opportunities and scope, proper vision
and planning about the investment, the
products, and services, proper
operational budget for at least a couple
of years, marketing plan, etc. are very
essential for starting. Otherwise with the
high expectation of IT opportunities, one
makes big start, will suffer a lot in
sustaining in the market as in IT the
manpower will be much expensive.
Moreover, a very transparent and
ethical business policy in selling should
be followed. Then only there will be the
proper success from the initial few
customers itself.”
21| JUNE 2016 |
Mr. Abdul RasheedManaging Director
onsumers, devices, activities,
Cand networks are continually generating data. When users
listen to music, shop online, play single player or co-op games, stream videos, or make in-app purchases, their activity generates data about their preferences and needs, as well as their QoE. Even when the devices are not being used or they are ideal, the network is generating location and other data that keeps services running and the data is generated uninterruptedly. As a result, there is tremendous growth in the rate of mobile network data traffic.
By 2020, it is estimated that the number of smart device subscriptions
will increase from today’s three billion to nearly six billion, and the total amount of data traffic generated by these devices will be 5 times that as compared to today. The telecom analytics market alone is expected to have a compound annual growth rate of nearly fifty percent. And in this scenario, annual revenues in the big-data-driven marketplace are expected to reach USD 5.4 billion at the end of 2019.
Analytics is essential to the enablement of innovation and managing the cost effectively. It also provides useful insights across all the business segments. Now, the need to provide flexible solutions and cross-domain
support includes a common architecture to maximize agility, reusability and cross-selling of analytics applications is increasing day-by-day. And the Results and Insights can be shared and appear on an integrated and interactive platform, which may be able to implement API, allowing multiple applications to be supported by the common data infrastructure.
Even though, the underlying big data technology is certainly an enabler, but on itself, it is not able to generate value. It is generated by the faster, smarter and timely decisions enabled by insights which are gleaned from newly discovered and defined data
Advantages Of Big Data Analytics
For Business Segments
Tech N Trends
22 | JUNE 2016 |
relationships prove to be beneficial. Also, the following sections provide an example of the use cases that can be realized for big data analytics.
SMART NETWORKSSmart networks help in optimizing the usage of network resources and management of network traffic to improve the user experience. This enables delivery of more compelling service offerings. Every day, new services are introduced, and network & data traffic patterns for individual services change over time.
It has therefore become important to design products and solutions that capture relevant characteristics and excel in a changing environment. Big data analytics is helpful in providing the means of large-scale statistical analysis like this. Also, it aids in predicting and observing traffic patterns, as well as quickly detecting anomalies and trend shifts.
DATA BROKERING AND MULTISIDED BUSINESS MODELSWith data brokering and multisided business models, new revenue streams can be captured efficiently. Also, this can be done by leveraging the valuable knowledge extracted from user and network data. This knowledge often proves to be valuable to a variety of potential business partners. For instance, data about customer satisfaction, consumer segment and consumer value is there. Or it can be overlaid on geolocation data, creating a
view of concentration or focus points of various types of consumers. The ‘heat maps’ generated with this behavioral patterns can show changes over time, day of week or any particular type or even special events. Analyzing these data sets can help with targeted marketing & advertising and business investment planning.
MARKETINGEffective marketing or advertising requires accurate insights into experiences. And with the constantly evolving technologies in analytics, it is possible to do it far more accurately, the predictions of customer satisfaction; since it enables multisource and multifaceted analysis. CEM systems collect, analyze and aggregate events in the provider’s network and other operational systems to provide insights about the consumer experience, including actions recommended.
The evaluated user-centric, real-time insights related to user behavior, devices, contextual data and network data allow marketing & advertising
professionals to identify consumers with a particular user experience. They also carry out in-depth analysis with evaluation of the psychological perception of the services and plan for targeted actions such as retention campaigns and up-selling.
There are still many challenges; a
typical example can be mentioned as big data collections or streams that may be optimized for scaling, for example by aggregating data which is close to the source. This, indeed, impacts the accuracy of the data analysis and the available insights for marketing. Data collection must therefore be optimized to a greater possible degree which will in turn benefit the use cases and insights.
While processing techniques and big data storage are necessary enablers, the goal must be the creation of the correct use cases. The tools in big data and deployed technologies must support the process of finding insights that are actionable, accurate and adequate. These three ‘A’s of big data need greater attention from the industry.
Tech N Trends
23| JUNE 2016 |
Rapid changes in IT Services Management over the past decade have resulted from
“globalization, digitalization, and automation of businesses.” To keep up with these changes, progressive organizations have realized the importance of two key factors - adaptability and agility. The solution, simply put, is to do more with less.
Yogesh Arjun Ghorpade, Founder and Managing Director of Evisipro Solutions Pvt. Ltd., has contributed with Finite element analysis and motion analysis in Nuclear Energy program. And with Mobile First Enterprise Solutions (with ESPL) where he was an architect and designer of wide range of W/M Solutions solving complex business problems evolving marketplaces in healthcare, hospitality, malls, groceries, spas & salon, nails, construction, education.
Mr. Ghorpade has been invited to guide and share his insights on numerous places, notably; as a Chief Guest in Divisional Science Congress. He is also well-known for his motivational speeches to the coming generations.
Services1. Application Services: Evisipro provides services in packaged and customized solutions in different domains viz. ERP, CRM, SCM, CEM, PLM, etc. in the form of SaaS based solutions, Web apps and W/M solutions.
2. Testing & Validation Services: Evisipro helps in testing at early phases by sharing their Test Lab which speeds up parallel project development & results in reducing overall cost.
3. Mobility: Evisipro develops Mobile first enterprise solutions, Phone apps to transform Enterprise into Smart Mobility Enterprise which can truly engage & convert the prospect customers- highly mobile, always connected to their customers as well as businesses.
4. Engineering Services: Engineering Services arm provides varied engineering services viz. 3D modeling,
CAE, CAM, product designing, Experimental Stress Analysis (ESA),and design optimizations.
