instincts magazine - edition 7

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Cover and article: Photographed by Just One Moment.

Mackay’s Premier Business Magazine. OWNER/EDITOR: Jade McAuley. CREATIVE DIRECTOR: Amy Sherlock. SALES MANAGER: Kate Robinson. WRITERS: Lee Brake. Jessica Grant. Samantha May. Alanna Brake. Jade McAuley. DESIGN AND LAYOUT: Black Owl Design. PHOTOGRAPHY: Just One Moment. Nicole Hatfield.

06. INBOX ZEROBecause anything is possible

30. MENTAL HEALTH MATTERSBeing aware is just good business

Owner operator of Angelo’s on the Marina, Angelo, shares his advice on how to bring back the love to your business

04. INSIDER SECRETSWinning in a competitive industry

08. WEB WISEWelcome to the blogosphere

18. TAKING OFFDon’t be weighed down by excess baggage

32. WORKING SPACESTake a sneak peek inside Pinpoint Property

37. MAKING HEADLINESGood news from Mackay businesses

PAGES: 22. - 29.23. KEEP YOUR COOLMake the most of media interviews

24. MACKAY MEDIA MAPWhere are they, who’s tuning in and who to contact

27. TALK THE TALKDeciphering media jargon

28. COVER METips for getting media attention

All information and images are subject to copyright. No part of this publication may be reproduced, stored or transmitted in any form without the prior permission of the publisher/owner of Instincts Magazine. The views and opinions of writers and advertisers do not necessarily reflect the opinions of the publisher. While every effort has been made to ensure the accuracy of information at the time of print, the publisher accepts no responsibility or liability for any errors, omissions or subsequent consequences, including loss or damage from reliance on information in this publication. © Copyright 2016 Instincts Magazine

4 Mackay’s Premier Business Magazine

Playing ball in a comPetitive industry. There is certainly no shortage of gyms, personal trainers and boot camps in Mackay.

So surely starting another training centre would be a big risk?Luke Goodale started Warrior the Centre in 2013, and – like a good trainer – he has taken the

business from strength to strength.

WORDS luke goodale, owner of warrior the centre PICTURES nicole hatfield


Are there benefits of operating in a competitive industry?

We started in a city with a saturated market of gyms and at a time when the mining boom was well and truly over. You need to keep your finger on the pulse to survive, which in turn creates a more focused and driven approach to all aspects of the business. As a result, the community greatly benefits with a high quality, polished and tailored service.

Do you watch what the competition is doing?

To a degree yes. I keep one eye on what some of the other training facilities are doing in the States and, as more facilities are starting to open up in Australia, my focus is migrating to them as well.

However, my other eye is purely focused on moving ahead and making our type of facility the future of the fitness industry

and becoming the leader in this field. We don’t pretend to do everything, we just focus on what we do really well and concentrate our energy on that.

Do you believe collaboration is useful/achievable in a competitive environment?

I believe that having colleagues/peers/mentors is important in any competitive environment but understanding your demographic is crucial.

I have constant contact with many of the owners I’ve met in the States and we regularly discuss ideas and concepts with each other. We have even had the owner of a Worchester (near Boston) club come and stay with us for four days and work in the facility.

WORDS luke goodale, owner of warrior the centre PICTURES nicole hatfield

In buSIneSS And In lIfe, luke goodale Plays to win.


Actually, there’s probably several things you should keep – but where would they be?

Inbox zero doesn’t have to be another burden to your overwhelming workload – it can be a shining example that whatever you set your mind to, you can achieve. Mt Email will not master you – you will be its master!

1. Base camp

Spend some time getting the foundations right – this means folders. Depending on how you operate, you may choose to have a folder for each client or each project. Setting up folders to mimic how your online documents are set up is an easy way to get organised quickly.

WORDS Jade mcauley

make way – you’ve got new email coming through But oh wait, your inBox is too full. or it’s full of Junk. or you’ve overlooked something that was pretty important Because you couldn’t see the tree for the woods.

There is no room for a “Misc” folder here, but you may want one for “Quotes” or “Potentials” – a record of what’s gone out before it becomes a job. A “Reading File” is another good one, for any blogs or newsletters that include an article you want to read but don’t have time for. Then, when you’ve got 20min before boarding a flight or you’re waiting to pick someone up, head to your Reading File and smash through them.

2. turnaround time

Depending on the frequency of your incoming emails – set aside time to check them. Once a day, twice a day – it depends on your situation. Best productivity practice means working in blocks – set an hour for this project, set an hour to clean out emails, etc.

This doesn’t have to include actioning – starting work on an email can be done when you’ve allotted time to work on that particular project, or have a block of client work.

3. trail rhythm

Remember in the old days when you actually got mail? And when that mountain of envelopes arrived each day – did you go through them all, leave them there, look at a couple again later in the day, maybe file one or two and then look at them all again in a few days? Of course bloody not! You sorted the mail – and email is no different.

> goodBye: Delete crap or stuff that you know isn’t right for your business.

> Quick action: If it’s going to take two minutes or less, do it and delete it.

> action: If you need to do something, or you need to give it some thought, click that red flag reminder on and file this under the appropriate folder you have created for it. That way, when you’re working on that client or project – you can easily see what needs to be addressed.

> reference: For something you think would be handy to keep but doesn’t require action, just pop it in the client or project file. If it’s a generic item that you want to read, place it in your Reading File.

> reminders: For anything that needs to be actioned by a certain date, make a quick reminder in your calendar – one that will pop up ahead of time and annoy the crap out of you until you do it.

4. practice

You can go on stressing about being super busy and having a full inbox to prove it, or you can be a communication pro and get on top of your email. The more you follow these steps, the more natural it will become and before you know it – a clear inbox will be just another thing to add to your list of achievements.

No one can tell you how to do your job, and no one knows the way that you prefer to work. These are some very basic tips that I’ve tried to make stretch over many possibilities – hopefully they will help stop you from falling over the edge!


To be found online, you need an online presence – and now many business owners and enTrepreneurs are asking, “do i also need a blog,

and where would i sTarT?”

A common misconception is that it’s difficult to set up a blog and that maintaining one takes a lot of time and money. A blog is simply a regularly updated website/page that is written in a casual or conversational style.

Blogging can be an incredibly valuable tool to help you engage with customers online, and make your business much more visible on the web.

whaT will a blog do for you?

>>> It will drive organic traffic to your website and social media, when shared across your current online platforms (eg LinkedIn – where the business market is).

>>> It allows you to build a community around your business by humanising the company and establishing a personality. Blog writing style is conversational; write like you are talking to a friendly customer. A good tip is to ask a question at the end of your blog post to get your audience talking back to you. Asking

things like “What did you like about XYZ?” or “How did you do ABC?” could provide you with very valuable customer feedback.

>>> It helps improve your search engine optimisation (SEO) results. People and search engines both favour fresh content (aka regularly updated). As you post content about your products or services (say, for example, you’re a training company) and you regularly add content about training, you are incorporating keywords and phrases that can help expand your reach and target additional search traffic.

>>> It gives more insight about your audience. By reviewing the blog analytics, comments and reviews, you can find out what topics your audience found the most interesting and engaging, and potentially expand on that to drive more sales.

