instincts magazine edition 3

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Cover and article photographed by Just One Moment.

M A G A Z I N E

Mackay’s Premier Business Magazine. OWNER/EDITOR: Jade McAuley. CREATIVE DIRECTOR: Amy Sherlock. SALES MANAGER: Kimberly Bailey. ACCOUNTS MANAGER: Dannielle Walz. WRITERS: Lee Brake. Jessica Grant. Alanna Marslen. Samantha May. Jade McAuley. DESIGN AND LAYOUT: Black Owl Design. PHOTOGRAPHY: Just One Moment. Forsyth Digital.

13. BANISH BITCHINESSHow to approach it head on

18. BUSINESS APPSCreate a mobile office

3o. SUIT UP MACKAYJason Chetcuti on how to do corporate comfortably in the Mackay climate

A real life adventurer – Nick offers a worldly view on personal development, workplace morale, what makes a good leader and how to manage conflict

04. INSIdEr SECrETSNavigating the world of business insurance

06. NUTS N BolTS - offICE SPACE

16. TArgET MArKET SPoTlIgHT - YUMMIES

38. dATE PlANNErWhat’s happening in the Mackay business community, plus a sneak peek at the next edition of Instincts

PAGES: 22. - 29.

23. UPSKIllINg STAffUpgrade your business productivity

24. lEVEl UPAchieve profitable and sustainable growth

27. rEENErgISE YoUr BUSINESSThe first step in streamlining processes

28. rEAdY, SET, goAl!Set goals and make them a reality

All information and images are subject to copyright. No part of this publication may be reproduced, stored or transmitted in any form without the prior permission of the publisher/owner of Instincts Magazine. The views and opinions of writers and advertisers do not necessarily reflect the opinions of the publisher. While every effort has been made to ensure the accuracy of information at the time of print, the publisher accepts no responsibility or liability for any errors, omissions or subsequent consequences, including loss or damage from reliance on information in this publication. © Copyright 2015 Instincts Magazine

4 Mackay’s Premier Business Magazine

Michelle Cross from Elders Insurance covers how to protect your business and weather any storm.

:

WRITTEN BY: Jade McAuleyPHOTOGRAPHED BY: Forsyth Digital


What do I need to do before my first appointment?

It helps us if you have a good understanding of your business, its assets, area of operation, how your business is growing, staff numbers and predicted turnover. A detailed claims history helps an insurer understand your history so we can work out the best strategy to manage the risk.

What do I ask during the quote stage?

As you are the business expert in your field, the more information you supply about your needs and fears, the better. If your insurer is any good, they will listen and provide solutions.

Some standard insurances to cover are:

• Statutory liability: for fines and penalties from regulatory authorities like Workcover• Employment practices cover: for alleged wrongful acts towards your employees• Fire: for loss of income if you had a fire and couldn’t trade

What to consider before I sign off?

• Do you understand who you will be dealing with in your time of need?• Have you considered business interruption cover? The percentage of businesses that

don’t return to trading after a significant claim, is alarming and can be avoided by having the correct insurance in place.

• Are all entities and occupations displayed correctly on the schedule?• Are the sums insured adequate and is everything listed?• Are the excesses acceptable and do you understand any clauses that have been applied?

What do I need to have to make a claim?

Your insurer will require notification of what happened, what was lost or damaged and when it was lost or damaged. Claim forms can be lodged over the phone these days and assessments can be organised straight away.

Starting a business is an investment of your time and money. No matter your

industry, it pays to ensure that you and your assets are protected.

Instincts spoke to Michelle Cross from Elders Insurance about what to do when on the hunt

for business insurance.


All Access pAss: Ensuring accessibility ought to be a top priority for any business owner when searching for an office location. Every member of the public, whether they are clients or employees, should have the ability to gain easy access to your premises, regardless of mobility limitations. This refers not only to wheelchair access, but also parking, street entrance, and the addition of appropriate facilities depending on the needs of your clientele. By addressing these issues, your organisation has the chance to play a valuable role in creating a more inclusive society by setting an example in the business community

ReAd the fine pRint: There can be a lot of paperwork and legalities involved with signing a new lease. Be sure to gain a thorough understanding of the finer details to avoid getting locked into an unsuitable contract. If there is anything you are unsure of, there is no harm in seeking legal advice, in order to understand your rights as a tenant and identify any possible hidden costs.

BRAnd youRself: What do you want clients to think when they first see your workplace? What kind of message should the office space send? Clients will perceive an office as the ‘face’ of your business, and first impressions are integral to the value of your

WRITTEN BY: Jessica Grant

RegaRdless of whetheR youR oRganisation is well established oR just staRting out,

finding the Right office spAce tAkes cAReful consideRAtion.

instincts gatheRed some pRactical advice to keep in mind when looking foR the

peRfect pRemises.


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brand’s identity. For example, a law firm’s office should portray them as professional and business-orientated, whereas a graphic designer may benefit from a space with a more creative flair.

shARing is cARing: If you are on a budget, consider sharing an office with another business. Doing so not only saves on rent money, it can also create an environment where employees have the opportunity to mingle with other professions, leading to valuable business partnerships and increased efficiency.

Room foR impRovement: Keep in mind that your organisation may grow during the lease period. If your business needs to increase the number of employees and resources in order to keep up with demand, it would be a shame to have your success stifled by a cramped and overcrowded office space. There is no need to go overboard and rent a whole building if your organisation is only small, but allow yourself a little room for expansion.

