shamelessly subjective, out of context &utterly biased

As presented to the IxD Team Aynne Valencia, San Francisco

redux

First, highly researched background*

* stuff I found on wikipedia

80 Percent of the world’s population speaks languages other than English

42 percent of college graduates never read another book after college.

1/3 of high school graduates never read another book for the rest of their lives.

In 2007 the United Nations Population Division projected that the world's

population will likely surpass 10 billion in 2055

By 2012 the majority of the population of Asia will be over the age of 65

By 2020 the United States

will have a more people

retired than in the work force

That’s a lot of older people

1/3 of the worlds population has access to a mobile phone

1/3 of that third has internet access on a computer

* Thats a lot of mobile stuff

75 Percent of the world lives in poverty conditions.

17 million Africans are using mobile airtime as currency

John Thackera, Experiencing Sustainability

why am I telling you this?

POLITICS ECONOMY ENVIRONMENT ARCHITECTURE

FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE

DESIGN PRODUCTS AND MATERIALS

SCIENCE

influences design

Stating the obvious that we don’t always remember

we have the ability to influence culture

our medium is behavior

Mark Rettig, How to Change Stuff in a Complicated World

because there is a global trend shifting from

“I” to “we”

Mark Rettig, How to Change Stuff in a Complicated World

some SmARt* things we can do, right now today

*Specific, Actionable, Repeatable

?what if...

A Marketing Plan became an Engagement Plan?

Manifest Digital, UX Designers: Business Leaders Needed

a Creative/Project Brief became an Experience Brief?

My Addition

SEO became an Social Engagement Marketing?

Manifest Digital, UX Designers: Business Leaders Needed

we start by asking what we want the experience to be?

My Addition

no one gets excited about a wireframe

Dan Saffer, Carpe Diem

a little secret:

“what cannot be overcome by reason can be subverted by glamour”

Dan Saffer, Carpe Diem

emotion causes the wow

Dan Saffer, Carpe Diem

Journeys of Motion

Video or stills to create a narrativeStep by step narrative of the user journeywrite a scriptuse sound or voice over to express the emotion

for big projects

Chloe Gottleib & Jill Nussbaum, RGA

+

for all projects

Parti Diagram

Design Principles Statement

Driving characteristics of the design

Y! Example: Enhance the CoreCheck in behaviorImmediate engagement

Show the conceptual architecture of the site, service or product

Concept Statement

Y! Example: “The Dashboard for what you love on the web”

Luke W. Parti and the Design Sandwich

for design for play

Game Design Document

Genre/Platform AudienceAestheticsWho will play itWhat are the entities (avatar/no avatar)Verbs for desired controlsWhat is the reward system?How does one progress?What are the customization optionsWhat is the tutorial, help or learning curve

Nadya Direkova, Razorfish

“the best way to predict the future is to invent it”

Alan Kay By way of Dan Saffer : Carpe Diem

believe you belong

To Read:

“101 Things I Learned in Architecture School” - Matthew FredrickSea Change Design Process - Lauralee Alben

To see:

“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/Manuel Lima www.visualcomplexity.comGestalt of Interface Design www.michaelsalamon.com/ixd09Doors of Perception http://www.doorsofperception.com/

thank youAynne Valenciawww.avalen.com