Current Industry ChallengesToday, the organizations are keen on evolving their current IT landscapes into efficient and robust than ever before. Industries are looking forward to enrich the IT solutions in terms of technology, performance, quality and ROI. Besides this, Industries are experiencing ‘ever changing business needs’ as one of the biggest challenges.
How Evisipro helps building business value?Business applications are developed across the IT landscape of an enterprise to do its businesses more effectively and with high competitiveness than before. ‘Best in class and effective in cost’ is how Evisipro delivers the business value to their customers.
Transforming into Future EnterprisesEvisipro’s deep domain expertise in various kinds of industry verticals is always leveraged while dealing with complex business problems. They identify business complexities, analyze them and prepare clear ‘Problem Definition’ followed by preparing competitive solution strategies using cutting edge technologies.
Evisipro is coming from strong experience in engineering domains. Hundreds of people years’ domain experience forms a robust base which is
Evisipro: Vision that Fuels Innovations
“Integrity,
transparency in
every transaction,
customer
satisfaction,
flexibility and
consistency in
self-improvement
are the key
values of
Evisipro”
24 | JUNE 2016 |
Shanthi Rajaram
President & CEO
fully applied in delivering Projects and Building Solutions. Evisipro has started contributing to the SMAC ride of IT since 2013. Since then, it has delivered many projects and End-to-end solutions in different industries. Continuing the same philosophy of working with latest technologies, Evisipro sees delivering quality projects in the areas like IoT, Enterprise Mobility and Big Data Analytics across the industries solving more and more complex business problems.
Envisioning the Time aheadFuture growth in IoT, Artificial Intelligence, Augmented Reality and their applications in real world, are helping tremendously in sophisticating the world around us. A lot of applications of these technologies in mainstream industries like Energy, Healthcare, Retail, Manufacturing, and Education excite them. Evisipro looks forward to do a huge technology contribution to the world.
Evisipro’s clients are happy to receive the best quality output in very low-price. Evisipro always adds value to the projects from their domain expertise. Crisp UI, fast development, and agile implementations make sure to deliver projects in time and with the best quality.
Evisipro’s wide experience of End-to-End projects, Turnkey projects, complex solutions and complex technology stacked projects always provide high customer satisfaction.
25 | JUNE 2016 |
The Industry VeteranYogesh Arjun Ghorpade, Founder and Managing Director of Evisipro Solutions Pvt. Ltd., has vast experience of more than 21 years in the industry. He has experience in Software Architecture, Designing and in Enterprise Mobility as well. Along with this, notable domains include; ERP, CRM, PLM, CAD/CAE and Experimental Stress Analysis.
In his quiver, he has gathered the experience of many prestigious projects, including the Largest Missile Program in Defense industry. Also, he has contributed with Designing, Engineering and a huge data conversion from 2D to 3D for many projects in Defense.
Also, he has participated in some of notable engineering programs like Hydrogen Fuel Cell program, Geostationary Satellite program and stairs climbing robot. He has worked with corporate giants like Siemens, Bharat Forge and Virgo (Emerson), etc. Furthermore, during Siemen’s tenure, he worked in the core product development team of world’s leading PLM software - Teamcenter for 9.5 years. He was part of varied projects from Aerospace, Automotive and Space Research Industries.
Yogesh Arjun Ghorpade
Founder & Managing Director
26 | JUNE 2016 |
The IoT Security Challenge
ndustrial principles that guide the Iwork, ensuring the security, resilience, reliability, and stability
of Internet applications, services and solutions is critical for promotion of trust and use of the Internet. As users of the Internet, we need to trust on the Internet, its applications, and the devices linked to it that are secure enough to do the kind of activities we wish to do online in relation to the risk tolerances associated with those activities.
The IoT is no different in this manner, and IoT security is fundamentally linked to the capability of the users to trust their environment. If people are not able to believe their connected
devices, and the reasonable amount of security their information is provided, the resulting decrease in trust causes a reluctance to use the Internet.
This influences e-Commerce globally, and notably technical innovation, free speech, and practically every other aspect of online activities. There is no doubt that ensuring security in IoT services and products should be considered topmost priority for the industry. As we are continually and increasingly connecting devices to the Internet, newer opportunities and segments to exploit potential security vulnerabilities grow. For sure, poorly secured IoT devices and networks serve as entry points for attackers and
malwares by allowing malicious programmers to change the files or re-program a device or cause it to malfunction.
Furthermore, these types of devices can expose user data by leaving the data streams inadequately protected.
Competitive costs and technical as well as non-technical constraints on IoT devices raise challenges for manufacturers for designing security features into such devices adequately, and potentially creating security and long-term vulnerabilities greater than their traditional computing counterparts.
Concluding, while the concept of combining networks, sensors and computers, and when the concept of monitoring and controlling the devices has been around for years for now, the recent confluence of market trends and key technologies is ushering in a new reality for the ‘IoT’. This ensures to initiate in a revolutionary, fully interconnected and a smart world, with relationships between objects and their environment. Not only that, objects and people are going to become more and more tightly intertwined. The prospect of the IoT as a ubiquitous array of devices bound to the Internet might fundamentally change how people think, communicate and stay online.
Technology Updates
®
Wb
The ERP software in any vertical is considered as a foundation of business software. And even
though, the Big Brother, SAP, is necessary to streamline an organization’s office functions, logistics and inventory management, customer service operations; to achieve the expected agility and functionality and to meet the ever-increasing demands of the industry, there is a dire need of a full-fledged and insightful SAP consulting firm.
ITChamps Software, a pure-play SAP consulting firm, operational from 2005, is located in Mysore, India. They are a leaders in rendering SAP services and solutions to small and medium sized enterprise. ITChamps, as a SAP ERP Consulting Company, understands the importance placed by their client on the selection of the SAP solution provider, who can demonstrate a capacity for managing a high quality, cost effective project delivery with an adequate experience in all of the industry verticals and SAP technology at the global level.
