lik credential(july 2011)

8/6/2019 LIK Credential(July 2011)

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We are a new kind of agency which integrated both online and offlinemarketing techniques based on deep understanding customers and usersinsights.

We are entirely focused on developing an marketing strategy which

creative and innovative ideas as well as expert digital, PR and marketingskills for brands.


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DIGITAL

MARKETING

PRODUCTION

INTEGRATEDMARKETING


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Develop clear, actionable strategic marketing plan withunique ideas that help you measure and maximize

results for online and offline targets.

Plan, execute and measure online marketing campaign

Events organization (game-shows, music performances,

road-shows)

Well-established public relations strategies with

appropriate marketplace and media


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IDEAS

CONTENTPRODUCTION

DIGITALMARKETING

PUBLICRELATIONS

OFFLINEEVENT

Unique, creative andviralable ideas

-Picture-Viral Clip/TVC/Trailer-Application-Game

-SEO/SEM-Media booking-Social Media Marketing-Forum Seeding-Email marketing

-Booking PR Article-Press Releases-News Releases

-Performance-Gameshow-Roadshow

-Target Direct Marketing


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Creation Of Campaign Thought

Illustration Of Campaign Execution - tools, apps and

prospective conversation strategy

Deliverables (ROI) via Campaign Execution

Differentiating Ideas


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OnlineCommunity

Manage-ment

Online reputationmanagement

Viral Marketing

STRATEGY


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Put the correct viral marketing strategy into place, targeting

various individuals

Develop and deploy engagement campaigns across diverse social

networks.

Create Buzz on Social Media Channel: Blog Marketing, SNS

Marketing, Forum Seeding.

VIRAL MARKETING


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ONLINE REPUTATION MANAGEMENT

Researching Your Social Media Presence

Analyzing Your Social Media Opportunities & Threats

Recommending the Ideal Social Media Strategy

Execution Plan.


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Build a community on the online as well as build satellite

communities on other sites.

Grow your community through online campaigns and other

techniques.

Gather metrics for your community including Twitter followers,

Facebook Fan Page members, email and RSS subscribers, and

active forum commenter.

ONLINE COMMUNITY MANAGEMENT


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STRATEGY &PLANNING

Community Analysis

Campaign Strategy

Channel Strategy

Media Planning

IMPLEMENTA-TION

Campaign Execution

Content Creation (apps, tabs)

Creative Development

Channel Management

MEASUREMENT

& REPORT

Campaign Analytics

Measurement and report

ACTION


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CASE STUDY 1Hi nhng ngi thch ch Doraemon

(http://www.facebook.com/chetruyen)
http://www.facebook.com/chetruyenhttp://www.facebook.com/chetruyen


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Dragonica Online(http://www.facebook.com/dragonicaonline)

CASE STUDY 2
http://www.facebook.com/dragonicaonlinehttp://www.facebook.com/dragonicaonline


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Time: 01 months (26/04 26/05)

New fans: 6,764

MAU: 23,641

Post views: Over 2,3 millions.

Page views: Over 131,000


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CASE STUDY 3Game Ty Du K Online

(http://www.facebook.com/tayduky)
http://www.facebook.com/taydukyhttp://www.facebook.com/tayduky


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Time: From 13/06 to now.

Number of new fans: 5,400

MAU: 11,801

Post views: Over 784,000

Page views: Over 17,000


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We offer full media planning and

buying:

Recommendation work best

for our clients, not ourselves.

Pride ourselves on negotiating

the best rates and arranging thebest schedules.

BANNER ADS


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PR ARTICLES


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SEARCH ENGINE MARKETING

SEARCHENGINE

OPTIMIZATIONOrganic

PAY PER CLICKSearch

Advertising


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SEO PROCESS

Website

Analysis

Key wordresearch

WebsiteOptimiza-

tion

ContentDevelop-

ment

LinkBuilding

Analytic& Report


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SEO CASE STUDY

A social gaming site in Vietnam: Gameta.vn

From Apr, 2011

Description: SEO

Achievement:Top 08 Google Vietnam for keywords: game - the top difficult keyword in

ranking.

Top 06 Google Vietnam for keywords: game online.


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Do NON-SPAM

Manage and maximize the effectiveness

of complex campaigns with high open rate

and click rate.

High quality email mailing lists and

targeted audience in email campaigns.

Develop the Content and Format of

campaign message

HTML optimization.


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OPEN RATEMeasure of how many people on an email

list open a particular email campaign.

CLICK-THROUGH RATEmeasured by the percentage of recipients

that click on a link included in the email.

SENTThe number of emails sent during the timeinterval.

BOUNCE RATETotal ratio of emails that bounce when

compared to the overall number of emails

sent.


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CONCEPT

CREATE

COMPLETE

Creative ideas

Art director

Trailer, TVC, Advertising clip

Cosplay, costume design

Photography

Modeling design

Movie, clip producer

Movie affect

Movie sound effect


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STUDIO

5D MARK II

IMAC I5


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Create ideas. Define tactics.

Planning and execution

Manage the whole campaign to

reach targets.

ONLINE CAMPAIGN SIU SAO D ON WORLD


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ONLINE CAMPAIGN: SIU SAO D ON WORLDCUP 2010

Zing Me Application(http://me.zing.vn/apps/fbapp?_src=a )

Microsite (http://zing.vn/dudoan)

PR Article (http://bit.ly/ntYu4Y)

Media booking

ONLINE CAMPAIGN: ZING ME CM XC TRONG TI
http://me.zing.vn/apps/fbapp?_src=ahttp://zing.vn/dudoanhttp://bit.ly/ntYu4Yhttp://bit.ly/ntYu4Yhttp://zing.vn/dudoanhttp://me.zing.vn/apps/fbapp?_src=a


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ONLINE CAMPAIGN: ZING ME CM XC TRONG TI

ONLINE CAMPAIGN: NGI SAO NGY MAI 2011


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ONLINE CAMPAIGN: NGI SAO NGY MAI 2011


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LIK CORPORATIONMs. Minh TmCell phone: 0983080287

Email: [email protected]

Ms. Anh ThiCellphone: 0983115066

Email: [email protected]

lik credential(july 2011)

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