instincts magazine edition 4

BUILDING TEAMS

BUSINESS LEADERS FEATUREWhere the Mackay tourism industry is headed

IMAGE COPYRIGHTA picture is worth more than a thousand words

BEAT PROCRASTINATIONThe power of habit

INSTINCTSM A G A Z I N E

subscribe now at:W W W. I N S T I N C T S M A G A Z I N E . C O M . A U

> Useful articles: a handy reference for business success

SUBSCRIBE FREE TO MACKAY’S PREMIER BUSINESS MAGAZINE AND RECEIVE:

> Inspirational stories: get motivated by what others have achieved

> Creative imagery: beautiful layouts and photos centred on Mackay

Each quarter we’ll send Instincts DIRECT TO YOUR INBOX in an easy-to-read, beautiful flipbook. PLUS join us on Facebook, LinkedIn and Instagram for weekly updates and tips.

www.instinctsmagazine.com.au 3

Cover and article photographed by Just One Moment. Dressed by Tarocash Mackay.

INSTINCTSM A G A Z I N E

Mackay’s Premier Business Magazine. OWNER/EDITOR: Jade McAuley. CREATIVE DIRECTOR: Amy Sherlock. SALES MANAGER: Kimberly Bailey. ACCOUNTS MANAGER: Dannielle Walz. WRITERS: Lee Brake. Jessica Grant. Alanna Marslen. Samantha May. Jade McAuley. DESIGN AND LAYOUT: Black Owl Design. PHOTOGRAPHY: Just One Moment. Nicole Hatfield.

14. IMAGE COPYRIGHTLearn what you can, and can’t, use legally

19. BUSINESS LEADERS FEATUREMeet the successful participants from the Mackay Tourism Leadership Program

32. BEAT PROCRASTINATIONDevelop ‘teeny tiny’ habits to become more productive

The Mackay Meteors’ coach lets Instincts in on putting together a champion team and how to motivate the troops when they need it the most.

04. INSIDER SECRETSSuzanne Brown on hiring a commercial lawyer

06. NUTS N BOLTS - A PAPERLESS OFFICE

16. TARGET MARKET SPOTLIGHT - EMPTY NESTERS

42. DATE PLANNERWhat’s happening in the Mackay business community.

PAGES: 24. - 31.

25. BRAINSTORM SUCCESSCreative tools to generate exciting ideas

26. TEAM BUILDING DAYSSusan Pearse reveals how your team can bring their best

29. WORKPLACE RELATIONSHIPSWhat to do when things get personal

30. STAFF RETENTION - PART 1First up, the recruitment and induction process

All information and images are subject to copyright. No part of this publication may be reproduced, stored or transmitted in any form without the prior permission of the publisher/owner of Instincts Magazine. The views and opinions of writers and advertisers do not necessarily reflect the opinions of the publisher. While every effort has been made to ensure the accuracy of information at the time of print, the publisher accepts no responsibility or liability for any errors, omissions or subsequent consequences, including loss or damage from reliance on information in this publication. © Copyright 2015 Instincts Magazine

4 Mackay’s Premier Business Magazine

Suzanne Brown is a class act all the way.

WRITTEN BY: Jade McAuleyPHOTOGRAPHED BY: Nicole Hatfield

HAIR BY: Amanda B Hair & Beauty


What qualifications and credentials should I be looking for?

These days, it is very hard to be a general practitioner – the law covers such a wide scope and there are constant changes to keep abreast of. Accordingly, solicitors really need to be focusing on a particular area of law. What to look for:

> Specialist accreditation – only about 33% of those who sit the exams actually pass. Hence there’s only 23 in Queensland who are accredited in business law.

> Experience in commercial law – don’t get caught out by using an “experienced solicitor” recommended by friends. They may well be very experienced but in a different area of law.

> Ask the experts – look for a professional recommendation from someone dealing with lots of different solicitors (ie accountant/financial advisor).

When you have chosen someone, find out the proportion of commercial work the solicitor does. The truly experienced commercial lawyers will usually only practice that area of law.

What should I bring along to the first appointment?

> The more information you can bring the better. We will be able to quickly determine what we need and it may save us from sourcing additional information, which is cheaper for you!

> Clearly thought out instructions about what you want the solicitor to do for you and what success looks like – what your end goal for the business is.

> Any establishment or governance documents (such as Company Constitution, Shareholders’ Agreement, copy of the last year’s financials and ASIC return).

What base services can a commercial lawyer offer my business?

Anything front end – generally commercial law does not encompass litigation (but some may do this depending on their skill set). For example, advice on business setup and structuring, leases, buying and selling businesses, property, employment and industrial relations law, commercial agreements like Shareholders’ Agreements, terms of trade, taxation, superannuation, corporate law, asset protection, estate planning etc.

How can I make sure I get value for money from my solicitor?

Ask your solicitor if there are basic tasks that you could complete yourself – time is money so the less time your solicitor is spending on your matter, the cheaper it is going to be.

Also be careful comparing quotes, make sure you are comparing apples with apples:

> Is the quote covering the full scope? A cheaper price may only cover a limited scope, which can lead to lots of add on extras.

> Is the experienced commercial solicitor actually attending to your matter? Or is it cheaper because it is going to be delegated to a junior, inexperienced solicitor or even a secretary/paralegal.

> Is the quality of the product and service offering the same? You tend to get what you pay for, so if a solicitor is charging out at a higher hourly rate, they are generally more experienced and can actually complete your matter faster.

LookIng for a LaWyer to manage your busIness’s LegaL affaIrs? Queensland Law Society Accredited Specialist in Business Law, Suzanne Brown from McKays Solicitors, gave Instincts the inside scoop on selecting a commercial lawyer.


The term ‘paperless office’ has been thrown around a lot over the years, and with mobile connectivity and computing devices being prevalent in all business and office environments, is there really a need for all that paper?

The idea behind the paperless office is to utilise the hardware and software that you mostly already have (think laptop, tablets, mobile devices, email, electronic filing systems and servers) to reduce your carbon footprint and save money and time that would be otherwise spent printing, distributing and filing paper.

How to go paperless: Start in your immediate office environment by understanding what really is essential. Timesheets, payslips, meeting handouts, staff memos and newsletters can all be done in digital format and emailed or electronically filed for later use. If files are too big to email, try using an online file transfer system like Hightail or Dropbox.

Reducing the incoming paper traffic is just as important as the outgoing. Opting for online or e-bills and statements will streamline your admin system and reduce handling time. When

Is your busIness drownIng In paperwork and fIlIng? Have you found yourself asking if tHere is a better, more efficient way for you and your staff to spend tHe day? well, maybe tHe answer is tHe elusive paperless office.

WRITTEN BY: Alanna Marslen


sending documents out to clients, try using the same principle, print to PDF and email their bill or report.

tIp: Make a note on your email signature and share your paperless style to your clients, such as “Think before you ink”.

MakIng It fun: Getting your team on board can be half the battle so try making it a fun, rewarding challenge. Some printers have a tracking system, which generate reports on the number of pages printed. Using this, you can set a goal for the week or month to reduce printing numbers and reward your team with a lunchtime treat.

tIp: When unavoidable, print double sided to reduce the amount of paper being used. This will also save space on hard copy filing.

work tools: In order to eliminate or reduce your hard copy storage and rooms full of archived documents, you will want to invest in a good scanner. By scanning and saving paper documents you will save space and time when referring back to them.

