| 2017 microsoft cloud and hosting summit burke, azure sales lead, ... • best for sql server &...
TRANSCRIPT
| 2017 Microsoft Cloud and Hosting Summit
| 2017 Microsoft Cloud and Hosting Summit
Adam Burke, Azure Sales Lead, US HMSP
Mike Hartmann, Azure Marketing Lead, US HMSP
Winning the Azure Sale: Best Practices
Microsoft
Enterprise Grade
Hybrid
Hyper-scale
Azure momentum
5 MillionOrganizations using
Azure Active Directory
120,000 New Azure customer subscriptions/month
34Azure Regions.More than AWS
& Google combined
650%Growth in
Marketplace VMs in last 12 months
“Microsoft is growing its cloud revenue faster than Amazon”– Business Insider Jan 2016
85%Of Fortune 500 Companies use Microsoft Cloud
1 of 3VMs in
Azure run Linux
37Major attestations and certifications -
more than any other vendor
19+Leader Status in Gartner Magic
Quadrants
500+New releases in
the last 12 months
The largest compliance portfolio in the industry
Industry
United
States
Regional
Use the Azure Trust Center
Generally Authorized
US Government only (MSP/PC2P)
Central US
Iowa
West US
California
East US
Virginia
US Gov Virginia
Virginia
North Central US
Illinois
US Gov Iowa
Iowa
South Central US
Texas
Brazil South
Sao Paulo State
West Europe
Netherlands
China North
Beijing
China East
Shanghai
Japan East
Tokyo, Saitama
Japan West
Osaka
India South
Chennai
East Asia
Hong Kong
Southeast Asia
Singapore
Australia Southeast
Victoria
Australia EastNew South Wales
Central India
Pune
Canada East
Quebec City
Canada Central
Toronto
West India
Mumbai
Germany Northeast
Magdeburg
Germany Central
Frankfurt
North Europe
Ireland
East US 2
Virginia
UK South
London
US DoD East
Virginia
US DoD West
California
China Authorization
India Authorization
EU Member State Authorization
West US 2
Washington
West Central US
Wyoming
UK West
Cardiff
Microsoft’s network is one of the two largest in the world
85 iXP 1.4M 4x $15B
4400+ CONNECTIONS
TO 1695 NETWORKS
MILES OF FIBER IN OUR
DATA CENTERS
WRAP THE EARTH IN
NORTH AMERICAN FIBER
MICROSOFT CLOUD
INVESTMENT
PHYSICAL
INFRASTRUCTURE
NETWORK
Trust and control
Anti-Malware
KeyVault
Role-Based Access Controls
VM Disk, Storage Encryption
Logging / Auditing
Azure Security Center
Secure By Design
Operation Security
Controls
Compliance Certifications
DDOS protection, Forensics
Penetration Testing
Cameras / Alarms
24X7 security staff
Barriers / Fencing
Days of backup power
Two-factor access
control
Secure and Isolated VNets
Subnet ACLs
Forced Tunneling
Multiple virtual NICs
Security Appliances
VM + App
Prioritized security alerts
Central view of your security posture
Security policies for subscriptions and resource groups
Easily deploy partner security solutions
Prioritized recommendations
Monitor the security state of resources
Azure Security Center
Azure Virtual Machine Families
2x faster ACU than A Series*Supports Premium Storage
GPU
Ideal for high-end remote
visualization, deep learning and
predictive analytics
High Performance
Ideal for high throughput, low latency compute
workloads
Storage Optimized
Ideal for Big data, SQL & NoSQL
databases
Memory Optimized
Ideal for relational database, large caches and in-
memory
Compute Optimized
Ideal for medium web servers,
network appliances, batch processes and application servers
General Purpose
Ideal for large web servers, databases and general use
workloads
Entry Level
Ideal for small web servers and network
appliances
Enable seamless datacenter extensions
Microsoft Azure
Available Port Speed Options
50 Mbps
100 Mbps
200 Mbps
500 Mbps
1 Gbps
2 Gbps
5 Gbps
10 Gbps
Reliable messaging
at scale for cloud
services
Code against (REST API) Use on Windows & Linux VMs
Data Transfer Options
Web and mobile Line of Business Apps like SAP,Sharepoint
Microservice apps
Dev and test Big data and analytics
Internet of Things
Backup, recovery, and archive
High performance computing
Digital media
Help Customers move to PaaS with Azure SQL
*Data source & customer quotes: The Business Value of Microsoft Azure SQL Database Services, IDC, March 2015
staff hours reclaimed for other tasks
47%
Increased productivity
faster app deployment cycles
75%
Faster time to market
less expensive than on-prem/hosted
53%
Lower TCO
fewer cases of unplanned downtime
71%
Reduced risks
OtherAzure SQL
Database
DB management hours
Leverage Hybrid Use Benefits when available
Example scenario with customer running a single D3v2 VM using the
Hybrid Use Benefit.
