intelligent fashion · fastest growing brand on myntra – 2nd largest apparel brand in < 7...
TRANSCRIPT
Intelligent FashionAI powered insights to transform fashion
business
Brands
Celebs
Influencers
Stylis
ts
Fashion
designers
Fashion
bloggers
Other
users
Sources of fashion
inspiration for customers have
multiplied exponentially
Social Media, Brands, Global eCommerce
Customers display preferences across platforms in variety of formats
Fashion Seasons have multiplied and have
blurred into a constant stream of “newness”
Trend emerges overnight and disappears as quickly: Ability to react as important as ability to spot a trend
#dress
76,870,069
images
dresses
>100,000 styles
▪ What is driving the customer preference?
▪ Where are the white spaces in the assortment?
Finding patterns in data
Challenges for Brands Copious Data
Global eCommerce
Social Media
Data
Cut down the design lead times from months to days; make designs more intelligent
Natural Language Processing
Computer Vision
Machine Learning
Actionable, real time
design insights
Technology Output
Technology is the solution
With Natural Language
Processing we can decode
social media and blogs
information
SourcesMagazines, Blogs,
Social Media
TaxonomyFashion Glossary
Off-the-shoulder top Bohemian Dresses
NLP engine(Text analysis, trend ranking)
Computer Vision: enables extraction of
attributes from images and
interpret them at scale
✓Raglan Sleeve
✓Varsity
✓Crop Top
✓Long Sleeve
✓Contrast Sleeve
Neck type
Print type
Sleeve type
Sleeve length
Machine learning: decode
performance and predict
ingredients of successful
design
Global sales data
✓ Assortment
✓ Availability
✓ Visibility
Social Media chatter
✓ Likes
✓ Comments
✓ Shares
Keyhole neckline
Checked print
Burgundy color
Floral Print
Teal Color
Actionable Insights
To do attributes Not to do attributes
We have leveraged Data Backed Insights and Artificial Intelligence to create brands for Myntra
Launched in 2015 - Myntra’s most profitable brand; 200%+ YoY growth
Fastest growing brand on Myntra – 2nd largest Apparel brand in < 7 months of
launch
35 mn+Customers – direct shopping
and browsing behavior analyzed every month
4 mn+# styles tracked
> 200Drops created across Moda Rapido, Here & Now for performance
analysis
14,000+Social media / fashion blogs
tracked
> 1,200# styles going live every
month – across Moda Rapido, Here & Now
60%+ Monthly sell-through
rates for Moda Rapido, Here & Now
Enterprise platform for Intelligent Fashion
InsightsOn Brand’s
performance vs. market, areas of
opportunity
Recipes
Ingredients of the designs customers
are looking for
Trends Curation
Global fashion trends from blogs, runways
and social mediaAI led grading of
designs
FE
AT
UR
ES
Insights: attribute level analysis of performace
Attribute level insights for a brand on what’s working, what’s not
working and potential areas of investment
Recipes: what trends to bet on and how much
Images of top selling and bottom selling designs in a
recipe for visualization of trends along with sources, assortment
share
Trends: pulse of social media and fashion blogs
Insights on Global Trends collected from social media, fashion
blogs and magazines
At the cutting edge of Innovation in Fashion