Safety and security of electronic files can be a concern (losing a hard drive hurts!), so be sure to talk to your IT department or service provider about data storage and backup systems. Having more than one system in place will ensure the safety of your hard work. Online work platforms are also on the rise, which will only prove to enhance your paperless office. Check out the likes of Podio or Xamun.

tIp: When naming files, work out an office-wide system so everyone is on board to avoid situations of Document1, Phone

Bill etc. Using dates in the document names can also help narrow down document searches i.e. Newsletter 120115, or Income report 12Jan15.

A 100% paperless office may not be 100% realistic for all businesses, but there are many simple ways to reduce your carbon footprint, save money on paper and expensive ink and be more efficient.

extra tIps:

tIp: Multiple monitor screens can be a great tool for reducing needless printing within the office as it allows you to view multiple files or information when working, without printing anything in front of you.

tIp: Online electronic systems open up possibilities for staff to work remotely, allowing work flexibility and improved efficiency and staff morale.


WRITTEN BY: Tony Caruso, Chair of Resource Industry Network

The region’s mining and resources sector continues to structure itself around significant challenges but there are opportunities on the horizon as well as key projects reaching fruition.One of these is BMA’s HXP3 project. The Hay Point expansion project reached a significant milestone in February with the first coal shipped from the upgraded terminal, which will help to continue to improve productivity. Over the next three months, BMA will continue commissioning and ramp-up activities for the new facility which will create a range of opportunities for local suppliers.

This has been a positive start to 2015 and Resource Industry Network together with other industry bodies, such as the Queensland Resources Council, are working hard to ensure further opportunities open up for the region.

Adani’s Carmichael Mine and the associated infrastructure continue to be a beacon of light for the sector. Its development will mean more than 10,000 jobs, $22 billion in taxes and royalties to the state and a boost to the overall sector through its commitment to sourcing from regional Queensland and Australian businesses where possible.

The most important step for our region in the near future will be to have the sector’s voice heard in a significant manner by the new State Government. Representatives from the sector have already had meaningful discussions with new Premier Annastacia Palaszczuk as well as the many new local Members of Parliament.

The key messages are the essential infrastructure and investment in:> Abbot Point Rail, Mackay Ring Road and Port link and the Bowen Basin

Service Link – these will underpin expansion in both coal and agriculture> Galilee Basin mines – the only current, highly reliable sources of large scale,

high energy coal necessary for overall volume and low emission generation needed to underpin global growth

> Multiple high capacity underground metallurgical coal mines – essential to sustain volume and cost competitiveness in the global market

> CQ University expansion – will ensure the diversity, liveability and skills depth of the region

> Hay Point, Abbot Point and Mackay Harbour export capacity expansions> Vines Creek Bridge upgrade - to accommodate the Higher Mass Limit (HML)

vehicles for the transport of any heavy payload to the Harbour for shipping or storage

We must ensure We have the government’s full

support in order to provide stability for the

sector so that it can continue to provide the considerable economic

contribution to our state that it has in the past.


In Word you can add headers or footers onto documents, extra info at the top and bottom that rest inside your margins and not within the main text.Generally a header or footer is used to provide quick information regarding that document, such as the page number. Word also has the ability to add smart fields into your header or footer. A smart field is a field that is automatically updated based on the documents’ details.To add a header or footer:1. On the ribbon click Insert.

2. In the Header & Footer group click on the heading; header or footer, depending on which you are adding into your document.

3. From the dropdown, select the style you would like added to your document

4. Once the header or footer has been added to the document, the design tab will appear in the ribbon. In the design tab you can;

a. Quickly add the file path of the document, by clicking on document info in the insert group and then clicking file path.

b. Quickly add the date and/or time the document was last edited by clicking on date & time under the insert group.

c. Add the page number by clicking on page number in the header & footer group.

WRITTEN BY: Dannielle Walz, Training Ahead Australia

Mackay First Aid supply and restock ready-made and customised first aid kits for all business types and sizes.

We can tailor make kits for low, moderate and high-risk environments, servicing north to Airlie Beach, south to Sarina and west to the Bowen Basin mining area.

0419 709 [email protected]

PUTIN YOUR BUSINESS

SAFETY FIRST


inspiration, perspiration, preparation + motivation


WRITTEN BY: Lee BrakePHOTOGRAPHED BY: Just One Moment

DRESSED BY: Tarocash Mackay

as a business owner, ambition is paramount. Without a smouldering desire to beat the competition and be the best, mediocrity is all but guaranteed. However, all the desire in the world is useless without a highly motivated team in your court.

With that in mind, I sat down with the Head Coach and General Manager of arguably Mackay’s most successful team, Joel Khalu of the Mackay Meteors. Joel has been with the club for five years now and in that time they have won two out of the last four Queensland Basketball League Championships (the women’s team, the Meteorettes, have won the last three in a row). His coaching (and playing) CV is extensive and boasts national head coaching credentials for the Australian Indigenous Men’s National Basketball Team and Papua New Guinea Men’s National Basketball Team as well as dozens of junior, state and even American teams.

Joel’s philosophy on team building involves equal parts inspiration, perspiration, preparation and motivation. When it comes to inspiration, Joel believes that the foundation of any great team is in the vision. “It’s about getting everyone to bind to the one vision of success, and for us that’s all about making everyone, our players, our sponsors, our members and our volunteers, feel like an important part of the brand and making them feel like they are a valued and appreciated part of that success.”

Joel goes on to explain that if you expect your team to work

hard, you have to be the hardest working person there. “People talk

about the importance of delegation, but I’m still a big believer that to forge a

team, you have to lead by example. You can’t expect people to buy into the brand and the vision if you’re not leading the way. I pride myself on being the first one here and the last one to leave.”

When it comes to the actual success of a team, Joel is adamant that much stems from the pre-game preparation and that it’s instrumental that everyone – from the ticket sellers to the players – knows what’s expected of them and has clearly defined roles and tasks. “A big thing for a leader is clear communication and explaining to your team members individually ‘this is exactly what I need from you; these are the things I want you to do’. Then as those individual things come together, that builds on our success as a group.

“The great thing about sport though, and life, is that on any given day anyone can be a star. You might have your ‘go to’ guys, but one thing we teach our players is that when your number is called, you have to be ready.

“I’m a big believer in preparation though. You can’t just show up and expect things to go your way. You hear all those clichés about


‘failing to prepare is preparing to fail’, but there’s a lot of truth in it!”

Joel explained that the biggest part of preparation is training and how he works with players to overcome their weaknesses. As a business owner, one of the most confronting things can be speaking to a team member about something you feel they need to improve on, so I was very interested to hear Joel’s strategies.

“Firstly, it’s so important to have a comfortable environment with lots of positive reinforcement of the things that they do well. If your team members know you genuinely care about them and want to help them improve themselves, both off the court and on (at work and in life), then they are much more receptive.

“Next, be clear, concise and direct about the problem so they know exactly what they need to work on. Then, you need to give them a clear follow-up strategy on the things they can do to overcome their weakness,” he explained.

And that’s where the “perspiration” kicks in.

“Say a player is having trouble shooting, it’s up to you as a coach and them as a player to be committed enough to the vision to be willing to put in extra time and work on that together.”

Joel explained that it was his time coaching in PNG that really brought this home to him. “These guys had to train early in the morning on outdoor courts to avoid the heat and to get there, many of them would walk around ten kilometres through parts of town where they would literally have enemies who wanted to kill or injure them. They’d carry knives and clubs for protection. It really drilled it home to me that, as a coach, if your players are willing to put in the effort to improve themselves, then the least you can do is put in the extra effort to help them!”

