INSTRUCTIONS FOR THE JOINT ADVERTISING SYSTEMOF THE CROATIAN NATIONAL TOURIST BOARD

Zagreb, 2017

Within the joint advertising, the advertising holder is obliged to make its own creative solutions for print or online advertisements, radio advertisement or video commercial, and to place the online advertisement of the Croatian National Tourist Board to its own website.

INSTRUCTION FOR CREATING AND/OR PLACING ONLINE BANNERS WITHIN THE JOINT ADVERTISING SYSTEM OF THE CROATIAN NATIONAL TOURIST BOARD

Within the joint advertising, the advertising holder is obliged to place on its own website (on the home page or landing page of the online campaign) the online advertisement of the Croatian National Tourist Board (CNTB banner).

Already made CNTB banners are available for download from the CNTB online gallery. From the main menu it is necessary to select “Joint advertising” - submenu “CNTB banners”.

Access to the CNTB online gallery is available with a user account that is assigned upon request. The request shall be sent to the email address photo@htz.hr with the indication “User account - joint advertising”.**Note: the joint advertising holder shall personally file the request to open the user account.

CNTB banners with different creative solutions are available in the following formats: 300x250, 300x600, 160x600 and 970x250 px. Each banner is available in the following language versions: Croatian (HR), English (EN), German (DE), French (FR), and Italian (IT).

If the advertising holder needs another format of the CNTB banner, it can independently create the CNTB banner by graphically formatting it according to existing CNTB banners. For the graphic formatting of CNTB banners the advertising holder is obliged to use the same graphic elements that are present on available banners:

Destination photo (1) - if a used destination photo is downloaded from the CNTB online gallery, be sure to indicate the author’s rights (2). It is necessary to write with a small but readable font in the angle of a photo the name of the author, for example in the following form: “Photo by Ivan Horvat, CNTB”

CNTB logo (3) - the logo has to be applied in its original form that is available in the CNTB online gallery. It is not allowed to modify the logo in a way that is not allowed according to the book of standards (examples of inappropriate application of CNTB logo are explained at the end of these instructions).

Title “Discover your story” (4) - the title shall be printed in Arial font. The rectangular background shall be created with a predefined blue colour (R0 G55 B100), with a white outline.

The independently created banner shall not be smaller than 300x250 px and it is necessary to ask for the CNTB’s approval before publishing. It is necessary to link the CNTB banner to the official CNTB website (croatia.hr).

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INSTRUCTIONS FOR CREATING PRINT AND ONLINE ADVERTISEMENTS WITHIN THE JOINT ADVERTISING SYSTEM OF THE CROATIAN NATIONAL TOURIST BOARD

The advertising holder shall create and publish a joint advertisement in which at least 1/3 of the space includes a destination photo of Croatia, and the CNTB logo and slogan (in general destination advertising CNTB’s logo must be at least the size of holder’s logo).The advertising holder is obliged to deliver to the CNTB (and to the system of tourist boards that participate) the proposal of the advertisement for approval. Proposals shall be sent at least 3-5 days prior to publication deadline exclusively to the address oginfo@htz.hr with a mandatory note of the model/contract and the advertising holder. We suggest to all the partners to send all the materials for the items of the approved media plan as soon as possible without waiting the expiration of deadlines, and if possible to send more proposals at once.

• joint advertising CNTB advertisements // with a destination photo of Croatia // if the destination photo is downloaded from the CNTB online gallery, be sure to indicate the author of each photo, and CNTB as source

• joint advertising CNTB advertisements // without a destination photo of Croatia

Cabore re ea sitat odis sinihicitae. Usciente con peratiae as endiam, solute esequi consend erspedit ipsum

Cabore re ea sitat odis sinihicitae. Usciente con peratiae as endiam, solute esequi consend erspedit ipsum

• joint advertising CNTB advertisements // with a photo of a destination or a product whose source is not the CNTB

Additional examples of online advertisements (banners) within the joint advertising:

Additional examples of print advertisements within the joint advertising:

RADIO ADVERTISING AS PART OF THE JOINT ADVERTISING

The advertising holder shall create and publish a radio advertisement that shall end with a slogan established by the Croatian National Tourist Board.

CNTB sloganHR: Hrvatska. Puna životaEN: Croatia. Full of lifeIT: Croazia. Piena di vitaDE: Kroatien. Voller LebenCZ: Chorvatsko. Plné životaPL: Chorwacja. Pełna życiaSK: Chorvátsko. Plné životaES: Croacia. Llena de vida

VIDEO/TV ADVERTISING WITHIN THE JOINT ADVERTISING

The advertising holder shall create and publish a video advertisement that shall end with the telop or another material as established by the CNTB.

CNTB’s 3-second telop is available in the online gallery in the following languages: HR, EN and DE.

Telop of the Croatian National Tourist Board:

FR: Croatie. Pleine de vieNL: Kroatië. Vol levenSI: Hrvaška. Polna življenjaSE: Kroatien. Full of lifeHU: Horvátország. Tele élettelNO: Kroatia. Full of lifeFL: Kroatië. Vol levenRU: Хорватия. Полная жизни

ADVERTISING ON SOCIAL MEDIA NETWORKS WITHIN THE JOINT ADVERTISING

The advertising holder shall create and publish a joint ad with at least 1/3 of the space that contains the advertising of Croatian tourism, that is visual material of the CNTB and the system of tourist boards.

Examples of advertisements on social media within the joint advertising:

It is necessary to include the link to the appropriate CNTB channel on the same social network or alternative one in agreement with the CNTB.

@croatiafulloflife@croatia.hr#CroatiaFullOfLife

Facebookhttps://www.facebook.com/croatia.hr

Instagramhttps://www.instagram.com/croatiafulloflife

Twitterhttp://www.twitter.com/croatia_hr

YouTubehttp://www.youtube.com/croatia

LOGO OF THE CROATIAN NATIONAL TOURIST BOARD

The logo of the Croatian National Tourist Board is available in the online gallery in multiple language options. It is necessary to apply it in compliance with the visual standards of the Croatian National Tourist Board.

Incorrect application:

Do not rotate the logo Do not distort the logo Do not alter the placement of the logo elements

Do not add other elements to the logo

Do not alter the colours of the logo

Do not use colours in the logo brush

Do not distort the logo proportions

Respect the size of the brushstroke around the logo