intelligent video solutions/ headshift presentation june16, 2009
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"Videos, They're Not Just For YouTube Anymore" Linda Sedloff OrtonBreakfast presentation with Headshift and Gil Yehuda at the NY Penn Club on June 16th, 2009TRANSCRIPT
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The Next Wave: Video, Its Not Just for
YouTube AnymoreLinda Sedloff Orton
President & Chief Creative OfficerIntelligent Video Solutions
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B2B VideoForrester Research, eMarketer, comScore
Expert perspectives from John Medina, Albert Mehrabian, Paul Gladen
Examples of recruitment, marketing and communications web videos
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Forrester“Tap the Potential of YouTube for the Enterprise” Jan 13, 2009Consumer generated video is exploding
Media formats and video players are everywhere
comScore research: 100 million US consumers watched 13.6 billion videos on YouTube alone (in October 2008)
Technology Populism
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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“Unlock the Potential of Employee-Generated Videos for HR Initiatives”, Feb 17, 2009
Specific potential to:Retain tribal knowledgeBuild inexpensive training materialsSupport onboarding processEnhance recruitment brand
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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eMarketer.com, November 2008http://www.emarketer.com/Article.aspx?R=1006813
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Types of Business VideosRecruitment – Creative, Personal, Scripted
Business Development – Formal, Educational, Clients
Branding – Linked, Message based, Ad-like
Communications/Training – Traditional, Historical, Cost-Effective, Educational
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Unusual Brandinghttp://www.youtube.com/watch?v=6_MF11QYyjk
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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John MedinaIntroduction
12 rules for “Surviving and Thriving at Work, Home and School”
Relevance to video?
10 Minute Teaching Model = 2.5 minute video
ECS – Emotionally Competent Stimuli
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Clever Recruitinghttp://www.youtube.com/born2consult
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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PracticeView™ - Video TrendsMuzeview Competitive Intelligence
The Emergence of Video – May 2009
Analysis of law, accounting and consulting firm use of video in marketing:
• Video is on a long term upward trend in professional services marketing
• The 120 firms monitored produced 103 videos during Q1 2009
• The 120 firms monitored produced 147 videos in all of 2008
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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What Makes a Video Viral?
“Less than 1% of [professional services firms] marketing outputs are currently video. This number is poised to explode in the coming years.”
- Paul Gladen, President and Founder, Muzeview, Missoula, MT
http://lsorton.wordpress.com
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Business Development
http://www.muzeview.com
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Video is appealing to our brains because of its motion, our short attention spans, and accepted non-verbal communication styles. Professor Albert Mehrabian’s communication model – over simplified and
misquoted – the gist for spoken communications developed in 1964 at UCLA
Mehrabian’s findings of the “message pertaining to feelings and attitudes” 7% are the actual words spoken 38% is the way the words are said 55% is in the facial expression
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Video SEOVideo can live on a firm’s site but should also live as
part of the web
Video SEO is different than regular SEO
Your rankings for Video will show up much higher than a regular web page will
http://video.google.com/videosearch?q=corporate+speaker+women+leadership&emb=0&aq=f
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
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Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
If a picture is worth a thousand words, a video will communicate
your entire story - linda sedloff orton