integrity showcase 2015-09-02

CORPORATE CREDENTIALS INTEGRITY BRANDING ADVERTISING

2015

Integrated marketing solutions

Solid team of veteran marketers.Specialised in all areas of marketing services.With over 50 years of collective experience.

A true extension to your business.

provide

delivered by

to become

who we are• Integrity is an international consortium of partner agencies

scattered across 4 countries: United Arab Emirates, Kingdom of Saudi Arabia, Azerbaijan and Lebanon.

• An 8 years old company; 55 years of collective experience by its senior management; over 100 associates are part of our international consortium, partners and affiliates.

philosophy• to be accepted as true extension to your organization• to project full understanding of your organization environment• to help you identify internal and external opportunities• to apply marketing planning innovation models• to influence and deliver winning 360° world class campaigns

brands areliving souls

OUR BRAND IDENTITY MODEL | The customer experience framework is a powerfultool for building a comprehensive brand experience. It highlights all possible pointswhere customers might come into contact with a brand, and it charts the customer'sinteraction with a brand throughout the brand experience.

corporateservices

portfolio of clients

clients we worked for

brands we created

branding & advertisingshowcase

Black: C 0 - M 0 - Y 0 - K 100

Red: Pantone 201 C

Gold: Pantone 873 C

Green: Pantone 383 C

Blue: Pantone 313 C

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About Graphic elements

Integrity Marketing was privileged to have been appointed by Meraass Development to assume the responsibility of marketing and branding creation for Jumeira Gardens, a 95 billion dollar city. Integrity Marketing was entrusted to innovate and create all of the city's marketing communication from brand identity, city positioning and advertising to environment branding etc.

Outdoor

Event Branding

Branding

Advertising

Branding

Black: C 40 - M 50 - Y 50 - K 100

Red: C 0 - M 100 - Y 100 - K 5

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Graphic elements

1-Dubai is an iconic building structure, surpassing all tall structures to have been built in Dubai to date. Integrity Marketing was commissioned to undertake the creation and preparations for all branding and communication projects taking 1-Dubai worldwide. Our communication platform worked to position 1-Dubai as the eighth wonder of the world, with a structure inspired by all previous seven wonders.

Advertising

Black: C 40 - M 50 - Y 50 - K 100

Red: C 0 - M 100 - Y 100 - K 5

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About

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Amongst the many iconic projects of the City of Jumeira Gardens, Park Gate is one of the most innovative brand identity developed by Integrity that carries a unique and novel visual appeal of an iconic tower structure.

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AboutGraphic elements

A unique case study was created to be a part of Dubai's iconic city, Jumierah Gardens. A park like no other in the world, planned to host what the latest urban modern park design has to offer. Integrity Marketing leads the effort into creating the brand identity leveraging human insights relevant to human psyche and needs. Like "I Love New York" for instance, we had built an identity for one day to leverage it into selling rights using Dubai Park branding to surrounding stores and event shops such as Boulevards, Shopping Centers, Play Grounds, Libraries, and Cinemas.

Gray: C 30 - M 28 - Y 35 - K 63

Bright green: C 28 - M 0 - Y 100 - K 0

Brown: C 35 - M 35 - Y 65 - K 5

Orange: C 0 - M 30 - Y 95 - K 0

Blue: C 70 - M 10 - Y 0 - K 0

Advertising

Black: C 0 - M 0 - Y 0 - K 100

Black: C 40 - M 50 - Y 50 - K 100

Red: C 0 - M 100 - Y 100 - K 5

Black: C 40 - M 50 - Y 50 - K 100

Black: C 40 - M 50 - Y 50 - K 100

Red: C 0 - M 100 - Y 100 - K 5

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About

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Formally known as Nakheel Tall Tower, Integrity Marketing endeavored into creating a brand positioning and brand identity for what was to become the world's tallest tower. Embracing the architectural design, the proposed identity creation mirrored the brand promise of a building working to reach the stars.

