I N T E G R A T I O N C R E D E N T I A L S

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V I S I O N

A N I N T E R N A T I O N A L W O W I D E A A G E N C Y W H I C H

R U N B Y V I E T N M E S E M I X , T O C R E A T E G O O D P L A T F O R M

F R O M L O C A L I N S I G H T T O I D E A G E N E R A T I O N

A N D A B I L I T Y T O E N S U R E T H E F L A W L E S S E X E C U T I O N T H R O U G H I N T E G R A T I O N P R O C E S S

T O T R A C K A N D J U S T I F Y C O M M U N I C A T I O N E F F E C T I V E N E S S

O U R A P P R O A C H

T H R O U G H T H E L I N E

W I T H T H E H O U S E O F E X P E R T I S E

S Y N E R G Y O F I N T E G R A T E D C A P A B I L I T I E S

M A R K E T M Y T H F R O M T H I N K B I G ( A T L ) T O T H I N K T I G H T ( B T L )

U N D E R 3 6 0 D E G R E E P L A T F O R M

O U R B E L I E F I N T E G R A T I O N I S I D E N T I F Y I N G T H E R I G H T C A P A B I L I T Y

W I T H C H A N N E L I N S I G H T T O E F F E C T I V E I N T E R A T I O N P L A T F O R M

T H A T S O L V E S B U S I N E S S P R O B L E M S

O U R A D V A N T A G E L A S T M I L E D E L I V E R Y T H A T R E C O M M E N D S R I G H T

C A P A B I L I T Y

FOCUS ON‘COMMUNICATION EFFECTIVENESS’

BACKBONED BY ‘CREATIVITY’

W H A T D O W E O F F E R ? A H O U S E O F E X P E R T I S E F R O M S T R A T E G I C A P P R O A C H

S P E C I A L I Z E D D I V I S I O N S I N D E S I G N , B R A N D I D E N T I T Y

P U B L I C R E L A T I O N , E V E N T & D I G I T A L , S O C I A L M A R K E T I N G

T O I D E A T I O N , I N T E G R A T I O N T O E X E C U T I O N

I N T E G R A T I O N M O D E L

5i P L A N N I N G T O O L

A S U I T E O F C O L L A B O R A T I V E T O O L S T H A T H E L P U S I N T E G R A T E

ISSUE What is legal constraint? What is our company business objective? Marketing Objective ? And the gap from strategy to execution …

IDEATION What is the big idea behind? Does it address the brand issues?

INTEGRATION How can the big ideas translate into channel planning? ToM, Channel Planning: MT v.s GT, On premise v.s Off premise, Capabilities: PR, Event, Digital, Shopper Marketing

INVESTMENT How is it relevant on return on investment? Cost per reach? Cost per Exposure? Cost per conversion?

What is the brand issues? Most challenges for the brand to create awareness to consumer mind? …

INSIGHT

Core Services •  Strategic Planning •  Account Management •  Creative concepts and executions •  Through-The-Line strategic and engagement planning •  Studio and support services

End-execution Services •  Digital & Social Community •  Public Relation •  Design •  Event & Activation •  Shopper Marketing

C O M P L E T E A G E N C Y

S P E C I A L I Z E D D I V I S I O N S B U I L T O N T A L E N T

Bao  Mai–  Business  Group  Head    Started  with  Unilever  Vietnam  as  Modern  Trade  Ac7va7on,  Customer  Marke7ng  Manager  for  Fabric  Cleaning.  In  2006,  Bao  joined  Bri7sh  American  Tobacco  Vietnam  as  the  Na7onal  Horeca  Director.  He  was  also  appointed  as  the  Marke7ng  Head  for  Philips  Electronics  Vietnam,  Consumer  Lifestyles.        Possession  of  great  leadership  in  the  industry  by  capturing  and  conversing  customers  through  POP  ac7va7on,  “second  moment  of  truth”,  in  the  darkest  and  the  most  constrained  communica7on  environment  in  liquor  and  tobacco  industry.      

Howe  Chong  –  Crea5ve  Head    Howe  is  a  seasoned  professional  with  experience  in  bringing  solu7ons  to  a  broad  range  of  design  challenges.  His  7+  years  of  experience  includes  product,  packaging  and  graphic  design  for  clients  such  as  Bri7sh  American  Tobacco,  Philips,  HP  and  Unilever.  He  has  worked  in  Australia,  Vietnam  and  Denmark.        The  exposure  to  projects  across  different  con7nents  has  provided  him  with  the  proficiency  in  finding  solu7ons  to  a  wide  variety  of  design  challenges.    As  a  crea7ve  he  is  ac7vely  striving  to  provide  innova7ve  design  solu7ons  to  the  market.  He  con7nues  on  this  quest  as  Integra7on’s  Crea7ve  Head  

Jane8  Lozano  –  Strategic  Planning  Associate    Janett enriches creative strategy through insight and planning. Her passion for advertising and marketing and a keen sense of consumer behavior have been developed through her experience in Asia, Europe and Latin America. She is a graduate in business administration from San Ignacio in Peru and obtained an English certification from Cambridge University in the UK. During her free time, she supports the charity organization "Mekong Plus" and is an active tennis player.

