PRESENTATION FILE

(Promotion of brand through Integrated Marketing Campaign)

GROUP MEMBERS

Raashid Javed (32)

Rana Umar farooq (31)

Qasim Irshad (28)

Mudasra amjad (21)

Malka Yasmeen (19)

MBA 6th MBA (2011-2015)

Department Of Management sciences

The Islamia University of Bahawalpur

Context

Serial

number

Particulates Page number

1. Introduction 2

2. Different IMC tools 3

3. Advertisement 3

4. Interactive marketing 3

5. Internet marketing 4

6. Publicity & public

relationship

5

7. Direct marketing 5

1 | P H C

8. Sale promotion 6

9. IMC cycle 7

10. Appendix 8

IntroductionBrand name:

Pakistan Handi craft

Type of brand:

Antiques

LOGO:

Design by group members

LOGO meaning:

Logo show’s different person’s their values and norms, so it makes whole Pakistan tradition.

Slogan:

Design by group members

Capture market:

2 | P H C

Bahawalpur audience and the students of Abbasia Campus the Islamia University of

Bahawalpur

Special product:

Key chains

We use IMC tools with different style

1-- ADVERTISEMENT

1st Source of advertisement:

We made advertisement of this event by professionals Asif studio (Commercial area)

Video type is:

Video PowerPoint popular format is the narrated PowerPoint again because of its simplicity.

If you’ve got a power point you can add your voice narration.

Publish video:

We publish our video on YouTube, vimeo web, and on Facebook Page

Web link:

https://vimeo.com/92254282 ,

http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-upload_owner#action

https://www.facebook.com/pages/Pakistan-Handi-Craft/570889569697261?ref=hl

2nd Place advertisement

• We make 5 banners and 200 printed posters200 printed posters (20 baskets each

contain 12 to 14 posters) and paste at Abbasia campuses of The Islamia University of

Bahawalpur.

• Online banner promotion: It’s also contain these banners in Social media like

Facebook

3 | P H C

2-- INTERACTIVE MARKETING

Source of interaction:

Create event on Facebook

Purpose:

The purpose is to interact with people, to develop awareness about our products and how it

benefited to you. This event is public everyone can see and make suggestions.

Web link:

https://www.facebook.com/events/579100858852551/

3-- INTERNET MARKETING

1st Source we use

Web design By WEBs developer it is free developer where we full fill these criteria’s

(HOME, PHOTO GALLERY, TEAM MEMBERS, TESTIMONIALS, WEB STORE, LOCATION AND

CONTECT US)

Assumptions

It’s opened with log in option

Web link:

http://members.webs.com/s/sitebuilder/pages/329191190/

2nd Source we use

Make Facebook Page that is opened and as its youth event so easy to captured youth to

interact with host easily and commented us with suggestion and opinions.

Web link:

https://www.facebook.com/pages/Pakistan-Handi-Craft/570889569697261?ref=hl

3rd Source we use

YouTube and Vimeo are the source where we can share our own videos and we upload our

video there and share uploaded video at Facebook and twitter like social networks.

Web link:

4 | P H C

http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-upload_owner#action

https://vimeo.com/92254282

4-- PUBLICITY/PUBLIC RELATIONSHIP

Way we use

Sponsorship: sponsorship is the war of publicity and that make public relationship with

different consumers with the help of sponsored companies promotion usage.

Sponsored brands:

Shamim group of industry

Well establish brand of Bahawalpur. Its creditability affects the stalls performance and gives

positive impact to tradition of Bahawalpur. And it’s the financial supporter as well for this

campaign of Pakistan handi crafts.

Pakistan handi Craft

Its government based brand that knew all over the world so its recognition is capture our

customer by the name of Pakistan.

Shaigaan

It is also Bahawalpur brand whose kulfi are recognized all over the Bahawalpur

Personal selling

It’s all about team members links that create personal selling as well.

5-- DIRECT MARKETING

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Way of direct marketing of festival

We invite HOD of pharmacy department and give awareness about our event and

brand, as well as we convince them to visit their at 18,April 2014 with venue of

(sports Ground, Abbasia Campus, The Islamia university of Bahawalpur) and

Invite teachers and students of department of management sciences.

Invite hostel girls of The Islamia University of Bahawalpur

6-- SALE PROMOTION

Source we use:

Make mug with Pakistan handi craft Logo and create visiting coupons as well as sales

coupons. The people who will win get these mugs as gift at the end of festivo.

Coupons:

Visitors Coupon:

Purchase coupon:

Cup With PHC LOGO: As a gift 6 | P H C

7 | P H C

8 | P H C

Online post addhttps://vimeo.com/92254282, http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-upload_owner#actionhttps://www.facebook.com/pages/Pakistan-Handi-Craft/570889569697261?ref=hl2nd Place advertisement 5 Bannars 200 printed posters (20 baskets each contain 12 to 14 posters)

ADVERTISEMENT

Event creationhttps://www.facebook.com/events/579100858852551/

INTERACTIVE MARKETING

Invite HOD of Pharmecy Deppartment Invite Teachers and students of Abbasia CampusInvite Hostelize Girls

Direct Marketing

Web disghn Log in with personal password http://members.webs.com/s/sitebuilder/pages/329191190/Facebook page: https://www.facebook.com/pages/Pakistan-Handi-Craft/570889569697261?ref=hlAdd online promotion http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-upload_owner#actionhttps://vimeo.com/92254282

Internet marketing

SponsorshipShmim groupPakistan Handi CraftShaigaan

Publicity and public relationship

Visitors couponsPurchasing couponsCup with printed logo as a gift

SALE PROMOTION

Appendi

x

9 | P H C

IMC tools with different style

ADVERTISEMENT

10 | P H C

Interactive Marketing tool

11 | P H C

Internet marketing

12 | P H C