Think of your search for the perfect premises as an opportunity to strengthen your organisation’s potential – it can put you closer to suppliers, make it easier for customers to find you, show off how special your business is and more. Happy office hunting!

At the time of printing, the harvest was not yet complete and due to finish in both mill areas by early to mid-December.

Looking forward, we are now full steam ahead with planning for our third annual tri-regional (Mackay, Isaac, Whitsunday) agricultural exhibition – Community Bank® AG.Trade.Life on May 1-2, 2015. On February 12 we will host, in conjunction with our naming rights sponsor (Sarina Community Bank® Branch of Bendigo Bank), an event date launch with sponsors, supporters, our three regional councils and other stakeholders.

The 2015 event, while still a fledgling event, is beginning to take shape as a dynamic celebration and a feast of agriculture for our

primary producers across these three regions, as well as an exciting and diverse agricultural experience for all members of our rural and regional communities.

Major issues still on the table for the sugar industry on a local and state level include sugar marketing, transport and permits for operating loads of over 3.5 metres and electricity pricing, all of which have a detrimental impact on the sustainable and efficient operations of cane growers’ individual businesses and the industry.

CANEGROWERS Mackay would like to take this opportunity to wish all of its members, other industry stakeholders and the broader community a safe and prosperous new year.

WRITTEN BY: Kevin Borg, Chairman of CANEGROWERS Mackay

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With the 2014 harvest and

Christmas holiday period behind us,

Cane groWers are turning

their foCus to maintaining What they hope Will be

a bigger and more profitable 2015

Crop.


sometimes in excel you may want to copy across just the values from a group of cells, without also bringing along the formulas or formatting from the original cells. excel offers a variety of pasting options, including ‘Paste Values’ – which allows you to take those values (what’s in the cell) without all the behind the scenes stuff (formulas and formatting).1. On your worksheet, select the cells with the values that you

want to copy.

2. On the Home tab, in the Clipboard group, click Copy.(Keyboard shortcut: you can also press CTRL+C to Copy)

3. On the Home tab again, back to the Clipboard group, click the arrow under Paste, and then click Paste Values.

This will drop any formatting or formulas attached to those cells, and allow you to just keep your values.

WRITTEN BY: Dannielle Walz, Training Ahead Australia

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WRITTEN BY: Lee BrakePHOTOGRAPHED BY: Just One Moment

An Adventurer in life And business


Nick Bennett has lived a life akin to a highlight reel of multiple Hollywood blockbusters cut together.

From meeting his now-wife on top of Uluru as the sun rose over the central Australian landscape, to staring up at the eye of a cyclone from the pitching deck of an 18m boat, and enduring a heart attack while training for a PNG trek, only to survive, get fit and then be clubbed and robbed by a group of criminals who brutally killed three of their porters on the now infamous Black Cat Trail – he is living an adventurous existence.

To detail Nick’s journey completely would take a book, or maybe even a series, but he’s a man whose experiences have made him the inspirational trainer, teacher and coach that he is today. At a glimpse, he’s a trained New Zealand police officer who’s worked in the Prime-Ministerial Protection Detail; he’s helped grow and develop numerous businesses, from a multi-award winning safari company around Alice Springs (he’s climbed Uluru 220 times, mostly to rescue panicked tourists) to a state-wide training company, and he even ran a successful restaurant. He’s also had more career paths than Forrest Gump: waiter, trawler operator, truck driver, special education teacher, street kid social worker, safari guide, instructor, consultant, television sales rep and more.

Today, through his company Minds Aligned, Nick helps everyone from high profile corporate executives and CEOs to school children and street kids. Instincts had the opportunity to speak with Nick to gain an insight into what he imparts to the executives of such three letter giants as BMA, BHP, NAB and ANZ.

On personal developmentNick believes people are like diamonds, with each facet polished by extreme pressure. “I believe in post-traumatic transformation. Each event in a person’s life helps to create the character of that person,” he explains. “Everyone has a story and that’s what fascinates me, so I engage with people and their stories to find out where things might be holding them back and where things have become habitual. I help them unlock that and shape a new behaviour. In the end, it’s not what happens to you – it’s what you do with it!”

On recession and low workplace moraleThere’s no denying that when things get tough economically, morale and workplace productivity can suffer. Nick believes that the best way to turn around a negative working environment is honesty and transparency from leadership. “You have to sit everyone down and say, ‘This is happening to all of us, so how can we move forward from here?’ The more that people are included in that conversation, the more likely they are to take ownership of the outcome.

“When changes come, people feel threatened, and fear will work as a motivator for a limited length of time, but after a while people get fatigued by it. They need to be included in the conversation. Give them clarity of purpose. Why are we here? What do we need to do? This is the situation we are in. How do we move to that point? Where do you think we can get to? How good are you really? Will you come on the journey? Those kinds of conversations are all about leadership.”


On what makes a good leader“A good leader in a workplace has self-awareness, an awareness of others’ differences and an acceptance of that, an objective approach and an understanding that everyone has their own stories and sees the world in their own unique way. It’s more than trying to put yourself in your employees’ shoes; it’s about actually enquiring of them and asking good questions so you can understand the person, because once you’ve done that, you can help them come with you on whatever journey you’re trying to take within the business. It’s about showing genuine interest and care.”

On managing confusion and conflict“Everyone has a ‘bucket’ of discretionary effort; you pay me $40 an hour, so I’ll give you that much effort for $40 an hour, but inside of me, I could do much more than that if you engage me, if you create loyalty, if you respect me and earn my respect.