>>> Blogging is a low cost way to establishing industry expertise. While you’re showcasing what you know, by keeping your audience up-to-date on trends, news and advancements, it also helps you to continually grow your own knowledge about your industry or products. As well, researching and explaining a topic develops your own learning on that subject.

how To geT sTarTed

>>> If you already have a website (which you should), you are already halfway there. Adding a blog page to your website will bring all that extra SEO traffic and show off your branding, products/services and shop location.

If you don’t have a website, or want to keep your blog separate, there are a number of free or cheap platforms you can use. Try Wordpress, Blogger, Weebly or LinkedIn.

>>> Before you begin writing, make a content plan. Create a list of topic ideas and start with the beginner/basic ones to provide background for your audience. Keep the list handy; any question you get asked, when actually working with clients, is a potential blog post!

>>> How often to post is a very common question; the answer though is completely up to you. You can post every day, twice a week or once a month – however, more posts equal more potential traffic. Consistency is key. If you decided to post every

Tuesday and Thursday, stick to it or your audience will have trouble following you. Your readers are like you – busy! Avoid writing long essays; keep it light, short and punchy.

if you’re noT blogging, now is The Time To geT sTarTed!

WORDS alanna brake

hoT Tip...

Use your headlines to grab readers’ attention. Aim for something snappy and use tags and categories where you can, to help increase SEO.

some easy topic ideas are:>>> Top 5 tips on xxx / Best 5 xxx on the market

>>> How to use Product A

>>> A day in the life of a (your profession)

>>> Top 3 common mistakes when using xxx


Growing up in Mackay, dinners at Angelo’s Trattoria were a treat – a special occasion. Going out for a friend’s birthday brunch the other day, we went to Angelo’s on the Marina. The welcoming atmosphere, the lovely round of “Happy Birthday” from the staff, the special treatment of the whole table (hello, complimentary round of mini pancakes with homemade jam!). And none were more attentive, more approachable or more resounding than Angelo himself. Because, according to Angelo, “dining is a celebration of each other”.

At just 17, Angelo Leonforte left his family home in Mareeba to head to Hayman Island for “a unique opportunity”. “I had always enjoyed cooking with the family and welcoming people to our table – it’s the Italian way. When I was offered an apprenticeship at a five star restaurant, surrounded by authentic, quality chefs and a wide spread of cuisine – I knew it was the right thing to do. We covered Italian, French, Polynesian, Australian, butchery, baking (including French baking) and more – I loved it.”

Five years later, Angelo was one of four Queenslanders to receive a scholarship to study abroad. “I started in Sicily with a chef who had almost 60 years of experience, he was truly amazing. Another stop was a village on the Austrian border at a two star Michelin restaurant. For the whole trip – I was immersed in cuisine.”

Passing through Mackay to visit friends in 1997, Angelo spoke to a real estate agency and all of a sudden – his dream was in action. Angelo’s Trattoria opened on Sydney Street and was well known for authentic Italian cuisine, and an owner who cooked while also being front of house. “Experiencing food is a big part of the Italian culture.


WORDS Jade Mcauley PICTURES Just One MOMent PhOtOgraPhy


Sharing in someone’s experiences, making their celebration extra special, feeding them delicious food – this is what my business is based on.”

In 2002, Angelo’s on the Marina was opened and it only took a couple of years for Angelo to realise that to do both the way he wanted, it was too much. “I love engaging with people, I want them to feel like they have been welcomed to my table. I’ve had many customers say that they love that the restaurant owner will personally serve them. Having the two locations – I couldn’t be in the restaurant as much as I wanted.” The Trattoria closed and Angelo’s stunning marina location is now 14 years old. “We hear some amazing stories – people who had their proposal in our restaurant, they keep coming back and then they’re bringing their kids here and we see them grow up. I love being around people and watching Mackay families grow and celebrate each other – it’s more than a business, this is who I am.”

Angelo feels that staff are an extension of the business owner. “Creating the right culture happens slowly, and it’s not really something that can be taught – it’s something your staff need to experience. We never stop learning, and it’s important to support your staff as they grow and develop.” Angelo’s team share his dining philosophy. “Hospitality means welcoming people, and giving the best of yourself – taking the time and care to ensure that people receive not just a good meal, but a good experience.”

And like any business in our region, Angelo has been looking at ways to diversify and adapt to the changing market to ensure his

business stays relevant for customers. “I believe that you need to keep evolving, that’s partly why I love to travel – I take on board what other restaurants are doing, to see if that would work for us.” And it’s bringing these initiatives into his business that have allowed Angelo to continue to live his dream. “I couldn’t think of doing anything else, I never want to retire – I want to do this forever.”

Staff firSt

“Treat people with the same love and respect that you would show your family and friends.” This not only applies to customers walking in the door, this is how Angelo regards his employees as well. “I have a personal relationship with every one of my staff, their successes are our successes.”

foSter cuStomer loyalty

Angelo’s on the Marina has started cooking classes, giving diners the chance to create their own Italian wonders in the kitchen. “We’ve had great feedback from the classes, and they’re another chance to get close and build a rapport with customers. We create a beautiful meal together, and then all sit down to enjoy it.”

-- because l’amore vince tutto (love conquers all)


read your cuStomer

“When someone comes into the restaurant, I welcome them like I would a friend coming into my home. And then I pay attention – people will let you know through body language what they want. Whether they’re looking for a fun night out or an intimate dining experience, respect that and follow through.” This could include regular check ins with an occasional joke to lighten the mood or allowing plenty of space, so that they can enjoy just being alone.

Go where the people are

With over 2000 likes and a highly engaged audience, Angelo’s on the Marina is embracing Facebook. “It’s like having a database of potential customers to talk to. And we know we’re not perfect, so if someone lets us know that they didn’t have the experience they were hoping for – we can talk to them and turn that negative into a positive.”

liSten to the market

“You have to pay attention to how things are right now, rather than waste time wishing they were back to booming. For many in Mackay, money has been pretty tight but people still deserve to have a good night out. So we introduced the $15 nights – pasta on Mondays and pizza on Tuesdays – plus a $25 all you can eat for Wednesdays and Thursdays. It helps us to bring more people in on our slower nights, and gives our customers an affordable option to dine out.”

advertorial

a local enGineerinG firm, led by two central QueenSland born and bred localS, Staffed by local people – and they were juSt awarded a larGe tender in far north QueenSland, over major competinG companieS.Cell Engineering celebrated 10 years in business in 2015, and directors Justin Trott and Troy Gallate are proving just how talented and innovative Mackay can be. “When it comes to product quality and project capacity, we’ve got a very high standard,” Justin explains. “Even in boom times, our team are heads down – working hard to keep improving our product. Whether there’s clients just walking in the door or we’re out there letting people know we’re here – our product and processes are always being refined.” The company has expanded in 2015, opening a Darwin office to service the Northern Territory.

Troy believes that the team of 12 long-standing employees is one of Cell’s biggest assets. “Being a small team and so close to the coal face, we have the ability to react quickly when needed. I think that ‘buy local’ is important, but local businesses also need to be competitive for their clients. That’s what we offer – I don’t expect a company to choose us because we’re local, but I think that the expertise, product and service we produce is superior to what a lot of firms in metro areas are offering.”

cell enGineerinG haS two main offerinGS:

1. automation: developing control systems to operate your machinery 2. power systems: designing, building, installing and maintaining power distribution at your plant

According to Justin, it comes down to consistency. “We all have budgets and timeframes to work within, but if you can consistently offer the quality of product and service that you would expect from another business – then you’re building a reputation that will keep you going for the long-term.“

at engineeringExcElling


Young Professionals MackaY (YP)

YP is open to everyone, regardless of age, industry or career progression and focuses on building relationships and friendships first, and business connections second.