Dat An Nguyen – Senior Interaction Manager Over 8 years in digital content for creative communication project. Also having worked with VTV1, HTV9, VTC1 channels in interactive digital platform for television. My projects also included a cooperation with Goddpi, CNBC Asia, Guinness Book Record, and Lowe Vietnam. Clients/Brands : Techcombank, VPBank, Thegioididong.com, Vinamilk, Thuster, Myslide.vn, business24h.com.vn, Pernod Ricard, Lacvert Essance, KAO Vietnam, Vietnam Mobile, Kinh Do.

Chi  Nguyen–Senior  Client  Service  Manager   Had experience in communication field (both ATL and BTL) for 6 years and worked big agencies such as FPT Promo, Chuosenko, Lowe… Clients/Brands : Pepsi, American Standard, Vinamilk, Rohto (Lipice / Selsun / Sunplay), Ajinomoto, Meiji, Olympus, Epson, Toto, Vietnamobile, Vfresh

Hoa  Nguyen  –  Even  Head    Been  in  marke7ng  field  for  10  years,  working  at  respected  companies,  such  as  Ojitex,  Chuosenko,  River  Orchid  and  Asatsu  DK    Her  experience  includes  managing  marke7ng  plan,  adver7sing  plan,  and  ac7va7on  of  effec7ve  works.    Clients/brands:  Isuzu,  Toshiba,  V-­‐Rohto,  Oxy,  Lo`e    

Event  and  entertainment  industry  are  combina7on  between  crea7ve,  cultural  and  business  skills.  Fortunately,  all  of  this  are  his  passions.    Had  4+  years  experience  in  Event,  Entertainment  and  Talent  Management.  He  has  worked  in  Viet  Nam,  Singapore,  Philippines  and  United  Arab  Emirates.    During  his  free  7me,  he  supports  youth  organiza7on  “Interna7onal  Youth  Club”.    Client  Brand:  Holcim,  DIC  Sport,  Petro  ĐạI  Hùng  (PVEP),  Vung  Tau  Seaside,  HCT  (UAE),  Bitexco  Financial  Tower,  etc  

Minh  VO  NHAT  –  Talent  Management  Manager  

Events  have  been  a  part  of  his  life  over  4  solid  working  years  in  event  and  ac7va7on  for  varied  dominant  brands  in  different  industries.  Son  has   developed   effec7ve   project   leadership   and   ability   to   manage  client   rela7onship   at   both   personal   and   opera7onal   level.   He   has  demonstrated   discipline   in   the   areas   of   cost   repor7ng   and   budget  management.            “Work  hard  –  Play  hard”  -­‐  his  strength  in  lifestyle  events  can  be  listed  with   numerous   events   for   LVMH’s   such   brands   as   for   Hennessy,  Belvedere   Vodka,   Glenmorangie,  MOET,   Grand  Marnier…   as  well   as  other  par7es  for  NOKIA,  LOWE…    Other   clients:   IBM,  KOHLER,  ORION,  Cuu   Long  Petro   ,Bel  Group,   LG,  SamSung,  Masan  Group,  Abbo`,  Diana,  Vie`el…            

Son  LE  TRUONG  –  Sr.  Event  Manager  

Has  started  working  for  AVC  Communica7ons  when  she  was  fourth  year  student  as  Account  Execu7ve  (2008).  Amer  her  gradua7on  at  University  of  Social  Sciences  and  Humani7es,  she  joined  Venus  Communica7ons  in  2010.  Before  joining  Integra7on,  she  got  a  5-­‐month  management  training  in  India  about  Marke7ng  at  Intech  Overseas,  ltd.      Client  Brand:  Abbo`,  LG  Mobile,  Italy  Trade  Commission,  Nippon  Paint  Vietnam,  Electrolux,  Nestle,  Pernod  Ricard,  etc  

Loan  Tran  –  PR  Senior  Execu5ve  

Tu  Nguyen–Senior  Manager  Design,  Brand  Iden5ty    Been  in  adver7sing  field  for  approximately  5  years,  Tu  is  our  high  value  account  manager  in  Design  &  Event    Clients/Brands:  Jetstar  Pacific  Airlines  JSC,  VBL  Co,  Bluescope  Steel,  Abbo`,  Vinacafe’  JSC.  

W O R K D O N E S O F A R * D U R I N G T H E M A N A G E M E N T O F T H E T E A M

* The work , per case could be under the Lowe creative capacity

T O T A L I N C R E A S E A W A R E N E S S O F T O T A L T H R O U G H I N T E G R A T E D

C A M P A I G N W I T H F O C U S E O N D I G I T A L P L A T F O R M & O N G R O U N D & P R A C T I V I T Y

D E S I G N B R A N D I D E N T I T Y F O R C A R E Z

D I A M O N D I S L A N D

T H E W O R L D O F A F E W P R I V I L E D G E D C I T I Z E N

C H I V A S 1 2

INTEGRATED COMPAIGN FOR “LIVE WITH CHILVARY”

I N T E R N A T I O N A L S T A N D A R D F O R P R E M I U M L O C A L B U D G E T

W E C U T O U T T H E M I D D L E M A N

N E V E R S C A L E D O W N T H E I D E A

O U R C L I E N T S & P A R T N E R S

Brand G

uidelines

THANK    

YOU