About

Alnarjis Hills presented a unique challenge for Integrity’s creative planners and design teams. The opportunity lied in creative a unique brand story that illustrates and inspires what the city value propositions and what it aims to truly represent. Starting from the name, it represented a unique flower, ranging with over a hundred different kinds, bringing harmony to the soul and engaging the human senses. The name derived from the Arabic language, brings its identity home and ads unique zest to the new village carrying its name. While the new hills vision is to distinguish between six principles: Identity, Quality, Design, Lifestyle, Community, as well as, Environment. On the other hand, Alnarjis Hills value proposition also holds a promising lifestyle ranging from six different locations covering: (i) residential, (ii) health care, (iii) business district, (iv) parks, (v) retail, and (vi) entertainment centers. The final illustrative branding project output combined both the living in a flourishing, inviting, and peaceful community, and on top of rare geographical hills that made up the land in a middle of a renowned desert strategically located area within Riyadh, Saudi Arabia. The final work was simply the start of planting a unique brand identity visual story in the minds and hearts of the target prospects, thus elevating potential customers’ hopes and dreams to what will be harmonious living and sustainable lifestyle.

Graphic element

Color

PANTONE 3425 C | C: 96 M: 35 Y: 86 K: 30 | R: 0 G: 98 B: 65

PANTONE Cool Gray 10C | C: 61 M: 53 Y: 48 K: 19 | R: 101 G: 101 B: 106

Alnarjis Hills - Branding

Alnarjis Hills - Wayfinding

Alnarjis Hills - Advertising

About

Al Rehal Center - KSA: Our team was tasked to create a name for a 72,000 square meter multifunctional project. It hosted residential, offices, and hotel and a shopping centre. Developing the name was almost as challenging as the whole project, for that we found it important to create a relevancy between the location, the culture trait as well as its purpose. “AL Rehal” Centre was then born. Given the importance of the location being in between Mecca and Al Madina Munawara, historically travellers used to Time Out and About in location they feel most comfortable hence they “Hat Al Rehal”. The symbol created inspired by the entrance of four different tents put in a circular arrangement to form a star and or a centre space. The colours were chosen to be representative of the different centre value proposition. The outer and inner design of the centres structure were created in harmony to the centre’s identity look and feel.

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Al Rehal Center - Branding


www.alrehal.com

www.alrehal.com

Al Rehal Center - Advertising

Al Rehal Center - Outdoor

Al Rehal Center - Brochure

Integrity Marketing branded NOON - an exclusive art hotel in the heart of Dubai. Because hospitality today tends to be more impersonal and anonymous than in the past, we proposed to create NOON “Codes of Honor”. So that we prove to our hotel apartment guests to be a worthy host. We will make every attempt to revive the customary conducts of Arab hospitality in our modern days, and make it a sensory memory to cherish. Because at NOON Hotel Apartments, extending good hospitality is more than just an admirable thing to do, it is a matter of honor and a sacred duty.

About

Graphic elements

Gold: C 20 - M 25 - Y 60 - K 25

Turquoise: C 90 - M 0 - Y 28 - K 22

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Branding

Advertising

Brochure

Branding

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Integrity Marketing was tasked to develop the identity for a key event aimed at rewarding scholars and government of�cials who promote and or take on initiatives to safeguard the Arabic language. The ward of�cial names carried his HH Sheikh Mohammad, however the key insight that we dramatize is leveraging one of the letter called ض as hero symbol, for that historically the Arabic language was called the ض language. We opt to craft the identity and leverage Arabic art into the graphic elements for that language is art afterall.

Gold: Gradient

Dark Gold: C 90 - M 60 - Y 0 - K 0 Light Blue: C 60 - M 10 - Y 0 - K 0

Black: C 0 - M 0 - Y 0 - K 0

Branding

About

Roemex, a 24 years old chemical company for oil and gas, decided to re-brand itself to uplift brand value, brand reputation and activate for stronger visibility drive. Integrity’s planners and design team was tasked with the challenge to bring about a more modern Roemex with a twist of a green company (producing earth friendly products) in the filed of oil and gas. Integrity’s visual branding solution concentrated on creating two key brand attributes. The strength of the company within the Oil & Gas industry, and the green story to connote R&D and social responsibility. The green triangle was then created to connote solid company and solid commitment to planet earthy and world communities. We retained the R of Roemex in design process and the black colour that reference to the industry and oil.

Graphic element

Color

PANTONE 369 C

PANTONE Cool Gray 8 C

PANTONE Black

Roemex - Branding

Green: C -80 M 10 - Y 100 - K 0

Sand: C 20 - M 20 - Y 60 K 0

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Integrity Marketing branded a nurseries chain in the UAE called “Barari”. Barari Nurseries offer array of plants, trees and �owers (palms, shrubs, herbs, seasonal, ground covers, indoor plants, fruit plants), provide services for landscaping, waterscaping and turfcare, with delivery services covering whole United Arab Emirates. Our objective was to create a brand personality and a unique brand promise that will form the basis for a brand value proposition that connects with Barari Nurseries current and future customers. The brand is launched today to become a brand leader of tomorrow.

