INTEGRATING SOCIAL MEDIA IN YOUR BUSINESS

MODEL

Social Integration: SALES –Lead Generation

Dropbox integrates with

Facebook groups for super-

simple social file sharing

Dropbox integrates with

GMAIL , easy sharing

Dropbox- Launch & Testing

Based where its early adopters hung out, waiting list of buyers jumped from

5000 to 75,000

Dropbox- Landing Pages

Simple, captures attention, not cluttered

Dropbox – Generating Leads via Referrals

Dropbox rewards social referrals Leading to more storage for each lead

Dropbox- Generating Leads via Social Media

With each Follow on Twitter, Connect with Facebook or Twitter, Dropbox gives the user a 125MB increase

Social Integration- Customer Service

Coolblue- Customer Satisfaction

Customer Service via Twitter Replies Direct Messaging to solve customer

problems

Engaging customers for reviews

Winner in Online Branding: CoolBlue

Quick emails by Coolblue to their customers asking

for their smiling pictures on receiving their package

Customers who just placed their order will be sent a

video to sweeten their wait

Social Integration-

Marketing (Storytelling)

BMW- Marketing (Storytelling)

Emphasizes on the extra features provided with

the car.Bart Lapers- successful influencer for BMW

Reviews/Videos

Social Integration: PRODUCT

Peerby: How does it work?

Members post about an item

Pushes request to 100 of the requester’s closest Peerby neighbors

If someone nearby has the item the requester is notified and the connection is made.

Collaborative Consumption Model

Peerby- PRODUCT

Peerby serves as a platform to

facilitate ‘borrow/rent’ exchanges

Subscribing to ‘PeerbyGO’

(warranty, insurance, rent,

delivery cost)

Peerby- Other Integrations

SALES, PAYMENTS, CUSTOMER SERVICE

SALES:

To create a strong and extensive

network of lenders and borrowers.

PAYMENTS:

To keep a commission from insurance,

delivery charge and rent

CUSTOMER SERVICE:

For users to sort out the

exchanges and delivery

themselves via

chat/conversations