institutional perspectives on partnering with us higher education programmes and institutions

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Institutional Perspectives on Partnering with U.S. Higher Education Programs and Institutions David Anderson, Vice President / ELS Educational Services John Deupree, Executive Director / AIRC

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This is a presentation given by John Deupree, Executive Director at AIRC and David Anderson, Vice President, Recruitment and Partner Support, ESL Language Centers at the ICEF Higher Education Workshop held in Istanbul in September 2013. This presentation explains the higher education landscape in the US and focuses on the institutional perspectives on partnering with US higher education programmes and institutions: - What are best practices in approaching US institutions for both agencies and institutions seeking partnerships? - What should both agencies and institutions expect from their partnerships? For more best practice tips such as those shared in the presentation, as well as industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.

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Page 1: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Institutional Perspectives on Partnering with U.S. Higher Education Programs and Institutions

David Anderson, Vice President / ELS

Educational Services John Deupree, Executive Director / AIRC

Page 2: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Who are we? (And who are you?)

Introduction

Page 3: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Practical Tips / Context

• US universities are not-for-profit (not entrepreneurial).

• Think in terms of years, not months. • Collaboration can start slow and build. • Very few forms of collaboration move ahead

on “auto pilot” – they need constant pushing. • International education is seen as way of

enhancing the experience for US students

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Page 4: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Size and complexity – US higher education

• Over 4,000 post-secondary options • Decentralized; oversight is not from US

federal government. • Public vs. Private institutions • Research universities vs. “teaching”

universities/colleges • Role(s) of community colleges

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Page 5: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

How universities in N. America are organized (international education)

• International education office • “Senior International Officer” • International admissions / recruitment • (Post) graduate admissions – done by

departments • Academic departments

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Page 6: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Agency collaboration with US universities – Context

• Most universities do not pay commissions - agents charge

fees. • US higher education does not depend on agents to the same

degree as UK or Australia. • Direct relationships with agents are relatively new. • NACAC debate about ethics of working with agents • US higher education system is large and with many kinds of

institutions. • Prestigious universities are not looking to grow numbers but

enhance the quality of their applicants. • Slow and complicated admissions processes • (Post) Graduate admissions are handled by individual

departments and policies and standards vary between them at same university.

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Page 7: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Most common types of collaboration with U.S. universities (Institutions / bilateral agreements)

• Joint degree pathways (2 + 2, 4+1 etc.) • Study abroad exchanges (outbound from

USA, in-bound from your country) – semester or longer

• Study abroad exchanges – short-term • Professor exchanges • Research projects (usually led by professors)

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Page 8: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Key questions to consider (agreements between institutions)

• What are your institution’s goals/priorities for collaboration?

(“HOW do you want to internationalize?”) • Do you have enough bandwidth to push collaboration forward? • Do you have enough STUDENTS who are/ may be interested? • What institutional barriers do you have? • Who is paying for what? (Sister university model: students pay

their own institution) • Do your students have the English level required to perform at a

US university? • What’s your language of instruction (for outbound USA

students)? • Is the US institution located somewhere that your students are

willing to live? (USA concept of “college town”)

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Page 9: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Joint degree programs - Notes

• These can be a selling point for your university

• Is your institution concerned about losing some tuition revenue?

• Curriculum analysis – time and patience required

• Can your institution deliver enough “volume” to make collaboration worthwhile?

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Page 10: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

What US universities seek from agents

• Confidence in ethics and use of university’s brand name (no bad publicity) in all aspect’s of the agent’s business

• Qualified and appropriate applicants – do you understand the university’s profile and motivation?

• Volume of applications • Efficient use of time and resources (recruiting trips) • Knowledge of the “how” and “why” to apply to the

university • Programs / departments to promote more than others • Communication as the relationship grows

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Page 11: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

How / Where to connect with U.S. counterparts

(universities or agents)

• NAFSA (end of May) • EAIE (September) • AIRC conference (November/December) • Other professional / academic conferences • Agent workshops such as ICEF events • Visiting campus • International student fairs • Through your network of personal contacts / referrals • Study abroad / recruiting consortia

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Page 12: Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

Questions and thanks