“However, wherever there is confusion, there is conflict and wherever you have conflict, you have a reduction in discretionary effort.

Whenever there’s confusion in an environment, people want to be safe, they want to protect themselves, so they go into safe mode, which means they do exactly what’s expected for their $40 an hour.

“In the end it’s not money that satisfies people, it’s the relationships they have with their employer and those who they work with.”

Of course, Nick explains that there is always going to be conflict in any organisation, but it’s about managing conflict maturely and developing a high level of trust.

“We are all hardwired to be sceptics and cynical before we get to the ‘happy’ stage,” he explains. “We start with a level of scepticism and if something is happening in the workplace that I’m not getting information about, I’m going to start having a conversation with myself and assume the worst. Then that becomes my story which I take to others and suddenly everything escalates.

“But if the person in charge is transparent and develops a culture of trust, you can have any conversation and provide clarity.”

that’s what fascinates me, so I engage with people and their stories to find out where things might be holding them back and where things have become habitual. I help them unlock that and shape a new behaviour.

At its best, benign gossip is simply idle chitchat that makes worklife a little spicier. There can be a fine line between banter and bitchiness, gossip and rumour mongering. When gossip gets out of control, it can cause conflicts between employees, impact on employee performance, and in turn, affect your business. The key is to stop it, before it gets to this stage.

Follow these steps to banish the bitchiness in your business…• In a confidential location (offsite or in a private office), address

the specific perpetrators. Give them a chance to air their differences away from prying ears. Be sure to have an open yet controlled environment that discourages naming and shaming or aggressive attitudes and behaviours.

WRITTEN BY: Samantha May

• Open a group discussion with all staff to air any issues – a good way to do this is to raise the topic of ‘gossip’ at the weekly team meeting.

• Encourage positivity in the workplace and lead by example.

• Make it clear that harmful gossip and bitchiness won’t be tolerated during induction and sporadically as part of team meetings.

Allowing bitchiness in the workplace to flourish, can lead to a culture of distrust and negatively impact productivity, morale, engagement and turnover – not to mention increase the company’s legal liability.

Approach the issue early, openly and head on, to nip it in the bud and deter future occurrences.

A good gossip session cAn be effective for teAm bonding And comrAdeship, but when does it cross the line into just plAin bitchiness And disruption?


Have a goal – before going on any social network, ask what you want to accomplish and work out strategies from there.

Be connected – check the settings of your chosen platforms and link them up to create a strong, consistent presence.

Look good – nothing says unprofessional like a pixelated profile. Whatever networks you are using, make sure you get your profile pic and cover image made to the right size.

Be social – social networks aren’t just about putting your own content out there, follow relevant pages and like/comment/share their posts to mix it up.

The main platforms in the Mackay region are Facebook, LinkedIn and Instagram – here’s a look at each of them >>>

YOUR FIRST COMMANDMENT OF SOCIAL MEDIA MANAGEMENT – KEEP IT SIMPLE! BE GENUINE, LET YOUR BUSINESS VALUES/PERSONALITY SHINE THROUGH AND DON’T BITE OFF MORE THAN YOU CAN CHEW. OVERALL, YOUR SOCIAL MEDIA PRESENCE SHOULD:


{ PISS-EASY SOCIAL MEDIA MANAGEMENT }


Statistically, Facebook has the best reach for your customers - it’s free, user-friendly and has over 13.2 million Australia users*.

Facebook management tips:

At the start of each week, do a bulk schedule of at least one post a day – that way any spur of the moment posts are a bonus

Ask open-ended questions and create a two-way conversation to engage your audience and receive feedback

Keep it interesting with a mix of photos, text, links and video

Keep posts snappy, between 100-250 characters, and let pictures or links do the talking for you

Post relevant links to your website to increase your online visitors

Share exclusive discounts/offers/promotions with code words to measure your conversion rate

Keep an eye on your stats via the Insights tab – identify peaks in activity to learn when your fans are online and what appeals to them

Ready to go a step further? Facebook has extensive methods of gathering information on their members, so it’s worthwhile researching their advertising options, to expand your reach when on the lookout for new customers.

Labeled the ‘professional Facebook’, LinkedIn has 4.5 million Australian users* who are all reaping the benefits of this online networking tool.

LinkedIn management tips:

Keep your company page and personal feed engaging with a mix of photos, videos, linked articles/images and infographics

Tag your connections in personal posts – as long as it’s strategic (this doesn’t work in company page posts)

Posting can be sporadic but check in regularly to respond to messages and connection requests

Join targeted groups – they are a great opportunity to learn from others as well as demonstrate your own expertise

Using imagery and short snippets of video to reach your audience is easier than you think with Instagram. With 4 million active monthly users in Australia*, it’s definitely a social media platform worth considering.

Instagram management tips:

You don’t need to post daily and it doesn’t offer scheduling so this is really an “in the moment” network

Find a balance between fun (behind the scenes in the office) and business-related images (such as clients/customers enjoying your products)

Use relevant hashtags to add detail or show off your company’s sense of humour but try not to go more than eight per post

Engage others to gain more followers – this technique is often overlooked because it’s commonly seen on Facebook, but it’s no different on Instagram. Easy ways to engage your audience; ‘Like if you agree’, ‘Like if you can relate to this’, ‘Tag your friends’

Get creative with your imagery – try different angles or test out the filters

Market your brand using trends – if you find something is trending (eg selfies), capitalise on the trend and tweak it so it relates to your business

* Source: socialmedianews.com.au – Social Media Statistics September 2014


No one can afford to target everyone. Taking the time to identify your target market (or markets) for each product or

service you offer is the best first step you can take to effectively marketing your business.

