institutional research and marketing: a partnership worth ... 2017...powerpoint presentation author...
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![Page 1: Institutional Research and Marketing: A partnership worth ... 2017...PowerPoint Presentation Author Meaghan Green Created Date 7/3/2017 11:26:31 AM](https://reader034.vdocument.in/reader034/viewer/2022043008/5f971865579c3b3dd5206c03/html5/thumbnails/1.jpg)
Institutional Research and
Marketing: A partnership worth
promoting
![Page 2: Institutional Research and Marketing: A partnership worth ... 2017...PowerPoint Presentation Author Meaghan Green Created Date 7/3/2017 11:26:31 AM](https://reader034.vdocument.in/reader034/viewer/2022043008/5f971865579c3b3dd5206c03/html5/thumbnails/2.jpg)
• The Story
• Campaigns and Collaboration
• Let’s try it!
• Questions
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Why we need Institutional Research
Data drives good
marketing
Interpretation and nuance
United rankings advocacy
Survey and research expertise
Accuracy
![Page 5: Institutional Research and Marketing: A partnership worth ... 2017...PowerPoint Presentation Author Meaghan Green Created Date 7/3/2017 11:26:31 AM](https://reader034.vdocument.in/reader034/viewer/2022043008/5f971865579c3b3dd5206c03/html5/thumbnails/5.jpg)
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Why we need Marketing
Marketing reveals
our data.
Audience
ArticulateAccess
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Temple Now Article
Access
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Campaigns
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What would you do?
You’re in charge of the Faculty Survey of Student
Engagement; your goal is a 40% response rate.
Tip: Think like a marketer – who is your audience?
What is the best way to communicate with
them? What are your top messages? Goals?
Note: These are individual links that are unique to
each recipient; i.e. can’t share on social media.
Note: Can’t send direct e-mails but can customize
one e-mail.
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What did Temple do?
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QUESTIONS?