We meet… at casual coffee mornings on the first Thursday of every month.At a meeting… just come along, grab a coffee and chat amongst the group.We also… host a “major” professional development event every six weeks to two months, and have casual Friday afternoon drinks every couple of months.It costs… nothing to join and our major events cost $20-$50.

To get in touch… email [email protected].

facebook.com/groups/YPMackay

MackaY WoMen in Business (MWiB)

MWIB holds events designed to connect, motivate and inspire all business women of Mackay and the surrounding regions.

We meet… monthly.At a meeting… we have a local guest speaker to share their inspirational and motivational story, plus raffles, lucky door prizes, lunch and plenty of time to network.It costs… $37 per event (includes 2 course meal).

To get in touch… facebook.com/MackayWomenInBusiness

MackaY region chaMBer of coMMerce (Mrcoc)

MRCOC is an advocacy group, to help local businesses to receive the same advantages and opportunities as those who operate in larger metropolitan areas.

We meet… monthly at our Business After Hours networking event.At a meeting… you’ll meet like-minded people in a relaxed atmosphere and learn about upcoming opportunities and events.We also… provide professional development programs.It costs… $33 for non-members to attend a Business After Hours, $22 for members. Annual membership costs vary depending on the number of people employed in your business.Members receive… Discounted event rates // Access to “members only secure zone” // Special Member 2 Member deals // Opportunity for a member business to place a 40 word advertisement in our E-Notices // Website listing in various formats

To get in touch… contact Dale Cramer at the Mackay Region Chamber of Commerce office on 4953 1603 or 0408 534 045.

mackaychamberofcommerce.com.au

WelcoMe to the World of netWorking! We’ll Be Your tour guide for 2016, enjoY the journeY as You venture to neW Places, Meet neW PeoPle and Make the Most of all the oPtions availaBle. Bon voYage!

Business netWork international (Bni)

BNI is a professional networking organisation designed to help members gain new business through a structured referral system.

We meet… weekly – Blue River chapter: Wednesdays, Pioneer chapter: Tuesdays.At a meeting… we go through the agenda, including a one minute infomercial about our business, a 10 minute showcase, a training segment and then referrals are passed amongst the group.We also… have social get-togethers.It costs… nothing to be a guest (you get two passes). Membership is $1298 for new members and $891 per year for renewal.Members receive… trade exclusivity, only one of each profession can join each chapter.

To get in touch… for Blue River, contact Michelle Cross at [email protected] and for Pioneer, call David Tranter on 0423 623 241 or Sherie Jones on 4967 4200.

bninq.com.au/visit_a_chapter.php

BoWen Basin Mining cluB (BBMc)

BBMC offers networking opportunities across all levels of the mining and resources sector.

We meet… bi-monthly throughout Mackay, Emerald and Moranbah.At a meeting… we receive project briefings and company updates from senior management of mining companies.We also… run the Qld Mining Contractor Awards.It costs… $95pp to attend luncheons.Members receive… regular email updates for tender opportunities.

To get in touch… become a member online (for free!) and you will be kept up to date with events and announcements.

bbminingclub.com


australian institute of ManageMent (aiM)

AIM is the peak body for leadership and management.

We meet… monthly for committee meetings.At a meeting… we discuss upcoming events, member engagement and increasing membership in the Mackay region.We also… hold events, such as networking get-togethers and an annual awards night.It costs… $90 for a membership application fee, and annual subscriptions range from $150 to $415 – depending on the type of membership.Members receive… Access to the AIM Mentoring Program as a mentor and/or mentee // Subscription to AIM Magazine, 6 issues per year // Use of AIM library services and online access to thousands of full text journals // Access to Member Lounges in Brisbane, Sydney, Canberra and Hobart, and meeting rooms and free wi-fi at AIM locations across Australia (excluding WA) // Use of nationally recognised AIM post-nominals // Preferential event rates // Preferential pricing for management diagnostic tools such as DiSC // Preferential services, and bookshop purchases

To get in touch… contact Nicolette Ffrost, Engagement and Events Manager, on 0419 484 517 or email [email protected].

aim.com.au

MackaY tourisM liMited (Mtl)

MTL is for businesses that provide services to or for tourists, or service businesses that operate in the tourism industry.

We meet… about every six weeks.At a meeting… there’s an update on what’s happening with MTL, campaigns and opportunities to get involved in. Member businesses have the opportunity to promote their services to the group.We also… hold workshops on various tourism related topics throughout the year, host the annual Mackay Region Tourism Conference and Tourism Awards, run a leadership program for operators and offer opportunities to participate in campaigns and advertising.It costs… from $259 for annual membership packages.Members receive… Brochure display in Mackay Visitor Information Centre // Preferential quotes and bookings // Weekly members e-newsletter // Free or discounted attendance at networking functions, workshops and events // Membership certificate and sticker // Use of Mackay Tourism member logo // Access to Mackay Region branding including style guide and images // Advertising opportunities in annual visitors guide // Promotion through our social media channels // Cooperative marketing opportunities plus much more.

To get in touch… contact Lyn Wingrave, Business Development Officer, on [email protected] or 0448 994 180.

mackayregion.comrocket netWork

Rocket is a ladies-only business networking group that offers fun ways to meet new people and better your business or career.

We meet… monthly.At a meeting… we play ice breaker games, win prizes, make new connections, hear from guest speakers and learn more about each other, business improvement and ourselves.We also… have a Facebook group that any professional ladies in the Mackay region can come to for advice, to share expertise and get to know each other better.It costs… $50 to join for a year, casual prices are $5 for after work drinks events and $30 for lunchtime events.Members receive… free entry to all events (not including food/booze, although after work drinks have complimentary catering) and a monthly eNewsletter, which features the special offers and deals only available to Rocketeers.

To get in touch… contact co-founder Jade McAuley on [email protected] or 0448 866 388.

facebook.com/groups/rocketnetwork

startuP MackaY

Startup Mackay is for people wanting to innovate in business.

We meet… monthly, currently every first Tuesday.At a meeting… we swap ideas and do updates on projects.It costs… usually the cost of a drink or meal, to cover costs.To get in touch… email [email protected].

startupmackay.org

resource industrY netWork (rin)

RIN is a not for profit membership group focused on the resource services sector and allied industries within the Bowen and Galilee basins.

We meet… monthly for industry briefings.At a meeting… expert presenters from within the sector speak on issues relevant to our members. The Board provides an update and it is also a networking opportunity.We also… host a variety of events specific to our sector, eg lunch with Federal Minister for Resources, Energy and North Australia, Josh Frydenberg. We also operate two sub-committees: the Export Group and the WH&S Group.It costs… $45-$65 for members, and includes a meal and beverages. Membership is an annual fee based on the size of the business.

To get in touch… 4952 4184 or [email protected]

resourceindustrynetwork.org.au


These quick reads will get you up to date on what’s happening in some of our largest

industry sectors, and what’s on the horizon for the Mackay business community.

While we experience the continuation of an oversupplied market, keeping coal prices at long term lows, the sector continues to do all it can to minimise costs and operate profitably in this low cost environment. There have been a number of green shoots starting to emerge, which are indicating that we may have at least reached the bottom of the cycle. While we don’t know how long we will remain at the bottom, the good news is, we know that it’s likely it will only go one way from here.

