RE-INVENTING INSTAGRAM

Contents

BACKGROUND

MARKET ANALYSIS

NEW PRODUCT

COMPETITORS

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BUSINESS MODEL

RISK ANALYSIS

FINANCIAL ANALYSIS

CONTINGENCY PLAN

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INSTAGRAM

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• Kevin Systrom & Mike Krieger• Launched on Oct 6th 2010• December 9th 2011 Named• September 2012 Facebook bought instagram

• Online Photo/Video Sharing– Apply different digital Filters– Share in different Social

Networks:

“To capture and share the world’s moments”

MARKET ANALYSIS

• Social Media is booming

• Trend to buy online

• Innovation

SOCIAL MEDIA AND TECH-INDUSTRY

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NEW PRODUCT

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• Online Shopping experience and promotions in social media

• Downloadable for free app stores

• New feature

TARGET

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• BUYERS:

Active users Mobile/Laptops/Tablets Adults 20-30 years old Credit Card

• SELLERS

Active Business Account Small and Medium sized

enterprises Individuals

• FASHION BLOGGERS

Awareness and attract more users

Images of products/se

rvices

Store 100% online,

excelent quality

Buyers & Sellers come

together

COMPETITORS

HOW WE ARE GOING TO DO

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• Commission base of 10% for companies

• Commission base of 8 % for individuals (first 20 sales)

• Shipment by seller

• Rating for sellers 5* criteria

• Work with credit card companies and PayPal

• increase time spent on App

• Customer service

RISK ANALYSIS

• Technical issues(bugs & hacks)

• Fake accounts for frauds

• Shipment

• Illegal products

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FINANCIAL ANALYSIS/SALES

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• 2014 – 5 million transactions with $10 million revenue a month (launch in May)

• 2015 – 7 million transactions with $14 million revenue a month

• 2016 – 9 million transactions with $18 million revenue a month

FINANCIAL ANALYSIS/SALES

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CONTINGENCY PLAN

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UPS Connect

Delivery drones

Loyalty program

Exit strategy: Launch Instagram shop as a second app

Thank you for your attention!

Do you have any questions ;-)