ITChamps is an active member of “Extended Business Member” program. They are also SAP Education partner, providing online training to customers and aspiring consultants. ITChamps has worked closely with SAP India Consulting and has maintained 100% success rate on all the engagements
entrusted as a work package. Being a Partner for Cloud Technologies of SAP, ITChamps also offers services for SuccessFactors and Cloud for Customer (C4C).
ITChamps has a defined process to deliver with committed SLAs with a robust quality management system. The company is crowned with senior management having experience of maintenance in more than Fortune 500 clients across the globe. With an experienced team with managing the operation of 20,000+ people, ITChamps
has worked with large implementations as a part of SAP India and SAP GD team.
Implementing Solutions EffectivelyThe continuous struggle with limited or temporary solutions that fall short to maximize the value from digital investments can come to an end by choosing a solid knowledge-base and experience of ITChamps.
The solutions they provide include SAP Implementation Services, SAP Support Services, SAP Upgrade/ Rollout Services, SAP Cloud Solutions, SAP ERP on Cloud, SAP SuccessFactors Talent Management Suite, SAP cloud for customer (CRM), and SAP Education, etc.
Key Factors of ChampsTheir recruitment methodology is based on their vast collective experience shadowing concept to mitigate attrition risk. Also, superior training methodology at ITChamps guarantees reduced turnaround time to make client’s existing resources more productive. And now, standing tall as a trustworthy brand in the marketplace, they have been there for over 11 years of implementations and support as a pure-play SAP consulting house, delivering over 50 projects across the globe.
Depicting the key values of ITChamps,
ITChamps: In the Forefront of
Rendering SAP Services and Solutions
“We focus on maximizing the
return on investment for our
customers by reducing manual
work and increasing
accountability, traceability, and transparency in
operations”
28 | JUNE 2016 |
Rajesh says, “We ensure high standards in the quality of deliverables, whether it is configuration or documentation. Also, we focus on maximizing the return on investment for our customers by reducing manual work and increasing accountability, traceability and transparency in operations. We emphasize on maintaining highest levels of ethics and morals in everything we do.”
“There are two other Directors of ITChamps who have immensely contributed to its success so far and who
have been highly inspirational for the team. Firstly, our Chairman, Dr. G. S. Kutnikar, M.V.Sc, MBA, PG-UK, who has over 40 years of top level management experience in both public and private sector organizations. Secondly, Director, Mrs. Prajakta Kutnikar, BE (Comp. Sc. & Engg), who has been instrumental in setting up and managing the training and internship activities for ITChamps apart from helping with its staffing operations”, he adds further.
ITChamps has an excellent team of
Managers who have been providing the rock solid support in shared services as well as client delivery and relationship management throughout the years. They are looking forward to be the most preferred provider of SAP solutions in both on-premise as well as cloud based subscription models. ITChamps has a mission of having customer references across all industries and to be an employer of choice. Excited to work on the upcoming technologies in SAP with different industry classifications, team ITChamps is ready for the days ahead.
Proficient and Prudent ChampionMr. Rajesh Kutnikar, CEO of ITChamps, is a high-performance leader with hands-on SAP expertise and a proven track record in people skills and mentoring quality professionals. He has proven consistency in maximizing team performance. His growth driven approach resulted in generating revenues, improving profits, and enhancing value to SAP projects in domestic and international markets. He mentors, motivates, and leads high-performance teams of technical and functional consultants and development teams.
Rajesh has over 22 years of IT experience out of which over 20 years is in SAP. His extensive implementation experience is in various industry sectors ranges from Manufacturing, Hi-tech, Energy, Public sector, Retail and so on. He is an innovator in methodologies for effective user adaption, better system utilization, better recruitment & retention and consultant grooming.
Also, his experience with successfully managing onsite and offshore projects is crucial and has proven beneficial to the company as well.
29 | JUNE 2016 |
Rajesh Kutnikar
CEO
Most companies understand today, that having a branded mobile app in a consumer’s
smartphone is the closest connection they will ever have with their customers. With the increased time spent on mobile devices, companies which have a mobile app on a consumer’s phone are given a spotlight and opportunity to connect like never before through India’s most widely deployed applications platforms.
Kedia Infotech Limited (KIL) is an IT services and business solutions organization that delivers real results to global business, a formal part of the Kedia Group ensuring a level of certainty to match the deliveries through its unique Global Network Delivery Model. They are one of the oldest and most respected business groups in Hyderabad. KIL is a diversified group established in 1874 with interests in Agriculture, Oils, Textiles, Steels Engineering, Construction and Information Technology.
The group is headquartered in Hyderabad and has a very diversified but deep knowledge in several industries. KIL has over 1.2 million registered customers. Their aim is to provide user with opportunities to make use of KEDIA DATA CENTER services
under one stop shop with low risk in a short period of time. The company is always ready to provide value added services to its users with a total transparency.
KIL has built and managed a full-fledged data center, located in
Hyderabad with Fully Redundant Network and global connectivity via FLAG, SEA-ME-WE-2, SEA-ME-WE-3, SAT-3/WASC/SAFE.
The Convenience of AccessesESevaWorld, Kedia InfoTech’s flagship brand, is India’s largest digital goods and mobile commerce platform to pay utility bills, recharges, shop, spend, save & engage with their favorite retailers- that’s a rise of promising scenario - what needed to break through with citizens. And eTranWallet, an e-wallet which puts the power of payment into your app, is inspired and driven by a commitment to great consumer experience. eTranWallet is also an efficient payment solutions provider to e-commerce merchants using its RBI approved semi-closed wallet.
With eTranWallet users can now use mobile devices to store cash and use it to pay bills, transfer cash and even shop at merchant outlets, which is proving to be a unique distinction among digital mobile wallets in India.
The app can also provide convenience and savings to hook consumers into the app. Consumers no longer have to clip coupons, carry loyalty cards or bring catalogs to store. Everything can be in the app and synchronized with the
Kedia Infotech: Discover The Potential of
APPS & Mobile Technology with eTranWallet
“EtranWallet (An RBI
APPROVED Wallet) is payment
computing tool; a convenient method for
citizens to do Remote e-commerce through mobile”
30 | JUNE 2016 |
eTranWallet for easy redemption at the point of sale either Mobile or PC.