Lastly, I asked what the Meteors’ coach does when the chips are down, when morale is low and they are behind on the board. “You have to know what works well for each individual. Some

for overcoming a weakness in your team

1. Create a comfortable and positive environment.2. Be direct and clear about the problem.3. Have a strategy prepared for the team member to use

to overcome the problem.4. Be prepared to work with them and put in the one on

one time.

guys will respond well to high energy and some yelling, but others require that more direct positive reinforcement: “You know you can do this; you’re better than this”.

“It all boils down to your players knowing you care about winning, but equally you genuinely care about them. Spending five minutes with them after training to find out about their goals and aspirations, their family, and their life in general makes a big difference.”

- Joel Khalu


Let’s expLore the key factors to growth that can take your business from a smaLL enterprise to a hub of opportunities.planning for growthI can’t emphasise enough how important it is for companies, regardless of how small they are, to have a comprehensive business plan in place. Creating a business plan that is right for your company is all about asking the right questions. What are your targets and aspirations? This needs to cover not only your professional goals, but also your personal objectives. So many people in small business spend too much time working in their business and not on their business.

To achieve this, it helps to sit down with like-minded people to figure out your business’s place in its industry. Talking to your advisors, your accountant and your bank is also important for putting together a concise, clear and actionable business plan. Get the advice and you’ll get the expertise. Business plans are not a one cap fits all scenario and that’s why it’s vital to have continuous discussions with your bank and advisors about your business plan, what’s changing and what you need in your business.

funding growthOne of the biggest questions I hear from businesses looking to fund growth is; “Where do I get the money?”. The key is to build the right relationship with your bank. If you are having those ongoing discussions with your bank, we can understand where you want to be and what you want to do, and what those aspirations are.

So, what are the main things banks look for when lending money to a small or medium sized business? I believe it’s all about the four C’s – character, capability, cash flow and collateral.

However, when you enter into a relationship with your bank, it needs to be about more than simple transactions. An ongoing conversation will ensure you benefit from consistent support and guidance.

knowing how to succeedAre you still asking questions? To achieve sustainable business growth, you need to be constantly questioning – how can I be more productive? How can we be more efficient? Really analyse where your business’s growth is coming from and why. Then ask yourself, is it sustainable, and tailor your business plan to that.

WRITTEN BY: Melissa Green, Owner-Manager of BOQ Mackay City

F I NANC E . . .

i have 10 copies of a book caLLed The e MyTh that heLped me on my path. if you’re interested in Learning more, stay tuned to instincts’ facebook page for detaiLs on how to win!

> make a plan > consult the experts > keep asking yourself questions

“Like”, “share”, “repost”, “print”. it’s aLL harmLess, right? WeLL, maybe so, but What you couLd be doing is taking credit for someone eLse’s

Work and potentiaLLy Landing yourseLf in LegaL hot Water.We’ve all learnt at some point that copying someone else’s written work is a big

no-no. but with social media, the rules surrounding the use (or reuse) of intellectual property, eg imagery, have gotten a bit blurry.

WRITTEN BY: Alanna Marslen

Mackay City Face Recognition Ad 120x210.indd 1 18/02/2015 3:41 pm


In Australia we have the Copyright Act 1968, which provides legal protection to people who express original ideas and information in forms such as writing, visual images, music and moving images – but not the idea or information itself.

What does that mean exactly? Works are only protected by copyright law if they are an original product of the creator’s own intellect or a compilation of other works where permission of the copyright owners were granted, such as a collection of photos or images in an ad.

so how does this relate to you? By using other people’s photos or created imagery as your own via social media, ads, websites or in print material, you could be infringing copyright laws. Avoiding this is simple; create your own images or seek permission from the copyright owner if there is something specific you want to use. When using photos you have paid for, be it via an image stock website or a professional photographer, be sure to read any fine print in agreements as there may be stipulations around reproducing the work. The same goes for works produced during the course of employment – the employer owns them, unless stated otherwise in the employment agreement.

does this mean you can change something and make it yours? Well, this is a case-by-case answer, but generally, if the resulting work includes a significant part of the original work (which may be small but highly important), then permission will be needed from the copyright owner to avoid infringement.

how do you get copyright protection? Copyright protection is automatic in Australia, which means there is no register, application system or payment required. Your work is simply covered by copyright once it is put on paper, on disk (hard drive) or into “material form”.

now that i have created something i own it forever, right? The general rule is that copyright lasts for 70 years after the death of the creator. There are some variances to this rule depending on the type of work, so be sure to check the finer details on this one.

So overall, yes, there is some pretty cool stuff out there that you may want to use, but make sure that you reference that it’s not your work or idea. Most websites and blogs have social media “share” buttons so you can show your appreciation to those who have worked hard on said cool stuff. Or go one better and create some cool stuff yourself!

Images for sale. There are a number of online royalty free image catalogues where you can purchase images for copyright infringement free use:

shutterstock.com / istockphoto.com gettyimages.com.au / thinkstockphotos.com.au

Images for free. There are also copyright-free images available online, just make sure to check what they are allowed to be used for:

everystockphoto.com / photopin.com / pickupimage.com

Need to know more?

copyright.org.au / ipaustralia.gov.au/get-the-right-ip / comlaw.gov.au

USE A PROFESSIONALget the wow factor

Get the best price for your listing with BNA Photography, EXPERIENCED AND SKILLFUL REAL ESTATE PHOTOGRAPHERS

0414 364 642 or [email protected]

{ POCKET CAMERA }

Contact us today:

award winning photography...

specialising in corporate & property photography

{ OURS }


> What media channels do you access each week?

Bryan: Facebook mainly.Kaye: Daily Mercury, ABC News, NCIS/CSI and similar programs.Sue: Daily Mercury, ABC News app on iPad and ABC TV.

> What are your main interests outside of work?

Bryan: Cooking a great meal, a nice bottle of red, and a game of tennis.Kaye: Miniature craft, gardening, reading, watching sport, relaxing with partner.Sue: Reading fiction, travel (overseas every few years and to Brisbane to spend time with family), volunteering my time for

WRITTEN BY: Jade McAuley

:

EMPTY NESTERS...

literacy education, spending time with friends and family.

> How do you seek out information or solutions?

Bryan: Google, friends.Kaye: Family, friends, colleagues, experts in their field.Sue: Friends and family for personal problems, trusted colleagues for professional problems, Google where I want a bit of background information about an issue that I know little about.

> Which social media networks do you use?

Bryan: Facebook because I can see what my friends and family are up to.

The “Empty Nesters” target market have made a home and seen their children grow up, then move out and have their own families. Kid-free (apart from the occasional grandchild) and with time to think about themselves again, this market segment is worthwhile tapping into!

Introducing our participants:Bryan: 46-55yo, married, high school educated, business owner in the property industry. Kaye: 56-65yo, de facto relationship, high school educated, part time in retail. Sue: 56-65yo, married, uni educated, employed full time in education.


WWW.ZOETIC.NET.AU

At Zoetic, we work with clients who are financially successful to help them get their entire financial house in perfect order and keep it that way... forever.

We believe in offering the very best service to only a finite number of clients. At present we are welcoming new clients.

Suncorp Building, Level 1, 123 Victoria St, Mackay QLD 4740

07 4953 [email protected]

No oNe caN afford to target everyoNe.

Taking the time to identify your target market (or markets) for each product or service you

offer is the best first step you can take to effectively marketing your business.

Kaye: None.Sue: I joined both Facebook and LinkedIn, but left because I did not like the constant requests to ‘friend’ people I did not know and constant emails.

> What are the next big purchases you’d like to make?

Bryan: 1. Overseas holiday; 2. Another house.Kaye: 1. Saving for next holiday in NZ; 2. Continue setting up our outdoor area.Sue: 1. Replacement of outdoor pergola areas; 2. An overseas holiday to France.