Queensland has largely untapped mineral and energy reserves; and despite the current low prices, long-term growth in global demand for resources is widely forecast. In November, the International Energy Agency (IEA) released its annual World Energy Outlook Report which confirmed forecasts for strong growth for export opportunities for our thermal coal, coking coal, gas and uranium. According to the IEA, Australia’s coal exports are set to grow by over one-third, with 45 percent of the growth being coking coal, an essential ingredient in the making of steel.

The good news is that the mining services sector in our region has transformed into a much leaner, more diverse and cost competitive supply chain, that has established itself as an integral support network to the mining companies, as they deal with the current coal price.

As we move back into a growth cycle, we can expect to see many of these companies benefit from the transformation process they have been through.

WORDS Tony Caruso, Chair of resourCe indusTry neTwork

summary reporTs on maCkay’s resourCes and eConomy and suGar

indusTries from leadinG professionals in our reGion.


There is no denying that the last two years have really hurt the people of Mackay, as we experienced our ‘GFC’, albeit five years later than the rest of the world. From what I see, individuals and businesses alike now truly understand that there is no golden goose that will save us, and those that did not align their businesses against the new economy quickly enough, suffered.

2015 was a year of recalibration and restructuring. While the recent approval of the Adani Mine is encouraging, it is other areas that excite me too. CQUni Engineering Centre will be taking its first batch of students all the way through their degree, begining in 2016, which helps secure our future with young people either choosing to stay in Mackay or drawing students from other regions.

The City Centre Revitalisation has now been finished and businesses in this area reported increased trade as soon as the streets opened up. I believe the new Dudley Dennis Library in the Dome will also increase foot traffic. And, although infrastructure improvements drive economic development, events such as the AFL game between Brisbane Lions and St Kilda, Australian Masters Indoor Cricket Championships, Netball’s Super Nationals and our turn to host the Qld Mining & Engineering Expo all in 2016, will help smaller players of our economy from taxis to hotels to restaurants.

I believe the Mackay region in 2016 will lay the groundwork for our town to become more sustainable.

WORDS melissa Green, owner manaGer of BoQ maCkay CiTy

As I write, the Central District sugar industry is in the final throes of the 2015 crushing. This year’s season is ending, slightly improved on what was previously expected, with elevated sugar content filling some of the gap created by long, dry conditions.

In recent months, we have been on a rollercoaster ride with the world sugar price hitting its lowest ebb in seven years. We have since seen a recovery with prices now around the 15c/lb mark. This increase is driven mainly by a forecast world sugar deficit to the tune of 2-6 million tonnes. El-Niño weather conditions threaten the crops in Brazil and India, while a strong ethanol demand in Brazil is likely to result in more of this country’s crop being made into ethanol, not sugar.

The extended dry conditions here have also adversely impacted on the potential of our own 2016 crop. It was with great relief that most growers received some rainfall during storm activity, giving the crop a good chance to recover.

Politically, the sugar marketing debate hangs in the balance with the Sugar Industry (Real Choice in Marketing) Amendment Bill due to be debated and voted on in parliament in December.

The growing sector is pinning its hopes on a positive outcome that will recognise grower choice and pre-contractual arbitration.

WORDS kevin BorG, Chairman of CaneGrowers maCkay


Whether you’re flying to the other side of the world or going just a few hours down the road, these tips will see you safely through any business trip.1. Skip checking luggage... If possible, avoid checking luggage when making short business journeys by plane. It’s quicker, easier, and a little cheaper in some cases. As an added bonus, only taking a carryon bag eliminates the risk of your luggage being lost. There’s nothing worse than packing for a

WORDS JeSSica grant

packing eSSentialS...

> Wi-fi – There’s nothing worse than getting stuck somewhere without reliable wi-fi when travelling for work. Invest in a portable modem, so you can check emails and keep up with your workload on the road.

> SnackS – Airport food is notoriously overpriced, and it can be easy to turn to unhealthy junk food when travelling, especially at roadside pit stops. Pack some healthy snacks to see you through your trip. When you’re in a strange city and get the midnight munchies, you’ll be glad that your snack stash means staying inside your comfy motel room.

> Backup BatterieS – Ever had your phone or laptop lose power at a crucial moment? To avoid getting stuck with a dead device, take along spare batteries and – of course – your battery chargers!

> BuSineSS cardS – There’s not much point in travelling for work if you don’t leave an impression on potential clients and business contacts. To make the most of your business trip, keep a stash of business cards close by at all times.

Safe travels!

business trip, only to have your bags sent to the wrong place, ruining your carefully laid plans.

2. BaniSh WrinkleS... Worried about your nice business clothes getting crumpled on the road? Avoid showing up at corporate events and important meetings looking like you just rolled out of bed, by storing your best outfits in garment bags, to prevent them from getting totally crushed. You can also try folding your clothing at the seams, or, if ironing really isn’t your thing, invest in some wrinkle resistant outfits.

3. Save Space... It always helps to look your best when meeting with clients, but travelling light calls for a modified grooming regime. Light and conveniently compact, travel minis are the perfect solution to keeping up your appearance on business trips, and can be purchased at supermarkets and chemists.

4. Stay healthy... Business trips may look glamorous, but travelling can put your immune system to the test. Always keep a small kit of first aid essentials handy, with items such cold and flu tables, aspirin, bandaids and antiseptic hand gel.

Between making sure you’ve got everything organised for the work side of the trip and sorting out the travel logistics, it’s remarkably easy to leave important items behind. Making a packing checklist can help you avoid those last minute panic attacks at the airport.

MENTION INSTINCTS FOR

COMPLIMENTARY CORPORATE

BOARD ROOM HIRE

UNTIL 29/2/16

Mackay’s small businesses are a vital cog in our economic wheel and the backbone of our region. From affordable accommodation packages to our complimentary corporate board room hire until the end of February, we are here to support local for our region’s long-term sustainability.

P: 07 4957 4401 E: [email protected]

L A NA I R I V E R S I D E A PA RT M E N T S -

W H E R E E L S E !


For a full calendar of events head to www.instinctsmagazine.com.au

Chamber CoFFee and Chat21 January | 8am | Free – just buy your own coffee

K&Co, Nelson Street | [email protected]

roCket network lunCheon guest speaker Sharmin Messer [The Hungry Travellers]

28 January | 12 - 1pm | $25 Rocketeer / $30 casual Shamrock Hotel | [email protected]

bowen basin mining Club networking lunCheon with Anglo American 29 January | 12 - 2.30pm | $95

South’s Leagues Club Mackay | [email protected]

startup maCkay monthly meetup2 February | 5.30pm | Free

Location TBA | www.startupmackay.org

yp CoFFee CatCh up4 February | 7.30 - 8.30am | Free – just buy your drink of choice

Woodman’s Axe – City Store | [email protected]

Chamber CoFFee and Chat11 + 18 February | 8am | Free – just buy your own coffee

My Kitchen, Wood Street | [email protected]

roCket network aFter work drinks25 February | 5 - 7pm | Rocketeer free / $5 casual

Magpies Sporting Club [deck area] | [email protected]

resourCe industry network marCh industry brieFing4 March | 12 - 2pm | $TBA

Ocean International | [email protected]

roCket network lunCheon guest speaker Karla Steen [The Life Approach]

23 March | 12 - 1pm | $25 Rocketeer / $30 casual Shamrock Hotel | [email protected]

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Businesses can sometimes get the wrong end of the stick when it comes to media. For news outlets, their purpose is to inform the public on exactly that – “newsworthy” items. For niche media platforms, such as Instincts, we’re here to provide original and interesting content about our chosen topic.