> Introducing our participants:

Geoff: 26-35yo, never married, uni educated, employed full time and a business owner in the finance industry.

Lachlan: 20-25yo, never married, uni educated, employed full time as an electrical engineer and owner of a sideline photography business.

Shane: 26-35yo, separated, uni educated, employed full time in retail management.

> What media channels do you access each week?

Geoff: Facebook, Instagram, radio (love a good iPod dock and latest tunes), house magazines (be it Real Living, Home etc). Not much of a TV person but I do watch the Sunrise early morning edition for the news.

Lachlan: Facebook, Daily Mercury, Instagram, Imgur, YouTube, Triple J.

Shane: Online I head to Pinterest, Facebook, Instagram and Wine Lovers (blog). On TV I’m watching ABC News, American Horror

WRITTEN BY: Jade McAuley

:

Story, True Blood, Supernatural, Homeland, The Project and Extant. For music I enjoy the Top 100 and ABC Classics, and I’m currently reading The Hobbit.

> What are your main interests outside of work?

Geoff: I live for coffee and brunch. Also enjoy gym/sport (general exercise and activity – preferably outdoors, such as a morning bike ride or a beach/park walk), travel and gardening – I find it surprisingly therapeutic and relaxing (a good lawn is key!).

Lachlan: Travel, photography and technology. I like to go out for dinner/drinks with friends, watch TV series and catch up on sleep from a busy week.

Shane: Travel, socialising and photography. I love exploring new areas, experimentation and Latin dancing.

> What associations or groups are you a part of?

Geoff: CPA, Public Practice, Tax Agent, Young Professionals (YP Mackay), Chamber of Commerce and LinkedIn.

Lachlan: LinkedIn and Engineers Australia.

“Yummies” or “Young Urban Males” are a recently labelled market sector, made up of guys who care about their appearance, prefer a drink at the Dispensary rather than a beer at Wilkies and choose to get married later in life, therefore having more disposable income in the meantime. They enjoy spending money on themselves and follow the latest trends in gadgets, sporting goods and more. This edition we take a closer look at how we can market to the “Yummy” target audience.


Shane: Facebook, RSPCA, Society of Growing Australian Plants (SAGP).

> How do you seek out information or solutions, for yourself or your family?

Geoff: Close friends, peers (fellow colleagues) and Google (tragically).

Lachlan: GOOGLE. Always.

Shane: Friends, LGBTI (online and phone lines), psychologists.

> What are the next 3 things on your “to buy” list?

Geoff: 1. Bose headphones (lots of flights so good to zone out occasionally); 2. New sports shoes; 3. Black suit (for upcoming charity cocktail event).

Lachlan: 1. All-inclusive trip to Fiji; 2. New camera lens; 3. Apple watch.

Shane: 1. Nikon D800; 2. Trip to the Philippines; 3. Shares in a mining company.

At K&Co we offer a wide range of gourmet catering options, from food supply through to venue hire and complete service staff. If you want to host an event to remember, contact us today to discuss what’s on the menu.

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* All apps reviewed are compatible with Apple, Android and Windows devices.

With countless mobile apps and seemingly endless Internet connectivity, working on the go has never been easier. The big question is, what tools are available to optimise this connectivity in an efficient, effective manner?

Evernote is a multipurpose app that allows you to create and collect text, photos, and audio notes, clip web images

and links, create and edit to do lists and reminders, share projects and track team ideas. Downloading Evernote means your paper notebook or diary just got bigger on the inside and smaller on the outside. Two fancy features that caught my eye were the ability to search text throughout your notes, including in images, and the business card scanner that extracts contact details from photos. How neat!

Cisco WebEx allows you to have face-to-face meetings wherever you are. You can share your desktop viewing

during the connection, collaborate in real time, use the whiteboard note-taking tool and record the meeting for later reference. Supported by HD video and audio, you won’t miss a thing – so hide those yawns.

Box is a cloud platform that allows you to securely store, share and manage your business’s files. Think of it as an

online server. No more leaving files at the office or struggling with emailing files that are too big. Box lets you manage shared tasks and deadlines and it facilitates access to the most current file copy. Keep confidential information safe by managing users, content and permission settings – a mobile office couldn’t be easier.

WRITTEN BY: Alanna Marslen

It’s no secret that technology is changing how we do business, but it is also changing where we do business.

Aristotle

1. Don’t aCt on EmotIonal rEsponsEs – overly negative or positive emotions can cloud your thinking

2. play DEvIl’s aDvoCatE – when you have a new idea or response in mind, look for all possible downsides

3. look at thE BIg pICturE – make a big decision with your long-term plans in mind

4. protECt thE DoWnsIDE – limit possible losses as much as possible before moving forward

SOURCE: jeffbullas.com

SOURCE: Business Insider• 72% of all internet users are now active on social media

• 18-29 year olds have an 89% usage

• The 30-49 bracket sits at 72%

• 60% of 50-60 year olds are active on social media

• In the 65 plus bracket, 43% are using social media

• Aussies spend an average 14 minutes on Facebook per hour of internet usage

• 71% of users access social media from a mobile device


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We have recently hosted representatives from QCoal and Vale Australia who both outlined their procurement process and opportunities arising in our region due to changes in their operations.

Both mining houses spoke about how they are looking to improve how they connect with local suppliers and become more efficient with their procurement processes to support local businesses.

