integrated marketing summit 2010 “how spiders view your web site” david burke...
TRANSCRIPT
Two views of a website
Computer Screen• Visual appearance• Graphics• Animation• Design• Usability
Code (Spider)• Syntax/Structure• DOM – Document
Object Model• Semantic Signals• Code vs Content
How do you expose internal pages?• Fly out navigation rewritten so links
accessible without Javascript.
• Alternate content provided for Flash elements by using SWFObject
More technical information at:http://code.google.com/p/swfobject
Original Auto Nation, Home, Find Your Vehicle,
Research, Finance & Insurance, Service &
Parts, Find a Dealer, By Make & Model, By
Vehicle Type, By Payment17 Words
7 Links
Revised AutoNation, Home, Find, Your, Vehicle, Search,
Make/Model, Type, Payment, Price, Watch,
Video, Reviews, Research, Compare, Save,
How, Much, Can, Spend, Incentives, Rebates,
Car, Finance, Insurance, Our, Pledge, Leasing,
Financing, Options, Protection, Programs,
Apply, Credit, Service, Parts, Make,
Appointment, Order, Accessories, Collision,
Center, Dealer, Zip, Code, About, Acura,
dealers, Audi, BMW, Buick, Cadillac, Chevrolet,
Chrysler, Dodge, GMC, Honda, Isuzu, Jeep,
Rover, Lexus, Lincoln, Maybach, Mercedes-
Benz, Mercury, Nissan, Pontiac, Porsche, Scion,
Subaru, Toyota, Volkswagen, Volvo, Mitsubishi
74 Words
30 Links
How to see like a spider
• See what search engines see
• Several free or low-cost tools
• Improve your search optimizaton
Many Add-Ons are free while others may have a subscription fee.
SEO for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html
Google Toolbar http://toolbar.google.com/
WebDeveloper http://chrispederick.com/work/web-developer/
View Source Chart http://jennifermadden.com/
PrefBar http://prefbar.mozdev.org/
LiveHTTPHeaders http://livehttpheaders.mozdev.org/
FireBug http://getfirebug.com/
GreaseMonkey http://www.greasespot.net/
ScreenGrab http://www.screengrab.org/
WASP http://webanalyticssolutionprofiler.com/
Several Tools for Firefox
Get information directly from the search engines.
Google Webmaster Tools http://google.com/webmasters/
Yahoo Site Explorer http://siteexplorer.search.yahoo.com/
bing Webmaster Center http://www.bing.com/webmaster/
Webmaster Control Panels