REAP THE BENEFITS

WITH MACKAY TOURISMFOR YOUR BUSINESS

Membership packages start from just $259 per annum (that’s only $5 per week!). Membership fees are tax deductible.

WHAT YOU GET:

> Regular business development workshops> Preference for hosting industry and media familiarisations> Cooperative marketing opportunities> Promotion at the Mackay Visitor Information Centre> …Plus much more

Not directly in the tourism industry?

For more information, please contact Lyn at Mackay Tourism [email protected] / 0448 994 180

Ask about our supporter packages!

Purchase tickets to both and save!APRIL 30 2015, CLERMONT MAY 1 2015, CLERMONT

mackayregion.comTo purchase tickets or for more info, visit:


To better understand the effect a neglected website can have on a business, Instincts Magazine spoke to James Cashion-Lozell, Project Manager at Cloud Three, a company specialising in web design, software design and mobile apps.

“A lot of people just don’t appreciate how much damage can be done by ignoring their company website. For example, if a business were to change their prices, but failed to revise the prices on their website, that’s false advertising, which can have very serious consequences.”

James said a business website should be updated regularly for two main reasons. “The first reason is search engine optimisation (SEO). Google will recognise that your website hasn’t been updated in a while, and will put other sites ahead of yours in search engine results.

“The second reason is to keep clients from losing interest. By not updating your website regularly, the content will go stale and increase your website’s bounce rate. A bounce rate is the number of people who navigate away from your website’s homepage almost immediately after arriving at it.”

According to James, the recommended frequency for fresh online content depends on the nature of the business but as a general rule of thumb he recommends updating your website at least every three weeks.

As a final word of advice, James said business owners should think of their website as an investment. “If your website is the first interaction you have with a potential client, make sure you give the best first impression possible.”

WRITTEN BY: Jessica Grant

An effective website cAn greAtly benefit businesses As they compete for exposure in competitive mArkets.

however, if not properly mAintAined, A website hAs the potentiAl to do your compAny dAmAge.


brought to you by mAckAy tourism And tourism And events queenslAnd

Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to

achieve that goal, or any goal.

- Vince Lombardi

The Mackay Tourism and Event Industry Leadership Program was launched as an initiative of Mackay Tourism and Tourism and Events Queensland. Created specifically

for developing leadership potential and industry best-practice in the Mackay region, the program is coming to a close for its eight participants. Instincts caught up with these

tourism leaders to find out their thoughts on service, sales and success.

>>>


The major challenge was combining my methods with Ben’s. From our multifaceted management style we have achieved a great balance that continues to adapt as our

business grows and we grow with our business. - Renae Atherton


What skills do you think would make you even more successful? I believe having the ability to network is the most sought after skill in this industry, as it is the most important. This program has allowed me to network and build relationships with tourism industry leaders, and it has made me

more confident in networking for my own job.

What changes will you be making in your working life after completing the program? As previously stated, I believe networking is the most important skill to have in the tourism industry. I applied for the Leadership Program so I could work with experienced people and gain knowledge of how businesses work and the hardships they can encounter. This experience has encouraged me to get out and talk to businesses, make new contacts and build relationships.

What are your goals for the company over the next few years? I hope that we have a huge turn-around in the region, which will in turn help our business. We strive to gain and maintain the support from locals and surrounding regions. I aim to have a strong following for our business and get the

Thirsty Sound name out there as the place to bring your friends and families when they come to visit.

Excluding yours, what company or business do you admire the most? I have a soft spot for the Mackay Airport Beach Horse Racing Festival. After getting to know Mick Pope quite well, I think it’s

amazing what he has achieved over the years. He’s always got new ideas and is willing to share thoughts with others in the industry, whether they are to benefit him or not – he’s doing it for the region.

What has been your most satisfying moment in business? Watching the faces of my customers when they have seen all that the rainforest waters have to offer, such as the variety of fish, turtles, shrimps, eels, rare Gordian worms and the most exclusive and elusive animal of them all – the

platypus. The smiles on their faces and the excitement of trying something new that no one else offers in the world makes my job the most rewarding and satisfying business that I could ever imagine.

How did the idea for your business come about? I was diving in the rainforest waters that are virtually my backyard. They are clear, beautiful and full of life. I was loving every minute of it, when it struck me that perhaps other people would enjoy it just as much as I do. Then I saw a platypus (now named Penelope) and she didn’t care that I was in the water with her. That just topped off the excitement of sharing my experience with others and a business was born.

>>>

How has your management style changed from doing the leadership program? It has highlighted the importance of the basics. Ensure your team have the knowledge of where your business is heading so they can contribute with interest. Combine this with networking with

surrounding businesses and the end result is clear – all involved are rewarded, including our clientele.

How has being a business owner affected your family life? I’ve always admired working Mums who have to juggle their home life, work life, social life and are still able to dedicate ample time to their family. Now facing it head on, it takes a lot of hard work, organisation and learning not to sweat the small stuff!

My husband Ben and I have learnt to team up, depending on our schedules we work out who’s available for dancing, doctors, sports and school events. Since having the business, we can see the benefits for our children - learning and growing to establish skills and strategies that help them in everyday life and as future adults.

What would you say are the top three skills needed to be a successful entrepreneur? I certainly think it’s a keen eye for opportunity, a solid business plan and last but not least, the ability to handle criticism and not listen to negativity.

How did you get funded? I’ve personally funded the event for the last three years, but it’s very important to pre-sell packages and sponsorships to help with cash flow closer to the event. Early preparation is paramount – it’s very difficult to get sponsors on board when it’s a last minute thing.


What was your biggest challenge when starting up? The Sarina Sugar Shed was built during an economic downturn in the region. Building a new tourist facility was something new for our area and getting locals to embrace it was quite difficult. The Sarina Sugar Shed received government funding to build the attraction, however many locals saw it as a waste of taxpayer’s money and could not understand why it wasn’t spent on roads, hospitals etc. However, as the project forged ahead and we had 30 volunteers come on board, locals began to see that this tourist attraction was going to produce economic benefits in the long run. The Sarina Sugar Shed is now an integral part of our region and the Sarina township, of which locals can be proud of.

What has been your most successful form of marketing to date? It’s a combination of things and will never be one exact method. Our most successful marketing is when we strategically focus on our target markets and not just do a scattergun approach. In recent times, we did some very successful traditional marketing campaigns targeting locals on TV and radio. We also work co-operatively with Mackay Tourism on campaigns. Our aim is to work smarter, not harder and to work with other organisations in the region, which in turn brings more people to our business.

Can you recall how you made your first sale when starting your business? We hadn’t actually opened before our first customers came knocking. Luckily my wife had just made fresh scones, but we hadn’t yet learnt the ins and outs of our shiny new espresso machine. Rather than letting them leave disappointed, and without trying my wife’s delicious scones and homemade raspberry jam, we served instant coffee. Clearly the difference between instant and espresso should be obvious to anyone, so needless to say, we learnt to run that machine to perfection.

How do you define success as a business owner? Success is achieved on a daily basis in a myriad of small ways. It’s about maintaining passion for your product, keeping your business fresh and at the forefront of the field, and being able to focus on business while maintaining family connections. Success is demonstrated every day through repeat custom. We are privileged to be there when couples begin their lives together through the many weddings held at the teahouse.

What is the biggest challenge you’re facing in your business at the moment? Taking it to the next level. Over the last five years there has been a notable transformation of the park and an obvious change in the regional economy. Our business strategy had to be continually altered due to these, and other influences. The park is in a transition phase, with a new manager soon to be part of the team. There will be a focus on taking our product and service delivery up a notch, ultimately leading to a better experience for our guests. It will be an interesting and exciting year for us.