Another example of this is BMA extending its Local Buying Program to businesses in the Mackay region to bid for work at Hay Point Coal Terminal. Since the introduction of its Local Buying Program in the Bowen Basin in 2012, more than 3500 supply opportunities have been made available to local small businesses in Moranbah, Dysart, Blackwater, Emerald, Nebo and Capella, with more than $40 million awarded locally to registered suppliers. BMA have now introduced the program into Mackay, enabling small local businesses the opportunity to competitively supply goods and services to its Hay Point operations.

In 2015 we will continue with our monthly industry briefings, which aim to keep our members and guests up-to-date on opportunities in the market. We are also hosting our Safety Conference at the end of March, featuring speakers from all facets of industry discussing key safety topics across the sector.

In the new year, in order to promote our members’ capability, Resource Industry Network will be launching an e-business database which is a procurement platform that will enable mining houses to access information more effectively.

We look forward to welcoming members and guests at the Industry Briefings in 2015.

WRITTEN BY: Julie Boyd, General Manager of Resource Industry Network

Despite talk to the contrary, there

are gooD things happening in our

resources inDustry that offer a light

of positivity for the next

12 months.


PHOTOGRAPHED BY: Lee Brake

Big picture thinking is essential – taking stock of where you currently stand, looking ahead at where you want to position your business in the future and then plotting out the necessary steps to get there. Our feature for this edition is focused on giving you the practical tools and inspiration to accomplish just that.

We’ve looked at the two internal foundation factors that make give your business legs – people and processes. These are elements that you can control and improve, to enhance your organisation. From how to take the first step in performing a procedural and communication audit to the benefits of upskilling and getting the most from your team, get ready for a boost!

Brad from Maven Capital has provided us with valuable advice on how to diversify your business while keeping an eye on the bigger picture, including some great tips on smart and sustainable growth.

And to finish off, it’s time to turn those pipe dreams into reality! Whether it’s in your professional or personal life, the ability to set and achieve goals is crucial in getting what you want. Forget the overdone acronyms and self-help books – we’ve got a simple system to share, that can be adapted for the office or home.

Let’s kick off the New Year with a baNg bY takiNg it to the Next LeveL – iN Your busiNess, iN Your career aNd iN Your Life.

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The key is to identify these skills with your staff and also areas for improvement/enhancement so that you can work on suitable options for upskilling.

A great way to do this is to have an informal one-on-one meeting with each of your staff members to gauge where they think their strengths lie and the areas that they could use a little extra assistance in.

The most prominent benefit of upskilling is increasing your business’s productivity and opportunity for new business ventures by improving your staff’s capacity, potential, confidence and motivation.

• Staff who feel valued and in turn are more efficient, are more likely to go the extra mile and less likely to leave

• Increased employee potential and overall business productivity

• Reduced costs on outsourcing and ability to complete more tasks in-house

• Your staff have the latest industry skills, keeping your business competitive and efficient

• Recruitment incentive as well as an opportunity for well-deserved internal promotions

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We each have our own skills and talents. Identifying what your staff are best at is the first step in upskilling. Someone might have great attention to detail, or be super creative or could be great with their hands – or all three.

Of course, there will be some outlay for the training and development, but if you invest in your staff, your staff will invest in your business. Click on the “Courses” tab at www.seek.com.au for a great variety of education opportunities across every industry, or check out our local Chamber of Commerce at www.mackaychamberofcommerce.com.au.


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WRITTEN BY: Jade McAuleyPHOTOGRAPHED BY: Just One Moment


Either way – diversifying is not something to be taken lightly. This is your business, and it’s important that you do your due diligence if you want it to stand the test of time.

Brad Gordon is a Mackay local, financial services advisor and fourth generation cane farmer. While working solidly to grow his financial business – Maven Capital – his vested interest in the sugar industry has led to a unique opportunity to diversify.

“Through ‘Maven Agri’, we’ve developed a course to provide advice and training to growers that will enhance their knowledge and understanding of sugar pricing,” Brad explains. “Approximately five years ago, growers were given the ability by their miller to

price their own sugar on market – however they weren’t given the assistance to ensure they could make the best long-term business decisions with this newfound opportunity. Over the last two years, we’ve created a nationally recognised course that will help growers

enhance their understanding on pricing so that they can make more financially orientated decisions and manage cashflow better.”

This educational program is the only one of its kind for the sugar industry in Australia. “We are looking to initially deliver the course during 2015 throughout the sugar regions in Queensland, following the successful pilot program that ran in early 2014.”

Diversifying your business the smart way

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Diversification is a common catchworD in our current economic climate – businesses are often being encourageD to look at how they can open up new

income streams to help withstanD the Downturn.

This is noT necessarily easy. you may come up wiTh plenTy of ideas on how To grow your business – wiThouT realising some may end up shooTing you in The fooT. or you may feel sTuck and overwhelmed aT The prospecT of invesTing more Time and money

when you are shorT on boTh.


While Brad has a genuine interest and understanding of the sugar industry, he’s also found an opportunity to diversify his financial services business. By providing the sugar pricing course, he will gain greater awareness for his principal business – and not just by exposing Maven to this new market of growers. Brad has the potential to increase brand awareness for Maven across Queensland with business owners from all industries, due to the unique and relevant service he is providing.