ESevaWorld provides an e-governance services, and offers single window electronic delivery of citizen services by sharing among governments, civil society organizations, and the private sector, all of which contribute to a common pursuit to various stakeholders include participating governments as well as civil society and private sector entities that support the principles and mission of ESevaWorld committed to abide by principles and processes by endorsing the service.
ESevaWorld created a web and Mobile
based solution that provides access to various organizations from anywhere, at any time, as well as provides information on the government and its initiatives and schemes. ESevaWorld.com prepaid eTranWallet on mobile device.
Partnering with ESevaWorld provides businesses and retailers of all sizes, a compelling sales channel with a nationwide reach across & safe to perform transactions online. ESevaWorld has a partnership with many online e-commerce stores, and their mission is to move the world’s money, quickly, economically and securely, and creating banking
independence, flexible loading options, personal financial accountability, and new revenue opportunity for large and small businesses, in addition to the currently existing online payment and cash on delivery modes, a convenient payment option, cash-back offers and additional discounts.
They operate the India’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses provides direct carrier connections and payment services in India for alternative payment providers, digital merchants and service providers in various territories in our country.
Leadership for Effulgent FutureVivek Kedia, COO, Kedia Infotech Limited, says that, “In the world of mobile apps, functionality is essential to make an app an indispensable part of a consumer’s life. Different app categories focus on different functionality to make them a repeat use tool for consumers. But if you are involved in commerce, such as banks or merchants, payment and loyalty are the key functionalities, the question is how to keep their apps relevant, adding the functionality consumers want and keep them engaged have a lot to gain by turning their apps into powerful repeat use mobile wallets for transactions in the physical world. By turning their app into an eTranWallet, a bank or merchant can control all aspects of consumer experience, end-to-end. Communication with consumer can start at home, before they even leave for the store. We think from customer’s shoes first and then build a solution that makes payments simple for users and developers.”
31 | JUNE 2016 |
Government of Telangana - Honorable Minister for Information Technology: Sri K T RAMA RAO in center presenting “The BEST TECHNOLOGY INNOVATION AWARD” ( by HYSEA & STPI) to MR
VIVEK KEDIA on Right and DR ASHOK KEDIA on LEFT on 31 March 2016.
What we see today in
IT Services in India One view of the IT Entrepreneurship in India today:
with the steady increase of IT Entrepreneurial ventures in the country today one sees
hundreds of companies in various stages of growth & development. However, it is plain to see that the largest size is that at the starting point i.e. the Start-ups and Emergent companies that are creating a place for them in the growing market with survival being the stepping stone to “a” growth path. It is key to have a unique solution to a specific problem when someone is starting up, and it is even more important to have clarity on technical design implementation to keep moving. As they say, “If you have great idea, but cannot implement or convince investors, it is as good as not having an idea”. It is important to balance time spent on technology and identifying “Key” customer problem to solve. More often it is identifying the key problem statement that matters a lot, and technology to solve evolve in the ecosystem. Specially for Services sector, it is important to identify how one start up can be cost effective and / or collaborative.
The next larger number would be that of the SMBs that have succeeded in creating a spot for themselves, as well as in growing their market share steadily over time. Amongst them again are the ones that have entered the SMB phase of their company’s onward journey - while
Anu BiswasFounder & CEOPrakat Solutions, Inc.
CXO Standpoint
32 | JUNE 2016 |
most are seen to be SMBs for a greater part of the company’s lifecycle itself. A small but significant number actually make it past the SMB-tipping point and reach the scale of an emerging Enterprise. To get there, it needs sustainable products and services and more importantly the change management to adopt to larger scale. It is very critical to identify the “Change” that needs to be adopted as challenges of exponential growth can be daunting. �We have substantial shining examples of such entrepreneurial entities that have made it to this select but rapidly growing group of companies. And I am specifically referring to those who have grown organically over a period of time, ranging from anywhere from 7-15 years.
While some amongst this select group has made the strides to reach Enterprise scale within 7-10 years, most SMBs/ Companies do take 10-15 years to reach this phase. And a large no. of them would attribute this growth due to innovative engagement models, while most of them would operate and often even compete in similar areas in IT Products & Services.
Our learning & insights - The emerging trends that enable an IT SMB to chart growth plans that are aligned to Customer roadmapFor small start-ups, understanding the current ecosystem (technology, support structure to run the show, leveraging different media to continuously test the idea) and leveraging them could prove beneficial. It is important to focus on disruptive ideas (in addition to incremental ones) as it would generate eventual leap. It is important to be Agile and constantly test to decide next step in product/solution). There would be a huge opportunity for early
collaboration among startups, so look forward to such opportunities. It is worthwhile to seek advice from mentors in respective space, it helps start-ups to visualize a near future and actions to be followed.
While SMBs, like any other business entity looking at growth in the IT sector, look at scaling up their business development for growth - what we see is a key impact factor is about business development with the right investments in core competencies that are relevant to the business enterprise of the existing Customers as well as that of future projected Customers.
For instance, all of our investments at Prakat in the first 3-4 years have been entirely in QA, Testing & Digital Accessibility. Over the last 2 years we observed a couple emergent needs from constant interactions and exchanges with our existing Customers which are in the realm of DevOps, Performance Engineering and Test Data Management.
We have invested more in these areas
over the last year or so and are reaping the benefits of the strategic investment by means of growth in business volumes in these areas. And this of course in addition to existing competencies. Our advantage has been that the Core Team has these capabilities collectively and we are able to leverage what we already do have in-house. This has largely helped us keep our costs lower as well in what we invested in as new growth areas.
This is a trend that has been effective for several other SMBs looking to scale as well, whereby a certain area of competency is chosen, aligned with that of the existing/future Customers, honed & perfected to cater to future needs and business development being aligned to it in parallel. All of it comes together to support the growth plans for an SMB.