How did you build credibility for your business at the start? We have never hidden from our disreputable past. Taking the time out to inform guests about where the park came from and how we are transforming it, has enabled us to tell a story and help people understand what we were (and still are) trying to achieve. This helped build our credibility, people were keen to see the improvements next time they visited. The job is not complete, and we still have a way to go. Building credibility in business is a tough ask, but it’s a test in business worth aspiring to.


As part of this transformation we joined the Big4 Holiday Parks group. This enabled us to make a statement that we have indeed changed the park, and this paved the way for

new business and a new outlook. - Scott Rebgetz

feature

Want to generate a new wave of smart, practical, innovative ideas? Who cares about looking outside the box, look inside the minds of your team. Start with our guide on

different types of brainstorming sessions and, when you’re ready to go pro, learn from Susan Pearse about unlocking the potential of you and your staff. Team building days can lead to not just one day of “aha” moments, but to a team that is virtually an ideas

powerhouse – if you’re ready for it.

We’ve also done some digging around to discover how to handle relationships at work when they cross from professional to personal. And we’ve included the first part in a three-part series on staff retention. Tania Begg from Impact Improvements will show

you the key to getting the best hire, how to help your new team member succeed and what to do to retain their talents. Parts two and three will be posted online, stay tuned to the Instincts Facebook page to find out when or join our subscription list for instant

notifications – www.instinctsmagazine.com.au.

In thIs feature, we take a good look at the most powerful part of any busIness – Its people. from sole traders to InternatIonal

conglomerates, a busIness Is only as capable, drIven and customer-orIentated as the people who work there.


Powered by people

Brainwriting – write first, discuss later. The idea of this method is that it’s an open, yet anonymous forum where everyone writes down their ideas without attaching any names. All ideas are then stuck on the wall. The group then has an open discussion and people can vote for their favourite idea.

This method eliminates the fear of judgement or embarrassment if their colleagues don’t agree or support their idea. With traditional brainstorming meetings, a few people will do 60-75% of the talking. With brainwriting, everyone gets a chance to present their ideas and discuss their opinions.

Head off-site – location, location, location. You’ll be amazed at how much more relaxed and open for conversation your team will be when you get them out of the office. Aim for somewhere outdoors – a park with great scenery or a café with

good coffee and watch the ideas flow.

continual Brainstorming. You don’t have to limit your brainstorming to a timeframe – give your staff time to think of ideas. Set up a whiteboard in a common area that your staff frequent and as they think of ideas, they can jot them down.

follow up. Once you’re produced some workable and innovative ideas, it’s time for follow through. When new ideas are appointed to the right person or group and nourished with resources, they have a chance to thrive. When ideas are undirected, and no one follows up on them – they won’t go anywhere.

Don’t be afraid to try something a little left-of-centre with your next team meeting, you’ll be surprised with the results.

feature

WRITTEN BY: Samantha May

Brainstorming can be a very effective tool for generating new ideas and developing concepts. We’ve looked at some of the best ways to create an open and productive session.

07 4951 1900 | Shop 2, 22 Gregory St. Mackay | www.mackay.signarama.com.au

• 100% Tax deductible

• Protect your cash-flow

• No hidden fees or charges

• Easy to apply

• EXCLUSIVE to Signarama

Let’s talk business. Contact the team today.

Introducing Signarama


For start-ups...

You have a clean slate, so make the most of it! “From the recruitment process onwards, approach your staff with the idea that you are working together to produce something. They aren’t pieces of machinery – spend time getting to know them and what switches them on. Right from the start, encourage that fun and honest open

dialogue. Fostering this dynamic will give your business a bigger creative potential and spark those game changing ideas.”

For established businesses...

The road to a team that’s fully locked in on your business’ values and excited to bring their best might be a little more complex, however the journey itself will also be fruitful. “You’re often working with predetermined views and teams that have baggage, which can mean there’s more to work through. No one should rely on a once a

year activity to boost a team’s engagement – leaders need to engage their staff every moment of every day. And ultimately, you won’t need team building days – because you and your team will be bringing their best every day.”

Why hold a team building day?

Some see it as an excuse to skive off, for others it can be a waste of time. But when done well, bringing your team together will have extraordinary results.

planning a team building day

feature

WRITTEN BY: Jade McAuleyPHOTOGRAPHED BY: Tanya Love Portraits

originally a mackay girl, susan pearse is just the person you Want to have in your company’s corner. aFter a chance meeting With the dalai lama (haven’t We all been

there? uh no, no We haven’t), susan discovered the importance oF “paying attention”. noW the Founder oF mind gardener and author oF Wired for Life and one MoMent

PLease, susan’s daily Working liFe ranges From advising ceos and leaders to running an aWard-Winning “conscious leadership” program across the nation.


feature


feature

“To get results for your business, every person needs to be engaged. If you want to increase revenue, expand your customer base and grow your market share – you need people to do it.” Gaining and retaining the focus of those people – your staff – is the first step. “A common myth is that many people just come to work for a pay cheque. I believe that everyone wants to contribute to something that makes a difference. But sometimes a business needs to bring that out in them. Team building creates engaged people – it opens them up to bring their best to work.”

How your business will benefit

1. Pulse check: “It’s a great opportunity for leaders to check in and see how the team feels.” Getting outside the office together gives everyone the chance to get some clarity on their working life and the business they are a part of, which allows the team leader to also see them more clearly. “The team’s and each individual’s morale becomes very apparent in a team building day, and you can observe how they operate separately and together.”

“We assume people think the same way we think. The more understanding there is in your team of preferred working styles and what drives someone, the easier it is to overcome frustrations and work together in a better way.”2. Build a positive mindset: “This is a good space to give every individual some attention, so that everyone can better understand them as a person. When people feel valued, they grow as a person and this benefits the business too.”

It also gives you the chance to discover what’s important to the members of your team. “People perform best when they play on their strengths – find something they’re good at and it excites them. If you can find what excites them out of work, and bring that into their work – there’s the key that will make them a better teammate.”

3. Leverage strengths: “Look at what’s right as opposed to what’s wrong with your team, and leverage those strengths. ‘What you focus on grows’, so focus firstly on strengths before getting consumed with areas for improvement

“For example, find a creative person and a structured person and team them up on an activity.” Leaders need to look at themselves as part of this process too. “A team building day provides neutral ground for a business owner or manager and their team members to learn about strengths individually and as a team.”

4. Catching the big one: “Even with the most serious corporate groups I’ve worked with, when people laugh together and playful thinking is encouraged – you get the most mind blowing ideas.” The creativity and innovation required to develop those big ideas, the ones that come out of nowhere and shoot your business forward – they’re right there, waiting to be discovered by your team.

“When everyone in the team truly understands the business brand and its values, and they feel like they are being listened to and encouraged to use their strengths – that’s where big results lie.”

susan says...

Each week of this edition (April-June), we’ll post a new snippet from Susan on the Instincts Facebook page. Stay tuned to Susan

Says every Sunday for expert advice on team building, creating engagement and boosting your business.

Susan has very kindly donated a copy of her new book: One MOMent Please, to give away to a lucky Instincts

reader! To enter, we want to know what your greatest strength is. Email your answer to [email protected] before

April 30, and Susan will pick her favourite to win!

Discover more about Susan’s recently released book One Moment Please: it’s time to pay attention (available at QBD) and

what Susan does at www.mindgardener.com.

WIN!WIN,WIN


feature

it’s lonely at tHe top

As a manager, establishing a friendship with your employees can certainly have its advantages. It presents the opportunity to get to know them better, allowing for improved communication and the opportunity to gain a more informed understanding of your business.