We spoke with Brad to discover his thoughts on profitable and sustainable growth:

1. It’s all about the core

“When you’ve got an idea to expand your business, the first question to ask yourself is – does it add value to the existing business and enhance its’ position? Any diversification has to add value and enhance the client offering. If what you’re intending to do doesn’t complement your core business – then you’re not diversifying, you’re chasing extra dollars.”

2. look before you leap

“Before taking any steps, do your background research and check the numbers,” Brad urges. “Not every dollar of growth may be beneficial, increasing your revenue doesn’t necessarily equate to more profit.”

“Anything that produces a quick return can unwind just as quick. Don’t fall into the trap of investing time and money into a product or service that may only be in demand for a short period of time.”

Sometimes the chance for growth isn’t only monetary. “Gaining visibility for your business is equally important. It doesn’t have a dollar value, but reaching a new demographic or building a stronger name in your core audience are vital for your business’s future.”

3. protect your brand

“How you trade is a reflection on you – for a clearly presented and strong brand, stick to your business model and don’t confuse your audience.”

You don’t want to be seen as the business that jumps onto any passing chance or trend. “An established business doesn’t

happen in an instant – just as marketing and advertising won’t give results straight away. Not everyone needs financial advice on the day you advertise. What we want to do is to make sure that when they do – they think of Maven. It’s the same for any business – be known for what you are good at, your reputation is more important than fast money.”

Having said that…There are some who don’t have the luxury of waiting – some businesses are in need of a quick fix.

“Look at your own business first before looking at what else you can do to bring money in. Your structure and operations are changeable – look for efficiencies that can be tweaked, rather than doing something else on top that will increase costs.”

Being prepared for growth is another strategy Brad recommends. “Be as streamlined and efficient as possible. Have all the structure in place so that when an opportunity for growth arrives, you won’t need to get more staff and equipment.”

As well as financial savings, streamlining creates important time savings. “Creating more time in your workday is an opportunity for growth – you can see more clients and do free marketing activities such as social media and networking that get your business name out there.”

• don’t waiver, once you’ve done the research right and have a good business model – stay the course. It might take time but consistency in your business practices make for a stronger organisation and a better saleable asset.

• Want to be here for years and years? stick to how you want to be perceived rather than doing something for a quick buck.

• Loyalty and integrity won’t win you every job/client – but it’s better to have quality over quantity. Servicing a select amount of ideal clients really well is worth a lot more than just having 1000s of names on the books.

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The final words…

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WRITTEN BY: Jessica Grant

1. conduct a revIew. In order for effective streamlining to take place, a thorough review of your business’s current practices must be undertaken. “Members from all areas of the business should be spoken to. You need to ask employees what is working well and what is not working well and if current processes are being followed. These conversations will lead to where problems lie in the organisation. To encourage cooperation in the review, you have to engage with employees from the very start of the streamlining project, and make it clear why the current processes are being reviewed.”

2. leave the comfort zone behInd. Persuading employees to embrace change is crucial. “It’s natural to resist change. People get into a nice little groove and they become familiar with their current way of doing things. There are eight stages of resistance and there are ways to combat each of them so that employees can see why the business needs to go on this journey.”

3. neutralIty Is key. “If you’ve got someone who can be neutral and facilitate the process appropriately, there’s no reason why it can’t be done internally.”

4. common problem areas. “A lack of communication within organisations is so common. If you don’t seek feedback you’ll have no idea whether you’re communicating effectively or not, so that’s a frequent problem when it comes to streamlining business processes. Communication and the lack of clear lines of responsibility are problems you often find when reviewing processes. These are both common problems that hold organisations back from efficient business practices.”

a busIness Is only as effectIve as the people and processes that make It run.

Tania Begg of impacT improvemenTs Has assisTed many organisaTions in reenergising THeir

meTHods of doing Business, THese are Her sTeps for How To iniTiaTe a sTreamlining projecT.

CONTACT US TODAY TO PUT YOUR BUSINESS OUT IN FRONT

Two in every three businesses we review are losing big money and time due to ineffective processes.

After working with Impact Improvements our clients have seen significant improvements and savings.

[email protected] 070 586 . WWW.IMPACTIMPROVEMENTS.COM.AUCONTACT US TODAY all enquiries welcome

IN FIRST PLACEYOUR BUSINESSLet’s put

ENGAGE. LEAD. ACHIEVE.


While the short version of achieving goals is to set your sights and get to work, the long, and more often successful version, has a few more steps to it. A quick internet search for ‘successful goal setting’ would lead you towards countless links and an overwhelming number of plans and procedures with ‘the secret to success’, however, the answer is, that they are all very similar in theory. Below we look at the key points to setting goals and making them a reality.

Clearly define your goal:When setting a major goal, be it personal or business orientated, it is important to be definitive. Having a clear outline of what

you want to achieve makes it easier to know when you have accomplished your goal. No goal is too big – but try to keep it to one or two major goals. This will mean you won’t lose focus. Success is largely based on understanding what is required to complete it, before setting out to achieve it.

Make an action plan:As they say, Rome wasn’t built in a day, but I would hazard to guess that there was a plan in place to get it done. Making an action plan is your road map to success; this is where you identify what tasks need to be tackled and break down your overall goal into smaller, more manageable steps. Take this time to analyse

WRITTEN BY: Alanna Marslen

what these steps will include and if there are any tasks you can delegate or outsource. Be sure to write down your action plan – be it on paper or online, whatever works best for you. Use a format that you are comfortable with, as it will be counter-productive adopting a complex spreadsheet if you won’t enjoy using it. Having your plan written down means you can keep track of where you’re up to, what’s next and it allows you to cross off what you have completed – my favourite part!