Creating mutually beneficial relationships with journalists and content directors is not about what they can do for you. Like any healthy, long-term relationship – it’s about how you can genuinely help each other.

For this edition’s feature, we’ve spoken to all of Mackay’s local media outlets to bring you their firsthand tips and advice. Firstly we look at how to perform well in media interviews – because freezing up on air is never a good look! There’s a Mackay media map, offering some basic navigation tips for outlets that operate in our region (with more details being shared on our Facebook page). We’ve included a handy reference guide of commonly used media terms and then we’ve finished with the big guns, the thing that everyone seems to want to know – how to get the media’s attention.

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Zinc Radio Breakfast Announcer, Rob Kidd, has spent many years on the airwaves and has some helpful tips to breeze through a media interview.

WORDS Samantha may

> PreParation – accePt no SubStitute. Prepare two or three essential points that you want to get across during the interview and support your points with facts from your industry knowledge and experience. Also, find out the length of your interview before starting. If you know the interview will be brief, condense your answers so that you can cite your main points quickly. It’s perfectly alright to consult notes during the interview, but electronic is the best way to go – rustling sheets of paper cause unnecessary noise.

bonuS: Try to learn something about your host’s likes, interests, and prejudices. Don’t think of your host as an adversary. Relax, but stay mentally alert so that you can interact comfortably with them.

> can i get that on record? Listen carefully to the question and try to forget that you are being recorded, think of it as a normal conversation. If you consider it difficult, it’s ok to pause before you answer, to give yourself time to formulate a response.

> Stay on meSSage. Be assertive, yet pleasant, so that the conversation centres on topics at hand. One way to do this is to respond to a narrow question with a very broad answer that encompasses the opinions/points that you want to get across.

> make friendS. Establish a rapport with the interviewer. Even though they can’t see you, listeners can always ‘hear’ a smile. Slow down your speech, and your conversation will naturally be delivered in a warm tone. “Treat your host and the audience as you would friends – be friendly and responsive. Start with using their name and always end the interview with their name.”

0448 866 [email protected]

BECAME A LEGENDBY BEING ORDINARY

NO ONE EVER

We’ve all been in that situation – someone asks you a question, something you really should know, and you’re completely stumped. When this happens in a media interview, it’s even worse.


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Best sales contact... Rachael Smith 0417 267 373 or [email protected] media... Facebookcorelife.com.au

> InstIncts MagazIne <

Who we target... Business owners, managers and professionalsWhat we offer... Print advertising and advertorials (including exposure on website, Facebook, LinkedIn, email marketing)When we come out... Quarterly – January, April, July, OctoberWhere we are... Mackay region (from the Northern Beaches, out to the Marina, south to Paget) and out to NeboWhy Instincts? We’re Mackay’s premium business media platform offering a mix of inspirational articles and practical advice to an engaged audience looking to improve their business and careerBest sales contact... Kate Robinson, Sales Manager 0422 225 283 or [email protected] media... Facebook, Instagram, LinkedIninstinctsmagazine.com.au

> MIdweek <

What we offer... Print and online advertisingWhen we come out... Weekly on WednesdaysWhere we are... Mackay, mining areas and SarinaWhy Midweek? We’re a free weekly community newspaper delivered throughout the regionBest sales contact... Sarah Edwards, Media Advertising Manager 4957 0430

> the daIly Mercury <

What we offer... Print and online advertising, plus websitesWhen we come out... Daily, Monday to SaturdayWhere we are... North to Bowen, south to St Lawrence, west to Moranbah and EmeraldWhy The Mercury? We’re Mackay’s only daily newspaper with a strong commitment to presenting local newsBest sales contact... Sarah Edwards, Media Advertising Manager 4957 0430Social media... Facebookdailymercury.com.au

> core lIfe MagazIne <

Who we target... All agesWhat we offer... Print ad and editorial feature packages (including copy writing, photography, web banner and Facebook assistance), paid articles, business and personality profilesWhen we come out... Bi monthlyWhere we are... Mackay, Whitsundays, Bowen Basin, Central HighlandsWhy Core? We’re the community networking magazine with a variety of advice columns, business profiles and information/ stories relevant to our region


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> PakMag Mackay <

Who we target... Mums with kids aged 0-14What we offer... Print, website, social, EDM, event and blog advertisingWhen we come out... MonthlyWhere we are... Moranbah, Whitsundays and MackayWhy PakMag? We’re a publication with a huge heart for our readers and the strongest voice in the Mackay community to reach mothersBest sales contact... Tammy Parsons [email protected] media... Facebook, Pinterestpakmag.com.au

> trIPPIng MagazIne <

Who we target... Regional and international travel/tourism marketsWhat we offer... Print ads, adventure editorials, accommodation and food reviewsWhen we come out... Bi monthlyWhere we are... Cairns, Townsville, Whitsundays and MackayWhy Tripping? We’re the only free, full-colour gloss publication incorporating the affluent markets of Cairns, Townsville, Mackay and the WhitsundaysBest sales contact... Rachael Smith 0417 267 373 or [email protected] media... Facebooktrippingmag.com

Please note: Industry Hub is no longer in publication

> 4Mk Mackay – 1026aM <

Who we target... 40yrs+What we offer... Pre-recorded commercials, live reads, live location crosses, live events, digital and on air sponsorship and competition opportunitiesWhere we are... North to Bowen, south to St Lawrence and west to MoranbahWhy 4MK? We’re local, informative and even controversial at times with an audience who want to discuss issues affecting them on a local and national levelBest sales contact... Justine Price 4951 9800 or [email protected] media... Facebook, Twitter, Instagram4mk.com.au


> Hot FM – 100.3FM <

Who we target... 18-39yrsWhat we offer... Spots, promos, outside broadcastsWhere we are... North to Bowen, south to Marlborough and west from Nebo to MoranbahWhy Hot? We’re the station for younger people who enjoy socialising and have to have the latest in fashion and technology.Best sales contact... Roxanne Starrett, General Sales Manager 4953 5353Social media... Facebookhotfm.com.au/mackay

> Sea FM – 98.3FM <

Who we target... 25-45yrsWhat we offer... Spots, promos, outside broadcastsWhere we are... North to Bowen, south to St Lawrence and west to NeboWhy Sea? We’re the family station with the greatest variety of songs from the last 50 yearsBest sales contact... Roxanne Starrett, General Sales Manager 4953 5353Social media... Facebookseafmmackay.com.au

> Zinc Mackay – 101.9FM <

Who we target... 30yrs+What we offer... Pre-recorded commercials, live reads, live location crosses, live events, digital and on air sponsorship and competition opportunitiesWhere we are... North to Bowen, south to St Lawrence and west to MoranbahWhy Zinc? We’re an adult lifestyle station offering real music variety from the 80s, 90s and todayBest sales contact... Justine Price 4951 9800 or [email protected] media... Facebook, Twitter, Instagrammackay.radiozinc.com.au

Please note: Our local ABC radio doesn’t offer paid advertising but is happy to help promote relevant, genuine community news and events.