AdvertisingAdvertisingAdvertising

BrandingBranding

WebsiteWebsite

Grey: C 50- M 40 - Y 40 - K 20

Blue: C 75 - M 40 - Y 10 - K 0

Green: C 70 - M 20 - Y 65 - K 0

Yellow: C 0 - M 25 - Y 80 - K 0

Red: C 20 - M 80 - Y 85 - K 10

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RESTURANT & GRILL

Integrity Marketing re-branded and re-launched a restaurant chain in the UAE called “Beirut”. It’s name in�uenced the creation of the brand story and positioning – “It’s all in the Mix”. Whereby, we have capitalized on the fact that Beirut is the capital of Lebanon and a mix of over 5000 years of cultureand civilization; spanning from Phoenician, Hellenistic, Roman, Byzantine, Arab, Crusader, Ottoman,to French in recent history. The contemporary Lebanese cuisine served in “Beirut” restaurantshas evolved over the several centuries into a rich mix of various foods or into what we have done today.

Branding

About

Al Qala'a brand identity was created to support a unique initiative by the government of the UAE to establish one of the first military colleges existing to nurture UAE's future leaders. Firm, solid, country and institution relevant color codes to help express the brand character and values in the best possible way. The fortress design aims at connoting protection, while the door front aims at connoting the start of accepting and fostering the growth of the country’s future leaders.

Brown: C 45 - M 70 - Y 100 - K 45

Gold: Pantone DS 15-2 C

Brown: C 50 - M 70 - Y 80 - K 70

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Graphic elements

Black: C 0 - M 0 - Y 0 - K 100

Gold: C 28 - M 28 - Y 60 - K 0

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About

Graphic elements

This identity signifies an optimistic approach toward analyzing opportunities that the company explores through different areas of its expertise. The magical hands of our designer have worked to play up a twisted ‘I’ and ‘N’ to compliment the brand name. It distinctively delivers the visual drama and serves as a show-stopper.

Black: C 40 - M 50 - Y 50 - K 100

Brown: Pantone 168 U

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About

Graphic elements

The name Hand & Pincer was created by the agency to address the positioning of the company to produce 100% handmade leather shoes. Created intelligently with a touch of tradition and style, it represents a brand character that longs to establish a name for itself in the world market.

Dark Blue: C 94 - M 75 - Y 50 - K 55

Dark Green: C 85 - M 60 - Y 50 - K 35

Yellow: C 9 - M 5 - Y 80 - K 0

Light green: C 30 - M 10 - Y 60 - K 0

Green: C 63 - M 35 - Y 65 - K 10

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One of the H&P brand names and identity created by Integrity Marketing. A tier three brand created for everyday bargain hunter customer looking to balance between price and quality. La Pelle means leather in Italian was intended to hint to the quality aspect of the brand, while sounding Italian thus hinting to modern style and quality.

Black: C 0 - M 0 - Y 0 - K 100

Red: C 0 - M 100 - Y 100 - K 0

Orange: C 0 - M 60 - Y 60 - K 0

Yellow: C 2 - M 25 - Y 96 - K 0

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About

Graphic elements

Nouran Concept Lighting is a classic case study whereby the agency intensified the re-launch of the project with a totally new branding look and feel. It elevated the brand identity from an old illustrated version to an international corporate standard image and personified a modern appeal and stance.

Graphic elements

Black: C 40 - M 50 - Y 50 - K 100

Color

About

Hauteur is a unique brand identity that we created for one of a kind master worldwide collection. It is a concept that translates stylish living into a new era of soulful fascination; a canvas which paints the world of luxuries in an unusual way. Fathoming premium collections of exuberant and captivating brands in jewellery, apparels, antiques, and paraphernalia. Hauteur gives a touch of excellenceto your majestic lifestyle and adds a significant radiance to your high living. Here’s the conceptualization of a thought that looks different, sounds unique and lives high.

Website

SBWC La'ali Membership Scheme - Branding

we don't promise you great work, it's a given. what's left, we do with integrity.

thank you

The Fairmont, Office 507, Sheikh Zayed RoadP. O. Box 212041, Dubai, United Arab EmiratesT +971 4 332 8188 | F +971 4 332 9959

W www.integrity.ae | E [email protected]

integrity showcase 2015-09-02

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