Stick with it (aka motivation and commitment):Motivation and commitment are what make us strive towards success. They give us the push, desire, and resolve to complete all of the other steps in the goal process. If you find that you have lost sight of your goal, try visualising what success will look and feel like. Placing pictures, slogans and visual cues around your office, as your screen saver or on the fridge will also serve as an effective reminder, and help keep your eye on the prize.

Frequently review and reassess:For long-term goals it is a good idea to set reminders to keep you on track and make time to review your achievements so far. Try setting calendar reminders or scheduling appointments with yourself to check your progress and highlight any hold ups. Your goal should remain the same, but the road you take to get there can change course regularly. Don’t be concerned if you need to amend your action plan several times before you reach your goal.


It is not always easy putting together a corporate wardrobe, so we have created a few ideas to help you with coordinating multiple outfits from a few key pieces.We’re all so busy, and finding something to wear in the morning can take up valuable time – but we often get bored of wearing the same things over and over. By incorporating patterns and select accessories, you can extend your working wardrobe.

Ladies: Choose pieces that are made of lightweight fabrics which breathe, this could include poly/cotton blends. Natural fabrics always feel great in our warm climate. I would recommend introducing classic fabrics into your wardrobe which are beautifully tailored, then accessorise with scarves, blouse prints, and layers of soft chiffon to add a little extra style.

Gents: Natural lightweight linens, superfine cotton tailored trousers and cotton blend business shirts can be a great way to look fantastic and maintain a professional image. Many men’s business shirts now experiment with cuff detail and front placket/button details, which give a confident edge.

CoLours: Navy, black and bone provide a framework for your professional style, and it can be challenging to bring

different colours into that mix. My recommendation is to look to your brand to offer suitable complementary colours. Experiment with darker tones that relate to your brand, for example if you have a red in your business branding – bring a darker, maroon type red into your wardrobe.

Changing it up with a darker colour palette, instead of using light or bright colours, will maintain your professional edge. If you are set on incorporating bright colours from your branding, then consider trying a bright under a more subdued colour.

aCCessories: I would steer clear of statement necklaces and cocktail rings in your corporate wardrobe. Professional accessories such as scarves and belts are perfect to add a finishing touch to your outfit, and you only need a couple styles of each to mix and match with the rest of your wardrobe.

Within my work, I have created corporate uniforms for many organisations throughout Australia, and there is always an emphasis on easy wear/easy care garments. When you look and feel good in your workwear, your confidence is boosted and it puts you in a good mindset for the day.

WRITTEN BY: Jason ChetcutiPHOTOGRAPHED BY: Forsyth DigitalMODELLED BY: Shane Richter and Bianca PietrzakSHANE DRESSED BY: Roger DavidBIANCA DRESSED BY: ChetcutiBIANCA HAIR AND MAKEUP BY: Bodytech Mackay

GettInG ready for work when you lIve In a cIty lIke Mackay requIres soMe care and thought to ensure that you are comfortaBle and cool, While also presenting a professional image.


Bianca wears examples of business uniform pieces that can be mixed and matched to extend your work wardrobe, while keeping brand consistency.

shane wears different outfits that show how to introduce colour into the male wardrobe, while maintaining professionalism and keeping cool.

WRITTEN BY: Michelle McLean, Alive & Brilliant Naturopathy

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Interested in bringing divinity into the workplace? I’m talking about divine smells! Essential oils can affect our health and wellbeing. If you have wished for a way to influence mood in the office, increase productivity or wanted more protection from airborne germs, there is a way… and it is scientifically proven!

While at the Vanderbilt Hospital (Nashville, Tennessee), wellness educator and registered nurse, Tonya McBride, led an initiative to see if diffusing Certified Pure Therapeutic Grade (CTPG) essential oils into the air would affect the hospital’s Emergency Department. Clear thinking by staff is critical to the survival of patients, and the results were significant. Surveying over 100 ER staff before and after the essential oil project, 41% said that they were stressed at work – dropping to just 3% after the oils. 60% stated they were frustrated at work before the oils, which came down to 6% afterwards.

From a workplace perspectIve, pure essentIal oIls:• naturally purify air• destroy odours and mould in the air• increase atmospheric oxygen• act naturally as an anti-microbial, antibacterial and antiviral• increase ozone and negative ions in the area, which inhibits

bacterial growth• can affect mood, perceived stress and energy levels (as shown

by McBride).

Many workplaces are now incorporating the use of essential oils to create a more positive work environment. But there is a catch... oils used must be 100% pure and free of synthetic compounds or contaminates. Studies show that when certified pure aromatic molecules are inhaled, they interact with the body’s olfactory

nerves and limbic system. This system is directly connected to the parts of the brain that control heart rate, blood pressure, breathing, memory, stress and other emotions.

The five oils used in McBride’s study included a citrus blend, as well as straight lemon, orange, lime and grapefruit. These carefully selected oils are all known to be uplifting and unisex. If you want to trial essential oils in your own workplace, or even just at your desk, a cold air diffuser is recommended, not an oil burner.

To influence just your own wellbeing, you can inhale directly from a bottle or apply oils to your hands, rub them together and inhale. Some oils are also food grade, which means they can be ingested or applied to the skin – however it is suggested contacting the manufacturer to ensure absolute safety before consuming. A few drops of food grade oil in your morning water can offer a great start to the day, while also helping to improve your long-term health and wellbeing.

Happy oiling!