> SoutHern croSS ten (pluS eleven and one) <

Who we target... 20-49yrsWhat we offer... Spots, multimedia packagesWhere we are... North to Bowen, south to Sarina and west to ClermontWhy Ten? Our viewers vary broadly in age, lead active social lives and enjoy keeping up to date with popular culture and trends.Best sales contact... Roxanne Starrett, General Sales Manager 4953 5353southerncrossten.com.au

> Win netWork <

Who we target... 25yrs+What we offer... Spot buys, packages, sports packages and moreWhere we are... North to Bowen, south to Sarina and west to ClermontWhy Win? We offer a wide variety of entertainment programming as well as premium live sport coverage of NRL and international cricketBest sales contact... Sue Willett, Sales Manager 4968 4999wintv.com.au

Please note: Seven were unable to provide advertising information in time for print. For sales enquiries contact Vaughn Hansen on 0437 556 350.

tv

- STEUART H. BRITT


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availS... This is simply ‘Availability’ shortened, which refers to unsold units of time available for broadcast. Media folk tend to spend so much time jabbering on, that if there’s a word that they can shorten, they will!

BonuS Spot... These are typically freebie additional TV or radio spots that media like to throw in to sweeten a deal and give their client extra exposure to increase bang for buck. Although a great addition, they are subject to availability.

live read... Typically used in TV and radio, live reads are the announcer talking (you guessed it) live on-air. Radio tends to be about your business or community engagement, for TV – think live news announcements. ‘Lives’ are a great tool to have in a media campaign, as the listenership has trust in the announcer and this helps build the trust between the listenership and your business.

live croSS... Similar to a live read, the live cross is a correspondent at a location crossing back to the studio – again, think of weather crosses on Sunrise or a promotional giveaway or live outdoor event for radio.

priMe tiMe... Based on surveys, prime time is when the most people access a specific media. For print, it could be a particular day of the week, for TV between 6pm and 10pm and similarly for radio.

poSt-tiMeS report... This is a report that’s generated at the end of every month to show exactly what ads played at what times. Clients should receive this information every month from your rep (if they’re worth their salt) to show that your ads are being played when they should be - ie if you’ve booked prime time placement and discover that your ads are playing from midnight to 5am, you wouldn’t be a happy chappy.

WORDS SaMantHa May

Feel like those crazy media people sometimes just make up words? don’t fret; you’re certainly not alone! Here’s a quick rundown of some head-scratching terms to get you in the know.


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Media coverage differs from advertising as it tells the audience your business’s story, instead of directly selling to them.

Find out firsthand from local TV, radio and print media on how to successfully get media coverage for your business.

Q. What factors do you consider when running a story?

AnitA: All six news values – proximity, timeliness, impact, prominence, conflict and human interest. We strive to deliver a balanced bulletin with hard news and stories of human interest. Unfortunately, we can’t be everywhere at once. If stories clash, we have to make the difficult decision on what to cover.

Ange: The most important factor in getting anything at all on radio is its relatability to the station’s core listener. A close second is how local it is.

Q. How much information should i provide?

AnitA: It depends on the journalist. I prefer dot points rather than a full media release. I want to know the basics: who, what, when, where, why and how and contact details for more information.

Ange: From on-air experience, the more information you have, the better – but you don’t want anything that’s not relevant. A brief introduction plus at least five key points would suffice.

Q. Should i use a PR agency?

AnitA: I think it’s up to the business and whether they feel confident to pitch a story or themselves as talent. We don’t show preference based on where the pitch comes from.

Ange: That’s a tough one, to each his own to be honest! I’d suggest doing it yourself – nobody knows your product like you do, so treat it like your baby and take care of it yourself.

WORDS AlAnnA BRAke

Anita TheodorouProducer/Journalist,

Seven Network

Angela JulianContent Director of HotFM and SeaFM, Southern Cross

Austereo

MAV006_Maven_Instincts_Ad_SEPT15_FINAL.indd 1 2/09/2015 9:06 pm

Q. When should i get in touch?

AnitA: I always recommend flagging an event with us at least a week out and a follow up email the day before the event.

Ange: While radio might give the impression it’s all “fly by the seat of your pants” – it’s not. Every promotion, every stunt, every talk topic is all planned in advance. Give the station a good two-week lead. It gives them a chance to get the event mentioned numerous times and build the messages towards it.

Q. What is the best way to get in touch with you?

AnitA: For the local news, preferably an email to [email protected]. We can put the information straight into our diary to reference closer to the date.

Ange: From my experience a good “sell” in person or on the phone is 100 times better than a mass email out. Or email and then follow up in person, on the phone or face-to-face.

Unfortunately the Daily Mercury declined to comment on how to get print media coverage, so I asked our editor, Jade McAuley, for her top tips on getting into the daily press:

> PictuRe tHiS: Having a good, high res photo will increase your chances of getting printed by at least 1000%! Ok so I made that up, but it really is important and if there are people in your pic, include full names or it’s a no-go.

> time to go: The Merc have their Better Business section

on Tuesdays and Thursdays. Keep this in minding when sending through a story. Your fantastic story can’t be printed on Thursday if it’s not in the newsroom until 4pm Wednesday, and it will be forgotten by Tuesday.

> noSe foR neWS: “My business is super great because…” = trashed! This is not advertising, this is giving the media something really relevant and useful for their audience. You have to have an actual news angle, the fresher and more unique – the better.

Daily Mercury newsroom: [email protected]

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Did you know that untreated depression results in over six million lost working days each year in Australia?

And that research shows $2.30 is the average return on investment for every $1 invested in creating a mentally healthy workplace?

It’s pretty hard to wrap your head around, isn’t it? In a community like Mackay, where business can often be high-stress, high-stakes and highly competitive, these simple statistics should be ringing alarm bells for us all.

Taking The righT sTeps

I’m no mental health professional, but I was lucky enough to chat with Jeremy Audas, CEO of Mental Illness Fellowship North Queensland Inc. Jeremy is a busy bloke, but he provided me with enough information to answer all my questions and possibly fill a book.

The first step – create a work environment where employees can feel comfortable and help themselves. Prevention is better than a cure, so create a workplace that fosters good mental health.

Talk openly about mental health in team meetings and toolbox talks and place a few brochures and fact sheets in the staffroom. It gives staff easy access to the info, and helps to remove the stigma associated with admitting there is a problem.

Creating a discrimination free workplace with zero tolerance for bullying makes a big difference. Monitoring employee workloads carefully – if an employee regularly works long hours, takes work home or works through breaks, address the issue directly and look at your resourcing levels. A strong, positive leadership culture and clear communication helps, because it makes people feel valued and confident.

The next step is often awkward and uncomfortable, but it’s vital. Learn to recognise the signs that someone may need help, and be willing to approach them. Beyond Blue recommends being

aware of recent changes in an employee’s behaviour. Warning signs include: if an employee shows signs of irritability, agitation or stress, is disorganised, flustered, overtired, socially withdrawn, or is flat and distracted.

It’s not your role to diagnose mental illness, but the onus is on all of us to assist someone to get help if they need it. When approaching an employee you’re concerned about, show respect and concern. Tell them you’ve noticed a change and arrange a private conversation. From there, encourage them to get help and provide details of mental health services. Check out these roleplay videos for different scenarios at www.beyondblue.org.au/workplaceonline.