*CSP in USD, US East 2; full-time usage on demand
**Second Azure instance is included with Windows Server Standard Edition Software Assurance
Annual Cost for a single Azure D3v2
VM*
$3,878
Azure HUB offers
49% in annual savings on a D3v2!
A benefit that enables customers to extend the value of server application licenses by
deploying them on-premises or in Azure
Application server products eligible for License Mobility through Software Assurance,
including Microsoft Exchange Server, Microsoft SharePoint Server, and Microsoft SQL
Server, are identified in the Microsoft Product Use Rights document.
Windows Server is not eligible for License Mobility through Software Assurance.
Quoting Best Practices & Tips
Virtual Machines• Quote 720 hours or less
• Cheapest: Av2, Dv2 & F
• Best for SQL Server & Oracle: G series
• Skimp on cores- existing hardware is not as fast as Av2, Dv2, F, G, N, H series
Cheapest Regions• US East 2
• US South Central
• Any USD invoice
Storage• Premium Storage pay for provisioned
• Standard Storage pay for usage + IOPS (4K=8io)- Standard windows VM 4.5 Million IO a month ($0.16 per month)
• Managed Disks pay for provisioned- Standard Storage also has IOPS
Networking• Pay for egress bandwidth only
- First 5GB & Inbound bandwidth free
• Express Route customers spend 6x in Azure
• ExpressRoute all geo-political regions access
• ExpressRoute Premium = ALL regions access
ASR
• First 31 days free
• Pay only for Storage when Azure is passive
• Use to migrate workloads to Azure
Azure Backup
• Protected Instance + GB usage
• No Egress | IOPS• Windows Server Backup, Azure Backup Server & DPM
Azure Everywhere Program
On site, white-glove Azure adoption and ramp up experience delivered by Partner to a customer with 3 key components:
Azure Fast Start Workshop
• 4 day on-site hands-on Azure workshop
• 5 Core Scenarios (IaaS, Linux, OMS, SQL on
IaaS, Web and Mobile) with more to come
Cloud Adoption Planning Session
• Work with Microsoft team and the
customer to build a consumption plan
Up to $1,500 of free Azure
• $1.5k Azure CSP Pass to be used during
Fast Start workshop
• New Azure customers only
Available Fast Starts:
Azure IaaS OMSLinux on Azure Web & MobileSQL on IaaS
10 Key Differentiators of the Microsoft Platform
Microsoft is the only Hyperscale, Enterprise Grade Provider
with a Hybrid Platform
Ask your Customers
about their plans
for Public Cloud
Offer MS funded
assessments as a
simple way to get
started.
Explore
incorporating
existing solutions
with Azure
Your existing
customers will be
your first wins and
best pilot customers
Building Azure Pipeline
Benefits of Azure from a CSP Partner
• Microsoft doesn’t provide:
• Managed Services
• Managed Hosting / Co-location for Hybrid needs
• Single invoice for cloud computing + services cost
• Additional Support Resources
• Benefit from a pay as you go model
• Partner IP
• Custom Billing
• Accelerated time to market with cloud expertise.
Azure Readiness Options
openedx.microsoft.com
Self Paced
openedx.microsoft.com
openedx.microsoft.com
openedx.microsoft.com
microsoft.com/en-us/learning
On Demand
microsoft.com/en-us/learning
microsoft.com/en-us/learning
Classroom
microsoft.com/en-us/learning
microsoft.com/en-us/learning microsoft.com/en-us/learningaka.ms/edxazurearchitecture
Level 100
Level 200
Level 400
All Roles
Consulting
Service Delivery
Support Staff
Sr. Support Staff
Consulting
Sr. Support Staff
Technical Sales
Start an internal
Azure Readiness
Effort
Schedule Azure
Sales Training
for your team
Leverage Azure
Battle cards
Explore CSP in a
Box Content
Next Steps
| 2017 Microsoft Cloud and Hosting Summit
Adam Burke, Azure Sales Lead, US HMSP
Mike Hartmann, Azure Marketing Lead, US HMSP
Winning the Azure Sale: Best Practices
Microsoft
© Copyright Microsoft Corporation. All rights reserved.