instructor: rajveer singh assistant professor department of business management pcte group of...

Instructor: Rajveer SinghAssistant Professor

Department of Business ManagementPCTE Group of Institutes

BUSINESS COMMUNICATIONBB - 205

Subject Name: Business CommunicationSubject Code: BB-205Subject Instructor: Rajveer SinghNo. of Assignments: No. of Class tests:No. of Case Discussions:No. of Project:

Course Details

Objective

The course is to make the students understand the value of business communication, oral as well as written and presentation skills in professional life .This course also aims at making the students aware of the importance of communication skills as every youngster at the entry level will face a highly competitive corporate world

Total Mark Break-Up

Max Marks: - 100

Internal Assessment: - 40

External Assessment:-60

MSE :15MarksPresentation :5MarksClass

Tests :3MarksHourly Tests :10MarksClass participation :2 MarksViva :5 Marks

Total Marks :40 Marks

Evaluation Criteria

Internal Break-Up

Course Structure(Divided into 4 parts)

Section-AUnit I (12 Hrs.) Developing Reading Skills: identify the

purpose of reading, factors effecting reading, learning how to think and read, developing effective reading habits, reading tactics and strategies: training eye and training mind, Recognizing a broad range of thought patterns in reading selections, reading and interpreting visuals, making inferences, recognizing facts and opinions.

Section-BUnit II (12 Hrs.)

Developing Listening Skills: importance, purpose of listening, art of listening, factors affecting listening, components of effective listening, process of listening, principles and barriers to listening, activities to improve listening.

Unit III (12 Hrs.) Developing Writing skills: planning, drafting,

revision, editing, paragraph writing, precis making. Letter Writing: Inter-office memorandums, notice, advertisement, faxes, e-mails, sales letters, request letters, order letters, good news and bad news letters. Resume Writing: planning, organinsing contents, layout, guidelines for good resume Report Writing: structure, types, formats, drafting of various types of report.

Section-C

Section-DUnit IV

Developing speaking skills advantages and disadvantages, Conversation as communication, extempore, speaking, art of public speaking, Meetings preparations , Group communication through committees, conference and other formal communication with public at large, seminar, symposia and conferences, Ambiguity avoidance. Group Discussion- Nature, uses and importance, guidelines for GD. Presentations: Four P‟s of presentation, structuring, rehearsing, and delivery methods, effective Presentations. Interviews: Preparation techniques, frequently asked questions, projecting a positive image

Course Break-UpLecture Plan: Business CommunicationBB- 205

Day 1 Day 2 Day 3 Day 4

Introductory session and

Activity

The concept and definition

of effective business

communication

Process and basic model of communication

Activity-2 Deaf And Dumb

Week 1


Importance of effective

communication in business

house

Importance of effective

communication continued

Class test related to the

covered syllabus

Revision of Test

Week 2


Barriers to effective

communication in business

organizations.


communication continued…



Case Study 1 – Barry and Communication Barriers

Week 3


Principles of effective

communication

Principles of effective


Class Test—2 Activity- Catch The Chicken

Week 4


Group Discussion

Writing job application and

other applications

Writing sales letters to agents,

suppliers, customers etc

Activity 5 Role Play

Week 5


Writing memorandums Faxes, E-mails Paragraph

writing Précis writing

Week 6


Debate Class Test Activity Drafting a Resume

Week 7


Activity 7- Resume

Workshop

Voice and correct word

usage, drafting an

advertisement

Group discussions

Interviews: Do’s and don’ts

during the interview and different types of interviews

Week 8


Activity- Interviews

Importance of Non Verbal

CommunicationActivity-8

Developing reading,

listening and speaking skills

Week 9


Activity-(Listening)

Activity-(Non Verbal

Listening Test)Debate

Week 10


Week 11


Week 12

Suggested BooksSuggested Readings/ Books

Lesikar, Petit, Business Communication, All India Traveler bookseller.

Pal, Rajendra & Korlahalli, Essentials of Business Communication, Sultan Chand & Sons

Bovee, Thill and Chaturvedi, Business Communication, Pearson Education.

Lillian, Chaney, Intercultural Business Communication, Pearson Education.

Chaturvedi, Mukesh, Business Communication: Concepts, Cases & Applications, Pearson Education.

The class will be conducted in a lecture-discussion format.

Very little lecture time will be devoted to topics that the average student can readily comprehend on the basis of self-study.

Instead, class discussion will focus on areas where comprehension is substantially enhanced by additional elaboration or illustration.

Several mini-case analyses will be assigned by the teacher in the semester.

Classroom Policy

Minimum 75% attendance is compulsory for every student in the class

Students can enter the class and get their attendance marked till the teacher is taking attendance. After that students will be allowed to sit in the class but no attendance will be given.

No compensation or extra lectures will be taken at the end of the semester to complete the attendance

In case of emergency students must get the leave approved from the instructor before going on leave.

Attendance Guidelines

The Class Presentation is scheduled on __________ The presentations will be delivered by the respective groups formed in the beginning of semester.

Following rules of presentation must be followedStudents will be informed regarding the groups

and title of their presentation well in advance at least 10 days before the day of presentation

Students will submit the presentations report at least three days before the day of presentations for necessary modifications / additions and deletions

Presentation Guidelines

Rules for report writing Report must be computerized with 14’ font

(Main Heading), 12’ for general writing, Times New Romen, Justified.

Title of the report should contain all the details regarding the project title, submitted by, submitted to, course and class details etc

At the end of the bibliography/ references must be given in details

Presentation Report Guidelines

Only English language is permissible for presentation One student from the group will be acting as

chairperson who will introduce the topic to the audience and control the presentation, formally start and finish the presentation

Maximum time for one group will be 30 minutes followed by 15 min discussion

No paper or written material help is allowed during the presentation. Presenters will prepare the power point presentations for delivering the presentation

Presenters must be in strict formal while delivering the presentation

Presentation Delivery Guidelines

instructor: rajveer singh assistant professor department of business management pcte group of...

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