If an employee does ask for help, develop and implement a return to work or stay at work plan, tailored to that employee’s needs. There are some great resources available at www.beyondblue.org.au/perspectives-rtw.

Looking afTer yourseLf

Don’t forget to look after yourself too – things like overwork, constant stress, unresolved conflicts, poor home-work balance and no downtime, can all wear you down. Your mental health and physical health often influence each other. A balanced diet, regular exercise and enough sleep can all have positive mental health benefits.

a few other tips include:

> Get out of the office during lunch.> Set an alarm to remind you to take regular breaks.> Take holiday leave in full and leave the work phone at the office.> Salt your to-do list with enjoyable activities.

Top resources:

> Beyond Blue: beyondblue.org.au> Mind Health Connect: mindhealthconnect.org.au> Mental Illness Fellowship North Queensland Inc: mifq.org.au

WORDS Lee Brake


advertorial

Mackay First Aid supply and restock ready-made and customised first aid kits for all business types and sizes.

We can tailor make kits for low, moderate and high-risk environments, servicing north to Airlie Beach, south to Sarina and west to the Bowen Basin mining area.

0419 709 [email protected]

PUTIN YOUR BUSINESS

SAFETY FIRSTConTraCTing someone To work for you is aLways a Big sTep. wheTher you’re Bringing in a new empLoyee or hiring a ConTraCTor, iT’s essenTiaL ThaT whoever is represenTing your Business is up To sCraTCh.You probably already have your own induction process, a standard method that you use to introduce new staff to your business and show them the ropes. For some businesses, you may also have to adhere to certain legal requirements, and check that new team members have the right qualifications and licences.

No matter your system, starting someone off on the right foot is pretty important. Smart HR Solutions owner, Nick Flor, explains that streamlining pre-start work conditions will save any business both time and money. “Having an automated training and tracking system all in one, has saved some of our clients huge amounts of money. Our training systems are completely customised to each client – even in the same industry, each business runs a little differently.”

The systems developed by Smart HR Solutions can incorporate:Staff personal details and records (such as tickets, qualifications, licences, etc) // Contractor information // Company policies and procedures // Online induction courses // Automated reminders and reports

“We can also facilitate the inductions and collect pre-start work requirements, so that when a new employee turns up to your workplace – they’re ready to go.” Facilitating multiple inductions every month means that Smart HR are in constant contact with the end users who are going through the online courses. “We use their feedback to improve our systems, not just for that employer, but also for all of our clients, to ensure we’re developing systems that don’t just sound good – they actually work as effectively as

possible for all parties.”

Working with clients of all sizes across Australia, Smart HR Solutions is a local Mackay based

business, with 10 facilitation centres throughout Queensland and New South

Wales. They offer cloud based solutions that can run internally from your business, or externally through their facilitation centre network.

Contact smart hr solutions to organise an obligation-free quote: 07 4957 4960 or [email protected]


Welcome to the working space of Allison Cunningham and her team at Pinpoint Property.

The fresh, natural vibe of their office is perfectly suited to Mackay’s relaxed feel and tropical climate. After having a good look around – we grilled Allison on how she achieved this look.

Inspiration? Houses – nice, welcoming homes with a relaxed appeal. (Makes sense for a property management and real estate sales team!)Sources? Mainly L’Amore and Adairs, plus a few pieces online at Zanui. Budget conscious or top dollar? Budget conscious – big effects for a little price.

The reaction? Our clients and staff love it. So many people are wowed by the uniqueness of the office, which reflects my business completely.

LOCATION PInPoInT ProPerTy, MACAlISTer STreeT PICTURES nICole HATfIeldWORDS JAde McAUley

Mackay City Face Recognition Ad 120x210.indd 1 18/02/2015 3:41 pm

WORDS LEE BrakE

However, statistics prove the crime they are more than likely to be victims of wasn’t violent, but cyber in nature.Senior Constable Steve Smith from the Mackay Police Crime Prevention Unit said Mackay business people were mostly unaware of how serious a threat cybercrime is. Criminals are getting smarter. These days, they don’t just send out easily detected spammy emails en masse; they do their homework and know just how to target their attacks. “One local business was hiring and received an email with an attachment. It simply read ‘Job Application: Resume Attached’. The attachment was


a ransomware virus that quickly took hold of their email contacts and locked their system.”

And for business owners, ransomware is proving to be the biggest headache. “One click, or even just hovering your mouse over a link, can be all it takes to lock down your information. The criminals then show you a very official-looking page that prompts you to pay to retrieve or unlock your information.”

The pain doesn’t end there. Often one payment proves insufficient, and the criminals continue to demand ever-increasing amounts as they jack up the ransom. “One company in Brisbane paid the initial price, but then refused to pay further. The extortionists then threatened to release all their company data online – everything from their accounts and payroll data to their employees’ personal records.”

Viruses like this also spread like wildfire, especially in a small community. “The first thing the viruses do, once your system is infected, is introduce themselves to your email contact list. They then send out emails as you, with virus attachments. A small community can be hit really hard quite quickly. It’s very serious and often damages the credibility of the initial victim, through no fault of their own.”

It’s all pretty terrifying, but we are far from defenseless against this sinister cyber foe. “The biggest thing is having good quality anti-virus software and keeping it up-to-date. New viruses come out every day, so you should be updating your virus software every day. If you don’t, you’re vulnerable.”

Backing up is the next big thing. It’s easy to clean most of these viruses off computers, but once your data is encrypted, it’s often irretrievable. “If you have a timed backup, the worst that can happen is you lose 24 hours’ worth of data. We’ve had businesses locally who’ve lost everything because they’ve never backed up.”

Surprisingly, the best protection against cyber crims isn’t technological at all.

“Obviously any emails from an unknown address with vague subject descriptions should be scanned before opening, but another good tip is to be wary of ZIP or EXE files in attachments. These file types should immediately raise red flags.”

If you have been a victim of cyber crime, the best thing you can do is report it. “I’d estimate that less than five per cent of victims actually report the crime, so it’s no surprise that people are complacent. Australia has ACORN – the Australian Cybercrime Online Reporting Network at www.acorn.gov.au. It’s a great resource – you can report crimes, get relevant information and learn the best ways to defend your systems.”

Shop SafE at ChriStmaS. If you’re shopping for staff gifts online this Christmas, make sure you’re using secure sites!

Secure sites will feature the https URL, not just http. There should also be a picture of a padlock.

If the site isn’t a secure one, you might as well be typing your credit card details into a chat forum.

Your Staff arE Your firSt LinE of dEfEnSE. at training mEEtingS, ExpLain to thEm what to Look for and what to BE warY of.


Let’s move on from CTRL C (copy), CTRL X (cut), CTRL V (paste) and – my favourite – CTRL Z (undo) to some little known Microsoft Office shortcuts that are real time savers.

Copy this page, highlight your favourites and stick it on the wall – we’re about to get brief.