Please do note that this approach may not work for an emergent company that is still looking at gaining momentum in its services engagements.
CXO Standpoint
33 | JUNE 2016 |
Today, as globe has become an epoch of advancement where technology and its related
services has reached a lofty height, there is a gamut of service provider companies willing to stand unique in crowd with their peculiar ways of proving excellence in efficacious services. It is an established truth that organizational culture is an effective and strategic tool in building a successful commercial enterprise nowadays. Nonetheless, uniqueness of any organization lies in embracing those cultures proactively, as acceptance of those elevations can be the major differentiator for organizations by contributing to the industry consistently.
Manifesting about one of those excellent companies, an exemplary IT service company Tudip Technologies, has emerged with absolutely unique approach that owns the potential to drive any individual towards it. In totality, it is a value-driven software service company that is contributing multiple services including Web Applications Development, Mobile Applications both native & cross platforms, Quality Assurance (Testing-manual & automated), Customized ERP & CRM Implementation and maintenance, Development Operations,
Consulting across domains, Cloud Computing, and Big Data.
Additionally, company follows agile methodology and has its own project management system named SteerSimple, that helps to track task’s priority and real-time progress anytime. Also “Near Shore” methodology is their priority where the team constantly interacts with a client. Being explicitly unique in their articles of faith and
values, Tudip grants a congenial milieu to their employees so that it could help them realize their inner potential to work happily. As a matter of fact, the team at Tudip works as an extension to the client’s crew. Core functionality of Tudip revolves around their Clients as according to their belief, ‘Client is the King’. Also it has a broader spectrum of client base ranging from East to West Coast of US, Canada, and Europe.
Workplace as Comfortable as HomeElucidating the work culture of Tudip, it is well feigned that ‘adaptability’ and ‘flexibility’ are the fundamental components it is centered towards. Sustaining the quench of employees, Tudip’s working culture is full of openness based on No Door Policy where every employee holds the privilege to approach manager without prior appointments for personal or professional talks. Even Tudip’s crew can work at time and location selecting levels of their comfort. Tudip believe, more the work feels familiar and enjoyable; happier the employees are, and are able to perform optimally. The freedom to contribute regardless of location and timing offers them with the comfort so that they can be at their best creativity and it works hugely to Tudip’s advantage as well.
Tudip Technologies:
Redefining Industry
Standards by Providing
High-Value Software Services
“Tudip is a
platform where
people are
respected,
talent is
boosted and
performance is
nurtured”
34 | JUNE 2016 |
Key Values Driving Business AheadSharing about the key values of Tudip, Dipti adds, “We believe in Integrity, Innovation and Serenity”. Clients of Tudip freely share their ideas and business strategies. Fostering an inspiring workplace and a culture of transparency and ownership in their collective conduct, they are accountable for their thoughts, actions and communication. All employees are encouraged at Tudip to keep a constructive and optimistic mindset to work towards solution. Their splendid approach to stand unique in crowd lies in their strategies that are geared to
expand the business of their clients and harbor lifelong relationships with them.
With a vow to promote talent and growth, Tudip successfully conducted “TudipTechStar 2016”, which was a National Level Tech Hunt.
Future with Relentless EfficiencyTudip is building Next Gen Applications, covering Web & Mobile Applications including Machine Learning/Artificial Intelligence, Geo-location as context like “GeoManage”, The On-Demand Economy like “MobileTec”, Social & Collaborative Apps like “Postmeistr”, Information
Intelligence Apps, Simulation Apps, and 3D Modeling/ Real Time Experience Apps, Game Development etc.
Along with adopting cutting edge technologies, like Meteor.js, AngularJS, ReactJS, etc, they also have their roots in verticals like Social, eCommerce, Financial, Manufacturing, Information Technology, Healthcare and so on. For Tudip, strong fundamentals and focus on the core competencies are keys to success. Prone to deliver high-values to the industry, Tudip Ninjas are ready to be relentlessly efficient for the days coming ahead.
Prudent Leadership at TudipDipti Agrawal, CEO and Co-Founder of Tudip Technologies is one of the remarkable names betwixt the flourishing women entrepreneurs who believes that providing value to clients is of utmost importance where money just acts as a derivative in accomplishing that process. As a value addition, her feat lies in the fact that she has worked with diverse multinational billion dollars + club companies and has a remarkable domain expertise with right kind of exposure to international markets.
On the other hand, holding an MS degree from the prestigious Louisiana State University, USA, Tushar Apshankar, CTO and Co-Founder, brings over 15 years of technical experience. As it is famed about him, he continues to be a kickass hands on coder. He has also been a part of quite few successful product startups in his career. Under the tutelage of Dipti and Tushar, and with a mission to build a distinctive software services business enterprise, while focusing on high integrity and stringent quality implementation, Tudip took its first step.
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Dipti Agrawal
CEO & Co-Founder
2016 Technology Industry Outlook2016 Technology Industry Outlook
Today, technology serves as the backbone of the digital economy. The pace of change and the level of disruption compelled by modern technology are
exponential. Advancement has been made in various technologies in the past few years that were once impossible, both technologically and economically are enabling myriad opportunities.
Now, we have reached a tipping point where cloud computing, cognitive computing, big data analytics, and the rapidly growing IoT are transforming businesses around the world. We’re also seeing promising advancements in fabrication techniques, materials, machine design, and software that are likely to lead to an expansion in enterprise applications for additive manufacturing.
Meanwhile, from today’s disruptive and unprecedented change, enterprises are making plans for the next economy rising in the technology industry itself. Also, technology
businesses have started thinking more strategically towards creating new revenue opportunities and adapting their business models and operations. Landscape of companies across the entire IT services are changing the way they deliver their offerings and are eagerly shifting towards more flexible consumption business models, allowing customer’s suitability in consuming and paying for products and services based on their needs and usage.
Technology companies considering this path for creating real value for businesses and customers need to give a second thought about how flexible consumption can plunge future growth. They must be prepared to manage near-term transition costs in order to ensure that before evolving their business models there is alignment and integration of key decisions.