Keep in mind, this kind of relationship can turn sour if you make yourself vulnerable to accusations of favouritism. A wise boss will always keep an appropriate emotional distance from their employees in order to keep their reputation intact.

Don’t blur tHe bounDaries

Considering the amount of time colleagues spend in each other’s company, it is only natural for friendships to form between managers and employees. Just having someone to talk to can ease the stress of a typical working day.

Even so, it is vital for managers to keep their personal and professional lives separate. If your friendship with an employee suddenly breaks down and their work performance is affected as a result, it could reflect badly on your professionalism and leadership skills.

beware of Drama

Did you think all of that trivial relationship drama was going to disappear the moment you graduated school? Adults can be just as sensitive as teenagers when it comes to personal relationships, and such pettiness thrives in the workplace.

In order to avoid jealousy and resentment amongst employees, managers should strive to treat every employee with the same level of courtesy. Managers cannot be best friends with some members of staff but completely ignore others.

{ managing workplace frienDs }WRITTEN BY: Jessica Grant

constructive relationsHips between managers anD employees ougHt to be valueD in every workplace, but How close is too close? Friendships beTWeen superiors and Their sTaFF can poTenTially complicaTe everyThing From decision making To advancemenT opporTuniTies. Instincts Magazine gathered some practical advice for managers and business owners on how best to navigate the corporate social landscape.

Friendships in the workplace do not have to be fraught with drama, so there is no need to panic the next time an employee strikes up a conversation at the photocopier. by being friendly to everyone and endeavouring to maintain professionalism at all times, healthy relationships should form naturally between managers and employees.


You begin hiring employees or meeting your team. It all seems to be going well at first, and then it’s not. You seem to be spending most of your time putting out fires or helping your employees deal with their own personal issues. Your employees are not performing as you expect them to and this is really hurting the business. Then the employees start to leave, adding more pressure to the business. This was not part of your plan or how you saw the future for this business.

It’s a common story, but it doesn’t have to be this way. There are ways and means of avoiding this conundrum in order to attract, maintain and retain talent within your business. The answer lies in exceptional leadership and effective management.

The management side of this equation relates to the processes and systems you have in place to introduce new employees to the business. In October 2013, Gallup reported only 24% of Australian employees were engaged in their employment. As for the rest,

WRITTEN BY: Tania Begg, Impact Improvements

Whether opening your oWn business or going into a neW management position, there is alWays that sense of excitement and also apprehension. you have all these grand ideas for hoW this neW venture Will go.

Part 1: recruitment and induction

feature

64% were not engaged and 16% were actively disengaged.

The first step is the recruitment and selection of the right people for the business. Many people can relate to hiring someone because they were desperate and needed to fill the position in order to remove the workload from someone else. More than likely you. It’s not enough for the candidate to have the right skills for the business. They also need to hold the same values which are in operation within the business. If they do not have these values, you will have trouble with this person at some stage in the future. Therefore, ensure you firstly recruit based on the values of the business and secondly on the skills required for the role.

The next step is one which is often missed or done very badly – the dreaded induction. This is where real engagement begins. The experience a new employee has in the first week of their employment is an indicator for how the rest of their time will be in that business.

The first morning on the first day should include time for the new

employee to spend with their immediate manager, ie the person they report to. This time should include a discussion including information about the business, the business strategy and goals, the team they work in, your role, their role and your expectations of them. The setting of expectations includes the goals they are to achieve in their role and also the expected behaviours of an employee in your business. These goals and expectations are then revisited as part of the performance review process.

The induction doesn’t last for a day or a week. It takes longer than that. At the end of the first week, you need to be checking back in with the new employee to ensure they are engaged in the business and where it is going.

The new employee should be able to repeat back to you what they heard on the first day in that first conversation with you. If they can’t, you have a problem. The induction also covers the probationary period and any training and development they must complete for their role. This could take three, six or even or 12 months. In any case, it must be done properly.

CONTACT US TODAY TO PUT YOUR BUSINESS OUT IN FRONT

Two in every three businesses we review are losing big money and time due to ineffective processes.

After working with Impact Improvements our clients have seen significant improvements and savings.

[email protected] 070 586 . WWW.IMPACTIMPROVEMENTS.COM.AUCONTACT US TODAY all enquiries welcome

IN FIRST PLACEYOUR BUSINESSLet’s put

ENGAGE. LEAD. ACHIEVE.

feature


Ok, so we all suffer from a degree of procrastination from time to time, but besides the obvious ‘suck it up princess’ approach, how do we get past procrastination? It seems the answer is in our habits – those little actions we automatically do every single day without even realising, even right down to flossing your teeth (a work in progress habit for me). By making a regular task or behaviour into a habit, it will become easier and almost automatic to do – hence beating the procrastination.

Whether you want to work more productively, read more books/articles, do 50 push ups or simply floss your teeth more often (guilty), the same principle applies. You need to create a habit of doing this action, and in doing so, it will become more natural. I’m not saying drop and give me 50 right now and mission accomplished – that will never stick. To successfully create a habit, we need to approach it one bite at a time.

First step, start with a version of your habit that is so incredibly

easy that you can’t say no. For example, if you want to increase your reach on Facebook by posting consistently, then start one post at a time. Start by writing one post a week or sharing something you found constructive or interesting. This should be something that only takes you a few minutes to do, something small is better than nothing at all.

Next step is to increase your habit in a teeny, tiny way. Try posting a quick photo or an inspirational quote that you work by, or tagging your business at a function you are attending. Once again, this should only take you a few minutes on top of the first step, but in a few minutes you will have added to your habit. If you continue adding one percent each day you will find yourself improving very quickly.

They say it takes 21 days to establish a habit. That isn’t exactly spot on. Depending on the habit you are trying to establish, your motivation and the circumstances, studies show it can take from

to-do list: check; cup oF coFFee: check; Word documeNt opeN aNd ready For those creative juices to start FloWiNg: check, time to Write this article........ oooh something shiny.

the poWer oF haBit

crastinationPROWRITTEN BY: Alanna Marslen


- Jim Rohn

two to eight months. Don’t let this deter you – improving by only one percent is far better than declining by one percent.

also keep iN miNd that making a mistake or missing an opportunity to practice your habit once or twice, does not mean you have completely failed. When you slip, you simply need to get back on track. Maintaining a reasonable pace will help to ensure your habit is manageable. Breaking it into small chunks makes it practicable.

When starting out, try using visual aids, alarms or triggers to remind you to perform your habit. For example, after checking your emails, jump on Facebook and post a status; after brushing your teeth, floss.

it’s hard to be 100% motivated to do everything all the time. By making little changes, things can become automatic and this diminishes opportunities for procrastination to rear its ugly head!

WRITTEN BY: Samantha May

With the busy lifestyle that We all lead, it’s never been so important to have some time to ourselves every once in a While for restoration and rejuvenation. Not oNly does this revive us iN our professioNal lives, but our persoNal lives too.

No one can go hell for leather seven days a week without burning out. Let’s face it, whether it’s taking work home (metaphorically and literally), eating lunch at our desks or answering work calls after hours, we’re all guilty of it.

0437 653 328 / [email protected] / www.trainingahead.com.auenquire today!

Training Ahead Australia provides program training in a fun and interactive environment, customised to suit your staff and the needs of your business.

Word | Excel | PowerPoint | Outlook | Project | MYOB | XeroIncrease daily productivity | Deliver better results | Pay for 3, 4th person included free

the bestMICROSOFT OFFICE TRAINING

you have my Word!YOU’LL EVER RECEIVE...