Keys to press What they do

CTRL N.................... > Create new (email, Word doc, spreadsheet etc)

CTRL O................... > Open newCTRL S.................... > SaveCTRL P.................... > PrintShift ALT D............. > Insert current dateCTRL Shift >............ > Increase size of selected textCTRL Shift <............ > Decrease size of selected textCTRL Y..................... > Redo last actionCTRL A................... > Select all in the documentCTRL L.................... > Left align sentenceCTRL R.................... > Right align sentenceCTRL E.................... > Centre sentenceCTRL B..................... > Bold selected textCTRL I...................... > Italicise selected textCTRL U.................... > Underline selected textCTRL Shift D............ > Double underline selected textCTRL Shift A............ > Capitalise selected textCTRL Shift L............ > Bullet point (list) selected textCTRL Shift F............. > Change font of selected textShift F3.................... > Change case of selected text (CAPS, lower)Shift F7.................... > Thesaurus check on selected wordF7............................. > Check spellingF4............................. > Repeat the last function just performed

WORDS Jade McauleyTourism is everybody’s business.

Mackay Tourism membership starts at just $259 per annum (that’s only $5 per week!). Let us help you reap the benefits of the tourism industry via networking, marketing and much more. Membership fees are tax deductible.

or visit mackayregion.com

For more information, please contact Lyn at Mackay Tourism

[email protected] / 0448 994 180

8,000VISITORSPER DAY

$330m

7,500 Jobs

VISITOR SPEND

3,300 DIRECT 4,200 INDIRECT

from connected industries such as transport, retail and trades

Every dollar that tourism earns, adds an additional 87 cents into the local economy.

PER YEAR

BoNus:

ALT TAB – this twostep click lets you flick between windows if you hold it down, or jump back to the previous window if you do it quick.

Note: A lot of these bad boys will work in other programs as well – have a play!


speech expert JoiNs scieNce NutritioN teaMASD Healthy Life have recently welcomed Megan Williams – a dedicated speech and language pathologist.

Offering BioIndividual health and wellness solutions in Mackay for five years, the ASD team are excited at the opportunity to offer more for their clients.

Owner Rhonda Muller said Megan has a “deeply ingrained work ethic and an innate gift to listen”.

asdhealthylife.com.au

teaM perforMaNce product lauNched

Tania Begg of Impact Improvements has created Climate Change for Teams – a systematic way to build high-performance teams through a three-step process. “The benefits for a business include higher quality production hours, higher resilience and ability to manage change and higher customer satisfaction.”

impactimprovements.com.au

eNviro aWard for local priNter

BB Print has come away for a second time with the Environmental Management Award from the Printing Industries Craftsmanship Awards, after their first win in 2013. The award recognises print businesses who reduce their impact on the environment, in an effort to help educate customers and suppliers on the importance of environmentally responsible supply chains.

bbprint.com.au

city ceNtre revitalised

In just over a year and $18.6 million later, the Mackay City Centre refurbishments are now complete and open for business! Congratulations to local contractors Vassallo Constructions and Mackay Regional Council on the delivery of this project, and a big shout out to the City Centre businesses who have weathered the construction period – let’s make sure we support them.

mackaycitycentre.com.au

eNdless suMMer hits MacKayCoco Cubano on Wood Street have launched a new branding concept – “Endless summer with a Cuban twist”.

They’ve brought out an extensive new menu and revisited the bar menu to bring to life Cuba’s electric and indulgent culture. Open 7 days a week from 7am until late.

facebook.com/cococubanomackay

startup MacKay WeeKeNd lauNches sMart safety

In one weekend, two local businesses aimed at making our world a safer place, were launched. NoVi Wearables have been working with the Child Protection Unit and the Domestic and Family Violence Resource Services to develop a wearable item with a location messaging function for child safety.

ProConn have expanded on their original wifi enabled fire detection unit for the home, and are now also working on an early warning system for bushfire prone areas.

facebook.com/startupmackay

Image supplied by Mackay Regional Council


I know, I know – poor you, so busy that you don’t have time to meet with people face to face – or you’re too afraid to actually put yourself out there. Truth be told, I’m pretty lucky – I was born in a place that I love, surrounded by wonderful family and friends and over the years I’ve met a lot of people. From being involved in sports, drama and dance throughout my school years, to being in a long-standing and community-oriented family, to attending business events since I was at uni, working full time as a receptionist and not even sure I was in the right field, I’ve been making meaningful connections before I even knew what networking was, or how powerful it could be. And the only reason why I am now the proud owner of three fairly individual and separate startups, is because of the people I know and their willingness to support me.

I get such a buzz from going to a networking event, meeting one new person and having such an instant connection that we talk all night. For me, attending that event is definitely worth my time. I also enjoy heading along to a function and further strengthening current connections – catching up on what’s new in their lives and sharing what I’m up to.

If you’re trying to learn how to do business better, or looking for new opportunities to grow or diversify, or you want to cost effectively market your business and build your profile – get your butt out there and start meeting people. There’s plenty of networking groups in Mackay (check out page 14) – join as many as you like and let people really get to know you, as you also learn about them. Who knows what you’ll both find out?

Cheers,

AccommodAtion: Lanai Riverside Apartments . page 19 . lanaiapartments.com.au Business BAnking: BOQ Mackay City . page 34 . boq.com.auBusiness insuRAnce: Elders Insurance Mackay . page 35 . eldersinsurance.com.au/mackay engineeRing: Cell Engineering . page 13 . celleng.com.au FinAnciAl PlAnning: Maven Capital . page 29 . mavencapital.com.au FiRst Aid suPPlieR: Mackay First Aid . page 31 . firstaidmackay.com.augRAPhic design: Black Owl Design . page 2 . blackowldesign.com.au mARketing: Rebel Marketing . page 23 . facebook.com/rebelmackay PhotogRAPhy: Coffee + Hops . page 27 . coffeeandhops.com PRinting: BB Print . Back Cover . bbprint.com.au signwRiting: Central Signs & Graphics . page 9 . mackaysigns.com.au tRAining systems: Smart HR Solutions . page 31 . smarthr.com.au

Business gRouP memBeRshiP: Mackay Tourism . page 36 . mackayregion.com | Rocket Network . page 39 . facebook.com/groups/rocketnetwork

To kick off The New Year, i’d like To share wiTh You oNe of The besT pieces of advice i caN ever give aNYoNe.

if You waNT To build a successful busiNess, sTarT NeTworkiNg. aNd if You waNT To be good aT NeTworkiNg, doN’T jusT collecT

coNTacTs – creaTe relaTioNships.

ok ThaT was Two pieces.

THE FUTURE BELONGS TO THOSE WHO BELIEVE IN THE BEAUTY OF THEIR DREAMS

28 JANUARY - HOUR OF POWER12-1PM @ SHAMROCK HOTEL, THE PAVILION- WITH GUEST SPEAKER SHARMIN MESSER FROM THE HUNGRY TRAVELLERS

25 FEBRUARY - FIRST CLASS AT FIVE5-7PM @ MAGPIES SPORTING CLUB- GET READY TO SHARE SOME NETWORKING LOVE

23 MARCH - HOUR OF POWER12-1PM @ SHAMROCK HOTEL, THE PAVILION- WITH GUEST SPEAKER KARLA STEEN FROM THE THE LIFE APPROACH

FLYERS

BUILDING STRONG CONNECTIONS

HIGH

PROUDLY BROUGHT TO YOU BY REBEL MARKETING AND BLACK OWL DESIGN

CONNECT WITH US FOR MORE INFORMATION, [email protected] or /groups/rocketnetwork

NETWORKING CONFIDENCE

SHOOT FOR THE STARS

SAVE THE DATES

- ELEANOR ROOSEVELT

CENTRAL QLD’s No. 1 PRINTING sERVICEwww.bbprint.com.au

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