What should businesses be mindful of as they plan for growth?
In Brief
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The current wave of divestiture activity in the technology industry underscores the struggle that few companies with diverse business models are experiencing in succoring valuable growth. These businesses are divesting to increase focus rather than becoming smaller. As the divestiture activity cools, a series of acquisitions is expected to be seen, as many of these companies seek to scale for greater concentration in their chosen area.
Significantly, another dynamic impact on strategic planning and growth potential for various technology companies is going uncertain in the global regulatory environment. Increasingly, global regulators focus on the technology companies as well as digital economy as they see opportunity of increasing revenues through incentives and taxes. Many of the technology businesses will need to manage regulatory uncertainties while implementing their growth strategies as regulatory uncertainty around taxation doesn’t change the fact that global markets are an essential expansion channel for most of these companies.
Partnering strategies can be another way for technology companies to grow as they provide more opportunity for development of top-line acceleration, new business models, and faster adoption of offerings in the marketplace. Several firms may want to explore partnerships with customers in various verticals they sell into and can effectively serve those markets. While other companies may consider go-to-market (GTM) relationships offer a shorter path to major customers in need of specialists to seize new opportunities or to help them solve complex problems. And some may
want to help drive innovation by opening up their platforms to developers.
Growing technology businesses should also strive to work more collaboratively with their customers to truly understand the core challenges they are facing. This insight will help them to better communicate how their products and services can deliver greater value to their customers. Partnering strategies are another way for technology companies to grow by providing more opportunity for development of new business models, top-line acceleration, and faster adoption of offerings in the marketplace.
What markets do we see emerging in the sector?For transformative change, open platforms are a powerful tool. They help in accelerating innovation by enabling companies and developers to explore the art of the possibility. The
IoT, Cloud Computing, Big data Analytics, Cognitive Computing and Additive Manufacturing are areas expecting platform play in the near future where significant investments are being made. Rapid growth is seen in Artificial Intelligence (AI) applications for commercial use due large availability of open developer platforms.
Many new technologies that emerge from developers’ use of open platforms will help to transform the customer experience. Consumers and companies will not only be able to forge transactional or event-driven relationships but the holistic ones too. Technology like Cognitive Computing and Big data Analytics is helping businesses understand and even anticipating customer needs too. Moreover, the depth of these relationships will depend on willingness of customers sharing about themselves through the technology they use.
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In Brief
CXO Standpoint
Indian SMEs are in the need of an upliftmentIt is necessary to have a target audience to have your business succeed. From the beginning our target audience were the Small and Medium sized businesses in the country and in some overseas countries, particularly in the Middle Eastern region. To say, there is a reason for that. What eresource Infotech has learned from its experience is that SME sector in India needs to be uplifted for development of the country. In the earlier days, these segments were denied the high benefit of enterprise solution due to the high cost involved in implementing a suitable ERP solution. eresource’s prime objective was to provide SMEs with an affordable solution that would make their business operations quick and easy as well as profitable. eresource has succeeded in providing them what they required.
Give the customers only what they requiredWe have realized that many of the big branded ERP players in the market were implementing a full-fledged ERP system that hardly had any use for SMEs. Major part of these systems were never used by these small companies, though they have been charged for the whole system. Our aim was to provide our customers with an industry-specific ERP system that will be affordable, flexible and make their business operation process quick and easy.
We have noticed that even in today’s challenging business environment, there is a huge number of companies that are taking enterprise solution very lightly. They are ignorant towards the advantages of an enterprise solution, which can do more harm to their businesses. Today, all major organizations are focusing on making better predictions by using an ERP software with specialized business intelligence. Decision making processes has markedly improved if the right ERP system is in place.
Specialized ERP systems are in high demandERP scenario is changing rapidly and keeping with the pace of market trend is important if you want to remain in the limelight. The days of standard ERP systems have become a
thing of the past. Today nobody wants to buy something they will never use and the case of ERP system is not any different. Introduction of an exclusive ERP system for various industrial verticals by eresource Infotech is the result of such thinking. Specialized ERP software is being favored by organization nowadays.
Intelligent Integration and quick implementationIt is also true that the customers are confused about their choice of ERP systems as the market is already flooded with a number of systems that promises a lot. However, we advise everyone who is planning to have an ERP system implemented must go for a total evaluation of the system before they take the final decision. Our system, eresource, which has introduced exclusive ERP system for every industrial verticals, has been integrated with all required modules intelligently and our quick and timely implementation makes the ERP investment worth and reasonable.
Companies look for ROICompanies that implement an ERP system are anticipating benefits from every quarter, technically, operationally and economically. An ERP can be termed as successful only if it caters to every need of an organization, because as a company Return on Investment is the prime concern. While ERP system has been in general successful, no company will invest blindly in it anymore. Today, companies have become very sensitive to the ROI.
Changing scenarioWeb-based eresource ERP system is a more flexible, affordable and reliable ERP system available in India today. This is a tool exclusively designed for every situation. What is more important is that for a successful business, ERP is the future, and it has become essential in the business world because it brings information classified and simplified to those who have to make decisions. Companies are investing on ERP solutions accessible from mobile devices like tablets and smartphones. And that itself makes the
Innovative Industry-Specific ERP
System For Indian Industries
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difference.
Eresource, a name that makes the differenceTen years in the life of an IT firm is not a long period. However, the growth of eresource during this period was amazing… There are a number of factors that have been attached to the success of eresource and prime factor being the product quality. Secondly, the trust of our customers bestowed upon us helped us think big and innovative additions to the product that has made eresource the most preferred web-based ERP solution in India.
It makes us feel happy and proud that eresource Infotech Pvt. Ltd has been blessed with highly dedicated and talented professionals. Everyone in the organization functions like a close-knitted family. Therefore, our effort towards our success is a collective
mission. Needless to say, our customers are our motivation. It is their satisfaction that gives us more strength to face every challenge that comes in our way.