KNUCKLE DOWN

LOGOS . WEBSITES . CORPORATE BRANDING . FLYERS

C O N T A C T U S T O D A Y F O R A N O B L I G A T I O N F R E E Q U O T EP. 4 9 4 2 6 9 6 8 E . I N F O @ B L A C K O W L D E S I G N . C O M . A U | B L A C K O W L D E S I G N . C O M . A Ubuilding creative designs

BlackOwlDesign

WHILE YOU

WE’LL

{ ONLINE + OFFLINE }

style you up

While it’s great to give your business or career your all, it’s still important to focus on yourself as an individual and the things you enjoy in life. Enter the Restoration Day. Simply take one guilt-free day a month to do what you want to do – not what you need to do or “should” be doing.

From lounging around the house and watching movies in your pyjamas until 3pm, to going on a hike and exploring or indulging in your favourite fun or cleansing foods – whatever brings back your Zen and wellbeing, be sure to do it.

In fact, having just a little personal time is linked to reduced stress levels – at work and at home, greater focus and concentration, higher levels of job satisfaction, the opportunity to participate more fully in family and social life, more time to pursue personal goals and hobbies and improved overall health. That’s a lot of benefits!

Still not convinced you need a Restoration Day? Let’s go through the list of stress symptoms and see how many things you can relate to:

mental> Trouble thinking clearly or concentrating> Memory problems> Low attention span> Poor judgement

emotional> Moodiness/Easily upset or offended> Irritability/Agitation, unable to relax or keep still

> Feeling overwhelmed> Sense of loneliness and isolation/depression or general unhappiness

physical> Tightness in muscles/aches and pains> Headaches, trembling, sweating/nausea, dizziness> Chest pain, rapid heartbeat> Loss of appetite/lack of sleep, dreams, nightmares

behavioural> Eating more or less> Sleeping too much or too little> Isolating yourself from others> Procrastinating or neglecting responsibilities> Using alcohol, cigarettes, or drugs to relax> Nervous habits (eg nail biting, pacing)

if you regularly demonstrate even a handful of these traits, it might be time to look at how to gain some balance and get your Zen back, and this is a great way to do just that.

take the no-guilt day where you just focus on restoring yourself. You’ll be more productive and efficient at work, and more caring and considerate with loved ones. at the end of the day, that’s what it’s all about.

STANDING DESK...

How often do you find yourself hard at work and hunched over at your desk, straining towards your screen? Sitting for long periods can lead to back pain and other health problems. Sit to stand desks allow you to stretch and stand regularly throughout the day.

NATURE INSPIRES...

The natural environment is known to stimulate creativity. If you don’t have a window view, you can still recreate the calming and clarifying abilities of nature with plants, natural fibres and other reminders of the outdoors. >>

>>

A creative, customised workspace is not as difficult to achieve as you may think. This office was created by taking the doors off a built-in wardrobe and adding in new shelves and a wall to wall desk. Whether in an office building or working from home, don’t be afraid to look at the space you have and approach it with an open mind.

Location: Black Owl Design . Desk raiser: VARIdesk . Baskets, rattan bin and glass balls: Kmart . Crates (set of three): Pillowtalk . Skull candle, & sign: Target Paper folders: Officeworks . Wooden hand: Typo . Framed butterfly: Eungella Markets . Mini succulent with hanger, Mr Creepy kokedama, succulent trio, peace lily kokedama: Arozona

STYLED BY: Lauren Taylor Design and Meg Mill . PHOTOGRAPHED BY: Nicole Hatfield

VARIED STORAGE...

Being organised and tidy doesn’t have to mean boring. Different types of storage boxes in different colours can keep reference and research material close by and still easy to find.Plus it makes your office look de-cluttered... bonus!

>>


Or how much you genuinely would love for them to choose your business. Your online presence is completely important – but don’t ever forget the impact of your actual presence.

They might have gone out of vogue a long time ago, but I think it’s time to bring back client appreciation nights. If you’re already embracing this fantastic marketing and sales opportunity, well done. For those of you who aren’t yet sold on the idea, put yourself in the shoes of a faithful client or a client who’s on your “I want” list. Think of the impression you and your team could make face to face with clients in a comfortable, fun and refreshing atmosphere. Your people are your biggest asset – let’s show them off, along with your business values and vision.

EssEntial #1: sElEct thE Right EvEnt typE

I’m going to trust that you already know your customers. You know who the loyal ones are – what they enjoy doing, what products/services are of interest to them and what they like most about your business. And I’m going to assume that you want more of them – more customers who are happy with your services and keep coming back for more. Using this inside information you are privy to, select the perfect event type that will appeal to the current and potential clients that you like best. Take into account your business’s unique personality coupled with their interests. Stuck for ideas? We’ll be posting suggestions regularly on Instincts’ Facebook page throughout the quarter.

WRITTEN BY: Jade McAuley

holding a cliEnt appREciation night

as much as i lovE thE EasE and convEniEncE of social mEdia, Email, skypE Etc – thERE’s nothing as powERful as facE to facE contact. whEn somEonE can look you in thE EyE and sEE how much you gEnuinEly caRE that thEy’vE chosEn youR businEss.


At K&Co we offer a wide range of gourmet catering options, from food supply through to venue hire and complete service staff. If you want to host an event to remember, contact us today to discuss what’s on the menu.

After something specific - no problems, just ask!We can also deliver it to you all ready to go.

BUSINESS EVENT

DESERVEget served what you

got acoming up?

While it’s cheaper to retain a client than find a new one, it’s smarter to expand your clientele based on what you know about your current ideal clients. Keep in mind how much you are willing to spend per person. This is derived from how much each person’s business is worth to you.

EssEntial #2: gEt youR tEam on boaRd

If your team aren’t already excited about this opportunity, then as a leader – it’s your job to give them buy-in. You selected people based on their talent and personality – this is their chance, and yours, to shine and give clients access to the people who care about their business and work hard to give them results.

From salespeople to juniors to seniors, it should be a top priority that everyone who is comfortable talking to clients comes along. Yes – pushing people out of their comfort zone does help them to reach their potential. However, not everyone may be ready to dive in on your first client night – be sensitive to that or they could be more of a hindrance than a help.

EssEntial #3: follow up in a uniquE way

Once again, let’s take the opportunity to make your business stand out and show off what makes you special. Send a thank you note to everyone who attended – staff included – but make it inviting.

Did you host a wine tasting? Send them a copy of Wine Lovers magazine with your thank you note – get really personal by highlighting a couple you think they would like. Did you put on a private fashion show? Hand deliver your thank you note in a goodie bag with an accessory that was displayed on the night – a scarf or piece of costume jewellery is pretty impressive when you aren’t expecting a thing. Did you hold a beer and prawns night on the beach? Include a lure or some other fishing-type paraphernalia – bottle top opener? I wouldn’t know, it’s not my thing.

If there’s something that you and your clients are both interested in – tap into it. That’s what shows clients you care.


We’re on the home run to our third annual celebration of agriculture at Mackay Showgrounds, May 1st and 2nd.

With working dogs demonstrations, unmanned helicopter exhibit, baby farm animal petting zoo, local produce and other products from around Mackay, Isaac and Whitsunday, enhancing the cow art competition, historical tractors, entertainment and selfie stations, we’re confident we’ll achieve an agricultural experience for everyone.

We’ve also invited Pioneer Valley Rotary Club (campaign owners) to our event to help fellow primary producers in these drought ravaged districts. It’s not just another bad news story – these graziers are in the grip of a gut-wrenching experience and we want to help. You can too. Watching crops die is one thing, watching stock starve and die is another.

