inspire 2012 tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic...

© 2012 Digital Generation Inc. All rights reserved.

Closing the Consumer - Cycle

Tej RekhiInnovation Strategist, DG MediaMind

Thursday, 18 October 12


Closing the consumer cycleAn innovation showcase of the next-wave of organic engagement

@Tej Rekhi

Wednesday, October 10, 12

Interact


HD Ad

Retarget

5% off

Retarget10% off

Purchase



#1placement



Post-Production Product Placement



{weetabix}

won’t skip content



#2connection



visualrecognition



interaction#3



Andre



Julie & Jo

hn



#4communication



LIVE TO LOCATION



Content can also be pushed back for moderationand editing and/or automated publishing back to other users or the broadcast...

Note: Or other digital broadcasts – e.g. digital signage

TV BroadcastCompanion App

Web Control – Interactivity Desk



#5conversion



Tablets used in the homemoreWednesday, October 10, 12


PLACEMENT COMMUNICATION

INTERACTION CONVERSIONCONNECTION


inspire 2012 tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic...

Technology

2012 digital

rights reserved

closing

wednesday

october 10