Understanding the need of our customers, we have recently introduced many exclusive ERP systems for various industrial verticals, which is making waves in the ERP market today. Apart from these product innovations, eresource also runs a special ERP training centre, which is known as eresource Academy. Users of ERP system in the corporate world and IT students who are keen to make their careers in the ERP technology are trained with expertise at this training centre.
We are aware that just delivering a software system to companies is not the only work an ERP firm must do. A
successful ERP firm must be always on the path of innovative methods. As the technology is changing at a fast pace, negligence in the part of an ERP firm to understand and catch up with the latest trends could make them outdated in the field.
Following are the recently introduced exclusive ERP solutions for the various industrial segments by eresource Infotech.• eresource Xcel for Manufacturing• eresource nfra for Construction and other project-based industry• eresource LifeScience for Pharmaceutical Industry,• eresource PMS for Preventive Maintenance• eresource eTrade for trading industry• eresource 3GL for Logistic IndustryThere are no industries that eresource doesn’t serve. You name it and eresource have it. That is the business strategy of eresource. Apart from above exclusive ERP system eresource also has developed an extensive ERP system for Human Resource Management (HRMS) and Finance and Accounting (ACT).
Sudheer Nair, CEO, eresource InfotechMr. Sudheer Nair, CEO, eresource Infotech Pvt. Ltd. A man of dedication and hard work, the product eresource is his brain child. With little cash capital in one hand and a lot of talent capital in other hand, he has laid the foundation for a product that is making waves in the ERP market today. There is no need of a second thought to acclaim his achievement. He is still at the helm of affairs as the CEO of the organization.Sudheer Nair
CEOeresource Infotech
CXO Standpoint
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Service providers who provide the right resource at the right time and the right price are now
needed most in the marketplace. There is a growing need of excellent consultancy skills, ingenious foresight and professionals who do an outstanding job. Xylo Technologies, Inc., one of the best examples that describes the above, is a national IT consulting firm that provides highest quality solutions using cutting edge technologies. Clients rely on their offering of comprehensive, cost-effective solutions through their principal offerings; Healthcare Services, Managed Services, and Technology Services.
Xylo specializes in IT Staff augmentation and SOW projects in Mobile and Web Applications, Systems Development, Software Testing, Project Management and Interoperability for Fortune, mid-tier and governmental organizations.
Xylo has been in business for sixteen years and has exponentially increased its market presence across the nation. Xylo’s keen eye for identifying the financially prudent, strategic and tactical use of technology has enabled Xylo to increase its market presence. Since their inception, Xylo has placed over 600
consultants with companies who have multiple locations in multiple states.
“I was keen on creating an organization that could address the IT disconnect most effectively. Slowly but steadily I started adding new clients and hired people to build the Xylo team. We were able to do this by keenly listening to our consultants as well as the client needs. We were able to create excellent solutions which exceeded the expectations of the client as well as provided opportunities which realized
the dreams of the consultants,” Dharani shared diligently.
Optimum Level Service Xylo’s quality of service and commitment to their clients has stood the test of time which led to an impressive growth even amidst the brutal recession times. Xylo’s commitment and dedication to their customer’s success is verified by the fact that; their assignments are filled covering a wide variety of job or program requirements. The majority of their contracts are being renewed. Many of their client engagements that begin as a 6-month contract get extended to 2+ years. And, their performance guarantees address deficient placements within the first two (2) weeks of engagement, without cost to their clients.
Feathers in the CapAlong the way, Xylo has been honored to receive several regional and national awards such as Blue Ribbon Small Business Award® (four years in a row) & Midwest Regional Finalist for the 2014 DREAM BIG Small Business of the Year Award given by the US Chamber of Commerce, Washington DC, the Class 2 Supplier of year award 2013 from the North Central Minority Supplier Development Council
Xylo Technologies
that Help Execute Your
Projects Easier
“At Xylo, we believe in creating a
unique unparalleled experience to everyone be it
our client, employees or partners”
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Shanthi Rajaram
President & CEO
(NCMSDC), finalist for 2013 & 2012 Small Business Success Stories by Twin Cities Business Magazine, Sloan Award for Business Excellence for Work place flexibility in 2012 and in 2011, “Top 25 IT Services Companies” founded & managed by Indians in the U.S.- Nov ‘13, coveted Fast 50 Asian American business award in 2009, Ranked 109th fastest growing company in IT in the nation by Inc. 5000 in 2008 and 260th in 2009 and Xylo’s Founder/CEO was a finalist for the 2010 Mid-west Ernst & Young Entrepreneur Award.
Xylo-sophyProfessionals at Xylo touch lives and making a difference in the community they live. They are encouraging the next generation to be better equipped in technology skills for a promising future. That’s why Xylo sponsors STEM summit, Black Data Processing Associate initiatives and High School Science fairs in Rochester MN.
Xylo firmly believes satisfied employees lead to satisfied clients. They nurture the relationship they have built
with their clients, employees and partners and continuously improve their service levels, which has in turn increased the trust levels clients have in them. They strengthen their infrastructure by continually investing in their internal and external resources to meet business demands. At Xylo, they seek to make a difference in the lives of people by creating a promising future and making an impact in the community. This is the foundation of Xylo.
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Leadership that Thrives on ExcellenceDharani Ramamoorthy, CEO & Founder, was born and raised in an agricultural family in India and he was the first generation to receive education. Valuing other’s sacrifices for his education, he graduated as an Engineer and started as an Instrumentation Engineer with Labindia Instruments. Later, he was shortlisted for a three-week training in the U.S. This tenure fueled his desire to return and in 1991, he did so to pursue Masters in Computer Science at North Dakota State University.
Dharani started his career as an IT Consultant and worked with various clients in Rochester, MN for more than eight years. During these years, he noticed that there was a huge disconnect in servicing the needs of clients and what was being provided in the existing market. Leveraging on this disconnect and capitalizing on this opportunity was the spark that led to the formation of Xylo Technologies in 2000, a compelling success story that makes up the American Dream.
