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Homeowners

Medium Income

<$60,000

Families with Children living

at home

Adults between the

ages of 31-40

Increase annual sales of test kit by 20% before December 31, 2015

Increase test kit sales by 40% in the month of January (Radon Awareness month)

Distribute 500 Radon coupons by December 31, 2015

Educate our target audience about the dangers of Radon exposure

Increase awareness of Radon test kit and consultation services

Increase community outreach

High Price

Low Price

ConvenientInconvenient

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January Event/Advertising Radon Action Month: QR Code

Poster and Volume One Circular

February Direct Marketing Brochure & Coupon Circular

March

April Event Kids Expo

May Advertising Volume One Circular

June Event Breakfast in the Valley

July

August Direct Marketing Brochure & Coupon Circular

September Event Total Health Fest

October

November

December

Total Health Fest Vendor Booth $350

Family Fest Vendor Booth $200

Breakfast in the Valley Free!

Volume One Circular $261 (4 bi-monthly cycles)

Brochure Prints $185 for 500

Coupon Prints Included in Brochure prints

QR Code Prints $18.50 for 50

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