Michelle Mclean is a qualified naturopath working in Mackay and the Gold Coast. *The oils used in McBride’s study were doTERRA Certified Pure Therapeutic Grade. For more information regarding the research initiative at Vanderbilt Hospital, head to YouTube.

DR PHILLIP BUSHELL-GUTHRIE | PLASTIC COSMETIC AND ORAL SURGEON

4944 0005 | 32 Brisbane Street, Mackay | mackayplasticsurgery.com

PUT THE BEST FACE ON YOUR COMPANYAs the face of your business, looking and feeling your

best will help you to put your best foot forward.

LaserIPL

LED LightCorrection Prominent Ears

LiposuctionLip Sculpture

Breast AugmentationBreast Reduction

Breast LiftAbdominoplasty

Upper Arm Reduction

Face and Neck LiftsEyelid LiftsSkin NeedingAnti Wrinkle InjectionsFiller InjectionsFat Transfer InjectionsAcne TreatmentsRosacea TreatmentsMineral Make UpRhinoplastyCoolsculpture

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Look for unusual pieces to liven up a minimalist setting. Clean, cool glass adds a professional effect to any room, but bypass the standard “tall vase with fake flowers” and go for something unique to match your business.

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BOQ CP RATE-Mackay City 120x210-InstinctsMag.indd 1 23/05/2014 2:42 pm


I have lived by this quote since I started working and it is something that my husband and I are passing on to our daughters. Even with the $9 and $7 a week that they get in allowance, I am already teaching them that 20% of this needs to be saved and they are learning to find the joy in seeing that balance increase.

In my role as a bank manager, I have seen quite a few people who are living pay cheque to pay cheque. With the national unemployment rate at 6.2% as of October 2014 (according to Australian Bureau of Statistics) this means that most Mackay people who are close to the financial brink can make their futures more secure with a regular savings plan.

1. Shop aroundWhen current standard variable home loan rates range from mid four per cent to low six per cent, it will mean a difference of thousands of dollars a year. Remember for each 0.25% drop in interest rate, it slices $60 per month off the average Australian mortgage interest cost.

2. Open a separate high interest savings accountI believe that your savings needs to be kept separate from your

day to day account. Make sure that these savings are earning interest. Make the money work harder than you.

3. Write it downYou need to understand your income and expenses. Budgeting will allow you to have a clear understanding of your situation and show you where your spending habits can improve. Look at every fixed expense you have and see how you can reduce that.

4. Get organisedYou will be amazed how much extra you can save when you bring your lunch to work and reduce takeout for both lunch and dinner. That parking cost of $5 per day will add up to $1,300 per annum in savings if instead, you could walk an extra block or two.

5. Get out of debtPay off any credit cards or personal loans that you currently have hanging around.

So if you are one of a number of hard working people in Mackay who have only a one month buffer of living expenses in savings, then I recommend you take a long hard look at your daily spending habits and take control of your finances. Start enjoying the rewards sooner!

WRITTEN BY: Melissa Green, Owner-Manager of BOQ Mackay City

Stop living pay to pay with these five tips:

I heard a Great quOte the Other day by Warren buffett;

“Do not save what is left after spenDing, insteaD spenD what is

left after saving. if you buy things you Do not neeD, soon you will

have to sell things you Do neeD.”


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AccommodAtion: Lanai riverside apartments back cover | www.lanaiapartments.com.au

Business BAnking: bOq Mackay City page 35 | www.boq.com.au

Business PerformAnce coAching: Impact Improvements page 27 | www.impactimprovements.com.au

corPorAte cAtering: K&Co page 17 | www.facebook.com/kandcomackay

finAnciAl PlAnning: Zoetic page 7 | www.zoetic.net.au

grAPhic design: black Owl design page 34 | www.blackowldesign.com.au

mortgAge Broker: Maven Capital page 23 | www.mavencapital.com.au

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Welcome to 2015! I’m not really a believer in New Year’s resolutions, but I do love setting and achieving goals.

Starting Instincts was a goal – well actually to be honest, it started just as an idea that I had because I wanted a new marketing channel, and then I promptly forgot about it. Over a year later and I was whinging to a friend about how I missed publishing. Her advice – “Why don’t you start that business mag that you were talking about?” That’s when it became a goal (and bless her for remembering a ‘brilliant’ idea that I had long since forgotten).

When I start something new, I get so excited and motivated that I can become a wee bit obsessive – luckily I’m a pretty good note taker, which means I have multiple lists for content ideas! I’ve been asked a couple of times whether it’s difficult to think up story ideas and if I worry that we’ll run out of quality content. My answer is always – never!

If time permitted – we could be putting out a monthly magazine full of useful articles, inspiring local stories and plenty more (way too many ideas bubbling over here!). Our business model works on a quarterly publication, which I believe is of better benefit to our readers and advertisers. Unfortunately for me, it means each edition I can pick only the best of the best topics to cover. And as challenging as that is, I think it makes for a good read. I hope you do too!

Edition four will be out on 1st July, including a feature on how our businesses are “Powered by People”. We also examine the cost of neglecting your website, try and get straight answers on image copyright and take a long hard look at ourselves in a practical article on beating procrastination.

If you have any feedback on Instincts, please feel free to drop me a line at [email protected].

Cheers,

For a full calendar of events head to www.instinctsmagazine.com.au

ZontA cluB of Mackay will be hosting an event to celebrate International Women’s Day in early March.

Stay tuned to their Facebook page for more updates: www.facebook.com/ZontaMackay

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