Dharani Ramamoorthy
CEO & Founder
Dharani Ramamoorthy
CEO & Founder
Q. How have the last three decades been for you? How would you describe the last 30 years as an entrepreneur?Smiles and Pauses. Where do I begin from? Let me commence by saying that I would not trade my entrepreneurial journey with anything. Whether it is the last 30 years of carving out Agarwal Packers & Movers or my learning’s with the Indian Air force as one thing has led to another. -The Indian Air force taught me discipline, patriotism, comradely, team management, empathy which became my building blocks to run a successful business.
I treated each failure, as a higher rung for business growth. I learnt to leave my baggage of unnecessary ego behind & accept each feedback as an opportunity to improve my company & myself. Talking about feedback, in those days (in our business we got more negative feedback) it is now in the recent times that the ‘happy’ customers share positive feedback. Unlike our western counterparts, my dear countrymen are more critical about things going haywire, but thanks to the young guns of my country the scenario is changing. I am into a services oriented business which means ‘Customer is the King’ & I reworked upon my company’s working dynamics around the fact that “Happy & satisfied customers” build companies. Till
Ramesh Agarwal - LeadsWay for Mentoring
Enterprising Start-ups
Interview with Insights Success
Inte
rview
Ramesh AgarwalOwner
Agarwal Packers & Movers Ltd.
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date I stand by the statement. The challenge is that out of my team building experience that almost 15% of employees have different perceptions about “Customer Delight” so we need to have processes in place to have uniformity in nurturing a band of happy customers.
As a matter of fact, at Agarwal Packers and Movers ltd., every customer grievance is mapped with the company’s concerned personnel who is expected to do a post-mortem of the situation and come up with a solution so that the issue is resolved there & then & is not repeated in future. All our redressal initiatives have now become the Industry best practices. In doing all this over the years our company today has become ‘highly’ process driven. Our “Tell me how” booklets, available on the company’s Intranet are a regular source of guidance for our employees. I wouldn’t restrain myself from saying that these booklets are as handy & credible as any Google Search for our employees. I made a reference to ‘Google Search’ so that our youngsters can easily relate to it. Smiles.
Surface Logistics industry that we are part off is not an easy industry neither it is glamorous (to be discussed in the larger media), however it is the backbone of our country’s economy. Today we have 103 offices across the country and we reach out to over 6000 destinations in the country. We have recently opened our first overseas office in Singapore.
My last 30 years have been amazing and I am confident the journey ahead would be even better. Tomorrow is the first day of the rest of the journey. for Agarwal Movers Group.
Q. Agarwal Movers Group is among the
leaders in the packing and moving industry. What would you attribute the success to? We take pleasure in asserting for our household customers that we do not carry goods but we carry emotions.” Emphasising with our end customer’s emotive sojourn our team gives their 200 % to make it a pleasant and a ‘Zero Damage’ move for them.
For our commercial clients I see ourselves as critical ecosystem partner (not vendors) as the clients lay their 100% trust on us once their goods are loaded in our cubes. The commercial brand depends on us not only for timely delivery but also Zero Damage, Zero Loss.
I can say this with pride; we deliver to our customers’ demands - as we are genetically ‘obsessed’ for customer delight. To meet the delight I have a team which is always innovating and introducing products and processes at all times (He chimes in - How about you doing a different Q&A on our processes we have implemented). We have also achieved something unheard of in the Indian Surface Logistics industry with Trucking Cube. Through our innovation in Trucking Cube - we assure the client Zero
Transhipment, Zero Damage, hence your food items stays fresh and intact till delivered.
Q. In hindsight when you look back what are the things you think you could have done better? Smiles - yes Agarwal Movers Group is a leader in the packing and moving industry which is a more challenging disposition to maintain - what I am trying to say that despite seeing success we are not sitting comfortably - the relentless drive for customer delight and seeking different ways of achieving the same still leaves us breathless. We are
Inte
rview
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a 600 crore company but I think like I did 30 years back not allowing complacency to set in us.
When I look back, I do feel getting a mentor/guide from the same business would have been helpful, having said this, our industry is a new industry and we may be among the pioneers. While I was growing the business, access to capital was not as easy as it has been in the last decade. If we had access to capital we may have reached our current journey way earlier.
Q. What are your views on today’s startup scenario?Being an entrepreneur seems like a modern day fad to me. B schools have a course in entrepreneurship - which to me is all ‘theory’. Entrepreneurship is not understood till the individual jumps into it and experiments with it. There is commonly available data that 9 out of 10 ventures fail - to me this is not lack of ideas - all ideas are great. It is due to lack of being consistent, investing the time in customer, understanding the customer & making sales. - I might be missing something, but see the young crop after building proof of concept goes for an angel round funding, build the product/ service more - goes for Series A/ Series B and so on - in most of the time the start-up team is building technology or processes by not speaking to the customer. The product sells because the customer desires and the venture should be surrounded by its customers - working to comprehend them and provide the solution/ requirement they are seeking.
I also feel the India media can be overwhelming - they are watching ventures like hawks, one mistake and it is blown out of proportion, then the emerging brand’s team has to interact with the media clarification - where as they should be investing in communicating directly with the customer. Access to technology is giving us that capability.
Q. What would be your advice to the startups - existing and those about to be built?Think customers, think sales, think ways of improving customer interactions and think more sales. I would also make a request to the start-ups seeing success to keep aside some part of its revenue to give back to the society - this should be an essential part of their larger plan.
Q. You shared with us that you will like to mentor/ guide entrepreneurs - what are your expectations from your mentee?Having grown a business from nothing to where we stand oday, I do think I have an in-depth knowledge of experiences to share with those keen to listen and learn. The mentee needs to come with an open mind & of course they should be open to challenge my thoughts & views. The mentee should also not be in a tearing hurry to see success or compare themselves with where I am today - in fact they should ask me about how I started 30 years back - except for technology (which is huge boon) ways of doing business is the same and will remain so for decades to come.
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