We’ve invited a couple of families to Mackay on our event weekend for a sorely-needed reprieve. This is a much bigger task than it appears as most are feeding and watering stock daily. But we’re working on it and thanks to Lanai Apartments we’ve got their accommodation covered. Any assistance from restaurants, other businesses or coffee shops or tourism type activities can be directed to Sonia Ball on 0427 178 370.

This project is the beneficiary of our not-for-profit Supporters of Agriculture Cows initiative. Businesses can purchase a ‘blank cow’ ($77 GST inc), and have this branded at Central Signs and Graphics or any other printing business, and you have helped. In return we exhibit these cows in their own display at Ag.Trade.Life in front of thousands of visitors from across Mackay, Isaac and Whitsunday. This is low cost, high visibility and very worthy cause.

In addition, these guests and the Rotary Club will be at Ag.Trade.Life with vouchers from small independent businesses in these areas. Let’s make a difference together.

> Inaugural Agri-Food Trail> Free fairy floss samples> Sugarcane juice, honey and honey products, seafood and macadamias> Little farm animal photo station> Jelly bean guessing competition> Jumping castle> Kids only bucking bull> Selfie station with Stretch the Ag.Trade.Life scarehorse> Devonshire teas and kiosk

WRITTEN BY: Kevin Borg, Chairman of CANEGROWERS Mackay

F R E E G I F T . . .

Community Bank ag.trade.Life

Friday, May 1 and Saturday, May 2Mackay ShowgroundS> adultS $8> children $5

thiS iS a low-coSt great day For the entire FaMily – we hope to see you there!

Buy ticketS online at www.agtradeLife.Com.au

For FirSt 50 adult ticketS.


For prices, sizes and all the other benefits, download a media kit from our website or send us an email.

s a l e s @ i n s t i n c t s m a g a z i n e . c o m . a u

AccommodAtion: lanai riverside apartments back cover | www.lanaiapartments.com.au

Business BAnking: BoQ Mackay city page 14 | www.boq.com.au

Business insuRAnce: elders insurance Mackay page 33 | www.eldersinsurance.com.au/mackay

Business PeRfoRmAnce coAching: impact improvements page 31 | www.impactimprovements.com.au

coRPoRAte cAteRing: k&co page 39 | www.facebook.com/kandcomackay

finAnciAl PlAnning: Zoetic page 17 | www.zoetic.net.au

fiRst Aid suPPlieR: Mackay First aid Supplies page 9 | www.firstaidmackay.com.au

gRAPhic design: Black owl design page 35 | www.blackowldesign.com.au

moRtgAge BRokeR: Maven capital page 7 | www.mavencapital.com.au

PhotogRAPhy: Bna Photography page 15 | www.facebook.com/BnAPhotographyMackay

PRinting: BB Print page 43 | www.bbprint.com.au

signwRiting: Signarama Mackay page 25 | www.mackay.signarama.com.au

softwARe tRAining: training ahead australia page 34 | www.trainingahead.com.au

Business gRouP memBeRshiP: Mackay tourism page 18 | www.mackayregion.com


Speed NetworkiNg29 April | 12 - 2pm | $22 member, $33 non member Ocean International Hotel [email protected] | 1300 799 726

2015 Mackay regioN touriSM coNfereNce 30 April | 8am–7pm | $TBA Clermont Historical Centre [email protected] | 0448 994 180

reSource iNduStry Network May iNduStry BriefiNg 1 May | 12 - 2pm | $65 member, $95 non memberOcean International Hotel, Bridge Road www.resourceindustrynetwork.org.au/events | 4952 4184

2015 Mackay regioN touriSM awardS

1 May | 6 – 10pm | $TBA Hoods Lagoon, Clermont [email protected] | 0448 994 180

coMMuNity BaNk ag.trade.Life agricuLturaL exhiBitioN1 - 2 May | Fri 8.30am-5pm / Sat 8.30am-3pm | (A) $8, (C) $5 Mackay Showgrounds [email protected] | 0427 178 370

the art of payiNg atteNtioN workShop7 May | 9.15am - 4.45pm | $389 (enter code “launch” to save $40) Venue TBC | mindgardener.com/the-services/the-art-of-paying-attention-workshops

Mackay woMeN iN BuSiNeSS NetworkiNg eveNt15 May | 12 - 2pm | $35pp Mackay Grande Suites, Gregory Street [email protected] | 0447 150 960

yp coffee MorNiNg4 June | 7.30 - 8.30am | Free – just buy your own coffee Woodman’s Axe – City Store www.facebook.com/groups/YPMackay

Mackay, we’ve been going through a difficult time. Our local economy did a nosedive – and we’re coming back. Businesses had to shut and others came really close – so we’re working at pulling together more. No one’s denying that times are tough – but I don’t think we should forget that this isn’t just about us.

Business owners and managers, and those who have the desire to achieve more in any capacity – sports, volunteer work, research etc, are the leaders in the community. To restore confidence in our region and create a sustainable, thriving economy – we need to be looking at what we can do. We can moan and groan about the loss of business, the hike in costs and the pains in keeping staff. But once we’ve had a vent – we need to show some leadership, and show our community what pulling together really means.

Evaluate your business regularly – look through the eyes of the customer at what you’re offering, what’s your best work and where you can do better. Check in with your staff – listen to where their issues lie, what challenges they’re trying to overcome and be there to give them real support. Talk to experts – get honest advice about where you could be more cost efficient, what areas you’re turning a blind eye to and what you should be striving for in the next five years.

Be an active member of the business community – network with fellow local businesses, set up meetings to discuss potential arrangements of mutual benefit and truly support the people who are truly supporting you.

The reason I started Instincts, why I have such a strong and passionate team alongside me and why our readers and advertisers are excited about every edition is because we want to make a difference. Thank you for reading the last edition of the first year of Instincts Magazine – I’m really looking forward to stepping up our game even further in Year 2.

If you have any feedback on Instincts, please feel free to drop me a line at [email protected].

Cheers,

For a full calendar of events head to www.instinctsmagazine.com.au

CENTRAL QLD’S No. 1 PRINTING SERVICE

Here at BB Print we are committed to

protecting the environment, recycling every

thing we can even down to the rags we use.

We are the only printer north of the Sunshine

Coast to have achieved independent Sustainable

Green Print accreditation. What does this mean

for our customers? Choosing BB Print as your

printer ensures you are using a printer that is

environmentally sound. We’re actively helping to

look after the environment and use

vegetable-based inks on our products.

The Sustainable Green Print system allows

us to continually improve and reduce our

impact on the environment. We take our impact

on the environment seriously and in 2013 won the

statewide Environmental Management Award for

Printing. Think Green. Think BB Print.

step of the way

We put theenvironment

first every

QUEENSLANDENVIRONMENTALMANAGEMENT A W A R D F O R P R I N T I N G

2013 WINNER

4957 6588

www.bbprint.com.au

[email protected]

Unit 1, 8 Platinum Court Paget Mackay Qld 4740

THERE’S MORE TO LANAI THAN MEETS THE EYE...

MACKAY’S MOST SPACIOUS APARTMENTS!1 Bedroom - $250 Per Night (1 – 7 Nights) // 2 Bedroom - $320 Per Night (1 – 7 Nights)*Discounted rates for longer stays HIRE OUR BOARDROOM TODAY!

$200 per day !

NETWORK UNDER THE STARS OR POOLSIDE FOR SOMETHING UNIQUE

WORK & PLAYin sunshine all year round!

p: 07 4957 4401 e: [email protected] www.lanaiapartments.com.au

network under the stars

From as little as

Catering options available

instincts magazine edition 4

Documents